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2019 Media Kit

Contact us today 843.317.6397


Welcome to the Morning News

The Morning News is the Pee Dee Region’s top media company with an extensive portfolio of marketing solutions to help you solve your unique advertising and business needs. Powered by Berkshire Hathaway Media, the Morning News multimedia experts can grow your business by helping you get noticed by your target audience, be found where consumers are searching and convert prospects into paying customers. Between our daily and weekly users of our paid print products, our online digital audience on SCNOW.com desktop and mobile and our mobile app, we engage over 500,000 unique adults every month.

In a world of increasing advertising options, local news media companies continue to be the most trusted medium and the top choice for looking at and using local advertising promotions and sales.

The Morning News’ award-winning advertising department will work with you to navigate and understand our region’s competitive media landscape to develop the right program, to the right audience for the right price. With multi-media platforms of various print products, digital display, web design, retargeting, social media, search engine marketing and optimization, reputation monitoring and more, The Morning News/SCNOW will drive sales for your business and increase consumer interest in your products or services.

Combining our unmatched reach with pin-point targeting we will give you a return on your investment and put a smile on your face. If you want to increase your sales, call one of our talented multimedia experts today at 843-317-6397.


Overview

PUBLICATION

DAILY

Morning News

WEEKLY

Hartsville Messenger

Marion Star

Lake City News & Post

TOTAL MARKET COVERAGE

Pee Dee Weekly

ABOUT

Florence, SC – Serving the Pee Dee area 7 days/week

Hartsville, SC – Serving the Darlington County area

Marion & Mullins, SC – Serving the Marion County area

Lake City, SC – Serving the Lake City area in Florence County

Florence, SC – Expanded distribution Serving the Pee Dee Area & Hartsville, Marion, Mullins, and the Darlington County Area

RUN DAYS

Daily Sunday

Wednesday

Wednesday

Monthly

Wednesday

CIRCULATION

13,969 17,524

2,300

1,400

1,203

40,941

FLORENCE

DARLINGTON

WILLIAMSBURG

MARL

BORO

DILLON

MARIONLEE


Retail Advertising Rates

These rates are for Morning News ROP (run of press) advertisements for your local storefront in the Pee Dee region. Investment levels indicate an annual investment in all Morning News related

products including weekly newspapers and digital products. All products and services count toward the investment level. An advertiser has 12 months to fulfill the investment agreement.

Sunday circulation and advertising rates will apply to Memorial Day, July 4th, Labor Day, Thanksgiving Day, Christmas Day and New Year’s Day.

Call for additional rates. Annual contract required. Rates are PCI (per column inch). All ads must run the same week as first insertion. No discounts on holidays. All rates are net. No other discounts apply including agency commissions. Discounts cannot be compounded or reversed. Any display ad over 100 total column inches will be invoiced at 123 inches (a full page).

MORNING NEWS ANNUAL INVESTMENT LEVELS

DAILY PCI

SUNDAY PCI

COLOR PCI

Open

$1,000

$5,000

$7,500

$13,000

$25,000

$30

$27

$25

$23

$21

$20

$34

$31

$29

$27

$25

$24

$3.50

$3.50

$3.50

$3.50

$3.50

$3.50

PICKUP DISCOUNTS

20% OFF second insertion30% OFF third insertion

35% OFF fourth to sixth insertion

DAILY SUNDAYMORNING NEWS EVENT RATE

Non-profit or Political $20 pci $24 pci

PEE DEE WEEKLY

Separate Rate Card


Retail Advertising Rates

INVESTMENT LEVELS * RATES (PCI) FULL COLOR (PCI)

Open $9.00 $2.50

3x commitment $8.50 $3.50




INVESTMENT LEVELS * RATES (PCI) FULL COLOR (PCI)

Open $9.00 $2.50





PEE DEE WEEKLY

A weekly expanded product distributed to Florence, Darlington, Williamsburg and Marion Counties within our Wednesday print products or independently to over 60,000 Households

HARTSVILLE MESSENGER A weekly product (Wednesday) distributed to 4 core zip codes that make up the Hartsville MSA. Hartsville is the largest city in Darlington County, South Carolina, United States. The population was 7,768 at the 2016 census. Hartsville was chosen as an All-America City in 1996 and again in 2016. Hartsville has also been a National Arbor Day Foundation Tree City since 1986. Zip Codes included in the Hartsville Messenger distribution are 29550, 29532, 29540, 29069

MARION STAR – MULLINS ENTERPRISE A weekly product distributed on Wednesday to the communities of Marion and Mullins and the surrounding communities

• Pickup from any Morning News Product

• 30% discount space and color





INVESTMENT LEVELS* RATES (PCI) FULL COLOR (PCI)

