consumption trends and challenges in the packaging market€¦ · consumption trends and challenges...
TRANSCRIPT
Cartagena das Indias, 5th October 2017
CONSUMPTION TRENDS AND
CHALLENGES IN THE PACKAGING
MARKET
Assunta Napolitano Camilo
2017BETTER PACKAGING. BETTER WORLD.
Instituto de
EmbalagensAbout
myselfTrends
Anuga and sial
Trendsconsolidation
sustainabilityInnovations challenge
Agenda
DRINKTEC
About Instituto de embalagens
Mission
About us
Coordinate and carry out studies, courses,gatherings, and training that contribute to spreadknowledge on packaging..
VisionBe the packaging knowledge center in Brazil
beliefBetter packaging. Better world.
About us
2005
2006
Planning
2007
2008
2009
2009
PackagingReferences Kit
Book: Flexible
Packaging
First course of Packaging
from A to V
Book: Design,
Materials, Processes,
Equipment
2009
2010
2011
2011
Book: Paperboard, Paper and
Microwave Packaging
.
Packaging Guide for Organic Products
Enviromental Education Set
Book: Packaging: Design, Materials, Processes, Equipmentand Sustainability
2011
2014
2016
2016
Clube da Embalagem: The Packaging:
The channel of relationship between
professionals of packaging in Brazil.
Book: Flexible Packaging
Bilingual
Better Packaging. Better World.
Book: Paperboad
Packaging Blingual
New Book
As the others books BetterPackaging. Better World., this one talksabout the main factors that need to beknown for the development of superioraluminum packaging, such as design,trends and innovations, and manufacturingprocesses; materials, supplies andcomposite structures; and environmentallegislation; from the conception toresponsible disposal . With a special focuson aluminum packaging, specifications,applications and unique features.
LAUNCHIN GERMANY
GERMALEMANHAThe wholecollection "BetterPackaging. Better
World" wasreleased during
the largestinternationalexhibitions of
packaging in theindustry: The
Interpack andDrupa
IN OUR FIRST TWELVE YEARS WE WON AND PERFORMED
+ O F 5 0 SUPORTTING INSTITUTIONS
+ O F 1 3 0 S P O N S O R S
70 COURSES
+ O F 9 0 E V E N T
+ OF 6000 TRAINED PROFESSIONALS CAPA
+ OF 400 PUBLISHED ARTICLES
+ OF 30 INTERNATIONAL RESEARCH
14 PUBLISHED BOOK
Equipe de professores
CAROL TEIXEIRA
MAGDA CERCAN
ANTIONIO ANDRADE ASSUNTA CAMILO
CLAUDIO MARCONDES EUDES SCARPETACELSO NEGRÃO
AWARDs
The bilingual books packagingcardboard and flexible packaging,
the collection Better PackagingBetter World, receive the award in
the category Research
Instituto de Embalagens Embanews Awards
We are the digital platform of theInstitute of Packaging that supportsthe mission of bringing freeinformation and impartial to thegreatest number of professionals aspossible
Currently there are more than7000 members, they receivedaily news about the market,they can update theirknowledge by attendingcourses and purchasing booksfrom the Institute of Packagingwith special discounts, and seekopportunities by publishingtheir curriculum.
MEMBERS
7.200
TRAINING
Special conditions in
courses and events.
OPPORTUNITY
Notices of vacancies
and opportunities in
the labor market.,
INFORMATION
Daily news updates
and much more
VISIT AND SUBSCRIBE TO
www.clubedaembalagem.com.br
NEXTevents
RECIFE -19 de outubro de 2017
NExTPROJEcT
NEW COMPLETE BOOK
In 2017 we will launch the newedition portuguese and english ofthe book package better. BetterWorld BETTER PACKAGING.BETTER WORLD, completelyrefurbished, with new photos andupdated information. Thispublication will take the basis ofworldwide distribution that wehave won with the first edition ofthe book BETTER PACKAGINGBETTER WORLD
About myself
ASSUNTA
CAMILONAPOLITANO
CYKLOP
In the areas of development,Strategic Planning andManagement of Packaging
DIXIETOGA - BEMIS
TETRAPAK
RIPASA
HISTORY
ASSUNTA
CAMILONAPOLITANO
FUTUREPACK
BETTER PACKAGING.BETTER WORLD.
