content marketing through the tv revolution
TRANSCRIPT
JOIN US AS WE SET SAIL THROUGH THE
L IFE VESTS ON, ALL ABOARD
FOR CAST AND CREW!
WE’RE TAKING A TRIP THROUGH THE LAST SIX MONTHS OF NEWS, DATA,
INSIGHTS AND CONTENT DELIVERING THE BEST INSIGHTS IN
10 SIMPLE SLIDES RIGHT HERE FOR YOU!
WE KNOW YOU’RE THINKING,
HOW CAN THIS BE TRUE?
WELL JUST CLICK NEXT AND YOU’LL SEE
WE’RE NOT LYING TO YOU!
JUST SIT RIGHT BACK & YOU’LL HEAR A TALE
2
A tale of a faithful trip, that started without data and almost got them bit!
SET YOUR SIGHT ON THE
DESTINATION With the
Golden Age Of Measurement upon
us we have an excellent outlook of
audience and behaviors allowing us
to reach consumers better than ever
before.
DATA IS THE CAPTAIN OF
THE SHIP Smart Data provides the
direction and is ultimately the captain that guides the ship
THE ROUTE WAS MAPPED AND MEASURED
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And they left without a hitch! But moving forward without understanding the info they were looking at left them in a ditch.
READING THE MAP Just like a map, data is useless if you don’t understand how to use it to get to your destination. Products like Facebook’s Anthology pull comprehensive insights giving a bit more context to the sea of insight!
IDENTIFY YOUR ROUTE Through Audience Parting we can identify exactly who we are trying to reach and plan our route to reach them
THE WEATHER STARTED GETTING ROUGH
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And the tiny ship was tossed! They panicked and pushed out content, almost all of it was lost!
UNDERSTANDING THE ELEMENTS A storm is brewing with content creators and networks, understanding the landscape is essential to navigate the rough weather ahead.
WITH CONTENT, CONTENT EVERYWHERE…
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They tried their best not to sink, then they saw those big white choppers and wanted to give in!
ARE YOU EQUIPPED TO WIN? A strong understanding of the landscape and how to best use the data will prepare you to deal with competitors in the water.
BUT IN THE WATER NEXT TO THEM
6
Appeared a yellow fin!
DON’T FEAR SUPPORT IS HERE! New and old media can work together to swim! With mobile bringing an influx of attention and ultimately revenue to networks the opportunities are endless.
IT WAS A FRIEND TO HELP THEM SWIM
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They worked together moving fast and quickly found a win!
WORKING TOGETHER CAN RESULT IN QUICKER WINS From Createdwith to MCNs there are vast opportunities to partner with influencers. Hand-in-hand influencers and brands can help relevant content surface.
BACK TO THE BOAT, SAFE & SOUND
8
It’s smooth sailing!
COM
UNDERSTANDING DATA, IDENTIFYING THE RELEVANT AUDIENCE AND CREATING QUALITY CONTENT IS THE KEY TO SUCCESS! .
NOW THAT YOU KNOW HOW TO READ THE MAP AND WHO TO PARTNER WITH YOU’RE READY TO GO! .
AND NOT TO JUMP THE SHARK MY FRIEND,
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But here are our predictions!
THOSE WHO ADAPT TO VERTICAL VIDEO WIN
INSTAGRAM’S DATA IS SET
FREE
DIGITAL CREATORS
FIND SUCCESS MAINSTREAM
YOU START READING
TV[R]EV DAILY
“LIVE” MAKES A BIG COMEBACK