Open $17.30 $3.50






Classified Advertising Rates

Classified Line

LINE RATE

$6.38

$6.13

$5.75

$5.38

$5.00

$4.75

Classified Line

LINE RATE

$5.63

$5.13

$4.75

$4.38

$4.00

$3.75

Classified Display

PER COLUMN INCH (PCI) RATE

$51.00

$49.00

$46.00

$43.00

$40.00

$38.00

Classified Display

PER COLUMN INCH (PCI) RATE

$45.00

$41.00

$38.00

$35.00

$32.00

$30.00

CONSECUTIVE DAYS

1

2

3

4-6

7-14

15-30

REVENUE OR

Open

$1,000.00

$5,000.00

$7,500.00

$13,000.00

$25,000.00

SUNDAYDAILY

PICK UP DISCOUNTS

2nd Insertion 20%

3rd Insertion 30%

4-6th Insertion 35%

MERCHANDISE TO PURCHASE

BARGAIN CENTER

Merchandise listed in an ad with the total of all merchandise

equalling $249 or less. Listed by Category under Bargain Center

2 lines of copy

7-days

All Products

Free

Includes SCNOW

MERCHANDISE TO PURCHASE

Merchandise listed in an ad with the total of all merchandise

equalling $250-$499. Listed by Category

2 lines of copy

7-days

All Products

$5.00 flat rate

Includes SCNOW

ALL OTHER MERCHANDISE/ PET/FARMERS MARKETS

4 lines of copy

7-days

All products

$49

Includes SCNOW

30-days

All Products

$98

Includes SCNOW

Merchandise listed in an ad with the total of all merchandise equalling $500 or greater.

Listed by Category


Classified Advertising Rates

BUSINESS SERVICES DIRECTORY

GARAGE/YARD/ESTATE SALE

AUTOMOTIVE

ALL BUSINESSES SELLING A SERVICE

Listed by Category

12 lines of copy

30 days

All Products

$171.50

16 lines of copy

30 days

All Products

$199.50

24 lines of copy

30 days

All products

$299.00

Each Package includes Yard Sale Signage and SCNOW

Each Package includes SCNOW


Up to 4 lines of copy





1-day

$24

$36

$46

$56

$66

2-day

$30

$45

$57

$69

$81

All products

All products

All products

All products

All products

VEHICLES VALUED AT $4,000 OR LESS

2 lines of copy

4 lines of copy

8 lines of copy

7-days

Free

$15.00

$29.00

14 days

$15.00

$29.00

$49.00

30-days

$30.00

$45.00

$59.00

VEHICLES VALUED AT $4,001 OR GREATER

10 lines of copy

12 lines of copy

16 lines of copy

7-days

$49.00

$59.00

$69.00

14 days

$69.00

$79.00

$89.00

30-days

$89.00

$99.00

$109.00

ANNOUNCEMENT / FINANCIAL / EDUCATION


4 lines of copy

Each additional line of copy

7-days

$63.00

$19.00

14 days

$78.00

$16.00

30-days

$93.00

$14.00

All products

All products

All products

All products

All products


Front Page Advertising

FRONT PAGE MASTHEAD AND ANCHOR ADVERTISING

INSIDE SECTION FRONT ANCHOR ADVERTISING

Available on the Morning News (Monday-Sunday) and Pee Dee Weekly (Wednesday)

Available Monday - Sunday

6x2 Ad*

6x3 Ad

3x2 Ad

One timeSix times

One timeSix times

$450$400

$300$250

$350$300

*A single 6 column x 2 inch ad can run as the masthead or (2) 3 column x 2 inch ads may be published on a given day

MASTHEAD ADVERTISEMENT

6 col. x 2”9.88 in. WIDEby 2 in. TALL


Pre-print Advertising

MORNING NEWS per thousand*

PEE DEE WEEKLY (Wednesday Only)per thousand*

ANNUAL CONTRACT FREQUENCY

OPEN

Wed-Fri

$48Card $47 $46 $45$50 $49 $48 $47$642-4 Tab $58 $56 $54$66 $60 $57 $56$658-12 Tab $58 $56 $54$67 $60 $58 $56$6816-24 Tab $62 $59 $57$70 $63 $61 $59$6928-36 Tab $63 $60 $58$71 $64 $62 $60$7040-48 Tab $64 $61 $59$72 $65 $63 $61$7152-60 Tab $65 $62 $60$73 $66 $64 $62

Wed-Fri Wed-Fri Wed-FriSunday/Holiday

Sunday/Holiday

13 INSERTIONS 26 INSERTIONS 52 INSERTIONS

ANNUAL CONTRACT FREQUENCY OPEN

$48 $47 $46 $45Card$64 $58 $56 $542-4 Tab$65 $58 $56 $548-12 Tab$68 $62 $59 $5716-24 Tab$69 $63 $60 $5828-36 Tab$70 $64 $61 $5940-48 Tab$71 $65 $62 $6052-60 Tab

26 INSERTIONS13 INSERTIONS 52 INSERTIONS

ADDITIONAL INFORMATION:• 1 Standard page equals 2 tab pages• Additional sizes available, call for details.• Minimum quantity 10,000.• The smallest acceptable preprint is 4” x 7” while

the largest is 10 3/4” x 13 1/2”• Preprints should be delivered on shrink wrapped

pallets in turns of 25 to 50 or in boxes.• Sunday distribution rates, quantity, and deadlines

apply to preprints delivered on holidays.• *Rates above are for full distribution. Add 5.00

cpm for less than full (zoned) distribution.• Recommended Page Weights:

2 pages: 80 lb | 4-8 pages: 60 lb. | 8+ pages: 30 lb.• 5% waste recommended (no bill for waste)

DELIVERY:Receiving Hours: Monday-Friday 8am-4:30pm843-317-7204 or 843-317-6397 for directions and information

The State1401 Shop Rd.Columbia, SC 29201(803) 771-8341

DEADLINES:• Weekday preprint reservations and materials are due

no later than twelve days prior to publication.• Sunday preprint reservations and materials are due no

later than twelve days prior to publication.• Advanced deadlines exist for holiday publication dates.