INSTITUTO DE EMBALAGENS
CLUBE DA EMBALAGEM
HISTÓRIA
BETTER PACKAGING.BETTER WORLD
ASSUNTA
CAMILONAPOLITANO
Participates since 1986 of the main trade fairs and conferences in the industry in the
world : Emballage, Tecnoalimentaria, Anuga, Drupa, Interpack, PackExpo, K,
Mavex, Metpack, Envase, Fispal, Brasilpack, Tokyo Pack, Canton Fair (China), Ambalaj (Turquia),Pack Tech (Índia), ISM,
SIAL, Gulfood, Drinktec among others
HISTÓRIA
+ 70 COUNTRIES
THE GLOBAL ECONOMY WILL GROW BACK (AFTER 2008) AND THUS SHOULD CONTINUE TO GROW AT LEAST UNTIL 2020 (REACHING A
TRILLION DOLLARS).
THE FOOD INDUSTRY (MAINLY) NEED NEW PACKAGES THAT OFFER:
SIMPLICITY, COST REDUCTION AND MATERIALS WITHOUT SACRIFICING THE
BENEFITS OF CONVENIENCE,
STYLE AND "SUSTAINABILITY"
THE PACKAGING MARKET ECONOMIC FACTORS
CONCERN ABOUT ENVIRONMENT, HEALTH AND WELFARE;
GROWTH OF URBANIZATION AND LIFE STYLE "BUSY";
GLOBALIZATION - INCREASE THE OPTIONS OF CONSUMERS;
INCREASED INCOME AND TIME PRESSURE (OCCUPATION);
+ FAMILIES OF ONE HEAD;
+ HOMES OF ONE PERSON;
AND GROWTH OF ONLINE PURCHASES.
THE MARKET OF PACKAGING SOCIAL FACTORS
• Selective collection andrecycling
• Movement of world legislationon the subject;
• Sustainability" andbiodegradable;
• The Merchandising POS • Outsourcing (Contract
Packaging);• Private labels stronger; • Packaging design
+ innovative and withgreater impact on the gondola
GLOBAL TRENDS FOR PACKAGING
GLOBAL TRENDS FOR PACKAGING
Barriers;Weight reduction; Security through multilayers; Smart labels (RFID and QR Code); Anti-counterfeiting and brand protection; Active packaging
Ex: systems for absorption of gases; Smart Packaging Ex. self heating and cooling; Nano Composites
2016Fairs: DRUPA, K (Germany),
SIAL (France) Research: Norway, Luxemburg e Germany
FAIRS: Gulfood (Dubai),MetPack, InterPack and Drinktec (Germany)
RESEARCH: Cuba, Costa Rica, Qatar, EAU, Holanda, Ireland e Germany
2017
THE FUTURE50% of the products that will consume in
the next 5 years are yet to be created!
Xavier, XTC
The POWER OF PACKAGING2/3 of consumers decide on the POS
solutions that will buy and in less than 10 seconds!
Your PACKAGE IS PREPARED?
Xavier, XTC
In any sales channel (auto services(primary), internet or catalog) thepackaging must communicate thedifferential and the performance ofthe product and convince theconsumer that is the bestalternative.
The Power of packaging
BEHAVIOR AND CONSUMPTION
TRENDS
The life of consumers in many different areas,social classes, cultural and age groups areinfluenced. Cycles of trends are occurring as aresult of waves, technological progress and thedesire to accept the innovations and new ideas.
TrendsAnuga and sial
42
09/10/2017
Update ON NEW PILLARS OF CONSUMPTION FROM SIAL
OCTOBER 2016
4 ACTS, 13 TRENDS
ESSENTIALBASICS
EATING BETTER
OR BETTER EATING
FOOD & SUSTAINABILITY
CONNECTEDFOOD
NostalgiaRevisited Small
Luxuries
Raw foods
Naturally beneficial
Zero wasteLessPackaging
Made inWhere does itcome from? Preserving resources
and animal welfare
HealthData
Techmy way
Neo Mix & Match The StarProduct
THAT INTERCONNECT, MIRROR
OR CONTRADICT EACH OTHER
REVISITED NOSTALGIA
SMALLLUXURIES
NEO MIX & MATCH
THE STAR PRODUCT
FREE
ANCHORED IN
THE PRESENT
AND IN THE
FUTURE, WITH
PACKAGING
THAT REVISIT
AND UPDATE
OLD
REFERENCES.
