1

 Visual storytelling: Content ideas from

the newly empowered

By Julian Matthewstrinetizen.com

What’s your story?

3

Who made this mess?

4

Jamie’s story

5

Making content real again

“It was an extremely important part of my healing process to make the story. I hope folks in Malaysia have the opportunity to make such stories for themselves. I entered the workshop intending on making a macro political analysis of violence against women, and had a four-page script. The teacher came up to me and circled the center of my script and said, this is actually your story! I couldn't believe it. But she was right. The story was specifically about my mother. What I learned is that people care more about stories when they are in multimedia format, putting them onto video actually allows some people to hear a story where they wouldn't be able to stomach having you tell them the same story sitting in front of them,” Jamie, storyteller.

6

Early days…

7

8

9

The Internet circa 1995

10

The challenge in 2015 and beyond

11

12

Cameras everywhere

Living in a selfie world

14

The comeback

15

Back to basics

Audience StoryContext

: WHO : WHAT: WHY the <expletive of choice> should I care?)

Those heart-wrenching Thai ads

The “viral” campaign:ALS ice bucket challenge

• Simple: Visual, fun, shareable, easy to replicate•Gamify: Set up a challenge

that was passed on to 3 others, feel-good factor of supporting a worthy cause•Authentic people power :

Attracted celebs and ordinary folk. Real stories of people with ALS and their family and friends.

Empowering the marginalised: Orang Asli learn video production skills

to highlight their own local issues and stories

Attribution: CSR project by SEACO

David Wu: Walking the talk and

#ProjekWumah

20

It’s not the technology, tools, devices or apps.It’s the story.

So what’s your story?

Contact:

Julian MatthewsTrinetizen.com

+6012-915-9528