Contents1. Executive Summary - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2

2. Market Problem - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3

a. Market Overview - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3

b. Summary of Market Problems - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4

3. RAMA Value Proposition: An Entertainment Ecosystem on Blockchain - - - - - - - - - - 6

a. Our Unique Value Proposition - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6

b. Our Key Product Offerings: Star Chat and Film Face - - - - - - - - - - - - - - - - - - - - 7

c. How our ecosystem addresses structural problems - - - - - - - - - - - - - - - - - - - - - 10

d. Blockchain, Token and Other Technology - - - - - - - - - - - - - - - - - - - - - - - - - - - 11

e. Stellar - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 11

f. Tokenomics - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 13

g. StarChat - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 16

h. Film Face - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 17

4. Product, Business Model and Opportunities - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

a. Overview - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

b. Our Established Business - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

c. New Opportunities - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 20

d. Business Model - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 21

e. Legal Incorporation - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - 22

5. Business Landscape - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 23

6. Token Launch - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 27

a. RUC Token Launch summary - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 27

b. RUC Token Distribution - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 28

7. Team & Advisors - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 33

8. Our Partners - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 38

9. Disclaimer - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 39

1

RAMA Group (“RAMA”) is launching a solution that leverages blockchain technology to createvalue for the two groups that matters most in the entertainment industry: content creators and

content consumers

We propose the Rama United Coin (“RUC”) as a token of exchange in an entertainment

ecosystem (“RAMA United”) which provides:

Executive Summary

Blockchain platforms and the tokenised ecosystem it powers offer a chance to transform the

opaque and centralized nature of the entertainment industry that has proven to be costly and

ineffective for content creators and viewers. Specifically, RAMA is designing an entertainment

ecosystem on RAMA United platform, which includes its two applications: Film Face and Star

Chat.

RAMA’s vision is to unite Asia through cultural and economic integration in the entertainment

sector with a mission to become the market leader in the Asian entertainment industry. RAMA

will build on its strength in movie and media content production as a 12-year prominent

entertainment industry player, to develop a technologically advanced ecosystem which better

connects content creators, celebrities with the fans and viewers and disrupt the market by

changing the main character of the story to the consumer.

• Content consumers with token rewards for their contributions and increase

engagement and participation with celebrities and movie production process. In essence,

they become the ‘main character’ of the ecosystem.

• Content creators with improved rewards for their content contribution better distributionand more incentive to produce creative and quality work.

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The entertainment and film industry has experienced tremendous growth over the last centurydriven by technology. The most popular modes of entertainment for audio-visual content arepersonal mobile devices, cinemas and televisions.

The global entertainment industry represents a $1.8 trillion USD market which is growing at arapid pace driven by general increases in disposable income. In particular, the Asianentertainment industry (specifically China, India, South Korea, Philippines and Thailand) are themain geographic drivers to the growth. Internet-based film content is also growing at aparticularly fast pace, partially driven by the cross-cultural creative opportunities created throughborderless collaboration with the spread of the internet and increasing ease of access in differentparts of the world.

However, despite the strong growth of the industry, there are remains structural problems whichis acting as a barrier to the industry’s development and in particular for two of the key industryand ecosystem participants:

Market Problem

• Content creators which includes producers, actors and all participants belong to the24 crafts of filmmaking

• Content consumers which represent the fans, viewers and consumers

Market Overview

There is currently no widely accepted entertainment protocol to address the key challenges facedby the two groups.

3

The key market pain points for each of the ecosystem participants are summarised as follows:

Summary of Market Problems

For the countless hours spent on social media, fans receive relativelylittle in return for their online contributions such as viewing, sharingcontent and creating communication channels - all of which createseconomic value and advertising impacts from a marketing perspective.

Furthermore, users do not own their own data as the data ismonopolised by social media who uses it primarily for their own benefitand without necessarily guaranteeing users’ privacy (for example thecase of Facebook and Cambridge Analytica).

At present, users are central characters on social and streamingplatforms, but their digital footprint and contributions are not fairlyrewarded.

Users (content consumers) are

not fairly rewarded for

their contribution

A lack of fan engagement with

role models

Fans want opportunities to engage more intimately with their favouritecelebrities to feel like they are a part of these celebrities’ lives.

While Instagram, Facebook, Twitter and other social media outletsallow fans to follow influencers, they are not able to interact with themin any meaningful way beyond the superficial clicking of the ‘like’button and leaving comments that are often not responded to.

Currently, it is virtually impossible for a fan to stand out from a crowdof other fans and they remain anonymous to their favourite celebrity.

Fans do not have a say in which movies are made and they also do nothave access to opportunities to invest in film projects. Also, sinceprospective fans and viewers do not have their vote in what is made,there is often disconnect between the final product and fans’expectations.

Most filmmakers, who are early in their careers, do not have themeans to fund their creative ideas. Therefore, good ideas are usuallypassed by, as major film companies are not willing to sponsor themand because there is no suitable alternative for funding.

There are not many opportunities for fans to participate in the movieproduction process which leads to lower consumer satisfaction.

A lack of fan participation

opportunities in movie production

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Distribution is a major hurdle that filmmakers face when planning torelease content. Current distribution channels (theatre releases,cable/TV networks and online streaming platforms) are not transparent

Independent film producers are completely dependent on exhibitors,distributors or market sources with several films stuck in thedistribution bottleneck. The advent of digital distribution was expectedto offer fair opportunity to all content producers, but the space isquickly being occupied by the traditional big players, extending thebarriers for independent film producers on the alternative distributionchannels online.

Distribution requires solid connections which is a limiting factor for upand coming filmmakers. This creates regional cinema blocs, forinstance, Bollywood movies, which are mostly viewed in India, lockingout potential viewers from the rest of the world. Viewers are alsoaffected in that they are only limited to content that is made available tothem by film and distribution companies.

Ultimately, distribution challenges create a barrier for a larger numberof audience and it also limits small creative movie productions.

Distribution creates barrier for mass adoption and

creative production

Content creators and curators are not rewarded fairly for their creativecontributions. This results in decreased motivation to continue tocreate.

While film producers and key movie stakeholders receive long-termbenefits from the success of a film, typically in the form of royalties,majority of the cast and crew do not. They receive one-off payments,which do not adequately reward them if the movie becomes ablockbuster hit.

For smaller content providers, there is a high barrier of entry and it isvery difficult to generate sufficient income. For example, YouTube adrevenues primarily goes to the platform and not the individual contentcontributors.

At present, content providers are the core to enjoyable content, buttheir contributions are not fairly rewarded as most of the revenue goesto intermediaries.

Content providers are not fairly

rewarded for their contribution

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Given the scale of the entertainment market and some persistent structural problems, webelieve there is a huge opportunity for an innovative solution to disrupt the industry and thispresents a significant market opportunity. At RAMA, our team personally experienced thechallenges facing content providers, in particular distribution barriers during our early years ofincorporation. We feel that by offering a disruptive solution to these challenges, we can create abetter ecosystem for both content creators and our fans and viewers.

Our Unique Value Proposition

In a global social media and digital entertainment space, India presents a significant yetunique market. RAMA is best placed to capture the market through RAMA’s proposedproject.At the core of our unique value proposition is our goal to revolutionise the market by changingthe main character of the story and put the focus back on the user and consumers.

All contributors to the ecosystem will be fairly rewarded through the use of our uniquelydeveloped RAMA United Coins (“RUC”) which represents tokens that can be earned throughdesignated contributions and spent on services on our platform and applications. The tokensystem will be powered by blockchain technology to ensure:

RAMA Value Proposition: An Entertainment Ecosystem on Blockchain

• a secure and transparent operation• not controlled by a centralised third party• allows for micropayments

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Purpose built messenger application tailored for communication for contentconsumers in the entertainment and movie industry. It will represent the firstIndian owned messenger application which initially targets the Indian market,as well as one of the first communication applications to incorporate blockchaintechnology in its messenger platform.

Star Chat

Our Key Product Offerings: Star Chat and Film Face

RAMA aims to use its existing entertainment and movie business as a foundation to build ablockchain-based solution to solve the industry’s structural problems. Specifically, RAMA isdesigning an entertainment protocol on the RAMA United platform which will be supported bythe RUC token system. The platform will be based on two key applications:

First messenger platform in the Indian market to integrate e-commerce into amessenger platform using influencer channels for sales. Payment gatewayfunctionality allow users to pay for transactions with ease.

Implementation of blockchain technology to empower a to kenised system toreward fans and content contributors fairly for their contributions in a secure andtransparent manner.

Unlike other social network and messenger platforms, the user (as the maincharacter) will be rewarded with RUC tokens based on ‘proof of participation’i.e. positive actions. For example, followers of the stars rewarded through tokensfor the likes expressed to the posts by influencers.

Stars Page allow the celebrities and stars to connect with the fans and setupcustom made features for fan and star interaction.

