content marketing

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Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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Page 1: Content Marketing
Page 2: Content Marketing

What is ?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Marketing

Page 3: Content Marketing

Build TRUST

Generate Targeted Traffic

Increase Audience & Reach

Engage Audience

Increase on-the-spot Conversion

Build Connections & Relations

Provide Thought Leadership

Increase word of mouth

Help Prospects understand You

+

Why Content Marketing?

Page 4: Content Marketing

1. Research

& Plan

2. Create

3. Optimize

4. Promote&

Distribute

5. Measure

Page 5: Content Marketing

Link

edIn

Twitt

er

Face

book

YouT

ube G+

Pint

eres

t

Slid

esha

re

Flic

ker

Inst

agra

m

83% 80% 80%

61%

39%

26% 23%

10% 7%

87%of B2B marketers use Social Media to distribute content.

CMI

How content is distributed?

Page 6: Content Marketing

“Content” is KING.- By Bill Gates

Page 7: Content Marketing