CONTENT ENGINEERING

PANEL

Colleen Jones MODERATOR

Ann Rockley Philip Wisniewski

Rahel Bailie Scott Youngblom

EVER FRUSTRATED WITH IMPLEMENTING CONTENT STRATEGY?

3  

WHAT IS CONTENT ENGINEERING?

The  applica+on  of  

engineering  discipline  to  

the  design  acquisi+on,  

management,  delivery,  

and  use  of  content  and  

the  technologies  deployed  

to  support  the  full  content  

lifecycle.  Joe  Gollner  

The  Language  of  Content  Strategy  

WHY CONTENT ENGINEERING NOW?

ann + scott

IS IT JUST AN “IT THING?”

rahel + philip

WHAT’S THE BIGGEST SUCCESS OR FAILURE YOU’VE SEEN?

1 KEY LESSON?

YOUR QUESTIONS?

LEARN MORE

What  Is  Content  Engineering?  

KEVIN  HOWARTH,  CCO  MAGAZINE  

The  Language  of  Content  Strategy  

SCOTT  ABEL  +  RAHEL  BAILIE,  EDITORS  

Managing  Enterprise  Content  

ANN  ROCKLEY  

Document  Engineering  

BOB  GUSHKO  

Are  You  Ready  for  Your  Oreo  Moment?  KANBAN  SOLUTIONS  +  CONTENT  SCIENCE