content analysis exercise
TRANSCRIPT
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Survey Question2
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Sample Demographics
Sample Size : Nine
Age : 21 27 Yrs (
6); 28 35 Yrs (
1);
3
> 56 Yrs (1)
Gender : Male (6) & Female (3)
Origin in India : East (1); West ( ); North ( );
South (5); Central (3).
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Data Collection
Interview method was administered to collect the content.
With most of the informants, the question was asked &
response was recorded (on a note) over a dialogue.
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During the interview, the informant was briefed about the
purpose, the approximate duration of the interview, assured
confidentiality of the informants perspective and finally,prompted to be as genuine as possible.
It was truly an experience to watch the respondents varied
reactions to the context under dialogue.
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Data Coding
AGE (21-27 Yrs) : Y1
AGE (28-35 Yrs) : Y2
AGE (36-45 Yrs) : Y3
AGE (46-55 Yrs) : Y4
5
GENDER (Male) : G1
GENDER (Female) : G2
Part of India (East) : I1
Part of India (West) : I2
Part of India (North) : I3
Part of India (South) : I4
Part of India (Central) : I5
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Interview # 1
o.k. In my opinion, its a process where we can try
to be a better human being.what else?...yeaa, in
the sense, for society and other human beings, we
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should do good and be concerned about all. Im not
a very spiritual person, like you know, doing all
pooja and all everydaybut, I feel satisfied if I help
someone and make them happy
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Interview # 1
o.k. In my opinion, its a process where we can try
to be a better human being.what else?...yeaa, in
the sense, for society and other human beings, we
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should do good and be concerned about all. Im not
a very spiritual person, like you know, doing all
pooja and all everydaybut, I feel satisfied if I help
someone and make them happy
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Interview # 2
A tricky question.for me, spirituality is knowing
oneself. Its all about understanding your weaker
areas as a human being and try to overcome them.
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Spirituality is about being good and doing good, in
whatever may be the way this good bring peace
and happiness. At the end of the day, it all boils
down to having clear thought and aligned actions is
all about spirituality.
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Interview # 2
A tricky question.for me, spirituality is knowing
oneself. Its all about understanding your weaker
areas as a human being and try to overcome them.
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Spirituality is about being good and doing good, in
whatever may be the way this good bring peace
and happiness. At the end of the day, it all boils
down to having clear thought and aligned actions is
all about spirituality.
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Interview # 3
Spirituality is clarity of thought on who we are, what
we need and what is that we can offer to the
society. Its about believing God and having a
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mental connection with the God. Through
spirituality, I heard, people can relax themselves. I
think thats why some B-Schools are teaching
courses on spirituality.
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Interview # 3
Spirituality is clarity of thought on who we are, what
we need and what is that we can offer to the
society. Its about believing God and having a
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mental connection with the God. Through
spirituality, I heard, people can relax themselves. I
think thats why some B-Schools are teaching
courses on spirituality.
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Summary Responses
1. Belief in Karma
2. Doing good for oneself
3. Self awareness & Control (+2)
4. Aligned thoughts & actions (+2)
11. Where you can be yourself
12. Being pure at mind and heart
13. Cannot be explained but only be
felt
14. Oneness with the Universe
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5. e e n upreme power +
6. Being at peace & happy
7. Means of relaxing Soul & Body (+1)
8. Care & concern for others (+1)
9. Increased mind power (+1)
10. Living in the present
15. Self Improvement
16. Being a good human being
What Is Spirituality for You ?
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Determinants
1. Belief in Karma
2. Self awareness & Control (+5)
3. Aligned thoughts & actions (+2)
4. Belief in Supreme power (+2)
11. Where you can be yourself
12. Being pure at mind and heart
13. Can only be experienced
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5. e ng a peace appy
6. Means of relaxing Soul & Body
(+1)
7. Care & concern for others (+2)
8. Increased mind power (+1)
9. Living in the present
What Is Spirituality for You ?
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Determinants Ranking14
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Determinants Spread15
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Determinants Age wise16
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Determinants Nativity wise17
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