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TRANSCRIPT
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WhySponsorUSIBD?TheU.S.InstituteofBuildingDocumentation(USIBD)wasestablishedin2012byaperceptivegroupofpractitionersintheBuildingDocumentationfieldwhorealizedtherewasaneedforoverallstandardizationintheindustry.
Thisnon-profitmembershiporganizationistheonlyassociationcurrentlylookinginclusivelyatallthecomponentsofBuildingDocumentation.USIBDprovidesinformationthatisrelevantinalllevelsofjobfunctions,fromleadership/managementtotechnicians.TheUSIBD’smembersareinfluentialintheindustry,andarefromallovertheworld,includingtheU.S.,Canada,Europe,SouthAmericaandthePacificRim.
USIBDbringstogethervariousstakeholdersinvolvedinBuildingDocumentation:Architects,Engineers,ServiceProviders,Surveyors,HardwareandSoftwareManufacturersandDevelopers,BuildingOwners/Operators,andContractorsasadistinctindustry.
ThevisionofUSIBDistobetheleadingresourceoftheBuildingDocumentationIndustry,establishingguidelines,standards,bestpracticesandacodificationofethics.IncreatinganoverallManualofDocumentation,USIBDiscodifyingthestandardsandpracticesinthisburgeoningindustry.
BysponsoringUSIBD,youhavetheopportunitytoparticipateintheorganizationinreachingthesegoals,andincreasingyourreachtheglobalBuildingDocumentationcommunity.PleaseconsiderbecomingaUSIBDSponsor,andjoinwithusinamutuallybeneficialpartnership.
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TableofContents“theBuildUP”.........................................................................................................................4
Webinars................................................................................................................................5GenerateLeadsWhileEducatingIndustryDecision-Makers...............................................................5BenefitsofSponsoringaSingle-SponsorWebinar:..............................................................................5
WebinarSeries1....................................................................................................................6TechTips..............................................................................................................................................6
WebinarSeries2....................................................................................................................7LOA(LevelofAccuracy)/LOD(LevelofDevelopment)101,or“WhenisCloseEnough,CloseEnough”................................................................................................................................................7
FocusGroupReport..........................................................................................................8SponsoredIndustrySurvey..................................................................................................................8HowFocusGroupReportsWork..........................................................................................................8BenefitsofSponsoringaFocusGroupReport.....................................................................................8
SupportUSIBDAnnually........................................................................................................11ExposureandLeadGeneration..........................................................................................................11BenefitsofBecominganAnnualSponsor..........................................................................................11
AnnualSponsorshipLevelMatrix....................................................................................................13
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“theBuildUP”EngageUSIBDmemberswithafeaturedinformationalarticleinUSIBD’sQuarterlyNewsletteraboutyourBuildingDocumentation-relatedconceptoroffering,withateasere-blastsentoutaweekprecedingtheNewsletterpublication.
Assole-sponsor,yourlogoanda160x600skyscraperimagearetheexclusiveadsintheBuildUpemailnotification.Youreceiveleaddetailsfrommemberswhoclickonyourlogoorskyscraperad.
• Sole-sponsoredpieceforgreatervisibility• LimitedtwoBuildUPsperNewsletter• Weblastitoutforyoutoourmembership• Leadgenerationpriority• Engagereadersbeforeahotstorybreaks• BuildUPwithanimbeddedvideolink
Investment:$250perissue• Volumediscountsavailable• OneBuildUPincludedinAnnual
sponsorshipatthetwotoplevels
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Webinars
GenerateLeadsWhileEducatingIndustryDecision-MakersUSIBDWebinarsareturnkeyproductsthatsuccessfullygenerateleadsforoursponsors.OurMembershipDirectorwillworkwithyoutopromoteyourwebinar.
BenefitsofSponsoringaSingle-SponsorWebinar:• Registrationlistprovidinghigh-qualitysalesprospects,including:names,companies,
phonenumbersande-mailaddresses• Credibilitywithcustomers/prospects• Extendedvaluewithon-demandviewing• Brandbuildingandunmatchedexposure• Educateyourcustomers/prospects• Notravelcostsassociatedwithsalescallsortradeshows• Solesponsorship• PollsandSurveys–Gatherimportantinformationandperspectivesfromattendees
Investment:$350perwebinar• Volumediscountsavailable• Includedinhighertiersofannualsponsorship
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WebinarSeries1
TechTipsThisnewwebinarseriesishostedbytheUSIBD’sEducationCommitteehighlightingsomeofthelatestready-for-primetimetechnologies.Thisseriesfeaturesuniquetipsfromleadingindustryexpertsonhowtogetthemostvalueoutofthelatestvendorproducts.ThisisagreatwaytoshowcaseyourproductstotheUSIBDmembership.
• Companymentioninallwebinarpromotionale-blasts• CompanymentioninsocialmediapushesincludingFacebook,LinkedInandTwitter• Logooutro.“Broughttoyouby…”withyourlogoonscreenasthewebinarends.• Yourproduct(s)featuredexclusivelyinthewebinar• Registrationlistprovidinghigh-qualitysalesprospects• Authoritywithcustomers/prospects
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WebinarSeries2
LOA(LevelofAccuracy)/LOD(LevelofDevelopment)101,or“WhenisCloseEnough,CloseEnough”
ThiswebinarfeatureshowtheLOA&LODSpecificationsworkandhowtheycanbeusedtogethertoimproveprojectperformanceandreducerisk.Thiswebinarcanbefeaturedonlinespecificallytoyouraudience.ItispresentedatconferencesaroundthecountryincludingtheUSIBD’sSymposium,SPARInternational,HexagonandtheAGC’sBIMForum.
