consumer promo 2013 launch presentation- aug - sep

8/13/2019 Consumer Promo 2013 Launch Presentation- Aug - Sep

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This presentation includes forward-looking statements. Actual future conditions (including economic conditions, energy demand, and energy supply) could differ

materially due to changes in technology, the development of new supply sources, political events, demographic changes, and other factors discussed herein (and in

Item 1 of ExxonMobils latest report on Form 10-K). This material is not to be reproduced without the permission of Exxon Mobil Corporation.

Consumer PromotionPeriod: 1stAugust to 30thSeptember 2013


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Objective

Support Retail Activation Program

Support new distributors in and around RAP city

Increase secondary sales volume of distributors

Boost tertiary sales of retailers by

Incentivizing the existing customers / mechanics

Expanding our customers / mechanic base.


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Overview

SegmentRetail

Promotion Duration -1stAugust to 30thSeptember 2013

Distributor led Consumer promotion - Primary volume based

Per 2013 1Y SMP calendar


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Eligible Products and Packs

Distributor to purchase and offer gifts as redemptions ( per eligibility)to their retailers/mechanics and

claim from EMLPL

MOBIL SUPER 1000TM 15W40 4x5LT 5 75

MOBIL SUPER 10W-30 CN 4X3.5LT 3.5 53

MOBIL SUPER 10W-30 CN 6X3LT 3 45

MOBIL SUPER MGDO 5W40-4X3.5L 3.5 70

MOBIL SUPER MGDO15W40 CN4X3.5L 3.5 53

MOBIL SUPER XHP 10W-40 CN 4X4L 4 40

MOBILSPECIALDIESELTM15W40 4x5L 5 50

Contribution from

EM per pack (INR)Products Pack


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POSM / Collaterals (Examples)

Posters

Horizontal Banner


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Redemption Mechanism

Distributor to run the Consumer promotion in their AOBE and offer gifts to retailers per eligibility

Eligibility

Distributors in select RAP cities , primary volume based ( DSDW report), select product packs as

communicated

Distributor to fill up only one claim form

Supporting documents required with the Request for Credit note

Invoice of the gifts procured by the distributor

Claim form signed/stamped by distributor

ASM will do a random cold eye audit of 5% of total claims by distributor and retain for audit purpose

ASM to validate the claim form & supporting for processing the claim

Claim needs to be sent to FMA within 60 days of closure of promotion.

Summary of claim to be cross checked with primary sales (DSDW data) by FMA

Credit Notes to be issued by CS post review and approval from Field Marketing Supervisor, based on

complete documents received from distributors, supporting the claim


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Claim form


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Terms & Conditions

The premiums and gifts items given to retailers shall not be substituted with cash/financial

instruments/credit notes under any circumstances.

The sales volume considered for consumer promotion will be limited to total primary sales of

the distributor during the promotion period .i.e. 1st August to 30th September 2013

This is a distributor led promotion, any disputes arising out of this promotion in the market or

customers would be distributors responsibility

Invoice from distributors for the purchase of gifts equivalent to our consumer offer , one

consolidated declaration from distributors on completion of issuing the gifts to retailers and anannual 5% retail sample audit report by ASMs would be required

Claims to be sent to EM within 60 days of closure of Promotion

Offer valid for select distributors, packs and retail customers only

Backorders will not be considered for promotion claims

EMLPL reserves the right to withdraw this promotion with or without prior notice

consumer promo 2013 launch presentation- aug - sep

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