wordcamp tampa: creating an effective content marketing strategy for wordpress
DESCRIPTION
Content marketing is most effective when you have a plan of action. These days, it's not enough to set up social media profiles and send traffic to your website. You need a complete online marketing plan for your content to increase sales and conversion on your website. In this talk, you will learn: -Blog Strategy to write quality content -WordPress Plugins to Help Your Content -SEO Strategies to get the most visibility online -Developing a Marketing Strategy for your website -Content ideas: video, audio, images, and more!TRANSCRIPT
Content Marketing Strategy for WordPress #WCTPA
@jackiej04
● Marketing Consultant and WordPress Trainer
● WordCamp Miami, Orlando & Raleigh Speaker
● The Innovate WP Show host - Google Hangouts
● Random Fact: Loves Pumpkin Lattes
Founder - The Innovative Consultant / Innovate WP Show
About Me - Jackie Jimenez
#WCTPA
You Oughta Know!
48% of Technorati’s Top 100 Blogs
Are Managed with WordPress
The Power of WordPress
#WCTPA
B2B company blogs generate 67% more leads per
month on average than non-blogging firms. (Social
Media B2B)
Content Marketing Stats
#WCTPA
Blogs give websites 434% more indexed pages and
97% more indexed links. (Content+)
More Indexed Links!
#WCTPA
Research what your audience is searching
● Google Keyword Tool
● Look at your competitors
● Start Writing!
Developing a Strategy
#WCTPA
Blog Content
Posts that build trust
● Instructional posts● Product & Service Reviews ● Company Updates ● Newsworthy Items● Industry Topics● Showing your Expertise
CONTENT MARKETINGTHE NUMBERS
CORP
Posts that build trust
● Instructional posts● Product & Service Reviews ● Company Updates ● Newsworthy Items● Industry Topics● Showing your Expertise
The Numbers
Instructional Posts, Industry Topics, Showing Expertise Sample Post
Evergreen Content
Start with Video!
The Proof...
Embedding in WordPress - Easy!
GOOGLE HANGOUTS YouTube!
#WCTPA
Embed Google Hangouts
Photo Strategy
Other Opps
1. Write guest posts2. Invite people to interview you3. Land major press mentions
Podcasting with WordPress
● Full iTunes Support● Audio and Video Player, Stats
Power of Podcasting
● Develop a Community● Become a Known Expert in Your Field● Write and sell and E-Book
Podcasting
● Gain new prospects● Monetize your content with new products
Building a Community through email
100%
25%20%
25%
15%
15%
Disperse your content
Your Integrated Marketing Strategy
THANK YOUFOR ATTENDING#WCTPA
@Jackiej04
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