CONTENT

CONTAINERS

WHAT’S IN A LOOK AND A NAME

AMY H. LEWIS | @COMMSNINJA

OVERCOMING CONTENT

CHALLENGES

1. Content creation is expensive.

2. Blank pages are scary.

3. User-generated content rarely follows a script.

CONTAIN ALL THE

THINGS

APPLY THE BROKEN

WINDOW THEORY

SAY MY NAME, SAY

MY NAME

ENGAGE YOUR COMMUNITY:

CREATE HEROES

Amy H. Lewis | @CommsNinja

#FINDYOURFRAME