7

Through Star Chat, RAMA plans to gain between 150 million to 200 million users within 18months of the app’s launch based on the following rationale and strategy:

• Star Chat will use content published by its stars and influencers on the messengerplatform to encourage their followers to sign up to the platform.

• To facilitate greater user adoption on both the Star Chat and Film Face apps, there willbe a clear link between the applications, which users can use to navigate between them.

• RAMA is confident that it will capture a significant portion of the evolving influ encermarket in India with Star Chat, since its app will give these influencers a uniqueopportunity to monetize their following.

• The celebrities are rewarded for attracting their respective followers while adaptingcreative ways of connecting with them, more direct and without intermediaries.

Celebrities can use the RAMA protocol to create their own unique tokens. This allows thesecelebrities to benefit from increased engagement with fans, a stronger celebrity brand value,and new promotion agreements or endorsement contracts. These branded tokens can be used toengage with their fans by offering limited edition experiences and exclusive privileges toevents the celebrity’s host, or to smaller, more intimate group discussions with the celebrityand various other means of interactions. The result will be greater empowerment of thesecelebrities’ fans.

As influencers, celebrities take direct role in product selection and recommendation to thefollowers resulting in a successful e-commerce offering on the platform

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Film Face is a RAMA developed video streaming application. Film Face willhost content viewers want to watch, alleviate content distribution bottle neck andallow viewers to vote and support creative projects.

Film Face

• Content Consumer-driven content: Film Face will host content consumers andviewers want to watch including the works of content creators, publishing RAMA’sexclusive content, streaming live event videos and purchasing additional video content.For user generated content, content creators will be motivated to create more content onFilm Face with token rewards which incentivize them proportionally for creatingcontent that more viewers like and watch.In addition to user generated content, RAMA will also allow access to film premieresand unreleased content for its premium users and will facilitate live streaming of popularevents, star interactions and talent showcasing on Film Face.

Content creators will reach a wide audience instantly without paying any fees and theircontent will be freely available to Film Face app users. These viewers will have theability to choose their preferences and genres enabling the app’s recommendationengine to tailor content appropriately for them.

RAMA viewers using the Film Face app can search for projects based on various filterssuch as perks, offers, genre, etc. Viewers can then vote on which projects should bemade by staking the RAMA United Coin (RUC) tokens they hold on particular project.

Short film competitions initiated by RAMA will also open doors for new talent to beidentified while increasing the content available on Film Face. Those who win thesecompetitions will also be given opportunities by RAMA to produce quality featurefilms. This offers content producers access to needed finances but also ensuresthat viewers have a say in the kind of films they would want to see.

• Content consumer participation: Film Face will allow consumers to participatethrough voting and supporting creative projects they like.

• Alleviate content distribution bottleneck: Faced with the challenges of contentdistribution on traditional centralized distribution networks and modern platforms, theFilm Face app will allow content producers to distribute their content efficiently andsecurely.

Viewers can rally support for the movies they think should be released. Once theoutcome is determined, the successful project will receive a grant from RAMA’s creativefilm project fund and the users’ staked tokens are released back to the users. Film Faceoffers a perfect opportunity for content creators to publish their unique content and to berewarded fairly.

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The core unique features of Film Face include:

Our product offerings are selectively tailored towards addressing the structural problems withinthe industry:

How RAMA ecosystem addresses structural problems

Current Problems RAMA Value Proposition

Content Consumers

Users (content consumers) are not fairly rewarded for their contribution

A lack of fan engagement with role models

A lack of fan participation opportunities in movie production

“Redistribution of profits allowed by tokens” Users willget rewarded with tokens using RAMA applications througha proof-of-contribution mechanism.

Star Chat provides a brand-new way for fans and audiencesto communicate not only with their favourite celebrities androle models, but also with other like-minded fans.

Film Face provides a platform for content consumer and fanparticipation in the movie production process. Viewers canthen vote on which projects should be made by staking theRAMA United Coin (RUC) tokens they hold on a project.

Distribution creates barrier for mass adoption and creative production

Film Face alleviate distribution bottlenecks as it provides aplatform of interactive fans and allow access to audiencewithout any significant costs.

Distribution creates barrier for mass adoption and creative production

Token-based ecosystem allows content providers to be fairlyrewarded with RUCs through the Film Face platform.

Content Contributors

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Leveraging the features of the blockchain technology such as transparency, immutability,privacy and decentralisation, our blockchain-based applications creates the foundation of severalkey product features:

Blockchain, Token and Technology

• Micropayment processing: No need to integrate with payment platforms like Stripe orPayPal to transact funds. All users can send/receive cryptocurrencies as a commonpayment means and in small denominations

• Trust: Users can trust your code, since smart contract codes are transparent and can beinspected, so it can be independently verified that codes do not have backdoors to takeaway funds, for example.

• Database: The data storage and retrieval on the distributed blockchain network powers thetoken system and all relevant records. Tokens can be exchanged on a peer-to-peer basiswithout a third party in real time.

The RAMA ecosystem and platform is built based on technologies as developed by ourResearch and Development team and partners. The ecosystem includes mobile financialsolutions, biometrics, Artificial Intelligence, BOTs, Machine Learning and Internet of Things.We seek to combine and harness the power of each technology to create a powerful tool for animmersive social media and content streaming user experience.

StellarThe RUC Token, a token based on Stellar, is an important element for our new entertainmentecosystem. Stellar is an open source, blockchain-based platform with a primary goal to facilitateissuing and trading tokens. It is designed as a simple, easy-to-use built-in token issuance systemthat is accessible to all which fits into the purpose and target reach of the RUC.

Traditionally, ICO tokens have been issued on the Ethereum network in the form of ERC20tokens. However, recent events have highlighted and exacerbated some weaknesses of thenetwork, including slow transaction processing times for the network during ICOs andincreasingly expensive gas prices (by fiat standards) for transactions and smart contractexecution. Moreover, many organizations require only basic tokens; they adopt the risk ofEthereum’s Turing complete programming language without taking advantage of many of itsbenefits.

While Ethereum has the most expressive programming capabilities, we believe Stellar is the bestchoice for our offerings as our functionalities require several but simple smart contracts. On theStellar network users can transfer their funds to other users anywhere in the world, regardless ofthe currency in which they want the payment to be received. For example, if the sender hasfunds denominated in USD, they can still send in USD and funds would be converted to thedesired currency. This allows Rama United to operate in countries where cryptocurrencies arenot allowed, as for example in India, which is RAMA´s initial target, and to still reward theirusers with loyalty points or local money.

11

On top of that, the simple programming makes it relatively easy to generate tokens, allowing thecreation of specific tokens for Celebrity campaigns provoking a revolution Marketing andCelebrity-Fan interaction as we know it today.

Stellar offers built-in token capabilities that can support functions such as limitation to who canhold tokens, multi-signature authorisation for security and dividend generation for token holders.Most importantly, Stellar features a decentralized exchange where any Stellar network token canbe instantly traded without relying on a third-party exchange to list the token. This means newlyissued tokens can be traded on Day 1.

Our rationale to use Stellar as our blockchain can be summarised as follows:

There are literally thousands of new tokens being issuedthis year. Each one will have to find some exchange tolist them. Users will have to make accounts at randomexchanges to be able to buy certain tokens and,inevitably, many of these tokens won’t get listed.

Stellar was designed from the ground up to supportefficient trading. Any token created on Stellar can bebought and sold immediately on Stellar’s decentralizedexchange by means of Stellar’s native offer mechanism.

An organization does not have to rely on a third-partyexchange like Bittrex or Poloniex to list or make themarket for them. This all means one less unknown sinceyou don’t have to trust someone to list your token.

While Stellar is less expressive than Ethereum, thesimplicity of its transaction model creates fewer pitfallsand hence can improve the security of applications that donot require the full generality of Turing-complete smartcontracts.Simply put, Stellar’s model of atomic multi-operationtransactions leads to more auditable code, limitsuncertainty, and decreases the risk of harm from bad actorswho may exploit program vulnerabilities. Moreover,Stellar optionally allows issuers to reserve the ability tofreeze tokens in the event there is misuse. Hence, recoveryfrom compromise need not rely on the willingness ofvalidators or miners to execute an irregular state change tobail them out.An additional security feature is that organizations havethe option to choose which nodes can validate theirtransactions. This is particularly helpful if there aremalicious validators on the network or if theorganization’s tokens represent some real-world asset thatcannot be double-redeemed. For example, suppose some

Built-in decentralised

exchange

Security

12

No two ICOs are the same, just as no two companies arethe same. Stellar enables tailor-made ICOs by providingbase abstractions such as accounts, tokens, payments,offers (to exchange one token type for another), andatomic transactions consisting of multiple operations.Users can combine these simple abstractions in complexways to get a wide array of behaviours, similar tobuilding custom structures with simple Lego blocks.

Using Stellar leads to faster development time since it hasalready built-in common ICO features such as creating atoken and white listing eligible contributors (e.g. toenforce know-your-customer requirements and limitactivity in some jurisdictions).

