content-first content management - wordcamp vancouver 2015 · 2015-08-23 · content-first content...
TRANSCRIPT
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Content-First Content ManagementWordCamp Vancouver 2015 @mandiwise
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CMS
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C
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–Erin Kissane
“Hoping that a content management system will replace this kind of human care and attention is
about as effective as pointing a barn full of agricultural machinery at a field, going on
vacation, and hoping it all works out.”
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Content Is hard• Content takes time
• Content is expensive
• Content is political
• Content often has a legacy
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–Kristina Halvorson
“Planning for the creation, delivery, and governance of useful, usable content.”
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External User Needs
Access information on starting, growing, or exiting a business
Get one-on-one support and expert advice
Connect with other local entrepreneurs and
opportunities
Generate self-sustaining revenue
Position itself as a trusted authority and go-to resource
for entrepreneurs
Fulfill commitments to external funders, partners, and sponsors
Business Objectives
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Kick-off IA CS Design Coding Launch
Internal interviews
Stakeholder meetings
Secondary research
Project scoping
Card sort
Data analysis
Tree test
Sitemap
Inventory & audit
Content clean-up
Metadata clean-up
Content templates
Workflow design
Migration plan
Navigation design
Wireframes
Comp design
HTML prototypes
Basic theme build
Advanced features
3rd-party integrations
Cross-browser
QA testing
Content migration
Went live!
January 2014 February 2015
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1. Wrangling 2. Adapting 3. Governing
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Wrangling
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Discovery Tools• Stakeholder meetings
• Content inventory / quantitative audit
• Qualitative audit
• Analytics review
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Messages!
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Only the Beginning…
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Adapting
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Work to be done• Content templates
• Content and metadata clean-up
• Database and admin input structures
• Workflow design
• Migration plan
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Content requires Design
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Blobs vs. Chunks
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≠
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Modularity FTW!• Full-meal deal website realignments are painful
and expensive
• Modularity helps people take care of their content ecosystem over time
• Structured content is re-purposable content
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Energy Efficiency Energy conservation Energy Saving Save Energy
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Energy Efficiency Energy conservation Energy Saving Save Energy
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IP Intellectual Property
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Pintrest Pinterest
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Content Editors are Users Too.
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Designing Workflows• User roles
• Post statuses
• Revisions
• Dashboard widgets
• Admin columns
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Forget the page. It’s time to C.O.P.E.
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much api
WOWvery mccue
such jsonso rest
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Governing
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The “Day 2” Problem
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–Gerry McGovern
“A typical CMS is like a digestive system with no capacity to poop.”
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Why This Happens• No post-launch plan!
• Lack of buy-in and training
• Inadequately structured content fields
• Tools mismatched to workflow and needs
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Wrangling Adapting Governing
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Take-Aways• Plans are not strategies
• Content first, because it informs all other things
• Content requires design
• Content editors are users too
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Questions? !
Twitter or GitHub: @mandiwise