• Companymentioninallwebinarpromotionale-blasts• CompanymentioninsocialmediapushesincludingFacebook,LinkedInand
Twitter.• Logooutro.“Broughttoyouby…”withyourlogoonscreenasthewebinarends.• Sharedregistrationlistprovidinghigh-qualitysalesprospects• Credibilitywithcustomers/prospectsshowingsupportofmajorindustrystandards• IncreaseyourexposureviaUSIBD’semailmarketing• On-demandshowingextendsyourAddollars
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FocusGroupReport
SponsoredIndustrySurveyThissurveyandreportisdesignedspecificallywithyouinmind.FocusGroupReportsprovidesponsorsawaytogatherfeedbackandopinions,throughanindependenttrustedthirdparty(USIBD),ofproductsand/orservicestheyaredevelopingfortheBuildingDocumentationindustry.ThesurveyrespondentstargetedincludeallprimaryBuildingDocumentationStakeholders:Architects,Engineers,Contractors,SoftwareandHardwareDevelopers,Owner/Operators,SurveyorsandServiceProviders.
HowFocusGroupReportsWorkWeworkwithyoutodevelopthesurveythemeandquestionsfortheFocusGroupsurvey(10questionsminimum).QuestionsaredevelopedthrougharesearchmeetingbetweenSponsorandUSIBD–Focusedonthegoalof“Iwanttoknow…”TheUSIBDwillbroadcastthesurveythroughitsmemberandnon-membernetworkofmorethan6,500contacts,andleveragesocialmediaandUSIBDmediachannelpartnersformaximumreach.Responseswillbecompiledintoareport.ThesponsorwillreceivetheFocusGroupReportalongwiththerawsurveydataandstatsonthosewhoparticipatedinthesurvey.
BenefitsofSponsoringaFocusGroupReport• Receivehighlytargetedindustryfeedbackonyourspecificproductsandservices• LeveragetheUSIBD’spositionintheindustryasanindependent,trustedthirdparty
todeliverthesurvey• Youdecidethenumberofquestionsandthecost• Raisemarketawarenessofyourproductorservice
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• Inadditiontoourreport,youwillobtaintherawdatatoperformyourownanalysis
• ‘Whitelabel’optionifsponsorwishestoremainanonymous• DistributiontoUSIBD’sfulllistofover6,500contacts
PriceDeterminedbyYouThepriceforasinglereportis$1,500,whichincludes10surveyquestions,thereportandrawdata.Addadditionalquestionsfor$150each.Discountsareavailableifyouwishtosponsoraseriesofreports.
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TheMeet-upshavebeenestablishedtocreateaplacewheremembersofUSIBDandthosewithaninterestinBuildingDocumentationcanmeetface-to-face,toencourageinformationsharing,networking,andencouragemembershipinUSIBD.TheseSponsorshipsarestand-alonesponsorships.
Ateachsession,aspecifictopicwillbepresented,senttobreak-outsforconsideration,andthenafinalcomingbacktogethertopresentfindingsandfurtherdiscussion.Attheendoftheyear,thefindingsfromeachsessionwillbecompiledintoareport,andpublished.
AsaMeet-upsponsor,yourlogowillappearinallMeet-upnotifications,viaemail,ontheUSIBDwebsite,andinallpressreleases.Itwillbelinkedtowhicheverlandingpageonyourwebsiteyouindicate.
EVENTSPONSORSHIP:$500perevent
• Afive-minutepresentationbyyourrepresentativeattheevent• Weblastmarketingoutforyoutoour6,500+contactlist,andshareitwithyoufor
sendingtoyourmailinglists,includingyourlogo• YourlogoincludedinthePowerpointpresentationshownateachMeet-up• Atableattheevent,foryourcompany’scollaterals• Alistofallregistrantsattheevent• Recognitionintheyear-endreportfromtheDiscussionateachsession• LimitedtotwoSponsorsperMeet-up
REFRESHMENTSSPONSOR:$250perevent
OPPORTUNITYDRAWING:donateitemfordrawingofatleast$100invalue.
COMBINEDSPONSORSHIPPACKAGE:$700.00,includesevent,foodandopportunitydrawing.
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SupportUSIBDAnnually
ExposureandLeadGenerationUSIBDAnnualSponsorshipsaredesignedtokeepyourcompanyinfrontofourMembershipconstantlythroughouttheyear,aswellastothegreaterUSIBDaudience.Studieshaveshowngreatersuccessinconvertingasalethroughrepetitivemessaging.Generateleadsallyearlong!
BenefitsofBecominganAnnualSponsor• Tieredsponsorshipoptionstofityourbudget,combiningindividualofferings• Participationincommitteesatsponsorshiplevelsthatincludecomplimentary
memberships• Standingwithcustomers/prospectsshowingsupportoftheindustrythrough
recognitionontheUSIBDwebsite• StrategicDelivery–ReachprimaryBuildingDocumentationStakeholders:Architects,
Engineers,Contractors,Owner/Operators,SurveyorsandServiceProviders• E-mailcampaignsforyourapprovededucationalofferingsbroadcasttoUSIBD
audienceofover6,500contacts,onsocialmedia,andreceiveextendedreachthroughournetworkofmediapartners.
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