Stellar provides a cheaper and faster solution for ourecosystem participants.

Stellar requires a negligible transaction fee to discourageusers with malicious intent from flooding the networkwith transactions. Around the time of writing, the mediantransaction time on Stellar is 5 seconds, compared toapproximately 3.5 minutes on Ethereum..

Customisation

Efficiency

Tokenomics

RAMA will generate and issue 1.5 billion RAMA United Coins (RUC) for our Initial CoinsOffering which will be used to transact in goods and services within the RAMA ecosystem.

Ecosystem Participants and Use Cases

RAMA’s ecosystem consists of fans and content viewers, celebrities and content creators,curators, and advertisers, who will transact with one another using RUC tokens.

All users will log into their Star Chat and Film Face apps using their user generated encryptedkeys after which they will be able to add RUC to their accounts via their wallet in the apps.They will then be able to use RUC to transact in various services in the ecosystem on the FilmFace and Star Chat apps including video content streaming, Star Pages, ecommerce, celebrityexperiences and other services and offerings.

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token represents a pound of gold. If the token were issuedon Ethereum or Bitcoin, any fork could sow confusionand risk double-redemption. However, on Stellar,organizations can pre-select which validators have the“legitimate” version of their token.

The RUC token is intended as an integral part of the RAMA ecosystem. More specifically, the

RUC use case for each participant is as follows:

Content Consumers:

Fans and viewers get a new joiner incentive of RUC tokens when they download and join the

Film Face and Star Chat app and those who referred them are rewarded with a bonus of RUC

tokens.

• Once they access their account via Film Face they can access video content which will

include blockbuster hit films as well as smaller budget films and user generated

content and they will be rewarded for viewing this content.

• On Star Chat, they will be able to follow their favourite celebrities, collect and trade

digital stamps and stickers modelled after celebrities and will be rewarded for ‘liking’

and hence, promoting content, which other users also ‘like’.

• Once fans and viewers earn or buy additional tokens to add to their wallets and meet a

certain token threshold, they unlock new levels of access as depicted in the diagram

below. The criterion for ‘levelling up’ is to hold a certain number of RUC tokens in

their RAMA wallet, which correspond to the numbers of held RUC tokens on the left

of the vertical axis. As fans and viewers rise through the levels, they are given

incrementally more privileges and benefits such as access to the backstage at

performances, or to specific celebrity chat or performance groups, the ability to

request specific celebrity performances for loved ones and additional collectibles and

enhanced in-app user avatar options.

• Fans and viewers at all levels will be encouraged to vote on creative projects by

staking a portion of their tokens on a project. A portion of RAMA’s creative film

project budget will then be allocated towards the project(s) chosen by the majority

users. In addition to the benefits described in the chart, fans and viewers at the higher

levels may also be invited to participate in exclusive celebrity games, bet on specific

outcomes in movie awards to win more tokens and other privileges which would

include participating in face to face meetings with their celebrities, experiencing a

movie set, or participating in talent competitions or talent related games with their

favourite celebrities.

Content Creators:

Certain celebrities and content creators identified as key influencers may receive an incentive in

the form of RUC tokens when they download the Film Face app and claim their joining bonus.

• If they do not claim this bonus, it will depreciate over time adding an extra incentive for

them to claim it early. Once claimed, with RAMA’s assistance, celebrities can stake these

RUC tokens to issue their own branded tokens. This will allow them to encourage their

own loyal group of fans to rally behind their brand and participate in their own

ecosystems, built on the RAMA protocol.

14

• These celebrities can encourage early adoption by giving specific privileges to fans whohold their tokens the longest. These privileges can include gifts such as signedmerchandise.

Celebrities can reward their most loyal or ambitious fans by giving them the titles and specificleadership roles within their fan community and rewarding them with tokens in exchange fortheir services within the broader community. There will also be an opportunity for fancommunity-based curators to tailor specific experiences around the celebrities for which they willbe rewarded in celebrity branded tokens.

Download and join Film Face & Star Chat

Access to exclusive star chat and

performance groups

Access to request specific celebrity

performances or gift messages to friends

Access to apply to be a judge for high profile

talent competitions

Exclusive access to premiers, backstage access

and invitations to exclusive events

User journey to increased

token holding – users “level

up” when they hold the

balance of RUC on the left.

Incremental benefits to fans and content viewers

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Additional “level

–up” benefits

may include

more avatars ,in

–app collectible

items such as

gifts from

influencers.

Level 5 250K

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Level 450K

Level 3 10K

Level 21K

Level 110*

15

For clarity, the token cycle and benefits to the parties involved for each of the applications arehighlighted as follows:

Star Chat

Star Chat App Functional Flow

o E- Commerce

o Extended IM Functions

o Interactions BetweenCelebrities and Fans onStar Pages

Pay or earn via activityon app (e.g. Likes &shares) & Referringothers to use app.

Earn via responsefor posts (e.g.: likes,shares received forposts & referrals)

Payments forverification

and contributions

Automated Proofof Contribution

verification

Use Tokens to buycelebrity merchandiseand other exclusivecustomized curatedexperience

Use Tokens(request viewersto share writtenmovie reviewsand more actionsfrom viewers

Users Celebrities

Crypto Market

Sell Tokens Receive $Sell Tokens Receive $

Crypto Market

16

Receive Tokens Receive Tokens

Smart-IncentiveSmart Contract

Filam Face

Film Face App Functional Flow

o Quality, Viewer focused movie production

o Enables proof of contribution

o Match audience demand with movie production

Pay or earn viacontributions (Share onsocial media or moviereview gets updated

Smart-IncentiveSmart Contract

Earn via contributions(e.g. Produce based onaudience request)

Payments for verification and

contributions

Automated Proofof Contribution

verification

Use Tokens todemand for moviethemes or pay formovies

Use Tokens(request viewersto share or moviereviews)

Users

Crypto Market

Sell Tokens Receive $Sell Tokens Receive $

Crypto Market

Producers

17

Receive Tokens Receive Tokens

Product, Business Model and OpportunitiesOverviewRAMA’s vision is to unite Asia through cultural and economic integration in the entertainmentsector with a mission to become the market leader in the Asian entertainment industry.

As a 12-year prominent entertainment industry player, RAMA looks to build on the strength ofits traditional business model in movie and media content production using new innovativetechnologies to bring greater value to the entertainment ecosystem.

Our Established Business

With a history of movie productions in multiple languages and markets under various banners,RAMA has a very established business model and gained invaluable experience and recognitionin the entertainment industry.

RAMA and our associated brands have created 50+ movies across India with progressivelyincreasing momentum. Over the past 2 years, RAMA have produced a total of 11 movies inmultiple languages, of which three have been released and the others are scheduled to bereleased in the coming future. Known titles include Voter, Show Time and Kadaisi BenchiKarthi. For more details please refer to http://rama.world/.

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With experience in producing multiple movies simultaneously, we have built core expertisethrough the film production cycle of pre-production, production and post-production as well asthe ability to distribute the films successfully into the market with emphasis on quality withprocess speed as core competence.

With our foundation of success in India and based on our vision to unite Asia through culturalintegration, RAMA has been increasing its business footprint in the rest of Asia. Since late 2017,RAMA have been venturing into other markets across Asia with focus on China, Malaysia, Koreaand Thailand to launch movie projects in these countries:

RAMA has a $200 million USD pipeline of film production projects

As part of our China expansion strategy, we have established companies in key geographiclocations such as Shanghai and Ningbo.

In Ningbo, we are working with the support from the local government to produce a majorproject in line with the Chinese government’s belt and road initiative, which will tie together thecultures of China, India, Korea and Thailand. RAMA Group has signed GovernmentCooperation Understanding Agreement with the Gulou Street, Haishu District. This project iscurrently in pre-production and will be receiving support from the local government in the formof policy and recognition.

Picture: RAMA Group has signed Government Co-operation Understanding Agreement with the GulouStreet, Haishu District, attended by RAMA Group Chairman John Sudheer and Mr. Zhou Bo, PartySecretary of CPC Committee of Gu Lou Street, Haishu District and Secretary & Vice President of the PartyLeadership Group of Haishu Literature Art Association. Mr. Chen Jiandong.

19

We have identified new opportunities which we forecast will significantly grow our businessmodel and scale. The drivers of new opportunities are based on:

New Opportunities

i. recent technological innovations such as blockchain and secure streaming; ii. emerging social habits of our core content consumer groups;iii. entertainment market opportunities in our core markets such as India

Technology and InnovationTechnological progression has provided two key opportunities for us:

a. Mobile network capability increase drives video streaming users

Since 2016, App usage in India has grown rapidly. The key driver is the introduction ofunlimited 4G network by Jio as well as other major mobile carriers introducing unlimitedand often free data packages. Jio has reached over 177 million subscribers

(as at February 2018) and the subscriber numbersis forecast to increase to over 700 million withinthe next four years.