INSERT DAYS:Wednesday, Thursday, Friday and Sunday

Rates are per thousand

Sunday/Holiday

Sunday/Holiday


Retail Advertising Deadlines

PUBLICATION

MORNING NEWS

TV BOOK

Lake City

Hartsville

Marion Star

Pee Dee Weekly

EDITION

Monday Tuesday

Wednesday Thursday

Friday Saturday Sunday

Sunday

Wednesday

Wednesday

Wednesday

Wednesday

PUBLICATION

Friday Noon Friday 4pm

Monday 4pm Tuesday 4pm

Wednesday 4pm Thursday 4pm Thursday 4pm

Friday 4pm (1 week prior to run date)

Thursday 4pm

Friday 4pm

Thursday 4pm

Thursday 4pm


Mechanicals

RETAIL

COLUMN

1 col

2 col

3 col

4 col

5 col

6 col

Full page

Doubletruck

INCHES

1.5556”

3.2222”

4.8889”

6.5555”

8.2222”

9.8888”

9.8888” x 20.35”

20.7776” x 20.35”

CLASSIFIED

COLUMN

1 col

2 col

3 col

4 col

Full page

INCHES

2.389”

4.8889”

7.389”

9.889”

9.8888” x 20.35”

ROP AD SIZES BILLABLE INCHES ACTUAL ORDER SIZE

Full Page Ad

Half Page Ad (H)

Half Page Ad (V)

Quarter Page

Eighth Page

123

61.5

61.5

30.75

15

6 x 20.35

6 x 10.18

3 x 20.35

3 x 10.18

3 x 5.09

6 x 20.5

6 x 10.25

3 x 20.5

3 x 10.25

3 x 5

CLASS AD SIZES BILLABLE INCHES ACTUAL ORDER SIZE

Full Page Ad

Half Page Ad (H)

Half Page Ad (V)

Quarter Page

Eighth Page

82

41

41

20.5

5

4 x 20.35

4 x 10.18

2 x 20.35

2 x 10.18

1 x 5.09

4 x 20.5

4 x 10.25

2 x 20.5

2 x 10.25

1 x 5

22” TAB

Full page Ad

Half Page Ad (H)

Half Page Ad (V)

Quarter Page (H)

Quarter Page (V)

Eighth Page

9.88” x 9.75”

9.88” x 4.79”

4.88” x 9.75”

9.88” x 2.29”

4.88” x 4.79”

4.88” x 2.29”

ACTUAL Format: PDF (cmyk or black/white) JPEG files (black/white files only)

Resolution: 200 DPI required

Transmission Services: AP AdSend, Fast Channel and AdTransit

Transfer: CD / Jump Drive (Include all elements of advertisement – artwork and fonts)

Email: [email protected] (10MB limit)

FTP Site: FTP Username: [email protected] Password: Morning@123 FTP Server Port: 21SFTP Server Port: 22

Program Files: Photoshop CS5, Illustrator CS5, InDesign 5, Adobe Acrobat, Creative Cloud Suite

CAMERA READY SPECS


Digtal Rates

ROS

Mobile and Desktop

App-Banner – sub categories PREMIUM

Leaderboard Expandable Leaderboard Large LeaderboardLarge Expandable Leaderboard Large Rectangle Small Rectangle Mobile Leaderboard

Mobile Footer

App - Front Page Banner App - Front Page Box

HIGH IMPACT

Reveal Ad – large top-of-page ad unit that users scroll past to see content

DesktopMobile

Floatbar Ad – Ad anchored to the bottom of the user’s screen, follows the user as they scroll. Includes “x” for users to close

DesktopMobile App Open – Ad Displays when app

opens Mobile app

SIZES

728 x 90300 x 250320 x50

640 x 100 SIZES

728 x 90728 x 250970 x 90970 x 250300 x 600160 x 600300 x 50320 x 50300 x 50320 x 50600 x 100600 x 500

SIZES

1920 x 600800 x 250

1170 x 70480 x 50

640 x 770

CPM RANGES

$8.00 - $10.00

CPM RANGES

$10.00 - $15.00

CPM RANGES

$15.00 - $20.00


Digtal Products

DIGITAL NEWSLETTER SPONSORSHIP

Daily Headlines (Daily) 728 x 90 and 300 x 250Sponsorship is Weekly with rotation between ad positionsBreaking News (10x per 30 days) 728 x 90 and 300 x 250Sponsorship is Monthly and includes all ad positions for each newsletterObituary News (Daily) 728 x 90 and 300 x 250Sponsorship is Weekly with rotation between ad positions

