content marketing is everyone's job
DESCRIPTION
What's the biggest change in content marketing over the past 3 years? Probably the fact that, today, content marketing isn't just the responsibility of the marketing department. Instead, we see clients with roles in sales, HR and the C-Suite all embracing content marketing as part of their responsibilities.TRANSCRIPT
Content Marketing is everyone’s
job now. November, 2014
What’s the biggest change we’ve seen in
content marketing over the past three
years?
Content marketing isn’t just
the marketing team’s job.
Instead, we see teams across the entire
enterprise executing content marketing
initiatives.
Like who? Let’s take a look.
(1) The Marketing Team
The marketing team has been doing content marketing since
before it was called content marketing.
Only instead of brochures and web sites they’re now tasked with
managing blogs, social media accounts, content hubs, and
campaign microsites.
They’re busy.
(2) The Sales Team
The days of cold-calling are over.
Buyers gather 70%+
percent of their information before
they ever talk to a salesperson.
Salespeople who want to succeed need to connect with prospects on
social media channels.
And offer them valuable content and information – not the hard
sell.
(3) Human Resources
Candidates are smart about learning about
prospective employers before
and during the job application process.
To land the best employees, the HR team needs to tell great stories about people, products and culture (on LinkedIn and elsewhere).
(4) Customer Support
Today’s customers expect more from customer service than a pdf of a user manual.
They want videos, how-to guides, and
tutorials.
And if you can get them interested in
learning more about other products? All
the better.
(5) The C-Suite
How do we know what a company values and believes?
Listen to management.
It’s expected that your CEO and other leaders
have an active social media presence.
Why? To tell the
company’s story and engage with the world.
So if content marketing is everyone’s job, what does that mean?
More opportunities for your brand to
tell your story….
So long as you have the right team,
strategy and tools.
Dashboard to create and distribute content to
social media.
can help.
Thank You.
We are Rallyverse.Made in NYC.Founded 2012.
Follow us @rallyverse1201 Broadway, Suite 301, New York, NY rallyverse.com