This has driven an explosive growth (in particularvia mobile data) in video streaming across Indiaincreasing by over 6x since the first half of 2016.

Furthermore, India presents a huge opportunity inApp usage as it recently overtook the UnitedStates as the number 2 country by number of appdownloads in 2017 (as shown on the graph).

b. Growth of blockchain technologyThe decentralised nature of blockchain technology and public blockchains have opened upthe possibility to carry out transactions across the globe on a peer-to-peer basis without thirdparty intermediaries, in a secure manner. It also allows projects to be developed withoutsignificant investment costs and lower operating and maintenance costs

Emerging social habits of content consumersSmart phone popularity has been the main trigger to changes in content consumer behaviour.Limitations have been removed in the world of communication and in audio-visual contentdistribution. As long as users have internet connection, they can consume great audio-visualcontent such as videos, TV shows & series, movies and songs in their native language and inaccordance to their personal preferences.

In addition, this has caused a contagious effect among friends and acquaintances that will beintroduced to these new contents, eliminating cultural barriers and the oligopoly of filmdistributors.

20

The millennials want to be the protagonists of their own world, the celebrities want tocommunicate directly with their fans, without barriers while the influencer ecosystem hascome to stay and will grow with the market.

Today, the mobile phone is the first chosen screen to watch video streaming in the world.Many individuals around the world (and especially in Asia and India) would desperately seekto become the protagonists of this thrilling world of movies, social media and the evolvingcelebrity-fan ecosystem.

Entertainment Market OpportunitiesThe Indian Media and Entertainment industry is expected to grow at a much faster rate thanthe global average rate and is currently one of the top five markets for the media and content.

The market grew 18.55% (CAGR growth from 2011-2017) and is expected to grow at 13.9%(CAGR growth until 2021) to reach a projected market size of $37.55 billion USD by 2021.The market is projected to be worth over $62.2 billion by 2025.

Business ModelSocial Media and Entertainment are traditional industries that achieve good financial results.Furthermore, content streaming and live streaming are sectors with a positive future.

RAMA United is an excellent platform and business positioned in this sector. We combinetraditional sources of income with new lines of business in the form of a utility tokeneconomics.

The model allows us to maximize the "Long Tail Business Model". With the implementationof blockchain and token technology, we are able to generate sources of micro-revenues:users who access premium content and functionalities, which would only be accessible inother platforms through high payments and commitments. RAMA United’s strength is givenby its scope of large community.

The income of RAMA United will be generated from:

• Star Chat’s "special" fee-based features (Star stickers, custom built chatbots, etc)• E-commerce platform• The acquisition, distribution and production of films and audio-visual content• Revenue from published short film contents• Film Face premium subscriptions• Targeted movie promotions• Advertising• RAMA causes a revolution in today's conception of the relationship between fans

and celebrities, celebrity brand management, tokenizing and therefore monetizingthis relationship, generating unique ways of interaction and disruptive marketingcampaigns impossible until now, avoiding intermediaries.

• Events, Awards Ceremonies, Contests will be organized by RAMA United and ticketsales, brands, sponsors, advertisers, VIP will be additional sources of income.

21

Legal Incorporation

RAMA is incorporating with limited liability in Malta based on the following considerationsand rationale:

• Malta is the first country in the world to introduce a clear regulatory framework aroundICOs, tokens and cryptocurrencies, with 3 different laws created recently. Thatprovides the required legal certainty for everyone, companies, start-ups, crypto fundsand token buyers

• Malta is ideal as a jurisdiction, as it is a European Union (EU) and Common Wealthcountry and a member of the Schengen agreement.

• Malta’s government leadership have openly shown support and admiration for cryptoeconomy. Malta’s Prime Minister, Joseph Muscat, has recently expressed thatcryptocurrency will become the “future money”. Muscat quoted:

“Have any of you ever thought about what gives paper money its value when it’s ultimately justpieces of paper? It is because society attributes value to it. Now some people, who in myopinion are geniuses, are arguing that value can similarly be attributed to virtual currencies.”

This mentality and the strong and modern legal system that offers legal certainty has provokedmany big firms to move to Malta for their operations. And a value add for RAMA is theregistered fast growth in the film industry in Malta. A self-sustaining island that is preparingwell for a promising future and which RAMA will look to contribute to it.

Revenue Streams

22

Business LandscapeRAMA possesses extensive geographic footprints in our core targeted markets.

We have registered offices and presence in China, Singapore, India, Malaysia, Thailand andDubai, as well as partner offices in Hong Kong SAR, Korea and Japan. We have well-established communications with entertainment industries in Indonesia, Philippines, Vietnam,Bangladesh, Qatar and UAE.

Furthermore, we have signed cooperative agreements and local partnerships in several keygeographic locations, including:

Flying Steps Entertainment (Germany)RAMA Entertainments is the exclusive Asia partner ofFlying Steps, a popular B-Boy crew formed in 1993 based inGermany.

Macau International Movie Festival (Macau)RAMA is exclusive partner with Macau International MovieFestival in India and Asia

Circle Group (Malaysia)RAMA Malaysia is a partner with Circle Group promotingthe group’s Worldwide Excellence Awards platform

RAMA possesses extensive operational and production experience in the Indian movie industryand we are well positioned within the traditional celebrities and fan ecosystem. With thispositioning, RAMA is able to work with the popular influencers in India to sign up with StarChat and attract their respective followers to use the Star Chat messenger platform.

RAMA’s production works in multiple Indian markets allow RAMA to generate own andpartnered contents to support the Film Face platform. Additionally, RAMA’s understanding ofand access to the young and dynamic talent pools across the regional and national markets isutilised to generate large volumes of quality online contents for Film Face.

The business landscape for Star Chat and Film Face Applications is outlined as follows:

23

Global MarketThe global social network user growth is driven by the mainly driven by the increasinginternet penetration in emerging markets in Southern Asia and Africa with India and SouthAfrica leading the pack

Indian MarketGrowing data users in India offer a perfect opportunity for new concept social media andcontent streaming app providers with a growth rate of 20 percent year on year

24

Number of mobile phone messaging app users in India from 2015 to 2020 (in millions)

Star Chat

Unique dynamics: Stars, influencers, fans and followers in India

India is one of the world’s largest producer of cinema where movies are not just about

entertainment; people’s sentiments are attached to the film industry because of the various

actors that they like. As compared to international cinema, Indian cinema is more about larger

than life heroes, glamorous heroines, comedy, songs, fights and item numbers.

Crazy things Indian fans do for their Idols

• Fans have built temples for their stars

• Fans Watch Movies At 2 AM on the day of release

• Fans have killed and lost lives for their stars

• Fans get their star’s picture and name tattooed

• Fans blindly follow star’s choices during elections

• Fans pay theatre rents to make their hero’s film a hit

• Fans pay In thousands, sometimes in lakhs for movie tickets

• Fans celebrate stars birthdays by organizing blood donation camps, raise funds for

orphanages and many more such activities.

Picture from top left:

1.Rajnikanth fans bathe

his cut out in milk.

2.Amitabh Bachchan

fans offer him prayers

at a temple built for

him. Thousands of

3. Salman Khan fans

throng to see him.

RAMA’s has extensive experience in the regional film industries in India and in depth

understanding of the star and fan ecosystem in India. This positioning enables RAMA to better

capitalise on the star and fan dynamics, to build Star Chat as an engaging app for the users and

to attract the users to sign-up and keep active.

25

Film FaceContent streaming in India

Streaming services market in India, has witnessed a massive explosion in the number of videostreaming services, both domestic and from overseas in the last couple of years.

Earlier, YouTube was the only name Indians could think when they wanted to watch videosonline. Otherwise, users would visit torrent sites mostly to watch pirated movies, TV shows,etc. Other than the content being available for free, another reason why people consumecopyrighted content is its unavailability in their region.

Over time, dedicated players came in but failed to mark their presence. The arrival of videostreaming behemoths like Netflix and Amazon Prime Video in the Indian market was the realgame changer.

These streaming services introduced a new hobby into the lives of the television-inclinedIndian audience: binge watching. Now, people can be seen glued to their smartphones andother devices, determined to finish their favourite movies series or TV show season as fast asthey can.

The current scenario offers an excellent opportunity for Film Face to succeed by offeringregional and pan Asian contents to the viewers for free and in fact by becoming the firststreaming service in India to incentivise the viewers for their viewing time spent on Film Face.

Film Face Competitive Analysis

26

Token LaunchRUC Token Launch summary

RAMA UNITEDCOIN

RAMA UNITED COINTOKEN SALE

• Accepted payment mode: Ethereum (ETH), Bitcoin (BTC), USD & EUR.

• Unsold token from the earlier round will be available for sale in the later rounds.

• For strategic and large investors, a special bonus can be discussed.

• Accepted jurisdictions: Citizens of any jurisdiction, in which it is illegal or restricted to offer, distribute, purchase, sell or retain crypto currency tokens/coins, are NOT eligible to participate in this token sale.

• A detailed sales schedule will be available on www.ruc.io

Name RAMA UNITED COIN (RUC)

Standard ERC20

Decimal 9

Soft Cap 5,000,000.00 USD

Available tokens for sale 50% (750,000,000)

Purchase Method Accepted ETH, BTC, USD, EUR

Total Supply 1.5 Billion

ICO Token Price 0.20 USD

27

RUC Token Distribution

The exact date of the Token Launch will be announced on our website at ruc.io. Thedisclaimer and other legal documents will also be available on the website

Token launch completion: Our goal is to raise a maximum of $150 million USD and aminimum of $5 million USD. Token launch will end on either reaching maximum amount orat the end of token sale period. If less than the minimum amount is raised, any contributionswill be returned to contributors.

Token contract address: TBD (to be published through various channels 48 hours beforecrowd sale launch date)

Token Sale50%

Reserve20%

Team& Advisers15%

Liquidity Pool10%

Bounty & Airdrop5%

RUC Token Allocation

Token Sale Reserve Team& Advisers Liquidity Pool Bounty & Airdrop

• Public Token Sale: 50% of the total RUC token supply will be available to the public.

• Bounty and Airdrop: 5% of the total RUC token supply will be allocated to bounty andairdrop program to ensure a successful Initial Coin Offering.

• Liquidity Pool: 10% of the total RUC token supply will be assigned as a liquidity pool toguarantee the system’s liquidity and incentivise users to participate in the RUC ecosystem.

• Team & Advisor: 15% of the total RUC token supply will be issued to the RAMA coreteam and advisors. RAMA has a highly experienced team fully dedicated to ensuring thesuccess of the project. To ensure they are adequately rewarded for their contributions, the15% of tokens will be vested according to the schedule as follows:

o At completion of ICO 25% of tokens shall vesto At 3 months 25% of tokens shall vesto At 6 months 25% of tokens shall vesto At 12 months 25% of tokens shall vest

Please refer to team overview section for further details.28

• Reserves: 20% of the total RUC token supply will be retained by RAMA foroperational purposes to guarantee and promote the growth and involvement of thecommunity and celebrities around the world

• Unsold tokens: The tokens that are not sold in the Private Sale and in the Crowd-sale,will be frozen and vested according to the following schedule.

o 10% of the unsold tokens shall vest after six months of the ICOo 40% of the unsold tokens shall vest after one yearo 30% of the unsold tokens shall vest after two yearso 20% of the unsold tokens shall vest after three years.

Once unlocked, 50% of these tokens will be assigned to reserves in order to finance theimplementation in new countries and support ecosystem participants such as new users,artists and celebrities. The remaining 50% will be assigned to the Liquidity Pool togenerate more liquidity in the system.

This system has been chosen for the rapid growth expected in RAMA United and for theconsiderable number of users that we hope to obtain in the following years. Theproposed breakdown may be altered based on the outcome of the RUC Token Sale andproject progress.

Allocation and Use of Proceeds from RUC Token SaleThe exact allocation and use of proceeds will depend on the final raised amounts inthe RUC token sale. There will be two stages of allocation for proceeds raised:

• First $30 million USD • Above $30 million USD

Development & Implementation

50%

Legal5%

Operations10%

Contingency5%

Marketing, Branding &PR10%

Celebrity and Fan Engagement

20%

Use of proceeds up to USD 30 million

Development & Implementation Legal Operations

Contingency Marketing, Branding &PR Celebrity and Fan Engagement29

UP to $30 million USD

• Legal (Up to 5% of proceeds): To cover legal, regulatory and compliance with thelaws in the different markets where RAMA UNITED is going to operate.

• Operations (Up to 10% of proceeds): To cover structural charges, salaries andoverheads.

• Contingency (Up to 5% of proceeds): Set aside for any unexpected projectoverruns and additional costs.

• Marketing, Branding and PR (up to 10% of proceeds): Spending on marketing,building the brands, and public relations.

• Celebrity and Fan engagement (up to 20% of proceeds): Spending on marketingactivities to attract new celebrities and users to the chat, and to produce targetedcontents with the stars to attract users.

• Development, R&D and Implementation (up to 50% of proceeds): Used for thedevelopment of the platform and for technological improvements. This includesthe development of new core features on Star Chat and Film Face to enhance userexperiences - a critical part of our ecosystem - using the new innovativetechnologies like Artificial Intelligence and Machine Learning, new generations ofbots, Artificial Vision and Augmented Reality and working with strategic partnersand providers.

Above $30 million USD

Development & R&D15% Legal

3%Operations

10%

Contingency7%

Marketing, Branding &PR10%

Celebrity and Fan Engagement

30%

Content Acquisition and Generation

25%

Use of proceeds Beyond USD 30 million

Development & R&D Legal Operations

Contingency Marketing, Branding &PR Celebrity and Fan Engagement

Content Acquisition and Generation

30

• Legal (Up to 3% of proceeds): To cover legal, regulatory and compliance withthe laws in the different markets where RAMA UNITED is going to operate.

• Operations (Up to 10% of proceeds): To cover structural charges, salaries andoverheads.

• Contingency (Up to 7% of proceeds): Set aside for any unexpected projectoverruns and additional costs.

• Marketing, Branding and PR (up to 10% of proceeds): Spending on marketing,building the brands, and public relations.

• Celebrity and Fan engagement (up to 30% of proceeds): Spending on marketingactivities to attract new celebrities and users to the chat, and to producetargeted contents with the stars to attract users.

• Content Acquisition and Generation (Up to 25% of proceeds): Spending inacquiring value contents and for new content creation activities like short filmcompetitions.

• Development, R&D and Implementation (up to 15% of proceeds): used for thecontinuous development of the platform and for technological improvements,working with strategic partners and providers.

31

32

- Project Concept Setup- Market Collaborations- Team & Advisory board

formation

- Establish Blockchain Model - Initiation of RAMA United

Platform with Star Chat - RUC Whitepaper Release

- Stars & Influencers Signup for Star Chat

- Star Chat MVP launch - Initiation of the Film

Face App - ICO - 50% of the Star Chat features

conceptualized - Listing in crypto- exchanges

- Achieve 60 Mil Monthly Active User (MAU) in Star Chat

- Hold international event with RUC transaction (example Flying Step)

- Drive Film Face user content generation

- Project Architecture & Blockchain implmentation

- Start RUC Marketing & PR- Private sale of RUC

- Official launch of Star Chat - Achieve 20 MIL New user

sign up in star chat - Film Face Beta version release

- Star Chat launch in SEA countries. - Achieve 100 MIL MAU in Star Chat

- 80% of the Star Chat Features conceptualized

ICO Roadmap

Core Team

John SudheerChairman & Cofounder

Jess KongChief Marketing Officer

& Cofounder

Vijay K NadipineniChief Executive Officer

& Cofounderlinkedin.com/in/vijayknadipineni

John Sudheer is a serial entrepreneur, film producer and theChairman of RAMA Group. John has been an entrepreneur froman early age and has been able to set up and run severalbusinesses in diverse fields. These include businesses in themedics’ fraternity, various restaurants, and import and export ofvarious commodities.He first entered the information technology industry with theinception of Atiens Software, an enterprise software solution forthe media and entertainment industry. He later founded RAMAGroup incorporating a diversified group of companies involvedin healthcare, education, business consulting, import and exporttrade, mobile application platform development, and film andtelevision productions.John is well admired and recognized for bringing together thebest that Asia has to offer in entertainment, healthcare,education, and information technology.

Jess Kong is an entrepreneur with expertise in marketing andmanagement. With a good sense of brand positioning, Jess hassuccessfully established her vogue brand in Hong Kong early inher career. She is a charismatic leader that she has successfullydeveloped and led marketing teams in over ten countries acrossAsia. Jess has been involved in crypto currencies economy fromthe early years and gained abundant global experiences in cryptospace.As the Chief Marketing Officer of RAMA United, Jess is now atthe helm of driving the vision of RAMA group in uniting theAsian Entertainment Industry by leveraging her marketing senseand brand building experience in connection with the RAMAgroup branding ecosystem across the Asian Pacific Region

Vijay Nadipineni is a Leadership and Strategy specialist with anMBA from the China Europe International Business School.Vijay has worked in senior managerial positions in multipleorganizations with cross cultural teams across East Africa, UK,China and India. He was previously the General Manager atDDI Leisure in Shanghai and successfully launched China’s firstpremium club management company STCC and initiated theplanning of DDI’s large mixed commercial project. Vijay isinstrumental in strategic planning and implementation of theRAMA United Platform in India and across Asia.

33

Antonio SainzChief Operating Officerlinkedin.com/in/antonio-sainz

-inclusivity

Eduardo Remirez MiguelChief Technology Officer linkedin.com/in/eduardo-remirez

-miguel-95248b14

Juan FerrerBusiness Development

(Europe)linkedin.com/in/juan-ferrer

-147a90142

Antonio Sainz is an expert and a keen follower of practicalapplications of Blockchain, mobile financial solutions,tokenization of new assets and how new technologies can helpimprove the lives of people and make the planet a moreinclusive and sustainable place.

