consumer satisfaction-coca-cola

8/3/2019 consumer satisfaction-coca-cola

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CONTENTS

CHAPTER-1 : (INTRODUCTION)

OBJECTIVE OF STUDY

SCOPE OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS

CHAPTER-2 (COMPANY PROFILE)

BRIEF HISTORY LOCATION OF PLANTS PRODUCT AND SERVICES

CHAPTER -3

CONCEPTUAL OVERVIEWCHAPTER-4

DATA ANALYSIS INTERPRETATION

CHAPTER-5

FIND AND RECCOMODATIONCHAPTER-6

CONCLUSION AND DIRECTION FOR FURTHER STUDY

BIBLIOGRAPHY

APPENDICES


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RESEARCH METHODOLOGY

Universal of study: Bhubaneswar

Sample size: 200

Method of study personal: questionnaire method and direct Interview method

and distributor or Store audit method.

Primary data collection Secondary data collection

Primary data were collected through the open end and a close.

End questions of the questionnaire, direct interaction with the customers and

the outlets and some data are collected from the distributors and from the

stores were done.

Secondary data were collected from the website of pepsi.com and some

management organizations.

Research plan :

To find out the stock of Different Mineral water in BBSR. I divided BBSR city some

geographical areas and each part I visit 5 times to find out a particular sale of Mineral water.


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Research instrument :

Here the common research instrument is the questionnaire through which primary data is

collected from different consumers.

Contact method :

At first I directly met the consumers and introduced myself as M.B.A student and then

collected the data required for my project work such as name ,address and their perception about

mineral waters.

Respondent:

*General store.

*Apartments

LIMITATION OF THE STUDY

The major limitation of the study was that in depth study in the subject couldnt be done due to

time consideration.

The other limitations are :

The company doesnt declare all the data and internal data are kept confidential.

Though every sincere and possible effort has been made to collect the data, someconsumers were uncooperative in providing data .

Even though some of the consumers were scolded me when I was talking about mineralwater.

The study was small in size to gather accurate information about the project.The project is done in BBSR city may not represent the whole India.

Since the data collected was representative based, the accuracy was questionable.


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CHAPTER .2

INDUSTRY PROFILE


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COMPANY PROFILE (COCA COLA)

BRIEF HISTORY

The coca cola company is the world largest beverage company, largest manufacturer,

distributor and marketer of non-alcoholic beverages in the united states.

Coca Cola is a carbonated soft drink sold in store, restaurants and vending machines inmore than 200 countries .it is produced by the cola company and is often reffered to as simply

coke.

The company best known for its flagship product Coca Cola invented by pharmacist john smith

in 1886.The coca cola formula and brand was bought in 1889 by asu candler who incorporated

the company in 1892.Besides its name , coca cola currently offers nearly 400 hundreds brands

over 200 countries and territories and serve 1.5 billion each day.The coca cola companys head

quarter is at Atlanta,Georgia

The company actually produces concentrate, which is then sold to various licensed coca cola

bottlers through out the world.The bottlers who hold the territorially exclusive contracts with thecompany produced finished product in cases and bottles from the concentrate in combination

with filtered water and sweetners.The bottle then sells ,distribute and merchandised coca cola in

cane and bottles to retail stores and vending macghine.such bottles include cocacolala enterprises

which is the largest single coca cola bottles in North America and western Europe.The coca cola

company also sells concentrate for fountain sales to major restaurant and food service distributor

.The coca cola company has an occasion to introduce other cola drinks under the coke brand

name.

The coca cola has different product or different types of flavor cold drinks in india such as

coke,maaza,thumps up,sprite,fanta etc.All are under brand name of coke.

MORE FUN FACT AND TRIVIA

COCA COLA can be used to bake a ham.pour one can into the baking pan,rap the ham in

aluminium foil,and bake.Thirty minutes before the ham has finished cooking, remove the

foil,allowing the drippings to mix with the COCA COLA to make a delicious browngravy.Mexico and Iceland have the highest per capita consumption of COCA COLA.COCA

COLA translated to Chinese means,To make mouth happyEvery second over 7,000 COCA

COLA products are consumed.The tallest COCA COLA bottling plants are in hong kong. The

plant in quarry Bay is 17 floors, and the plant is Setting in 25 floors.The bottling plant at the

highest elevation in the world is located in Bolivia, at 12,000 feet. The worlds longest COCA-

COLA truck is in Sweden. It is 79 feet with a four-azle trailer.The best selling non-carbonated

soft drink in Japan is a product of THE COCA COLA COMPANY named GEORGIA, a

coffee flavored beverage.


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COCA COLA first crossed the Atlantic on board the Graf Zeppelin, the German

dirigible.The varsity Restaurant in Atlanta, Georgia, has earned the distinction of serving the

highest volume of COCA COLA anywhere. It dispenses nearly 3 million serving of COCA

COLA annually.If the COCA COLA company constructed a sign like the ones McDonalds uses

to count their millions of customers, by 1983 it would have read over 1 trillion servedIf all

the COCA COLAever produced were in 6 oz. bottles and placed end to end they would

wrap around the earth more than 11,863 times.Sold in 1994 were in 8-ounce bottles laid end to

end , those bottles would reach to the moon and back 76 times. Vending machines in the U.Swere stacked one on top of each other, the pile would be over 450 miles high. Ever produced

were to erupt from Old faithful at its normal rate of 1.5 billion gallons per second , the falls

would flow for three hours.Th Coca Cola Company beganbottling operations in..1907-in

Hawaii.1912-in the philipines 1920-in france 1927- in Belgium, Bermuda, Columbia,

Honduras, Italy ,Mexico, Haiti and Burma.1928-in Antigua, China, Guatemala, Holland, Spain,

Venezuela and the Dominican Republic.1929-in Germany and Spanish Morocco. 1938-

Australia,Austria,Gutana,Surinam,Jamaica,Curacao,Luxembourg,Norway,Scotland,South

Africa,T he virgin Island, and Trinidad.1940-in Ecuador, and EI Salvador. 1942-in Nicaragua,

Argentina ,Brazil, Costa Rica, Iceland and Uruguay 1945-in Egypt, and Martinique1946-in

Barbados, Japan, and Okinawa.1947-in Morocco and Tangier 1948-in Liberia,Rhodesia, and

Guadeloupe.

HISTORY OF COCA COLA:

The worlds most recognize trademark in the world it is recognized by 94% of the population.this

world has changed in many ways since pharmacist,johnstyts,penberton first introduce the the

refresing taste of coca cola in Atlanta,Georgia.however the pure and simple magic of one thing

remais the same coca cola.the name and the product mean so many things to hundreds of

millions of consumer around the globe .Coca cola pr5oducts are served more than 705 millions

time everyday,quenching the thirsts of consumers in more than 195 countrys in climarte.Thats along way to come after such a modest beginning.

May 1886 pemberton concluded a caramel colored syrup in a there legged brass kettle in his

back yard.He first distributed the new product by carring coca cola in a jug down the street to

Jacobs pharmacy.For five sents consumers could enjoy a glass of coca cola at the soda fountain.

Wheather by design or accident carbonated water was tea0ed w5th new syrup,producing a drink

that was proclaimed delicious and refreshing.Docter pembertons partner book keeper Frank

M.Rabinson,suggested the name and penned,in the unique flowing script that is famous world

wide today .

1886 sales of coca cola averaged 9 drinks per day .That first year,docter Pemberton sold 25

gallons of syruo,shipped in bright red wooden kages.Red has been a distinctive color associated

with the no1 soft drink brand ever sins.

1891 Atlanta entrepreneur asa g.candlor have acquir complete ownership of the coca cola

business.Pemberton was forced to sell because he was in a poor health and was in debt.He had

paid $76.96 for advt. but he only made $50 in profit.Candler acquired the whole company for


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$2300.Within 4 years Canlers merchandising flair helped expand consumption of coaca cola to

every states and territory.

1893 in jan. coca cola was registered in the US patent office

1894 the first syrup plant out side of the Atlanta was opened in dallas

1899 Candlors great accievedment large scale bottling of coca cola .

1906 the first two countrys out side the USA to bottle cocacola cuba and panama .

1915 the root glass company created the coca cola contour glass bottle .

1917 there millions coke sold per day is the worlds most recognized trademark.

1919 the coca cola company was sold to a group of investors of $25 million .

1923 coca cola company was sold after the prohibition era to earnest wood ruff for $25

million.He gave coca cola to his son one Robert woodruff,who would be the president for 6

decades.

Woodruff leadership took the business to on unrivaled heights commercial success making coca

cola an institution the world over .wood ruff was an influencial man unatlanta because his

ciontribution to area colleges ,Universities ,businessesand organizations.when he made a

contribution,he would never leave his name,this is jhow became to be known as mr.anonymous.

During the woodruff era mr.woodruff made a promise to the armed forces of the united state to

supply coca cola to every service person. He said that cost and location did not matter he

supplied 5 billion bottles to the service.

Robert woodruff did have one dubious distinction, he raise d the syrup price for distributor. Buthe improved efficiency at every step of the manufacturing process.Woodruff also increased

productivity by approving the sales department emphasizing quality control and beginning large

scale advt. and promotional campaigns.Woodruff made coke available in every state of the union

through the fountain.

For all of these accievment he earned the name THE BOSS.

1923 woodruff introduced the six bottle cartons.

1925 6 million cokes sold per day.

1927 the first coca cola radio advt.

1928 sales of the bottle coca cola surpassed fountain sales for the first time.

1929 coca cola was made available through vending machine the coca cola bell glass made

available ./

1931 the coke fanta was introduced as crismas promotion .


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1934 johnny Weissmuller and Olympic champion swimmer and Maureen osullevan a motion

picture star appeared on ametal serving tray for coca cola .

1940 coke is bottled in over 40 countrys .

1943 on june 29 ,an urgent cablegrams arrived from general dwigsteisenhower allied

headquarters in North Africa, requesting 10 coca cola bottling plants to serve American

servicemen overseas. Eventuallly, 64 plants were set up during WWII.

1950-Advertising on the television began.currently coca cola is advertised on over five hundred

TV channels around the world.

1952-The Big Beverage, the first novel about coca cola , was written by William T. Cambell.

1960-The twelve ounce Coke can was introduced.

1961-Sprite was introduced.

1971-The song Id like to Buy the world a coke was released.

1977-The coca cola contour bottle was patented.

1978-The two litre bottle was introduced, and during that same year the company also

introduced plastic bottles.

1979-Fifteen hundred employees moved to the new corporate headquarters in Atlanta located on

North Avenue.The new corporate headquarters came to be known as The Tower.

1982-Diet coke was introduced in july.

1985-The coca cola company made what has been known as one of the biggest marketing

blunder.They stumbled into a new formula in efforts to produce diet coke. They put forth 4

million dollars of research to come up with the new formula.


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The decision to change their formula and pull the old coke off the market came about because

taste tests showed a distinct preference for the new formula.The new formula was a sweeter

variation with less tang ,it was also slightly smoother.Robert woodruff s death was a large

contributor to the change because he stated that he would never change coca colas

formulaa.Another factor that influenced the change was that cokes market share fell 2.5 percent

in four years.Each percentage point lost or gain meant 200 million dollars.This was the first

flavor change since the existence of coca cola company.The change was announced April

23,1985 at the Vivian Beaumont Theatre at the Lincon centre.some two hundred TV andNewspaper reporters attend this very glitzy announcement. It Included a question and answer

session, and a history of Coca cola .The debut was accompanied by an advertising campaign that

revived the Coca cola theme song of the early 1970s,Id like to Buy the World a coke

The change to the worlds best selling soft drink was heard by 81 percent of the United states

population within twenty-four hours of the announcement.within a week of the change, one

thousand calls a day were flooding the company s eight hundred number.most of the callers

were shocked and/or outraged, many said that they were considering switching to pepsi.within

six weeks, the eight hundred number was being jammed by six thousand calls a day. Thecompany also fielded over forty thousand letters,which were all answered and each person got a

coupon for the new coke . Many American consumers of COCA COLA asked if they would

have the final say.when pepsi heard that the COCA COLA company was changing its secret

formula they said that it was a decision that pepsi tastes better.Roger Enrico,the president and

CEO of PEPSI-COLA wrote a letter to every major newspaper in the U.S to declare the victory.

COCA-COLA management had to decide: Do nothing or buy the world a new coke.They

decided to develop the new formula.

1985-July 10, eighty seven days after the new Coke was introduced, the old Coke was brought

back in addition to new one.This was greatly due to dropping market share and consumer

protest.T he market share fell from a high of 15 percent to a low of 1.4 percent.This was

said to be a classic marketing retreat.COCA COLA executives admitted that they had goofed by

taking the old coke off the market.The coca cola companys eight hundred number received

eighteen thousand calls of gratitude. One caller said they felt like a lost friend had returned

home. The comeback of old coke drove stock prices to the highest level in twelve years.This was

said to be the only way to regain the lead on the cola wars.

1988-COCA-COLA was the first independent operator in the Soviet Union.

1993-COCA-COLA exceeds 10 Billion cases sold worldwide.

1993- Advertising slogan-ALWAYS COCA-COLA


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1995-Coke was consumed aboard the space shuttle Discoverymarking the third trip into

space for COCA COLA and the first for Diet coke.

1996-The summer Olympics will be held in Atlanta,Georgia,the home of COCA COLA.For

more than 65 years, COCA COLA has been a sponsor of the Olympics. One great earmark

that the coca-cola company has is helping the people of Atlanta.They accomplish this through

scholarships,hotlines,donations and contributions.Another large accomplisgment that the COCA

COLA has, is being the first company to make and use recycled plastic bottles.one ways to see

all of the achievements of the COCA COLA company is to visit the world of coke in Atlanta.Ithouses a collection of memorabilia ,samples of the products,exhibits, and many other exciting

items.All of what has been said is the basis of what COCA-COLA was built on. Without

societies help,COCA COLA could not have becomes over a 50 billion dollar business.keep on

consuming the worlds favorite soft drink, COCA-COLA.

Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at

the local soda fountain or ice cream saloon.often housed in the drug store ,the soda fountain

counter served as a meeting place for people of all ages.often combined with lnch counters,the

soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food

restaurants are came to the fore. The term soda water was first coined in 1798. In

1810, the first U.S. patent was issued for the manufacture of Imitation mineral waters,The first

soda fountain patent was granted to Samuel Fahnestock in 1819.In 1858,G.D. DOWS invented

and operated the firstmarble soda fountain, which he patented in 1863.In 1883, James W.TUFTS

patented a soda fountain , which he called the Arctic.Tufts went on to become huge soda

fountain manufacturer.On January 25,1870,Gustavus Dows patented a modern form of the soda

fountain.In October of 1874, Robert M. Green created the first ice cream soda.In 1903, a

revolution in soda fountain design took place with the front service fountain patented by Dr.

Heisinger.

1998-

Sales of Coca-cola and other company products exceed 1 billion servings per day.

2000-

Doug daft elected chairman and chief executive officer.


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COCA-COLA BEVERAGEBRANDS:

Coca-cola Thums up Maaza Sprite Fanta Kinley Sun fill

COCA-COLA

SLOGAN:-

THANDA MATLAB COCA-COLA

JO CHAHO HO JAYE COCA-COLA ENJOY

SAR UTHA KE PIYO

The worlds famous drink, the world 1st valuable brand. He most recognizable word across the

world after OK. Cocacola has truly remarkable heritage. Developed in a brass pot in 1886, the

Coca-cola is the most recognized and admire trademark around the globe. Not to mention the

best selling soft drink in the world.

In india Coca cola was the leading soft drink till 1977 when government polices necessitated its

departure. Coca cola made its return to the country in 1993 and made significant investments to

ensure that the beverage is available to more and more people, even in the remote and

inaccessible parts of the nation.

THUMS-UPSLOGAN:-

I WANT MY THUNDERTHUMPS UP TASTE THE THUNDER

Originally introduced in 1977,Thums Up was acquired by The Coca-Cola Company in

1993.Thums Up is a leading carbonated soft drink and most trusted brand in India. Thums


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Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine

Attitude. This brand clearly seeks to separate the men from the boys. Coca Cola has also

Launched several contests for the promotion of Thums Up like Hai Dum and Ninja Jeeto Contest

to attract the Youth. Coca Cola spent $3.5 million to beef up advertising and distribution for

Thums Up. By 2002,it had become Indias No.1 cola drink India.

MAAZA

SLOGAN:-

Taaza Mango, Maaza MangoBotal mein Aam, Maaza hain Naam.

Maaza was launched in 1976.Hare was a drink that offered the same real taste of fruit juices

and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza

currently dominated the fruit drink category. It is available in SKUs of200ml RGB,250ml RGB,

125ml Tetrapack and 200ml Tetrapack.

SPRITE

SLOGAN:-

SPRITE BUJHAYA ONLY PYAAS, BAKI ALL BAKWAASDHIKHAWE PE MAT JAO APNI AKHAL LAGAO

In India, Sprite was lunched in year 1999.Sprite is perceived as a youth icon. With a strong

appeal to the youth. Sprite has stood for a straightforward and honest attitude. Its clear crisp

refreshing taste encourages the todays youth to trust their instincts, influences them to be true to

who they are and to obey their thirst. Sprite is available around the country in 200ml, 300ml,

500ml, and 500ml + 100ml free,1.5ltr, 2ltr, 2.25ltr, 330ml cans.