OPT-IN EMAIL EBLAST

Reach opt-in consumers for the Morning News Great Local Deals emails

NATIVE – SPONSORED FEATURE

750-1000 words + 2 photos Listed on Home Page of SCNOW.com for 30 days and archived under Sponsored Feature on SCNOW.com

FIND IT LOCAL DIRECTORY

Annual Listing on SCNOW.com and includes visibility within Directory and as a rotating Featured Business

TARGETED DISPLAY – MINIMUM 3 MONTH CAMPAIGN

Desktop and mobile to specific demographic, geographic and bahavorial targets

TARGETED EMAILS – MINIMUM 20,000 EMAILS

Specific demographic, geographic and bahavorial targets Other email quantities available upon request

GEO-FENCING – MOBILE IMPRESSION BASED GEOGRAPHIC TARGETING

VIDEO

15-second – Minimum 25,000 impressions over 30-days30-second – Minimum 25,000 impressions over 30-days

$250 $350 $250

$200 each

$1,800

$149 per month

CPM Ranges $15.00 - $20.00

$750

Request Quote

$15 CPM $20 CPM

Desktop300 x 250728 x 90160 x 600320 x 501200 x 628 (Responsive)

Mobile 300 x 250728 x 90320 x 480320 x 501200 x 628 (Responsive)300 x 501200 x 628 (Responsive)


Digital Banners: Web & Mobile

BANNER ADS ON SCNOW.COM

GUIDELINES:• File Formats: GIF, JPG, HTML5,

Third-party ad tags (DoubleClick redirect tags are preferred)

• File Size Limits: GIF, JPG: 50K HTML5: 70K

• Resolution: 72 dpi (dots per inch)• Animation: Animation is limited

to 15 seconds. No animation for Newsletter Creative.

• Content: Client must be clearly identified in the ad.

SPECIFICATIONS:LeaderboardDimensions: 728x90, 970x90, 970x250Mobile Dimesions: 300x50, 320x50RectangleDimensions: 300x250 (also used on mobile)Large RectangleDimensions: 300x600Business DirectoryHeader Dimensions: 1170x250Logo Dimensions: 182x182Images: 400x400

Dimensions measurements provided in pixels

Reveal AdLarge top-of-page unit that users scroll past to see content.Desktop Dimensions: 1920x600Mobile Dimensions: 800x250(file size is 150kb)

Floatbar AdAd anchored to the bottom of the user’s screen, follows the user as they scroll. Includes an ‘x’ for users to close.Desktop dimensions: 1170x70Mobile Dimensions: 480x50(file size 150kb)


Rich Media

Advertisements with which users can interact and/or advertisements that involve motion.

EXPANDABLE BANNERSAfter page loads, expandable ads are triggered by mouse over (roll over). Slide down ads trigger automatically for 8 seconds and can be triggered again by mouse over (roll over).Guildelines:• Resolution 72 dpi• Rollover button should be no more

than 25% of ad• Rollover and close button must be

easily visible• Animation is limited to 15 seconds• Audio must be user-initiated• Audio is 15-30 seconds maxSpecifications:Expanded refers to the max width/heightExpandable LeaderboardExpanded portion slides down, below the bannerDimensions: 728x90File Size Limit: 40KExpandedDimensions: 728x250File Size Limit: 90KExpandable Large LeaderboardExpanded portion slides down, below the bannerDimensions: 970x90File Size Limit: 40KExpandedDimensions: 970x250File Size Limit: 90K

Local Pre-Roll VideoSpecifications:File Size Limit: 1MBFile Formats Accepted: MPEG, and MOV, AVI WMV, FLVAspect Ratio: 16:9 and 4:3Dimension: 400x300 or larger, actual player size varies in a live environmentMax Video Length: 30 seconds (15 seconds or less is recommended)File Formats Accepted: .mp4, HLS video assetsFrame Rate: 30 FPSBitrate: 600 kbpsResolution: 640x480 (preferred)3rd Party Tracking Tags? YesTag Preference: VAST, VPAID, JS VPAIDTracking Pixels: impression, click redirect


SCNOW Ad Placements

This is a representation of ad placements on our network of sites. Please note this is a rough guide and can vary by site.

• 728x90 (can expand to 250 height) – Top, Bottom • 970x90 (can expand to 250 height) – Top, Bottom• 300x250 – Right, Right1, Right2, Right3, BottomLeft• 300x600 – Right1• 300x50 – Position2, Position3

ATF LeaderboardDesktop: 728x90 can also serve a 970x90 that can expand to a 970x250

Mobile: 300x50 or 320 x 50

TOP

POSITION 2

300x250 #1RIGHT

300x250 #5Articles Only

BOTTOM LEFT

300x250 #2RIGHT1

300x250 #3RIGHT2

300x250 #4RIGHT3

Desktop + Mobile

Desktop + Mobile

Desktop + Mobile

Desktop + Mobile

BTF 728x90 BOTTOM

300x50 and 320x50 POSITION3

Desktop

Mobile Can be fixed as footer


Banners: Mobile App & Tablet App

GUIDELINES:• Image File Formats: GIF, JPG, or PNG • Resolution: 72 dpi

AD TYPE

App Open

Front Page Banner

Banner

Front Page Box

AD SIZE

640x770

640x100

640x100

600x500

AD SPECS

Ad displays when app opens. User has to hit close to move on.

