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1 Emotion and Satisficing Engineering . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Shuichi Fukuda

2 Emotion and Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Shuichi Fukuda

3 Touch Feelings and Sensor for Measuring the Touch Feeling . . . . . . . . 23Mami Tanaka

4 Eliciting, Measuring and Predicting Affect via Physiological Measures for Emotional Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Feng Zhou and Roger Jianxin Jiao

5 Sensory Stimulation of Designers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63Céline Mougenot and Katsumi Watanabe

6 FuzEmotion: A Backward Kansei Engineering Based Tool for Assessing and Confirming Gender Inclination of Modern Cellular Phones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73Hsiang-Hung Hsiao, William Wei-Lin Wang and Xun W. Xu

7 ProEmotion: A Tool to Tell Mobile Phone’s Gender . . . . . . . . . . . . . . . 95William Wei-Lin Wang, Hsiang-Hung Hsiao and Xun W. Xu

8 Kansei Engineering: Methodology to the Project Oriented for the Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107Viviane Gaspar Ribas EL Marghani, Felipe Claus da Silva, Liriane Knapik and Marcos Augusto Verri

9 Kansei Engineering: Types of this Methodology . . . . . . . . . . . . . . . . . . 127Viviane Gaspar Ribas EL Marghani, Felipe Claus da Silva, Liriane Knapik and Marcos Augusto Verri

Contents

Contentsviii

10 Interaction Between Emotions and Mental Models in Engineering and Design Activities . . . . . . . . . . . . . . . . . . . . . . . . . . 149Robert J. de Boer and Petra Badke-Schaub

11 Emotional Quality Inspection for Revealing Product Quality . . . . . . 165Teruaki Ito

12 Design Impression Analysis Based on Positioning Coloring of Design Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181Hideki Aoyama and Naoki Okamura

13 Robust Design on Emotion for PET Bottle Shape Using Taguchi Method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195Khusnun Widiyati and Hideki Aoyama

14 Multisensory User Experience Design of Consumer Products . . . . . 219Monica Bordegoni, Umberto Cugini and Francesco Ferrise