Today Sprite is perceived as a youth icon. Why? With a strong appeal to the youth, Sprite has

stood for straight forward and honest attitude. Its clear crisp refreshing taste encourages the

todays youth to trust their instincts, influences them to be true to who they are and to obey their

thirst.


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FANTASLOGAN:-

KUCH BHI HO SAKHA HAI

MASTI KA APNA TASTE

Internationally , Fanta - The orange drink of The Coca-Cola Company is seen as one of the

favorite drinks since 1940s. Fanta entered the Indian market in year 1993.Perceived as a fun

youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just

uplifts feelings but also helps free spirit thus encouranging one to indulge in the moment. This

positive imagery is associated with happy,cheerful and special times with friends. Over the years

Fanta has occupied a strong market place and is identified as The Fun Catalyst.

Fanta advertising over a time has the biggest association with fun and friends that have reflected

through past TV commercials like Masti ka Apna Taste, Bajao Masti.

LIMCASLOGAN:-

JUST TAKE IT EASY

Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3

decades. The brand has been displaying healthy volume growths year on year and Limca

continues to be the leading flavour soft drink in the country.

The success formula_ The sharp fizz and lemoni bite combined with the single-minded

positioning of the brand as the ultimate refresher has continuously strengthened the brand

franchise. Limca energizes, and transforms.

The brand has been displaying healthy volume growths year on year and Limca continues to be

the leading flavor soft drink in the country.


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KINLEYSLOGAN:-

Boond Boond Mein Vishvass.

Water, a thirst quencher that refreshes, a life giving force that washes all the toxins away. A

ritual purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very

sustenance of life, a celebration of life itself. Kinley water understands the importance and value

of this life giving force. Kinley water thus promises water that is as pure as it is meant to be.

Water you can trust to be truly safe and pure. Kinley water comes with reverse-osmosis along

with the latest technology to ensure the purity.


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CHAPTER-3

(CONCEPTUAL OVERVIEW)


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SWOT ANALYSIS

SWOT analysis is a simple for generating strategic alternatives from a situation analysis.

It is applicable to either the corpoate level or the business unit level and frequently

appears in marketing plans. Swot stands for strength, weakness, opportunity and threat.

STRENGTH:

*Brand image of the company

* Market share of the company

* The staff of the companies are very corporative .

* Operational capacity of the company

* Variety of scheme for retailers throughout the year

WEAKNESS:

*The price of kinley is more than high in compare to aquafina

* High demand low supply

* Poor feedback from the retailers

OPPORTUNITY:

Giving more offer to the retailers

Retailers will get the maximum profit

Profit margin will be good by adopting update and aggressive marketing strategy

THREATES:* Competitor may come with new strategy

* External problem may affect company image

*Breaking of Pepsi monopoly outlets

* Market demand very seasonal


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CHAPTER-4

CONCLUSION AND SUGGESTION

Going

through the project service, I came across plently of customers who were consuming

COCA COLA products .besides I also met many, who were yet to test. The one and half

market survey finally and successfully the project topic.At last I personally feel that Ishould foot forward certain recommendation through which consumers will be entitled.

They can be collectively summarized as

*Product

availability should be more action oriented.

* Quality may be

improved, keeping the price constant or decreased.

*Areas sales manager by sales executives

should visit the concern area properly.

*In shop of outlets should be encouraged

* Competition should not be avoided.


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CHAPTER-5:-

QUESTIONAIRE

BIBLIOGRAPHY


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CHAPTER-4

(DATA ANALYSIS & INTERPRETATION)


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1* What do you perceive about the purity of the following brands?

VERY BAD BAD GOOD VERY GOOD

KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA

2* What do you perceive about the price of the following brands?


KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA


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3* What do you perceive about the quality of the following brands?


KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA

4* What do you perceive about the IMAGE of the following brands?


KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA


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5* What do you perceive about the PACKAGING of the following brands?


KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA

6* What do you perceive about the AVAILABILITY of the following

brands?


KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA


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7* What do you perceive about the VISIBILITY of the following brands?


KINLEY

AQUAFINA

BISLERI

BUBBLES

HIMALAYA

8*YOUR SUGGESTION ABOUT IMPORTANCE OF COCA COLA

consumer satisfaction-coca-cola

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