Ad displays on the front page. Rotates every 20-30 seconds.

Ad displays in the sub- categories and in stories.

Rotates every 20-30 seconds.

Ad displays on the front page in a box.

FILE SIZE LIMIT

60k

30k

30k

40k

FILE TYPE

Image Only

Image, animated gif, HTML5


Image Only

AD TAG SUPPORT

Yes

Yes

AD TYPE

App Open

Front Page Box

Leader Board

AD SIZE

1080 x 1040

600 x 500

728 x 90

AD SPECS

Ad displays when app opens. User has to hit close to move on.

Ad displays on the front page.

Ad displays in the sub- categories and in stories.

Rotates every 20-30 seconds.

FILE SIZE LIMIT

60k

40k

30k

FILE TYPE

Image Only

Image Only


AD TAG SUPPORT

Yes

MOBILE APP

TABLET APP


Targeted Display

Standard RON (Run of Network) and MobileGUIDELINES:• File Size Limits: Max file size is 40kb• Standard RON Dimensions:

300x250 728x90 160x600 320x50 (required for Geo-Fencing) 1200x628 (Responsive, SEE NEXT COLUMN)

• Mobile Dimensions: 320x50 728x90 320x480 300x250 300x50 1200x628 (Responsive, SEE NEXT COLUMN)

• Creative Backgrounds and Borders: On all ads with partially black, white or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.

• Animation: The vendor recommends a maximum of 18 frames per second. The vendor recommends a maximum animation length of 30 seconds with no more than two loops. These ads can be run in “in-banner,” pre-roll and standard video.

• Privacy Policy compliance: All Click through URL landing pages are required to provide a Privacy Policy. Please work with your legal team to insure compliance.

SENSITIVE CATEGORIES: Our audience extension platform is able to deliver inventory on the sensitive categories listed below but there are restrictions. Please contact Ad Ops for more details.

• Medically sensitive campaigns • Alcohol• Weapons• Tobacco/E-Cigs

ADS MAY NOT:• Contain fake hyperlinks• Resemble Windows, Unix, or Mac dialog boxes • Simulate fake interactivity• Contain audio (exception: user initiated)• Initiate downloads• Be intrusive• Contain misleading content

ResponsiveAPP, MOBILE WEB & DESKTOP GUIDELINES:• Image Dimensions: 1200x628• Title: 25 characters (including

spaces) • Body: 90 characters (including

spaces) • Landing page URLPre-Roll VideoSUGGESTED MINIMUM VIDEO STANDARDS:• Dimensions: 960x720, 960x540• Audio bit rate: 128kbps or higher• Video bit rate: 2.0 Mbps or higher• Preferred video format: mp4

(h.264)ACCEPTED VIDEO FORMATS:• MP4 (preferred) FLV, MPEG, MOV,

or AVI video file typesThis video will be transcoded into the following sizes and formats:

• Sizes (varies depending on aspect ratio of uploaded video)• Small – 540x360 • Medium – 720x480 • Large – 1080x720

• Types • MP4• WEBM • X-FLV• X-MS-WMV

• Video Length: The longer the “spot,” the higher the CPM. Longer slots are more expensive. Industry Recommends :15, no more than :30.


Targeted Display

SITE & CONVERSION PIXELS

The same pixel is used for all tracking of all clients (both for Site and Conversion tracking).<script async src=’https://tag.simpli. /si tag/4bd62c60-a2ee-0135-deec-06659b33d47c’></script> SCNOW needs the Landing page URL.

Google Tag ManagerIf your site has Google Tag Manager, please let SCNOW know when you submit the pixel request as there is a speci c tag that will need to be created like so:Google Tag Manager pixel template:<script async src=’https://tag.simpli. /si tag/4bd62c60-a2ee-0135-deec-06659b33d47c?referer={{Page URL}}’></script>


BH Digital Services Reporting Dashboard

If using JavaScript to track engagement through the BH Digital Services dashboard, the code must be placed on every page of your site, so we recommend adding it to the Header or Footer.NOTE: The JavaScript code can be placed in a Google Tag Manager Container. Contact SCNOW for information on using snippets provisioned before 1/30/17 if the Tag Manager container is placed in the site’s header.

1. Image: The images you use have a big impact on how users respond to your ad.• Dimensions: 1200x628• File type: .jpg or .png• Maximum of 20% text in image, otherwise ad may be rejected by Facebook or will not

receive full reach/delivery. 2. Headline: (recommended) 25 characters – Should grab attention and explain what the ad is

about.3. Text: (recommended) 90 characters-Provides more detail on what your promoting.4. Call to Action: Facebook has about 12 predefined; SCNOW will choose the best one that

suits your message.5. Link Description: (optional) 30 characters – Inform the users where they are clicking to and

what to expect once they get there. If you do not provide one, the system will pull from the landing page you provide.

6. Click-through URL

If you wish to tie your Google Analytics to your Dashboard please contact SCNOW.

FACEBOOK NEWSFEED

JAVASCRIPT TRACKING CODE PLACEMENT

GOOGLE ANALYTICS


HTML Creatives are recommended. Flat, Static Image creatives are not recommended, but can be used if needed

GUIDELINES:

Full Email Size:

Width: 400-750 pixels wide for best mobile UX.