His areas of interest are Fintech, new ways of communicating,additive manufacturing, smart factories, robotics, the Internet ofThings, artificial intelligence, big data, cybersecurity and smartfarming.

Eduardo is an electronic engineering and Early programmer(RPN 1979). He is the founder and CEO of JMPINGENIEROS, a company that uses disruptive technologies andcreates viable solutions for the companies of the future, insectors such as space, energy, traceability, security, etc. andNAJERA AEROSPACE, a solid company with an extremelyhigh adaptability and flexibility for any situation, and thedevelopment of highly innovative solutions for the aerospace,defence and transport sectors. He is also the CTO and Co-Founder at Inclusivity. He is an expert in technologies such asBlockchain, Artificial Intelligence, Machine Learning, Robotics,Internet of Things, etc.

Juan Ferrer is a prolific entrepreneur, currently the CEO ofHipoo.com a financial services company in Madrid thatleverages Artificial Intelligence to give its clients the bestmortgage deals in the market.

Juan also serves as the Business Development director atHousers, which is a crowdfunding platform that allowsindividuals to invest in real estate projects and receive fullbenefits from income in rental and the future sale of theproperties they operate in Spain, Italy and Portugal.

He has previously held roles in Gauus as a BusinessDevelopment Consultant in Shanghai and BusinessDevelopment Manager at Universo Idea in Madrid Spain.

34

Maria Sainz ArangurenLegal Affairs

linkedin.com/in/maría-sainz

Elsie LF (“LC”) is currently Founder & Partner at WhatsMode,a fast-growing Social E-Commerce platform.

With a clear understanding of the Influencer Economics, LC isleading the Influencer business development including talentspartnership in North America, Europe & Asia. BeforeWhatsMode, LC founded two companies in the e-commerceindustry for which she specialized in transcultural approachesand localization strategies. She has strong experience frombrand design strategies development to the construction of aB2B2C trading channels from Europe to China throughShanghai FTZ.

Nick Liou is a keen blockchain and technology enthusiast withan Information Technology degree specializing in ForensicComputing. Having earlier worked as a freelance developer anddata security consultant, Nick has gained profoundunderstanding of the evolving blockchain technologies and its’data security implications.

María is the Cofounder and CEO of Eventia Security, aBlockchain and Biometrics based modular solution that offersend to end event control, management and security. She hasworked in Inclusivity: a blockchain based platform and a firmbeliever in inclusive business, that uses new technologies toachieve financial inclusion. María has been involved in differentBlockchain projects for over two and a half years focusing on theCorporate Development and Legal Affairs and as an advisor. Herareas of interest are Law, Blockchain, Security, FinancialServices and the practical application of new technologies indifferent sectors."

Baraka Mwakisha is considered as one of the most brillianttechnologists from Kenya, Baraka is a full-stack web and mobileapp developer. Notably, Baraka represented Kenya in the FirstGlobal Robotics Competition in Washington DC. The four bestteams from the 106 participating countries, including the US andthe UK. He has founded Wings Around Africa campaign with aprimary focus on introducing youth in Africa, to a network ofglobal resources to advance their desire for STEM education

Nick LiouInformation Security Analystlinkedin.com/in/nick-liou-36b42853

Baraka Mwakisha MarawiDeveloper

linkedin.com/in/baraka-mwakisha-8a878877

Elsie LFSocial ecommerce Strategistlinkedin.com/in/laure-cecile-lafond

-fenonjoie-6738713a

35

Wing LeeCo-founder

Hashreader Limitedlinkedin.com/in/wing-lee-842

55754

Anand Mohan is currently the chief operating officer for TechnoBrain group and Managing Director for Techno BrainAsia. Anand has 20 years of technology industry experience inengineering new products, opening new markets and buildinghigh performance teams across Asia, Africa, and North America.

Anand’s experience in blockchain includes being a foundingmember of oxford blockchain foundation, establishing ablockchain academy & incubator in Africa and investing inblockchain use cases in supply chain, digital ID, and travelinsurance. Anand & his team closely work with partners such asMicrosoft in building solutions on Azure workbench and withIBM in building private blockchain enterprise applications onHyperledger fabric. Anand is often invited as a keynote speakerin blockchain, artificial intelligence and digital agriculture events.

Anand Mohan has been involved with RAMA group since itsbeginning and advices RAMA group on business strategy,technologies, new products and partnerships.

Ran Yi is the Co-founder of CryptoStrategies, a crowdsourcedcrypto asset management platform. He also co-foundedQuattroQuant, an RMB hedge fund platform.

Previously he worked in institutional portfolio management atStrategic Investment Group, a USD30 billion Outsourced CIOfounded by the senior investment team at the World Bank. Ranstarted his career at Freddie Mac, responsible for derivativeshedging for its fixed income portfolio.

Ran has an MBA from China Europe International BusinessSchool and a Bachelor of Science from Carnegie MellonUniversity.

Wing is the co-founder of Hashreader, an education platformfocused on career readiness and user education in the blockchainindustry.

He has over ten years of international banking and financialservices experience across Hong Kong, Singapore, Manila andLondon with a focus on corporate finance and debt financing.

He completed his undergraduate studies and master’s ineconomics at the University of Edinburgh and his MBA withChina Europe International Business School. He is a qualifiedchartered accountancy holder with the Institute of CharteredAccountants of Scotland.

Anand MohanChief Operator Officer

(Techno Brain)www.linkedin.com/in/anandtechnobrain

Ran YiCo-founder

Crypto Strategieslinkedin.com/in/ran-yi-b722696

36

Advisors

Daniel Kimotho is the community lead for EOS Nairobi, a strongblock producer candidate supporting the global EOS ecosystem.Daniel and the EOS Nairobi team have set up the KotaniBlockchain Incubator to support blockchain start-ups andeducation.

He is an Affiliate Scholar with the Institute for Blockchain studies(New York), which is an independent, non-profit researchinstitute examining the economic and social impact of blockchaintechnology and founded by Melanie Swan (PhD). He is also aContributing Author and Founding member of the Africa DigitalAssets Forum (ADAF), which is an alliance of blockchainorganizations in the African blockchain space. ADAF seeks to putin place a framework to finance Africa’s businesses throughInitial Coin Offerings and Token Generation Events.

Daniel is also co-founder of First Nexus Company (FNC), whichis a start-up focused on Fourth Industrial revolution technology.

Daniel KimothoCo-founder & C.E.O

EOS NAIROBIlinkedin.com/in/daniel-kimotho

-2a43324a

37

Our Partners

Macau International Movie Festival

http://movie.mtm.mo/

RAMA is exclusive partner withMacau International Movie Festival inIndia and Asia.

Flying Steps Entertainment, Germany

https://flyingsteps.com/

RAMA Entertainments is the exclusive Asiapartner of Flying Steps, a popular B-Boycrew formed in 1993 based in Germany.

Circle Awards, Malaysia

http://circlecorpgroup.com/

RAMA Malaysia is a partner with CircleGroup promoting the group’s WorldwideExcellence Awards platform

Eventia Security, Europe

http://eventiasecurity.com/

Event management partners offeringblockchain and Biometrics basedmodular solution for end to end eventmanagement

Inclusivity

http://inclusivity.network/en/

A complete banking and financial ecosystembased on Blockchain, offering “MobileFinancial Solutions” as an alternative to thetraditional banking and financial system.

Next Generation PDT

http://www.nextgenerationpdt.com/

Next Generation PDT (NGPDT) is auniquely effective PhotodynamicTherapy (PDT) for cancer treatment

38

Disclaimer

IMPORTANT NOTICE: This whitepaper (” Whitepaper”) in current form is being circulated

by Rama United for general information and to invite community feedback only on the Rama

United project as presently conceived, and is subject to review and revision by the Board of

Directors of Rama United , the board of advisers and/or legal advisers of Rama United . Please

do not replicate or distribute any part of this Whitepaper without this note in accompaniment.

No part of this Whitepaper is intended to create legal relations between a recipients of this

Whitepaper or to be legally binding or enforceable by such recipient against Rama United. An

updated version of this Whitepaper may be published on a date to be determined and

announced by Rama United in due course.

PLEASE READ THIS SECTION AND THE FOLLOWING SECTIONS ENTITLED“DISCLAIMER OF LIABILITY”, “NO REPRESENTATIONS AND WARRANTIES”,“REPRESENTATIONS AND WARRANTIES BY YOU”, “CAUTIONARY NOTE ONFORWARD-LOOKING STATEMENTS”, “MARKET AND INDUSTRY INFORMATION ANDNO CONSENT OF OTHER PERSONS”, “NO ADVICE”, “NO FURTHER INFORMATION ORUPDATE”, “RESTRICTIONS ON DISTRIBUTION AND DISSEMINATION”, “NO OFFER OFINVESTMENT OR REGISTRATION”, “TOKEN FUNCTIONALITIES”, “MEETING POINTSOF SERVICE”, “RISKS AND UNCERTAINTIES” AND “MISCELLANEOUS” CAREFULLY.IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD TAKE, YOU SHOULDCONSULT YOUR LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S).

