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CONSTRUCTION MEDIA INFORMATION 2015 www.khl.com

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Page 1: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

C O N S T R U C T I O N

MEDIA INFORMATION2015

www.khl.com

Page 2: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

2 CONSTRUCTION EUROPE MEDIA PACK 2015

BRAND

First choice for advertisers■ Europe is still the largest construction market in the world at

€1,162 billion

■ Predicted market growth 2014-2018 +7%

■ CE’s circulation is determined by construction activity per

country and also reflects equipment sales by country

■ Top 5 European economies represent nearly 70% of total

construction spend across Europe

■ Multiple copies distributed to the top 200 contractors

across Europe

CE 2014 reader survey

■ 95% of respondents read every issue

■ 63% of respondents are senior management

■ 55% said CE influences their purchasing decisions

www.khl.com/ce

Circulation

14,546Issues per year

10

C O N S T R U C T I O N

Surveyingp49

Enginesp39

Rentalp29

A KHL Group publication July-August 2014 Volume 25 Number 6

p15

CE-100p111555

Profitability on the up

THE MAGAZINE FOR EUROPE’S CONSTRUCTION INDUSTRY www.construction-europe.comTHE MMAAAGGGGAAAZZINE FOORRR EEEUROPE’S CE CONSTRUCS C CTION INNNDDDUUUSSTRYCT wwwwwww.constru i

CE 07-08 2014 Front Cover.indd 4 17/07/2014 09:10:54

Print/Digital

C O N S T R U C T I O N

Surveyingp49

Enginesp39

Rentalp29

A KHL Group publication July-August 2014 Volume 25 Number 6

p15

CE-100p111555

Profitability on the up

THE MAGAZINE FOR EUROPE’S CONSTRUCTION INDUSTRY www.construction-europe.comTHE MMAAAGGGGAAAZZINE FOORRR EEEUROPE’S CE CONSTRUCS C CTION INNNDDDUUUSSTRYCT wwwwwww.constru i

CE 07-08 2014 Front Cover.indd 4 17/07/2014 09:10:54

Downloads

4,926Issues per year

10

Tablet version

Page 3: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

3CONSTRUCTION EUROPE MEDIA PACK 2015

BRAND

Market-leading editorial

■ Extensive coverage of new

equipment launches

■ Latest business news and

construction share trends

■ Video market updates

Downloads per podcast

2,404Podcasts per year

10

Podcasts

Distribution

45,143Updated

Weekly

e-newsletter

Member of

Website

Views per month

62,900Updated

Daily

■ Up-to-the-minute

construction industry news

■ In-depth interviews with

senior names in the industry

■ Essential information on

market trends

Page 4: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

4 CONSTRUCTION EUROPE MEDIA PACK 2015

MARKET OVERVIEW

The enormous European market

US construction

market 2013 =

€678 billion

1200

1000

800

600

400

200

0Europe US Japan

Total construction markets in 2013

SOURCE: 2013 figures from FIEC

■ EU construction market worth €1,162 billion in 2013 (FIEC)

■ Market predicted to show a +7% growth from 2014 to 2018

(Off-Highway Research)

■ Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000 in 2013 (Off-Highway Research)

CE Barometer

■ Every month CE monitors confidence in

the market

■ The survey researches a cross section of

the entire European construction industry

■ The latest survey in August 2014 showed increasing confidence

Page 5: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

5CONSTRUCTION EUROPE MEDIA PACK 2015

MARKET OVERVIEW

European construction

market 2013 =

€1,162 billion Japan construction

market 2013 =

€376 billion130,000

125,000

120,000

115,000

110,000

105,000

100,002013 2014 2015 2016 2017 2018

Western Europe construction equipment sales forecast

SOURCE: Off-Highway Research

Page 6: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

6 CONSTRUCTION EUROPE MEDIA PACK 2015

CIRCULATION

Circulation targeting equipment buyers

Contractors, Sub-Contractors 10,327

Consulting Engineers/Architects 436

Mining/Quarrying/Aggregate Production 1,163

National/Regional/Local Government 146

Rental 1,745

Manufacturers/Distributors/Agents 729

TOTAL AVERAGE CIRCULATION 14,546

Circulation by business/industry type

BPA Worldwide is the leading auditor

of international business-to-business

magazines. BPA Worldwide delivers business

media audits of unsurpassed rigor, accuracy,

completeness and quality. BPA provides

solid assurance for advertisers. For media

buyers around the world, a BPA audit

provides a guarantee of trust.

