Continuing to accelerate

our digital agenda

ICA Gruppen Capital Markets Day, December 11, 2019

Anders BärlundChief Strategy Officer ICA Gruppen

Jan ProkopecChief Digital Officer ICA Gruppen

Digital@ICA is a big part of

realizing our overall strategy…

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Transformation to reduce cost and build new capabilities

Creating business value through AI/advanced analytics

Common sourcing within ICA Gruppen

Strengthened food ecosystem

Online profitable

growth

Min Doktor success

Price, promotion &

assortment

Expand convenience and

meal solutions

Strategic and active

portfolio management

New convenience /meal

solutions & hypermarket

concepts

Sustainable logistics

infrastructure and cost

Mortgage growth

ICA Insurance

profitable growth

Climate beyond neutrality

E-commerce and

digital transformation

..and drives many of our step change areas across the group

Step change area with fundamental digital drivers

We continue to push four prioritised digital focus areas

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Process

Automation

Advanced

Analytics & AI

Personalized

& Digital

Marketing

Food

Ecosystem (Digital/e-commerce

and omnichannel)

FO

CU

S A

RE

AS

EN

AB

LE

RS

Innovation and new technology

Data accessibility and quality

New capabilities and ways of working

Shop

Food online

offering

Food ecosystem vision

Grow

food

business

Grow

household

business

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✓ Convenient – “one stop shopping”

✓ One delivery saves time and the environment

✓ Rewarded for loyalty

Digital ecosystem around the food – adding value for customers

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• Meals express-delivered from your ICA store

• Possibility to add other grocery items

Werlabs❤️ICA

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• Health tests sold through Apotek Hjärtat

• Healthy food suggestions from ICA

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Identify

ideas Prototype

Build &

Launch

Grow

Business

Explore &

verify concept

Shopping

journey

Simplifying

life

Health

Sustainability

Household

economy

Pipeline Themes

ICAx continues to drive digital innovation…

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”OK Google, let me talk to ICA!

…and has now delivered 8 projects since launching in 2017

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140Current number of

digital colleagues

(100+ FTEs)

100MSEK yearly in

reduced labor

costs (target 2020)

Efficiency

Quality

New business

Well-being

Culture

COMING: Digital Assistants

Automation and robotics continue to deliver

improvements across the Group

We have launched a number of AI/AA initiatives –

two examples:

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Case 1

Customer retention

Case 2

Channel optimization

Machine learning based

Improved product selection and

timing of offers to retain customers

Lifetime value improved for

customers as well as the bank

Machine learning based

Personalized offering to facilitate

customer omnichannel exploration

and migration

Increased relevance of offering

We are accelerating progress in our digital focus areas

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2015 2016 2017 2018

STRENGTHENED COMMON

GROUP DIGITAL CAPABILITIES

MAJOR

PROGRAMS/

LAUNCHES

CDO ICAx AI & Data

Apotek Hjärtat’s e-commerce

launched

ICA’se-commerce

launched

MinDoktor

Marketing transformation

program (Customer

Loyalty 2020)

Ocadosigned

ICA Spara

Click&collect, click&express

My climate

goal

First ICAdark store

Voice

Marketleader

Process automationprogram

2019

Werlabs

Innit ProntoDigital

receipts

ChannelOpt.

WasteMgmt.

Customerretention

Continuing to accelerate our digital agenda

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Robust foundation for continued high pace

development across all our digital focus areas

A digital ecosystem will secure our position as the

most trusted and relevant brand among customers

Accelerating our digital efforts is key to deliver on

our strategy

Forward-looking statements

This presentation contains forward-looking statements. Such statements are subject to risks

and uncertainties as various factors, many of which are beyond the control of ICA Gruppen AB

(publ.), may cause actual developments and results to differ materially from the expectations

expressed in this presentation.

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Disclaimer