ESSENTIAL BASICS
REVISITED NOSTALGIA
VINTAGE IS BACK
ABOUT nostalgia with a contemporary language,
Glamourized.
Connects the past and presentin a progressive way.
Revisits the past often withhumor.
REVISITEDNOSTALGIA
NEO MIX & MATCH
THE STAR PRODUCT
83%Russians like to pamper themselves with small luxuries pleasant"
against.
French andBritish
SMALLLUXURIES
77%
ESSENTIAL BASICS
SMALLLUXURIES
Pleasure is the big factor when it comes to eating. Independent ofage. No matter where or when.
Satisfaction, comfort or aesthetics.
Even in the tough economicenvironment of today are alwaysopen to affordable luxuries that
make life easier and more attractive.
REVISITEDNOSTALGIA
NEO MIX & MATCH
THE STARPRODUCT
SMALLLUXURIES
ESSENTIAL BASICS
It is a response to those whoseek true taste of specific
ingredients. Give glamour tothe product or add ingredients
in search of an intense sensory experience.
THE STARPRODUCT
REVISITEDNOSTALGIA
NEO MIX & MATCH
SMALLLUXURIES
THE STAR PRODUCT
IN COMBINATIONS
NOT USUAL, THE SENSORY PRODUCT
ENTERTAINS AND BREAK OLD
HABITS.
ESSENTIAL BASICS
It is a new and more ambitious form of food of
fusion for consumerslooking for wonder and
new experiences.
ART OF MIXING
NEO MIX & MATCH
THE MAJORITY OF CONSUMERS,
HOWEVER, ARE RELUCTANT TO BUY
ITEMS THAT ARE NOT ROOTED IN THEIR OWN
CULTURE.
EATINGBETTER
PRODUTOLOCAL
NATURALLYBENEFICIAL
RAWFOODS
AN OFFER OF MODERNITY (IN
COMPLETE CONTRAST WITH
MODIFIED PRODUCTS OR EXCESSIVELY MARKETED),
WHICH INCORPORATES
RAW INGREDIENTS AND NATURAL.
An offer of modernity (in complete contrast with modified products or
overly commercialized) that incorporates raw ingredients and
natural.
"Cru" means ingredients uncooked, raw and without (or with little)
changes.
This idea of savage ensures an authentic taste and refers to when
humans ate spontaneously and naturally (food paleo).
RAWFOODS
EATINGBETTER
PRODUTO LOCAL
NATURALLYBENEFICIAL
ALIMENTOS CRUS
CERTAIN INGREDIENTS (BY
THEIR PRESENCE OR THEIR ABSENCE)
SEEM TO BE A WAY TO STAY SAFELY IN THE
FORM, INCREASE ENERGY AND, OF
COURSE, STRENGTHENING THE
IMMUNE SYSTEM. IN THIS CASE,
"NATURAL NESS" IT IS THE KEY TO THE PLEASANT,
HEALTHY CONSUMPTION.
A new proposal of naturalness is a super food (super fruit, super vegetable, super grains) and
fermented products are used for the benefit of the body. Algae show
great proposals, due to their nutritional, ease of production and
low impact on the environment.
NATURALLYBENEFICIAL
IN THIS "THE NATURE IS BEST", EAT PRODUCTS
NOT MODIFIED AND NATURAL PRODUCTS ARE BECOMING INCREASINGLY
POPULAR.
PRODUTOLOCAL
RAWFOODS THE FRENCH,
GERMAN, SPANISH,
RUSSIAN AND ASIAN
COUNTRIES PREFER LOCAL
PRODUCTS.
2/3
NATURALLYBENEFICIAL
EATINGBETTER
The proximity of production sites contributes to the small producers. This is an argument that has been
upheld in many countries. Proximity is also an important element to leave the distribution channels
as short contributing to the environmental factor: the emission of carbon decreases with the distance of transportation. In addition, allows the consumer
has seasonal items.
FOOD & SUSTAINABILITY
PRESERVE RESOURCES AND ANIMAL WELFARE
LESS PACKAGING
ZERO WASTE
OF CONSUMERS CONSIDER
IMPORTANT TO BUY FOOD THAT
RESPECT THE ENVIRONMENT
81%
Manufacturers, distributors and restaurants are adding
efforts to meet the environmental awareness of
its clients, limiting the waste.
ZERO WASTE
PRESERVE RESOURCES AND ANIMAL WELFARE
LESSPACKAGING
ZERO WASTE
CONSUMERS CONSIDER
IMPORTANT BUY FOOD THAT
RESPECT THE ENVIRONMENT.