OVERVIEWThe RUC Tokens (as referred to in this Whitepaper) are not intended to constitute securities in

any jurisdiction. This Whitepaper does not constitute a prospectus or offer document of any sort

and is not intended to constitute an offer of securities or a solicitation for investment in

securities in any jurisdiction.

While this Whitepaper does not preclude Rama United from offering holders of RUC Tokens a

share of the fees and revenue generated from the commercial applications of Rama

United platform, such offer, if any, and the extent thereof, will be at the sole and absolute

discretion of Rama United. Accordingly, there is no assurance whatsoever as to whether such

offer will be made and holders of RUC Tokens should have no expectation of receiving any

such offer. In the premises, no RUC Token should be construed, interpreted, classified or

treated as enabling, or according any opportunity to, purchasers to participate in or receive

profits, income, or other payments or returns arising from or in connection with the Rama

United platform, the RUC Tokens or the proceeds of the RUC Token Sale (as described in this

Whitepaper), or to receive sums paid out of such profits, income, or other payments or returns.

This Whitepaper does not constitute or form part of any opinion on any advice to sell, or any

solicitation of any offer by the vendor of the RUC Tokens to purchase any RUC Tokens nor

shall it or any part of it nor the fact of its presentation form the basis of, or be relied upon in

connection with, any contract or investment decision.

__________ a company incorporated in the Republic of Malta with the company registration

number __________ and having its registered office at _________________(hereinafter

referred as “The Company”), will deploy all proceeds of sale of the RUC Tokens to support

ongoing development and growth of the Rama United project, businesses and operations.

39

No person is bound to enter into any contract or binding legal commitment in relation to thesale and purchase of the RUC Tokens and no cryptocurrency or other form of payment is to beaccepted on the basis of this Whitepaper.

Any agreement as between the Company and you as a purchaser (“Purchaser”), and in relationto any sale and purchase, of RUC Tokens is to be governed by only a separate document settingout the terms and conditions (the “T&Cs”) of such agreement. In the event of anyinconsistencies between the T&Cs and this Whitepaper, the former shall prevail.

THE RUC TOKEN SALE (AS REFERRED TO IN THIS WHITEPAPER) IS INTENDED FOR,MADE TO OR DIRECTED AT ONLY PERSONS OUTSIDE THE UNITED STATES OFAMERICA AND THE REPUBLIC OF CHINA AND MAY BE ACTED UPON ONLY BYPERSONS OUTSIDE THE UNITED STATES OF AMERICA. ACCORDINGLY, YOU ARENOT ELIGIBLE AND YOU ARE NOT TO PURCHASE ANY RUC TOKENS IN THE RUCTOKEN SALE IF YOU ARE LOCATED IN THE UNITED STATES OF AMERICA OR THEREPUBLIC OF CHINA AT THE TIME OF YOUR INTENDED PURCHASE/PURCHASE OFRUC TOKENS IN THE RUC TOKEN SALE. YOU ARE ALSO NOT ELIGIBLE AND YOUARE NOT TO PURCHASE ANY RUC TOKENS IN THE RUC TOKEN SALE IF YOU ARE ACITIZEN, RESIDENT (TAX OR OTHERWISE), DOMICILED IN, OR GREEN CARDHOLDER OF THE UNITED STATES OF AMERICA OR A CITIZEN, DOMICILED IN, ORRESIDENT OF ANY OTHER JURISDICTION WHERE YOUR PURCHASE WOULD BEUNLAWFUL.

No regulatory authority has examined or approved of any of the information set out in thisWhitepaper. No such action has been or will be taken under the laws, regulatory requirementsor rules of any jurisdiction. The publication, distribution or dissemination of this Whitepaperdoes not imply that the applicable laws, regulatory requirements or rules have been compliedwith.There are risks and uncertainties associated with the Company and their respective businessesand operations, the RUC Tokens, the RUC Token Sale and the Rama United platform (each asreferred to in this Whitepaper).

This Whitepaper, any part thereof and any copy thereof must not be taken or transmitted to anycountry where distribution or dissemination of this Whitepaper is prohibited or restricted.No part of this Whitepaper is to be reproduced, distributed or disseminated without includingthis section and the following sections entitled “Disclaimer of Liability”, “No Representationsand Warranties”, “Representations and Warranties By You”, “Cautionary Note On Forward-Looking Statements”, “Market and Industry Information and No Consent of Other Persons”,“Terms Used”, “No Advice”, “No Further Information or Update”, “Restrictions OnDistribution and Dissemination”, “No Offer of Investment Or Registration” and “Risks andUncertainties”.

DISCLAIMER OF LIABILITY

To the maximum extent permitted by the applicable laws, regulations and rules, the Companyshall not be liable for any indirect, special, incidental, consequential or other losses of any kind,in tort, contract or otherwise (including but not limited to loss of revenue, income or profits,and loss of use or data), arising out of or in connection with any acceptance of or reliance onthis Whitepaper or any part thereof by you.

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The Company is not and will not be liable for fact, acts or actions of any kind arising fromgovernments and/or third parties unrelated to the services and products offered by theCompany, or regarding third

parties linked to the company, whether legal, contractual, corporate, economic orcommercially. In this sense, the purchasers of RUC Tokens declare that they agree andacknowledge that any of the services offered by the company may be reduced, affected,altered or suppressed by facts, acts or regulations of each jurisdiction where the services andproducts of Rama United are or will be offered.

NO REPRESENTATIONS ANDWARRANTIESThe Company does not make or purport to make, and hereby disclaims, any representation,warranty or undertaking in any form whatsoever to any entity or person, including anyrepresentation, warranty or undertaking in relation to the truth, accuracy and completenessof any of the information set out in this Whitepaper.

REPRESENTATIONS ANDWARRANTIES BY YOU

By accessing and/or accepting possession of any information in this Whitepaper or such partthereof (as the case may be), you represent and warrant to the Company as follows:

1. you agree and acknowledge that the RUC Tokens do not constitute securities ofany form, units in a business trust, units in a collective investment scheme or anyother form of investment in any jurisdiction;

2. you agree and acknowledge that this Whitepaper does not constitute aprospectus or offer document of any sort and is not intended to constitute anoffer of securities, units in a business trust, units in a collective investmentscheme or any other form of investment in any jurisdiction or a solicitation forinvestment and you are not bound to enter into any contract or binding legalcommitment and no cryptocurrency or other form of Payment is to be acceptedon the basis of this Whitepaper;

3. you acknowledge and understand that:

a) while this Whitepaper does not preclude the Company from offering holders ofRUC Tokens a share of the fees and revenue generated from the commercialapplications of Rama United platform, such offer, if any, and the extent thereof,will be at the sole and absolute discretion of Rama United;

b) there is no assurance whatsoever as to whether such offer will be made andholders of RUC Tokens should have no expectation of receiving any such offer;and

c) no RUC Token should be construed, interpreted, classified or treated as enabling,or according any opportunity to, purchasers to participate in or receive profits,income, or other payments or returns arising from or in connection with the RamaUnited platform, the RUC Tokens or

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Nothing contained in this Whitepaper is or may be relied upon as a promise, representation orundertaking as to the future performance or policies of the Company.

Further, the Company disclaim any responsibility to update any of those forward- lookingstatements or publicly announce any revisions to those forward-looking statements to reflectfuture developments, events or circumstances, even if new information becomes available orother events occur in the future.

MARKET AND INDUSTRY INFORMATION AND NO CONSENT OF OTHERPERSONS

This Whitepaper includes market and industry information and forecasts that have beenobtained from internal surveys, reports and studies, where appropriate, as well as marketresearch, publicly available information and industry publications. Such surveys, reports,studies, market research, publicly available information and publications generally state that theinformation that they contain has been obtained from sources believed to be reliable, but therecan be no assurance as to the accuracy or completeness of such included information and istherefore not liable for such information.

Save for the Company and their respective directors, executive officers and employees, noperson has provided his or her consent to the inclusion of his or her name and/or otherinformation attributed or perceived to be attributed to such person in connection therewith inthis Whitepaper and no representation, warranty or undertaking is or purported to be providedas to the accuracy or completeness of such information by such person and such persons shallnot be obliged to provide any updates on the same.

While the Company have taken reasonable action to ensure that the information is extractedaccurately and in its proper context, the Company have not conducted any independent reviewof the information extracted from third party sources, verified the accuracy or completeness ofsuch information or ascertained the underlying economic assumptions relied upon therein.Consequently, neither the Company, nor their respective directors, executive officers andemployees acting on their behalf makes any representation or warranty as to the accuracy orcompleteness of such information and shall not be obliged to provide any updates on the same.