Length: Can vary, but we recommend keeping your call- to-action within the top 450 pixels (above the fold).

Images within the creative: Image sizes can vary, as long as they are nested within the email creative. Outlook distorts images taller than 1728 pixels.

Targeted Email


Market Snapshot

FLORENCE COUNTY

FLORENCE COUNTY

Male

Female

AGE

18-24

25-44

45-64

65+

INCOME

$75+

$50-74

$35-49

Less than $35k

EDUCATION

HS Graduate

College Graduate

PERCENT

45.5%

54.5%

PERCENT

11.5%

32.9%

34.2%

21.5%

PERCENT

26.5%

17.6%

14.7%

41.2%

PERCENT

20.4%

33%


1. Retail Advertising rates apply only to:

A. The sale of advertising space to any single firm or individual advertiser to promote its selling at retail directly to the public within the publisher’s retail trading area. The publisher’s retail trading area includes the counties of Florence, Darlington, Marion, Dillon and Williamsburg.

B. The sale of advertising space to promote some special interest or event occurring in the publisher’s retail trading area, the cost of which is to be shared among multiple sponsors. Such advertising is acceptable at the sole discretion of the publisher and is acceptable only if the reference to individual sponsors appears only in a list of sponsor’s names.

C. The sale of advertising space to promote retail sales directly to the public from on-going, non-transient inventories by a group of retailers in contiguous locations within the retail trading area.

2. National advertising rates apply to manufacturers, distributors, wholesalers and their agencies placing advertisements featuring a local dealer listing or toll-free numbers directing a caller to the location of dealer where product or service can be obtained. A National contract must be on file with the publisher to earn discounted rates. Multi-signature ads qualifying for the national rate will not apply toward the completion of any national individual retail agreement.

3. National advertising rates apply to the sale of all advertising space that does not otherwise meet the criteria of paragraphs 1 or 2, above, including but not limited to the sale of advertising space to businesses not having an established or permanent location in the publisher’s retail trading area. Classified advertising rates apply to all employment/recruitment advertising.

4. An advertising agency commission program is available to recognized advertising agencies for local and national advertising at agreed upon percentages. Decisions concerning recognition of advertising agencies and exceptions to the commission program, if any, shall be made by the publisher at its sole discretion. Contact the publisher’s advertising director for details. Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments.

5. Forwarding of an order by the advertiser is construed as an acceptance by the advertiser of all rates and conditions under which advertising space is at the time sold by the publisher. Failure to make an order correspond in price, or otherwise, with the applicable rate card is regarded only as a clerical error and publication shall be made and charged for based upon the rates and terms of the applicable rate card, without further notice. Special clauses in an order shall not be accepted if they relate to legal liability or circulation guarantees; the terms and conditions of any advertising contract prepared and tendered by the advertiser shall be inapplicable to the extent that they are inconsistent with the terms and conditions stated herein.

Execution of the publisher’s form advertising contract by the advertiser is constructed as an acceptance of all rates and conditions under which advertising space is at the time sold by the publisher: provided, however, that to the extent said rates and conditions are inconsistent with the provisions of the publisher’s form advertising contract, the provisions of the contract shall apply.

6. Submission of an advertisement to a sales representative of the publisher does not constitute a commitment by the publisher to publish the advertisement. Only publication of an advertisement constitutes acceptance of the advertiser’s order. Publication of an advertisement does not constitute an agreement for continued publication. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges received therefore by the publisher shall be refunded.

7. The publisher shall not be responsible for orders, cancellations, or corrections given over the telephone. Written confirmations of orders, cancellations, or corrections must be received by the publisher in ample time to follow. Cancellations shall be allowed at no charge when received by the publisher no later than 24 hours after the regular deadlines. Cancellations received more than 24 hours after the regular deadlines and before 3 p.m. on the day prior to printing shall be subject to a charge of 25% of the cost of the space canceled. The publisher will accept no cancellations after 3 p.m. on the day prior to printing.

8. Acceptance and publication of advertising does not constitute any extension of credit. The publisher may, at its sole discretion, extend credit upon completion of an application for credit, and/or personal guarantees by the advertiser, and/or any additional information and references deemed necessary. The advertiser should allow seven working days for the processing of its credit application. When the publisher extends credit, payments are due by the 15th of the month following publication. Continuation of credit privileges is dependent upon full and prompt payment. The granting of credit from time to time is an accommodation to the advertiser, the terms of which may be changed by the publisher upon seven days prior written notice to the advertiser

9. Except as otherwise provided herein, all bills for advertising are net and are due and payable 15 days after publishing of statement. A charge of 1.5% per month (which accrues to 18% annually) shall be made on all unpaid advertising when the account becomes 25 days past due, and such charge shall appear on the subsequent monthly statement. Advertiser is responsible for all collection costs.

10. When the publisher sets copy, a charge shall be made for the actual space occupied if such space is greater than the space specified in the order. If the actual space occupied is less than the space specified in the order, the publisher shall bill the advertiser for the extra space ordered. Subject to management approval, upside down copy will be accepted if in context with the ad.