81%
FOOD & SUSTAINABILITY
It is all about rethinkingpackaging, in an intelligentand ecologically, to avoidnegative impacts on the
environment
LESSPACKAGING
PRESERVE RESOURCES AND ANIMAL WELFARE
LESS PACKAGING
ZERO WASTECONSUMERS
CONSIDER IMPORTANT
BUY FOOD THAT RESPECT
THE ENVIRONMENT.
81%
FOOD & SUSTAINABILITY
Guarantees of protection ofanimals (in terms of breeding
and slaughter) and theconservation of resources are
in high and increasinglyemphasized.
PRESERVE RESOURCE
AND ANIMAL WELFARE
MOST CONSUMERS CONSIDER REDUCING FOOD WASTE IS VITAL (ALMOST 85% OR
MORE IN ALL COUNTRIES, EXCEPT IN RUSSIA, WHERE IT IS 66%). SIMILARLY,
81% OF CONSUMERS BELIEVE TO BE IMPORTANT TO BUY FOOD PRODUCTS THAT ARE MORE ENVIRONMENTALLY
FRIENDLY - ESPECIALLY IN CHINA AND IN SOUTHEAST ASIA (90%), FRANCE (86%),
SPAIN (82%) AND MIDDLE EAST (81%).
CONNECTEDFOOD
HEALTHDATA
WHERE DOES ISCOME FROM
TECH MY WAY
INTERNET USER CONNECTED FOR USE INCOLINÁRIA
CONNECTEDFOOD
HEALTHDATA
WHERE DOES ITCOME FROM?
TECH MY WAY
INTERNET USER CONNECTED FOR USE INCOLINÁRIA
TECH MY WAY
INTEGRATION OF THE PACKAGE WITH INTERNET OF THINGS THROUGH THE QR CODE.
TOUCH OF THE CHEF
TrendsCONSOLIDATION
The IMPORTANCE
OF PACKAGING
In any sales channel (auto services (primary), internet or catalog) the packaging must communicate the differential and the performance of the
product and convince the consumer that is the best
alternative.
We conclude we have five major consumptions trends:
Consumption trends
Convenience
STYLE
Health
SAFETYEthics
CONVENIENCE
LIFE STYLE
Pleasure - Living Well doneto me, has my style exaggeratedSensory Beauty inside andoutsidefeel goodseasonal promotional for Branding
HEALTH AND QUALITY OF LIFE
SECURITYSAFETY
ETHICS AND SUSTAINABILITY
SUSTAINABILITY
The Importance of
RECYCLING
INNOVATIONSCHALLENGE
“
”
INNOVATIONS IN PACKAGING
ARE THE COMPETITIVENESS
MOTOR AND THE KEY TO THE FUTURE.
CHALLENGES OF
PACKAGING
innovations
Big challenges
GLOBALISATION
RELEVANCE
INNOVATIONS
Big challenges
COMPETITIVENESS
INNOVATIONS
Big challenges
TIMING
INNOVATIONS
Big challenges
ETHICS
INNOVATIONS
Big challenges
INNOVATION
BROWSE TO TUNE THE NEEDS OF CONSUMERS WITH THE ATTRIBUTES
OF THE SOLUTION.
TECHNOLOGICALINNOVATIONS
RELATED INNOVATIONS
THE PRESENTATIONDESIGN
RELATED INNOVATIONS THE PRODUCT
DRINKTEC
BRANDSGive a perfect
identification of productperformance.
PROTECT THE
Differentiate the brandfrom other products.
BRANDSPROTECT THE
If the product is differentand has prepared/special
care, your packagingshould say that on the
whole!
Communicate THAT THIS IS A DIFFERENTIATED PRODUCT
BRANDSPROTECT THE
There is no produce withcare and do not pack the
same way.
Communicate THAT THIS IS A DIFFERENTIATED PRODUCT
BRANDSPROTECT THE
BETTER PACKAGING.BETTER WORLD.
WHATEVER YOUR PACKAGING, MAY ALWAYS BE BETTER!
Gracias por la atenciónÉxito a todos
www.clubedaembalagem.com.br www.institutodeembalagens.com.brwww.betterpackagingbetterworld.com
Habla con nosostros
55 11 2854 7770
Venga con nosostros!
Confidential & Proprietary