e-marketing success story bitesize case … · e-marketing success story bitesize case study: ......
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E-MARKETING SUCCESS STORY
BITESIZE CASE STUDY:
LEICESTER CITY FOOTBALL CLUB
AN E-MARKETING SUCCESS STORY
5%increase in partnership e-comms open rates
(12% -17%)
10%Increase in e-newsletter
penetration
34%Increase in targeted e-comms open rates
90%of match attenders’
preferredcontact method was email
91%of recipients of the 2014/15
end of season survey rated club e-comms as being good or very
good – a 16% increase from 2012/13
Introduction of commercial messages togain maximum exposure
VERIFIED PREMIER LEAGUE SURVEY 2015/16 STATS
EMAIL OPEN RATES 2015/16
AVERAGE NUMBER OF EMAILS SENT: 166,564PRE-MATCH: AVERAGE OPEN RATE 12%POST-MATCH: AVERAGE OPEN RATE 13%
“We’re always looking for new ways to make
our communications more engaging.
We set out to provide all the key information
fans are looking for before and after a game,
Jamie Tabor, Head of Marketing at Leicester City Football Club
in a nice easy to digest format. The increased
click-through rates show it’s been a positive move.”
