content marketing success story
DESCRIPTION
An overview of Spark Creative Marketing's content marketing campaign, which drove a 6-fold increase in website traffic for Zinc ResearchTRANSCRIPT
Up 600% and GrowingA Content Marketing Success Story
As told via Skype by Brian F. Singh,
President, Zinc ResearchJuly 2011
Zinc Research 2010-11 Content Marketing Program
Brian F. Singh
President, Zinc Research
Preaching, and practicing, Web 2.0
Preaching, and practicing, Web 2.0
Preaching, and practicing, Web 2.0
Preaching, and practicing, Web 2.0
Preaching, and practicing, Web 2.0
Zinc/Spark collaboration
• Strategic planning– Program strategy– Marketing focus– Editorial plan
Zinc/Spark collaboration
• Strategic planning– Program strategy– Marketing focus– Editorial plan
• Content development– Project research– Data & knowledge capture– Content production
• Writing & editing• Multimedia production• Web & social network publishing
Articles
Case studies
Video/multimedia features
Slide presentations
News features
Market research insights/best practices
E-Newsletter
Blog posts
Zinc/Spark collaboration
• Strategic planning– Program strategy– Marketing focus– Program content
• Content development– Project research– Data & knowledge capture– Content production
Zinc/Spark collaboration
• Strategic planning– Program strategy– Marketing focus– Program content
• Content development– Project research– Data & knowledge capture– Content production
• Program management– Publishing schedule– Content posting, distribution– Performance monitoring, analytics
Web traffic: March 2010-2011
Content marketing campaign period: November 2010 – March 2011
Thanks for joining us.
To see more of Zinc Research’s content offerings, visit www.zincresearch.com
For more information on Spark’s content marketing resources and capabilities, visit www.sparkcreativemarketing.ca
or call 877-564-7727