1. 1. content 3.0 Making great decisions Laura Creekmore @lauracreekmore
2. 2. Content 0.0
3. 3. Need content! Creative Commons 3.0 by SimpleIcon
4. 4. Write 1.
5. 5. publish 2.
6. 6. congratulations https://www.ickr.com/photos/adoseofshipboy/
7. 7. hello world
8. 8. Content 1.0
9. 9. Need content! Creative Commons 3.0 by SimpleIcon
10. 10. Write 1.
11. 11. Proof 2.
12. 12. publish 3.
13. 13. congratulations https://www.ickr.com/photos/adoseofshipboy/
14. 14. hello, world!
15. 15. Content 1.1
16. 16. Need content! Creative Commons 3.0 by SimpleIcon
17. 17. Write 1.
18. 18. Proof 2.
19. 19. publish into already formatted design which may or may not have taken reality into account 3.
20. 20. congratulations https://www.ickr.com/photos/adoseofshipboy/
21. 21. HEL- LO, WORLD! PURRFECTCATS.COM Here comes more about cats.
22. 22. HELLO, WORLD! PURRFECTCATS.COM Here comes more about cats.
23. 23. Need content! Creative Commons 3.0 by SimpleIcon
24. 24. Content 2.0
25. 25. I have a goal! Creative Commons 3.0 by SimpleIcon
26. 26. Research 1.
27. 27. get specific 2.
28. 28. messaging 3.
29. 29. Write content 4.
30. 30. Proof 5.
31. 31. publish into a well-thought out design that aligns perfectly with your content and your goals 6.
32. 32. congratulations https://www.ickr.com/photos/adoseofshipboy/
33. 33. analyze 7.
34. 34. downsides Creative Commons 3.0 by Freepik
35. 35. complexity Creative Commons 3.0 by spovv
36. 36. $$$spendy
37. 37. HELLO, WORLD! PURRFECTCATS.COM Here comes more about cats.
38. 38. Content 3.0
39. 39. Money message mechanics
40. 40. $$$MONEY MONEY MONNNEY MONNNNNNEY
41. 41. Your work isnt art Creative Commons 3.0 by Icon Works
42. 42. complexity Creative Commons 3.0 by spovv
43. 43. get real $$$
44. 44. Content as an expense Count it up A percent of your ongoing audience research.
45. 45. Content as an expense Count it up Time to come up with the idea
46. 46. Content as an expense Count it up Time to create one asset.
47. 47. Content as an expense Count it up How many people are involved, for how long? How much/hour?
48. 48. Content as an expense Count it up Time/cost for content structure creation and maintenance.
49. 49. Content as an expense Count it up A percent of any budget you have: Biennial hardware upgrades. Training/travel. Paper clips. Snacks. Everything.
50. 50. Content as an expense Count it up Time/cost for every person who needs to approve.
51. 51. Content as an expense Count it up How often will we need to review this?
52. 52. Content as an expense Count it up = A lot more than you or your nance team realized
53. 53. what not to do Creative Commons 3.0 by SimpleIcon
54. 54. Content as an Asset DEMONSTRATE THE VALUE Test to demonstrate effectiveness.
55. 55. Content as an Asset DEMONSTRATE THE VALUE Cost per customer
56. 56. Content as an Asset DEMONSTRATE THE VALUE Cost if its gone
57. 57. Content as an Asset DEMONSTRATE THE VALUE Savings elsewhere
58. 58. Content as an Asset DEMONSTRATE THE VALUE Improved customer relationship
59. 59. Content as an Asset DEMONSTRATE THE VALUE Decision value
60. 60. Content as an Asset DEMONSTRATE THE VALUE = A lot more than you might have thought.
61. 61. message Creative Commons 3.0 by Icons8
62. 62. audience
63. 63. Your work isnt art Creative Commons 3.0 by Icon Works
64. 64. audience Creative Commons 3.0 by Freepik
65. 65. Adults should engage in moderate exercise for 30 minutes or more at least 5x/week.
66. 66. You should engage in moderate exercise for 30 minutes or more at least 5x/week.
67. 67. For many people, taking a 30-minute walk 5 days a week is an easy way to get exercise.
68. 68. Take a 30-minute walk 5 days this week.
69. 69. Take a 30-minute walk today.
70. 70. When will you take a 30-minute walk today? ______________________
71. 71. Post a photo on Facebook from your walk today.
72. 72. message Creative Commons 3.0 by Icons8
73. 73. mechanics Creative Commons 3.0 by Freepik
74. 74. building a mechanical model Style Guide Structured content voice character limits channel appropriate Enjoyable review schedule governance plan
75. 75. Content 3.0
76. 76. Money message mechanics
77. 77. TWITTER: @lauracreekmore EMAIL: laura@creekcontent.com THANK YOU