content calendars for wordpress tips & tools wordcamp chicago 2014 #wcchi
Post on 17-Sep-2014
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DESCRIPTION
Content calendars are a tool to plan and manage the content you will create for your site. For a multi-author blog it’s vital to controlling the chaos of rounding up writers and deadlines. This presentation covers the elements that make up a good content calendar and why they’re so useful. It will also take a look at plugins (Editorial Calendar, Edit Flow) and tools (Evernote, Zapier) you can use to manage your content calendar and integrate it with your WordPress site.TRANSCRIPT
Content Calendars for Wordpress:Tips & Tools
WordCamp Chicago 2014#wcchi
Who Am I?
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale
What is a Content Calendar?
#wcchi
A Content Calendar is a tool used to
schedule and manage the process of
creating and publishing content across
multiple channels.
“Content” vs. “Editorial”
#wcchi Photo by Chris Campbell
Why use a Content Calendar?
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Mental Model
Plan Content Around Dates
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Holidays & Seasonal
Product Launch
Conference or Event
Time to Prep, Assign, Edit, Review…
#wcchi Photo by Anne-Lise Heinrichs
Find Gaps & Eliminate Assumptions
#wcchi Photo by Willi Heidelbach
Ensure Cross-Channel Content
#wcchi Photo by Rik Ruff
Provide Accountability
#wcchi Photo by Sam Howzit
Align Content with Marketing Goals
#wcchi Photo by Alexander Osterwalder
Define a Publishing Schedule
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1: Daily
7: Weekly
30:
Monthly
4: Quarterly
2: Semi-
Annual
1: Yearly
Creating Consistent Content – A Content Marketing Plan
What Goes Into a Content Calendar?
#wcchi Photo by PhotoAtelier
Content Type: Text
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Testimonial
White Paper
Case Study
Newsletter
Website Content
Blog Post
Book
Review
eBook
Content Type: Visual
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Chart
Infographic
Illustration
Image Meme
Comic
Content Type: Media
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Podcas
t
Vide
o
Webina
r
Training
Basic Information
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Title
Category
Channel
Priority
Description
Status
Names & Dates
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Author
Editor
Create Date
Due Date
Publish Date
Categories
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Topic
Theme
Feature
Campaign
Purpose
Links & Media
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Links
References
Images
Audio / Video
Attributions
Audience
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Primary Audience
Secondary Audience
Purchase Cycle
Call to Action
Promotion
Personas
SEO & Meta Data
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HTML Title
Meta Description
Keywords
Open Graph Data
Schema / Micro Data
Content Calendar Tools & Plugins
#wcchi Photo by Shawnee Union
Commercial Apps
#wcchi $20 to $100/Month (Kapost $1,000/mon)
Free Excel Content Calendar Templates
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Vertical Measures Calendar Template
Content Marketing Institute Calendar Template
My Marketing Café Calendar Template
Bob Angus Calendar Template
Marketing Nutz Calendar Template
Evernote
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Type
Site
Author
Evernote to WordPress with Zapier
#wcchi How to Sync your Evernote Content Calendar with Google using Zapier
Select Accounts
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Filter Trigger
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Calendar Event
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Test Zapier “Zap”
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WordPress Plugins
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Editorial Calendar
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Edit Flow
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DEMO
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Questions?
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Photo Credits
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https://www.flickr.com/photos/dafnecholet/5374200948
https://www.flickr.com/photos/cgc/7081077
https://www.flickr.com/photos/wilhei/109403306
https://www.flickr.com/photos/rufflife/5107859110
https://www.flickr.com/photos/aloha75/8432916076
https://www.flickr.com/photos/osterwalder/177179785
https://www.flickr.com/photos/snigl3t/3074101845
https://www.flickr.com/photos/glenbledsoe/5527363989
https://www.flickr.com/photos/30916033@N05/9688517609
https://www.flickr.com/photos/benward/2248330869/
https://www.flickr.com/photos/mrgarethm/11030267624/
https://www.flickr.com/photos/51035796522@N01/1659163/
https://www.flickr.com/photos/cabinet/53477398/
https://www.flickr.com/photos/goflo/5340031103/
https://www.flickr.com/photos/superboreen/6531098157/
Icons by freepik, Simpleicon, Icomoon, Yannick
About Mike Hale
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale