content marketing
DESCRIPTION
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.TRANSCRIPT
What is ?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Content Marketing
Build TRUST
Generate Targeted Traffic
Increase Audience & Reach
Engage Audience
Increase on-the-spot Conversion
Build Connections & Relations
Provide Thought Leadership
Increase word of mouth
Help Prospects understand You
+
Why Content Marketing?
1. Research
& Plan
2. Create
3. Optimize
4. Promote&
Distribute
5. Measure
Link
edIn
Twitt
er
Face
book
YouT
ube G+
Pint
eres
t
Slid
esha
re
Flic
ker
Inst
agra
m
83% 80% 80%
61%
39%
26% 23%
10% 7%
87%of B2B marketers use Social Media to distribute content.
CMI
How content is distributed?
“Content” is KING.- By Bill Gates