11. Advertising rates are based on column inch size, fractional page size or number of lines. All measurements

Terms and Conditions


or dimensions provided herein are nominal and subject to change. The publisher reserves the right to decrease the page and column width along with the depth of the page, to increase or decrease the number of columns per page and to adjust the size of any advertisement to conform to the current page dimensions. All advertisements ordered will still maintain substantially the same proportion of the page less margins.

12. Positions and color may be requested for any page on which advertising is acceptable and shall be filled, if possible, depending upon editorial make-up and advertising space demands. Specifications on orders barring the use of any page, or relating to the kind of news or advertising on the page are treated as requests only. Every effort shall be made to comply with such position requests. Subject to the provisions of paragraph 11 hereof, the publisher shall guarantee page position for an additional 25% of the cost of the advertisement, subject to availability; provided, however, that in no event shall exact placement on a page be guaranteed.

13. The publisher shall not be liable for discrepancies between any measurements or dimensions provided herein and the actual space occupied by any advertisement hereunder that do not materially affect the proportional visual impact of the advertisement. Claims for any adjustments based upon the publisher’s charges to any advertisement with regard to content, size or position must be made no later than 30 days after the publication date containing the advertisement for which an adjustment is sought. If an adjustment is requested during the 30-day period, the publisher will determine if the claim is valid and make an adjustment the publisher deems appropriate.

14. The publisher will not be held responsible for erroneously billed advertising after 12 months.

15. The publisher reserves the right to amend or revise rates, terms, conditions, etc. upon 30 days written notice; all advertising contracts are accepted subject to this reservation. If said amendments are not acceptable to the advertiser, the advertiser may, by written notice to the publisher prior to the effective date of the amendments, cancel its advertising contract without liability for future obligations thereunder. Any agreements, rates, terms, or conditions not set forth herein or in the advertising contract between the advertiser and the publisher shall be void and of no effect.

16. The publisher reserves the right to edit, reject, or cancel any advertisement for any reason it deems sufficient, including but not limited to any advertisement deemed objectionable in subject matter, illustration, or phraseology.

17. Proofs may be furnished to the advertiser prior to publication of its advertisement. The purpose of such proofs is to provide the advertiser an opportunity to inspect for typographical errors and to make any price changes. The publisher shall make any other changes if time permits and at an additional charge. If the advertiser furnished such proofs, the publisher shall not be held liable or responsible for any error in any published advertisement unless the advertiser’s proof correction

requests are returned in ample time before publication and are not met. Original art and logos can be designed. Design charge is $300 and includes: two design versions in the native file and PDF format. Files will be presented on disk for the client’s retention. The $300 charge also includes up to two revisions. Additional revisions will incur an additional cost of $75 per hour. Sales tax will be applied to art not published in the newspaper.

18. It is the advertiser’s responsibility to examine its advertisement for any errors upon publication of the advertisement. The publisher shall not be held responsible for errors beyond the first publication date of a multiple insertion. Whether or not such proofs are furnished, the publisher shall assume liability for typographical errors ONLY for the first insertion of the advertisement, and its liability shall not exceed the cost of the space occupied by the error. In no event shall the publisher be liable or responsible for errors that do not materially affect the value of the advertisement or for errors due to omission of material by the advertiser. Requests for error adjustments must be made within seven days of the publication date. Error adjustments shall be given in the form of either (A) additional advertising space or (B) cancellation of the charge or refund of any payment for the advertising space involved. The publisher has the exclusive right to choose the appropriate form of adjustment.

19. In the event of the publisher’s error advertising goods at less than the specified price, the publisher shall furnish a letter to the advertiser to be posted, noting the error and stating the correct price. The publisher shall not assume any liability for goods sold at the incorrect price.

20. All property rights arising from the creation or production of advertisement for the advertiser by the publisher, including but not limited to any copyright interest in any such advertisements which incorporate art work, creative ability, and/or typography furnished or arranged by the publisher, shall be the property of the publisher. No such advertisement or any part thereof may be reproduced without the prior written consent of the publisher. The publisher shall not be held liable or responsible for any original art work, drawings, or materials supplied by the advertiser that are left at the publisher’s offices for over 30 days.

21. Political advertisements must be paid in advance of publication and shall be set as display advertisements. A political advertisement must meet the applicable state, federal, or local guidelines and laws for political and/or advocacy advertising.

22. Any advertisement that the Publisher deems to simulate news matter must have the words “Paid Advertisement” at the top of the advertisement. The publisher reserves the right to include such words if omitted by the advertiser. “Paid Advertisement” must appear once for a 2-column width ad, twice for a 3, 4 or 5 column-width ad and three times for a 6-column width ad in a 10 pt. Helvetica font. The advertiser’s failure to include such words may result in a charge for the additional space necessary to include them. In no event may the publisher’s nameplate or news type be used for advertising purposes.