■ Circulation matches construction GDP by country

■ Figures adjusted for sales of construction equipment by country

■ Both established markets as well as developing countries

(Eastern Europe) targeted

■ Audited by the BPA – the leading audit for international media

■ Distributed to more than 50 countries

Page 7: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

7CONSTRUCTION EUROPE MEDIA PACK 2015

CIRCULATION

These

top five

economies

account

for nearly

70% of all

construction

spend in Europe

Circulation by country

UK

1,736FRANCE

1,244

GERMANY

3,138

SPAIN

1,416ITALY

1,440

REST OF EUROPE

5,572

TOTALCOUNTRY QUALIFIED

Albania 6

Andorra 2

Austria 127

Azores 2

Balearic Islands 3

Belarus 11

Belgium 348

Bosnia and Herzegovina 4

Bulgaria 21

Channel Islands 3

Croatia 22

Cyprus 30

Czech Republic 84

Denmark 225

Estonia 20

Faroe Islands 1

Finland 170

France 1,244

Germany 3,138

Gibraltar 3

Greece 679

Holy See (Vatican City State) 2

Hungary 89

Iceland 5

Ireland 256

Italy 1,440

Latvia 18

Liechtenstein 1

TOTALCOUNTRY QUALIFIED

Lithuania 16

Luxembourg 14

Macedonia 2

Moldova 13

Malta 3

Monaco 7

Montenegro 1

Netherlands 461

Norway 184

Poland 203

Portugal 293

Romania 84

Russian Federation 56

San Marino 2

Serbia 5

Slovakia 24

Slovenia 29

Spain 1,416

Sweden 175

Switzerland 236

Turkey 241

Ukraine 7

United Kingdom 1,736

unspecified Europe 3

Rest of World 16

Total Qualified 13,173Advertiser and show issues 1,373

Total Circulation 14,546

Page 8: CONSTRUCTION - KHLTablet version. CONSTRUCTION EUROPE MEDIA PACK 2015 3 BRAND Market-leading editorial ... Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000

8 CONSTRUCTION EUROPE MEDIA PACK 2015

EDITORIAL PROGRAMME

Editorial programme 2015FEBRUARY

Preview Europe’s biggest show in Paris

in April. CE takes a first look at

who will be exhibiting.

■ Engines

■ Wheeled loaders

BONUS CIRCULATIONINTERMAT

MARCH

Show issueCE takes an in-depth look

at the latest equipment on

show.

■ CranesWith the help of sister-

publication International

Cranes & Specialized Transport,

CE examines some of the

issues facing the crane world.

BONUS CIRCULATIONINTERMAT andCRANE SECTOR

APRIL

Stop pressA final look at this year’s

exhibitors.

■ Telescopic Handlers

■ Haulers

■ Components Transmissions, undercarriages,

hydraulics, electronics, seats

and steering wheels are

among products featured.

BONUS CIRCULATIONINTERMAT andOEMs

MAY

■ Mini Excavators

■ Roadbuilding

■ PLANTWORXThis year’s main

construction

show in the UK

comes under

the CE spotlight.

■ Komatek TurkeyTurkey always holds an

interesting place in the

construction world. The big

show this year is Komatek.

BONUS CIRCULATIONPLANTWORX andKOMATEK

JUNE

■ Crushing & Screening

■ Drilling

■ Concrete

EDITORIAL DEADLINESThe editorial deadline is the 1st of

the month preceding publication.

For example, the deadline for the

March edition is February 1st. All

editorial submissions should be sent

directly to the editor at our main UK

office.

TRADE SHOWSConstruction Europe will be

attending the major trade shows

across Europe during the year,

reporting the latest news. In

some cases, this will involve daily

newsletters to bring the latest

launches straight to your desk.

