TV AdvertisementsPresentation by-1) Warisha Ali2) Yamini Saini3) Vipra Kothari

O Advertising - means of communication O Advertisements - messages paid for by those who

send them - intended to inform who receive themO Advertising industry - companies that advertise,

create the advertisements, carries the ads, copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver

O Company hires an agency - briefs them on the brand, its imagery, the ideals and values behind it, the target segments

What is Advertising?

Four main objectives of advertising areO TrialO ContinuityO Brand switchO Switching back

Objectives of Advertising

O Advertising is important for the customers

O Advertising is important for the seller and companies producing the products

O Advertising is important for the society

Importance of Advertising

O Online AdvertisingO Newspaper AdsO Radio AdvertisingO Television AdvertisingO Public SpeakingO Door Hangers and

FlyersO Event SponsorshipO Word-of-Mouth

Advertising

Different ways to advertise products and services

How effective TV advertisement are?

1) TV pays back both over the short- and long-term

2) TV creates the most profit 3) Creative campaigns

increase market share4) TV advertising is twice as

effective at increasing sales per equivalent exposure than the next best performing medium, which is press

Why TV advertisement are effective?

1) Strong Impact2) Mass Coverage3) Repetition4) Prestige5) Selectivity

• Represent your brand clearly• Create a storyline • Develop a signature character or theme• Keep it simple• Don’t cut corners

How to create an effective advertisement?

Lets think of an effective TV advertisement

How ?

Analyze the customer needs

Thank You