23. No advertising contract is valid unless signed by the publisher’s Advertising Management and Controller. All advertising contracts must be made in the advertiser’s name and signed and titled by an owner or officer of the advertiser. All advertisements are accepted for publication entirely upon the representation that the advertiser and its agency (if any) are properly authorized to publish the entire contents and subject matter thereof. The advertiser acknowledges and agrees that the space reserved under the advertising contract is to be used by the advertiser signing the contract and used exclusively for the advertiser’s present business and cannot be sold, given, transferred, or assigned, in whole or in part, to any other firm, individual, corporation, or either entity.

24. Contracts must be endorsed by the advertiser and in the possession of the publisher in advance of the first published advertisement. Open rates apply until the contract has been accepted by the publisher. If the contract has not been activated within 30 days of the first published advertisement, open rate advertising will not be adjusted to contract rates.

25. The publisher may cancel any advertising contract at any time for reasons satisfactory to the publisher. If the contract is canceled because the advertiser defaults in payment of any amount when due thereunder, becomes insolvent, makes an assignment for the benefit of creditors, is adjudged bankrupt, or a receiver is appointed, then the advertiser shall pay at the rate earned. If the contract is canceled by the publisher for any other reason, the advertiser shall pay at the contract or earned rate. The advertiser may cancel any advertising contract for any reason upon 30 days written notice to the publisher, in which event the advertiser shall pay at the rate earned.

26. The publisher shall not be liable for failure to furnish advertising space or to publish any advertisement due to public emergency or necessity, force majeure, restrictions imposed by law, acts of God, labor disputes or for any other cause, including equipment failures or any mechanical or electrical breakdowns, beyond the publisher’s control.

27. Key numbers and coupons in advertisements are accepted at the advertiser’s risk.

28. In Consideration of the publication of advertising, the advertiser and its agency (if any) hereby indemnify and agree to hold the publisher harmless against any and all liability, loss or expense from any violations of law, claims for libel, unfair competition, unfair trade practice, violation of rights of privacy or rights of publicity, infringement of trademark, trade name, copyright or other proprietary rights, or any of the claims, causes of action or the like arising directly or indirectly from the publication of advertising hereunder. The advertiser and agency (if any) further agree to pay the costs of any such actions, including but not limited to expenses and reasonable attorneys’ fees for the counsel of the publisher’s selection.

29. The advertiser agrees to hold the publisher harmless for all fees and expenses, including but limited to expenses and reasonable attorneys’ fees for the counsel of the publisher’s

selection, incurred by the publisher in enforcing payment of any amounts due under an advertising contract hereunder. It is agreed that the venue in any legal proceeding that may be taken to enforce an advertising contract hereunder shall be Florence County, SC. The laws of the State of South Carolina (without regard to any of its conflicts of laws provisions) shall govern the interpretation and enforcement of this contract in all legal proceedings.

30. Any federal, state or local tax imposed on advertising published hereunder shall be an additional charge to the advertiser, over and above the rates set forth herein.

31. The quantity of inserts required for each ZIP/zone distribution area is estimated prior to insertion date. The quantity of inserts charted per ZIP/zone area is calculated on actual preprints inserted. Spoilage of 2-5% may be requested in addition to required preprint quantities, but will not be charged unless inserted.

32. Under no circumstances will brokered-space advertisements, those which are pre-sold by an outside party, be accepted for publishing.

33. Adult Entertainment – Copy and illustrations must be approved by the Publisher prior to publication.

34. Holiday Advertising Rates – Sunday circulation and advertising rates will apply to Memorial Day, July 4th, Labor Day, Thanksgiving Day, Christmas Day and New Year’s Day.

35. Notwithstanding anything to the contrary herein, under no circumstances shall publisher be liable to advertiser or agency for any consequential, punitive, incidental or special damages. In no event will the liability of publisher to advertiser, agency or any third party for damages, direct or otherwise, arising out of or in connection herewith exceed the total value of the monies payable to publisher for the services not performed in accordance with these terms and conditions.

36. Publisher shall use commercially reasonable efforts in performing the services hereunder. Advertiser hereby acknowledges that publisher shall not be liable for immaterial deviations from the agreed services. Except as expressly stated in these terms and conditions, no warranties, conditions, guarantees, or representations are made by publisher, and publisher hereby disclaims all warranties, including but not limited to warranties of merchantability, fitness for a particular purpose, or other warranties, whether expressed or implied, in law or in fact, oral or in writing. Notwithstanding anything to the contrary herein, under no circumstances shall publisher be liable to advertiser or agency for any consequential, punitive, incidental or special damages. In no event will the liability of publisher to advertiser, agency or any third party for damages, direct or otherwise, arising out of or in connection herewith exceed the total value of the monies payable to publisher for the services not performed in accordance with these terms and conditions.

37. Any display ad over 100 total column inches will be invoiced at 123 inches (a full page). Any full page classified display ad will be billed at 82 inches.



Contact Information

Publisher: Bailey Dabney

843-317-7200 | [email protected]

Regional Advertising Director: Jane Comfort


Digital Sales Manager: Drew Neal


Classified Supervisor: Carrie Lloyd


National Coordinator: Vanessa Munn


Morning News/SCNOW.com 310 South Dargan Street

Florence, South Carolina 29506 843-317-6397

Hartsville Messenger 843-332-6545

Marion Star-Mullins Enterprise

843-423-2050

NPO (Lake City and Hemingway) 843-423-2050

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