content design for behavior shange - laura creekmore
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Content design behavior change Laura CreekmoreTRANSCRIPT
content design for behavior change
Laura Creekmore @lauracreekmore
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Healthy choiceshttps://www.flickr.com/photos/adoseofshipboy/
Now…A few questions for you ?
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
Maybe not.
Welcome new membersI’m actually a member.
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behavior change is hard
Content can help
people are funny
Decisionmaking
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
choice overloadWe are overwhelmed by too much information or too many choices.
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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book recommendation 1Designing for Behavior change by Steven Wendel
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book recommendation 2switch by Chip Heath and Dan Heath
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RIGHT?
my rider is going nuts
https://www.flickr.com/photos/adoseofshipboy/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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Shaping the pathhttps://www.flickr.com/photos/88642337@N02/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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too much is too hard
too much is too hard
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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behavior change
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behavior change
stages of change triggers shaping the
content
If this, then thatUnderstanding when the time is right
Communicating for effectiveness
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Transtheoretical model
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Transtheoretical model
stages of change
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Transtheoretical model
stages of change
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Pre-contemplation
Transtheoretical model
stages of change
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Pre-contemplation contemplation
Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation
Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action
Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action maintenance
Tiny habits
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triggersstages of change
how we make a difference
stages of change triggers shaping the
content
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book recommendation 3how to get people to do stuff by Susan Weinschenk
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Understand your audience
design content for user context
stages of change
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Pre-contemplation contemplation preparation action maintenance
Tiny habits
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triggersstages of change
let the elephant do the work
It’s hard to fit exercise into a busy schedule,
but you can do it! We’ll help.
Take a 10-minute walk after dinner tonight.
park in the farthest row.
Congrats! You find ways to move more every day.
maybe never?
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book recommendation 4design for care by Peter Jones
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HOW TO CONTACT MEChanging behavior? Content strategy? Health care? Cards baseball?
I’m your woman.
TWITTER: @lauracreekmore
EMAIL: [email protected]
THANK YOU
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