3m3a summary aug 2015 launch
TRANSCRIPT
3M3A Partnership
About 3M3A3M3A is a partnership formed to support and manage TV,
radio and online measurement
Measurement Media Management
We know… setting up, managing and validating an audience measurement system is complicated and critical
About 3M3A3M3A works with stakeholders to adapt to market needs while
applying best global practices
Audience Audit Analysis
We know… negotiating with vendors, managing projects and evaluating results is better with people who’ve been there done that
About 3M3A3M3A has wide experience in Europe, the Middle East and
Africa and each environment is treated as unique
3urope Middle 3ast Africa
We know… technical, cultural or commercial reality means what works in one country can’t just be transplanted elsewhere
3M3A Services• Writing and managing tenders, RFPs and briefs
• Vendor assessment, selection and negotiation
• Project and change management and implementation
• KPI setting and evaluation
• Independent arbitration and reports
• Audit and monitoring
• Commercial planning and strategic advice
• Data analysis and insight
3M3A ApproachEvery engagement is led by one of the principal partners, depending on the area of expertise
With wide experience and background 3M3A can call on associates and specialists to contribute as necessary
Deliverables such as reports, audits and evaluations can be reviewed by agreed 3rd party experts to ensure high standards and independent analysis.
3M3A’s TeamRobert Ruud
Long experience with media measurement introducing TAM and PPM meters in Norway
Specializing in quant work and writing specifications for media measurement tender invitations
Extensive expertise in TAM audits and consulting in Romania, Norway, Lebanon, UAE, Poland, Ukraine, Russia, Switzerland, Denmark, Czech Republic, Bulgaria, Pakistan, Croatia and South Africa
Tenders and briefs, advice and assessment including trials for online, TV and radio. Technical adviser to the Norwegian Media Businesses’ Association.
Cand.polit. from Oslo University (Master of Social Science)
3M3A’s TeamChristopher O’Hearn
Established and led ‘tview’ in the UAE, the first large-scale TAM system in the Middle East as head of the JIC
Conducted vendor contract, joint-venture negotiation, marketing, branding, recruitment
Project management expert and consultant specialising in media with experience in UK and Middle East
Masters degree in Project Management
3M3A’s Team3rd Partner (joining soon)
20 years’ experience in media agencies and broadcasters
Served and chaired a wide range of industry forums
Expert in Return Path Data services and developing markets
Qualified in Marketing, Economics and Market Research
Thank you
For more information or inquiries:
www.3m3a.com