content is king acca presentation given by mogi marketing on seo
DESCRIPTION
Mogi Marketing made the trip from South Wales to St Asaph in North Wales to talk about Search Engine Marketing or SEO to a group of professionals brought together by the ACCA. http://www.mogimarketing.comTRANSCRIPT
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Content is King incl. Search Engine Optimisation & Google Tools
ByRobert Court, Mogi Marketing
Mogi Marketing - ACCA – January 2013
#ACCAFacebookOr @mogimarketing
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SEO - Fundamentals
With millions of web pages how do you find what you’re looking for?
Mogi Marketing - ACCA – January 2013
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Traditional SEO:• Off page links• On page content• Meta data
Content:• Text• Videos• PDFs• Images
Social Media:• Blogs• Facebook• Twitter• Google +• Social Bookmarking sites
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
36% of internet users perceive a company in the top search engine rankings to be a major brand
Source: iProspect search engine branding survey
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Keywords - How to choose them
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Keywords - How to choose them cont...• What are your aspirations?• The Long-Tail effect and ‘Head’ Terms• Anchor text
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Keywords – An example
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Meta Data
Press ‘Ctrl + U’ on any website to view source code
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Inbound links:• Forums• Guest Blogging• Commenting• Sharing links• Social Media• Shareable content – Create content people want to share
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SEO - Google Places
Mogi Marketing - ACCA – January 2013
If your business is location specific make sure it’s on
the map!
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SEO - Content
Mogi Marketing - ACCA – January 2013
More is better but the right content might be all you need!
• Think about your keywords• Think about the content you already have• Always 250 – 400 words
“Most businesses we talk to have tons to say and loads of ideas but few create the equivalent
amount of digital content to promote them online”
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SEO – Content cont...
Mogi Marketing - ACCA – January 2013
What is your content strategy?• Do you have one?• What is your website for?• Who is your target audience?• What motivates them?• What de-motivates them?• What are your competitors doing?
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SEO – Content cont...
Mogi Marketing - ACCA – January 2013
Blogging• Tumblr• Posterous• Wordpress• Blogger• Wordpad• Drupal
A News page is not a blog!
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SEO – Content cont...
Mogi Marketing - ACCA – January 2013
Blogging cont...•Blog about your experiences
•How to tackle problems•Commenting on News•Good/Bad examples
The SEO rules for blogs are the same as any web page but this is your opportunity to add personality, inflection and character.
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SEO – Content cont...
Mogi Marketing - ACCA – January 2013
Blogging cont...• Invite guest bloggers• Use media, pictures and PDFs• Break up the text to make it easy to read• Use H1, H2 titles etc• Add ‘Alt’ descriptions to your images
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SEO – Content cont...
Mogi Marketing - ACCA – January 2013
Blogging – an examplehttp://www.cognation.co.uk/dear-santa-for-
christmas-this-year-i-would-like-the-best-mountain-biking-gifts-2012
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SEO – Social Media
Mogi Marketing - ACCA – January 2013
“Think of Social media as a digital extension to your own face-to-face networking”
“Social media is a complete revolution in the way we market businesses as everyone has a voice
and it’s as much about listening as talking”
“Social is now influencing SEO more than ever”
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SEO – Monitoring
Mogi Marketing - ACCA – January 2013
Use Google Analytics – it’s FREE!
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SEO - Fundamentals
Mogi Marketing - ACCA – January 2013
Traditional SEO:• Off page links• On page content• Meta data
Content:• Text• Videos• PDFs• Images
Social Media:• Blogs• Facebook• Twitter• Google +• Social Bookmarking sites