NEEDS?

CONTENTGOT

5 Social NeedsExploring Content’s

Of Social Marketing:In The Age

ReThinking Maslow

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PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

Be FoUnD

Be SeEn

Be hEaRd

PhYsIoLoGiCaL nEeDsInTeRnEt FoOd = TrAfFiC1

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PhYsIoLoGiCaL nEeDsInTeRnEt FoOd = TrAfFiC

Be FoUnD

Be SeEn

Be hEaRd

TeXt (tHe rOoT oF aLl dIsCoVeRy]

TaGs / CaTeGoRiEs & KeYwOrKs (tHe aNcHoRs)TiTlE (ThE HoOk tO SoCiAl ShArInG]

AdD ImAgEsOvErLaY TeXt & QuOtEs

CoMmUnIcAtE vIa iNfOgRaPhIcS

AdD AuDiOAdD ViDeO

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

OwN yOuR HoMe

SoCiAl MaTh

LiNk& EmBeD

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

SaFeTy nEeDs : BuIlD YoUr CoNtEnT ShElTeR(s)2

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SaFeTy nEeDs : BuIlD YoUr CoNtEnT ShElTeR(s)

OwN yOuR HoMe

SoCiAl MaTh

LiNk & EmBeD

GaThEr yOuR cOnTeNt oN yOuR bLoG

OwNeD MeDiA iS tHe cOrNeRsToNe oF sAfEtY

JuGgLe OwNeD [0], EaRnEd[e] & ShArEd[s] MeDiA

PaId = $ bUdGeT - $ [O +E +S.] MeDiA

gRoWrOoTs &

oUtPoStS

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

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aSsEmBlE yOuR ArMy

tHiNk GeNeRoSiTy

FoStEr cOmMuNiTy

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

LoVe & BeLoNgInG : CoZy CoNtEnT / SoCiAl CaMpFiRe3

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LoVe & BeLoNgInG : CoZy CoNtEnT / SoCiAl CaMpFiRe

aSsEmBlE yOuR ArMy

tHiNkGeNeRoSiTy

FoStEr cOmMuNiTy

ExPlOrE uP & dOwN yOuR vAlUe cHaIn

HeLp pEoPlE wHo’s wOrK yOu lIkE

HeLp oThErS fOr nO gAiN

bE sEeN aS a

cOnNeCtOr

WhO ArE yOuR cUsToMeRs? yOuR sUpPlIeRs?

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

InVoLvE pEoPlE tO sHaPe aNd sHaRe yOuR sToRy

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iNvOlVe pEoPlE tO sHaRe yOuR sToRy

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

ShArEd ViSiOn

ThAnK & CoNnEcT

BuIlDCoNfIdEnCe

EsTeEm : SeCuRiTy & StAtUs4

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EsTeEm : SeCuRiTy & StAtUs

ShArEd ViSiOn

ThAnK & CoNnEcT

BuIlDCoNfIdEnCe

sHaRe yOuR aChIeVeMeNtS & mIlEsToNeS

ThAnK yOuR aRmYCoNnEcT pEoPlE wHeN yOu

sEe vAlUe & cOmMoN iNtErEsT

vIa SoCiAl PrOoF

ShArE yOuR vIsIoN & yOuR gOaLs

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

hElP pEoPlE fInD yOu bY yOuR sHaReD vAlUeS/pAsSiOnS

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hElP pEoPlE fInD yOuR bY yOuR sHaReD vAlUeS

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

SeEk MaStErY

FiNd yOuR RoLe

Be YoUr BeSt

SeLf-aCtUaLiZaTiOn : cOmMuNiTy & CoNtEnT bElOnGiNg5

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SeLf-aCtUaLiZaTiOn : cOmMuNiTy & CoNtEnT bElOnGiNg

SeEk MaStErY

FiNd yOuR RoLe

Be YoUr BeSt

lEaRn fRoM yOuR cReAtIoN eXpErIeNcE

LeArN fRoM yOuR cOmMuNiTy

WhAt rOlE wIlL yOuR cOnTeNt PlAy?FiNd yOuR cOnTeXt & YoUr TiGeR

LeT cOnTeNt

bEtTeR iTsElF

eXpReSs yOuRsElF tO fUlL eFfEcT

PhYsIoLoGiCaL

SaFeTy

LoVe

EsTeEm

SeLf

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Physiological

Safety

Love & Belonging

Esteem

Self-Actualization

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