TERMS USEDTo facilitate a better understanding of the RUC Tokens being offered for purchase by theCompany, and the businesses and operations of Rama United Platform, certain technical termsand abbreviations, as well as, in certain instances, their descriptions, have been used in thisWhitepaper. These descriptions and assigned meanings should not be treated as being definitiveof their meanings and may not correspond to standard industry meanings or usage.

Words importing the singular shall, where applicable, include the plural and vice versa andwords importing the masculine gender shall, where applicable, include the feminine and neutralgenders and vice versa. References to persons shall include corporations.

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NO ADVICENo information in this Whitepaper should be considered to be business, legal, financial or taxadvice regarding the Company, the RUC Tokens, the RUC Token Sale and the Rama Unitedplatform (each as referred to in the Whitepaper). You should consult your own legal, financial,tax or other professional adviser regarding Rama United and their respective businesses andoperations, the RUC Tokens, the RUC Token Sale (each as referred to in the Whitepaper) orany ERC 20 SMART CONTRACT deployed by the Company. You should be aware that youmay be required to bear the financial risk of any purchase of RUC Tokens for an indefiniteperiod.

NO FURTHER INFORMATION OR UPDATENo person has been or is authorized to give any information or representation not contained inthis Whitepaper in connection with the Company and their respective businesses andoperations, the RUC Tokens, the RUC Token Sale and the Rama United platform (each asreferred to in the Whitepaper) and, if given, such information or representation must not berelied upon as having been authorised by or on behalf of Rama United. The RUC Token Sale(as referred to in the Whitepaper) shall not, under any circumstances, constitute a continuingrepresentation or create any suggestion or implication that there has been no change, ordevelopment reasonably likely to involve a material change in the affairs, conditions andprospects of the Company or in any statement of fact or information contained in thisWhitepaper since the date hereof.

RESTRICTIONS ON DISTRIBUTION AND DISSEMINATIONThe distribution or dissemination of this Whitepaper or any part thereof may be prohibited orrestricted by the laws, regulatory requirements and rules of any jurisdiction. In the case whereany restriction applies, you are to inform yourself about, and to observe, any restrictions whichare applicable to your possession of this Whitepaper or such part thereof (as the case may be) atyour own expense and without liability to the Company.Persons to whom a copy of this Whitepaper has been distributed or disseminated, providedaccess to or who otherwise have the White paper in their possession shall not circulate it to anyother persons, reproduce or otherwise distribute this Whitepaper or any information containedherein for any purpose whatsoever nor permit or cause the same to occur.

NO OFFER OF INVESTMENT OR REGISTRATION

This Whitepaper does not constitute a prospectus or offer document of any sort and is notintended to constitute an offer of securities of any form, units in a business trust, units in acollective investment scheme or any other form of investment, or a solicitation for investmentin securities in any jurisdiction. No person is bound to enter into any contract or binding legalcommitment and no cryptocurrency or other form of payment is to be accepted on the basis ofthis Whitepaper. Any agreement in relation to any sale and purchase of RUC Tokens (asreferred to in this Whitepaper) is to be governed by only the T&Cs of such agreement and noother document. In the event of any inconsistencies between the T&Cs and this Whitepaper, theformer shall prevail.

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THE RUC TOKEN SALE (AS REFERRED TO IN THIS WHITEPAPER) IS INTENDED FOR,MADE TO OR DIRECTED AT ONLY PERSONS OUTSIDE THE UNITED STATES OFAMERICA AND THE REPUBLIC OF CHINA AND MAY BE ACTED UPON ONLY BYPERSONS OUTSIDE THE UNITED STATES OF AMERICA. ACCORDINGLY, YOU ARENOT ELIGIBLE, AND YOU ARE NOT TO PURCHASE ANY RUC TOKENS IN THE RUCTOKEN SALE IF YOU ARE LOCATED IN THE UNITED STATES OF AMERICA OR THEREPUBLIC OF CHINA AT THE TIME OF YOUR INTENDED PURCHASE/PURCHASE OFRUC TOKENS IN THE RUC TOKEN SALE. YOU ARE ALSO NOT ELIGIBLE, AND YOUARE NOT TO PURCHASE ANY RUC TOKENS IN THE RUC TOKEN SALE IF YOU ARE ACITIZEN, RESIDENT (TAX OR OTHERWISE), DOMICILED IN, OR GREEN CARDHOLDER OF THE UNITED STATES OF AMERICA OR A CITIZEN, DOMICILED IN, ORRESIDENT OF ANY OTHER JURISDICTION WHERE YOUR PURCHASE WOULD BEUNLAWFUL.

No regulatory authority has examined or approved of any of the information set out in thisWhitepaper. No such action has been or will be taken under the laws, regulatory requirementsor rules of any jurisdiction. The publication, distribution or dissemination of this Whitepaperdoes not imply that the applicable laws, regulatory requirements or rules have been compliedwith.

TOKEN FUNCTIONALITIESSince RUC Tokens are not to be construed, interpreted, classified or treated as any type ofsecurity, token holders will not receive any kind of profit or revenue.

BUSINESS OR SERVICES TO BE PROVIDED

All documents and contracts relating to business or services to be provided by the Company,including but not limited to licenses, franchises, among others, shall be governed by the termsand conditions necessary for the overall project, considering the fulfillment of the necessarylegal requirements for the jurisdictions where these will be implemented. In every situation, theCompany will give high regard to the interests of Rama United users and consumers in general.No part of this Whitepaper is intended to create labor relations nor to be legally binding orenforceable by such against Rama United.

RISKS AND UNCERTAINTIES

Prospective purchasers of RUC Tokens (as referred to in this Whitepaper) should carefullyconsider and evaluate all risks and uncertainties associated with the Company and theirrespective businesses and operations, the RUC Tokens, the RUC Token Sale and the RamaUnited platform (each as referred to in the Whitepaper), all information set out in thisWhitepaper and the T&Cs prior to any purchase of RUC Tokens. If any of such risks anduncertainties develops into actual events, the business, financial condition, results of operationsand prospects of Rama United could be materially and adversely affected.In such cases, you may lose all or part of the value of the RUC Tokens.

In such cases, you may lose all or part of the value of the RUC Tokens .

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MISCELLANEOUSRegulatory Measures.Crypto-tokens are being, or may be, reviewed by the regulatory authorities of variousjurisdictions. The Company may receive queries, notices, warnings, requests or rulings fromone or more regulatory authorities from time to time or may even be ordered to suspend ordiscontinue any action or service in connection with the Rama United platform, project, RamaUnited development or the RUC Token Sale. The development, marketing, promotion orotherwise of Rama United or the project may be seriously affected, hindered or terminated as aresult. And since regulatory policies can change from time to time, existing regulatorypermission or tolerance on Rama United or the project in any jurisdiction may be justtemporary. RUC Tokens may be defined from time to time as virtual commodity, digital assetor even securities or currency in various jurisdictions and therefore could be prohibited frombeing traded or held in certain jurisdictions pursuant to local regulatory requirements.

Warning and Diligence Sending funds.Notwithstanding, the security measures implemented by Rama United in respect of its website,and/or the process or procedure for receiving and delivering the RUC Token Sale details tocontributors, with the aim of avoiding any fraudulent or hacking attempt, investors should takeextra care when sending funds, with special care and diligence, regarding the addresses of theERC-20 Smart Contract (the “Contract Account”) provided by Rama United for the receipt offunds. The official Rama United Contract Account for these purposes will be provided anddisclosed on the Rama United website specially designed for the purchases of RUC Tokens inthe Token Sale (the “Sale Website”)

Unauthorized Claim.Any person who gains access to the Purchaser’s registered email or registered account bydeciphering or cracking the Purchaser’s password will be able to claim the purchased RUCTokens for Crowd Sale in bad faith. As such, the relevant purchased RUC Tokens for CrowdSale may be misdirected to the person whoever claims that the same through the Purchaser’sregistered email or registered account, which sending is not revocable or reversible. EachPurchaser shall take care of the security of his/her registered email and registered accountthroughout by taking such actions as: (i) using a highly secure password; (ii) refraining fromopening or responding to any scam emails; and (iii) keeping strictly confidential all the secretor personal information about himself/herself.

Price Volatility.Cryptographic tokens, if traded on public markets, usually have extremely volatile prices.Fluctuations in price over short periods of time frequently occur, which price may bedenominated in Bitcoin, ETC, US Dollars or any other fiat currency. Such fluctuations couldresult from market forces (including speculations), regulatory changes, technical innovations,availability of exchanges and other objective factors and represent changes in the balance ofsupply and demand.

The Company is not responsible for any secondary market trading of RUC Tokens, regardlessof whether such markets for RUC Tokens exist.

Therefore, the Company is not obliged to control, manage or pay attention to the price volatilityof RUC Tokens. The risks associated with the trading price of RUC Tokens are borne by thetraders of the RUC Token 45