content crowdsourcing: what it is and 3 reasons to try it
TRANSCRIPT
What It Is and 3 Reasons to Try itBlogging burn-out is a very real thing.
Business bloggers know that it can be easy to hit a
metaphorical wall when it comes to creating
content, and the reasons vary. Sometimes a blog
post writer struggles to source interesting topics
they haven’t written about before, and other times
they simply don’t have the energy to churn out yet
another 500+ word blog post.
Well, worry no more, my fellow blog post creators,
because there’s a solution to this all-too-common
feeling and it comes in the form of crowdsourcing.
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Content Crowdsourcing: What It Is and 3 Reasons to
Try it
What is Crowdsourcing?
Good question. So, what is crowdsourcing? The literal definition is something along the lines
of “the act of obtaining information from a group of people.” When it comes to content
creation, however, that translates roughly into “find a crowd and have them create your
content for you.”
Determining who exactly your crowd is starts with understanding the goal of the content
you’re trying to create. For example, while businesses looking to improve awareness of their
brand may want to turn to a crowd of their customers to source content from, a business
looking to boost its thought leadership and industry authority might want to instead find a
crowd of influencers in a similar space. You can crowdsource through a variety of channels,
including email and social media.
Some marketers may gasp at the idea of getting ideas and the actual content itself from the
very people you’re trying to reach through your content marketing, but there are compelling
reasons to give crowdsourcing a try. We share a few of the top reasons, below.
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3 Reasons Crowdsourcing Your Content is a Smart
Move
1. Your crowd will appreciate it. Crowdsourcing is not only a great way to humanize your business, it’s also a fantastic
opportunity to engage with potential customers. People like to be heard, and your crowd will
appreciate that you are taking the time to figure out what it is they’re looking for. And trust
me—given the opportunity, your crowd will be more than happy to tell you what they want.
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2. You can more easily meet consumers’ demands. Consumers want content. In fact, they’re clamoring for it! There are over 30% more bloggers
today than there were six years ago and consumers still can’t get enough. Crowdsourcing
your content will help you minimize the time you spend developing it and will help you
maximize your efforts and appease your potential customers.
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3. Audience engagement with your content WILL increase.
It’s only logical that reader engagement with your content will increase after you consult
your readers on what it is they want to see. And it makes sense, right? If your crowd is not
only able but willing to give you input on the topics and content they want to see then
they’re more likely to click on and share that content once its published. Content
crowdsourcing is a win-win strategy.
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