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Consumer Movement

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What is consumerism?

As commonly understood consumerism refers to wide range of activities of government , business and independent organizations designed to protect rights of the consumers.

Consumerism is a process through which the consumers seek redress(to set right) , restitution and remedy for their dissatisfaction and frustration with the help of their all organized or unorganized efforts and activities.

Definition :- “ consumerism is not limited to organized effort only but , is a social movement seeking to augment(increase) the rights and powers of buyers in relation to seller ” (Philip Kotler )

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Reasons behind the rise of consumerism in India

Less Literate and aware population Variety of goods Misleading advertising Adulteration Duplication Artificial demand Ignore standard

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Importance of consumerism

Stop unfair trade practices Educating consumers Provide complete & latest

information Implementation of consumer

protection laws Protect against exploitation Improvement in supply

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Rights of consumers

Right to be informed Right to safety Freedom to choose Right to be heard Right to consumer education Right to seek redressal Right to healthy environment

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Duties Of Consumers

Duty to be careful Duty to Insist on information Duty to Inspect goods Duty to Form association Duty to Make complaint

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Thank you