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9CONSTRUCTION EUROPE MEDIA PACK 2015

EDITORIAL PROGRAMME

Editorial programme 2015JULY/AUGUST

ECS2015Now a widely

recognised

fixture in the

construction

calendar, the latest

■ The CE-100Now a widely recognised

fixture in the construction

calendar, the latest CE-100 will

update the rankings of the top

European contractors.

■ RentalWith input from International

Rental News, one of CE’s sister-

publications, CE finds out what

has been happening in the

rental market.

■ Engines

■ Attachments

BONUS CIRCULATIONRENTAL COMPANIES

SEPTEMBER

■ Auctions & Used equipment

CE finds out more about the

used equipment market,

digging into the problems it

faces and looking at how it

works.

■ Compact Loaders

■ Foundations

■ Surveying

BONUS CIRCULATIONBAUMA CONEXPO AFRICA

OCTOBER

■ Pumps

■ Excavators

■ Breakers

BONUS CIRCULATIONSAIE

NOVEMBER

■ Tunnelling

■ Falsework and Formwork

■ Utilities

BONUS CIRCULATIONLOCAL GOVERNMENT

DECEMBER 2015/JANUARY 2016

■ Roadbuilding

■ Demolition and Recycling

With expert guidance from

sister-publication Demolition

& Recycling International,

CE rounds up the news in

demolition.

■ GPSWhether for communicating

with machines or tracking

their whereabouts, GPS is an

increasingly useful tool on a

construction site.

BONUS CIRCULATIONDEMOLITION CONTRACTORS IN EUROPE

PODCASTSFollowing publication of the

magazine, an audio podcast is

available from www.khl.com/

audio-podcasts/. It can also be

downloaded from iTunes, by

searching for KHL Group, or going

to http://bit.ly/1gh7IO4.

Advertise in the

July/August issue

and receive a

FREE equivalent

advertisement

in the European

Construction Survey 201520015155515

1EUROPEAN CONSTRUCTION SURVEY 2013

A K H L S P E C I A L R E P O R T

T H E 2 0 1 3 D E F I N I T I V E G U I D E T O T H E

E U R O P E A N C O N S T R U C T I O N S E C T O R

— I N C L U D I N G T H E C E - 1 0 0 , M A R K E T F O R E C A S T S ,

B U S I N E S S R E V I E W S A N D I N F O R M A T I O N O N

M O R E T H A N 1 5 0 E U R O P E A N C O N T R A C T O R S

E U R O P E A N C O N S T R U C T I O N

S U R V E Y

Published by

Price: £50.00, US$80.00, €60.00

D E T O T H EI V E G U II V E G U IT H E 2 0 1 3 D E F I N I TT

ECS 2013.indd 1 09/08/2013 13:47:10

2FOR1

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10 CONSTRUCTION EUROPE MEDIA PACK 2015

ADVERTISING RATES

Print advertising rates€ Euro display rates US$ Dollar display ratesNumber of insertions: 1 3 6 10

Full Page 7,300 6,935 6,570 5,840

Two Thirds Page 5,350 5,083 4,815 4,280

Half Page Island 4,430 4,209 3,987 3,544

Half Page 3,940 3,743 3,546 3,152

Quarter Page 2,030 1,929 1,827 1,624

Inserts Rates on application – Bound-in or loose, calculated according to weight

Number of insertions: 1 3 6 10

Full Page 8,000 7,600 7,200 6,400

Two Thirds Page 5,800 5,510 5,220 4,640

Half Page Island 4,760 4,522 4,284 3,808

Half Page 4,180 3,971 3,762 3,344

Quarter Page 2,270 2,157 2,043 1,816

Inserts Rates on application – Bound-in or loose, calculated according to weight

Production department: +44 (0)1892 784088 [email protected]

TWO THIRDS VERTICAL268mm x 117mm

(101/2in x 45/8in)

FULL PAGE297mm x 210mm

(113/4 in x 81/4in)

HALF PAGE ISLAND184mm x 117mm

(71/4in x 45/8in)

HALF PAGE VERTICAL268mm x 86mm

(101/2in x 33/8in)

HALF PAGE HORIZONTAL124mm x 184mm

(47/8in x 71/4in)

QUARTER PAGE 124mm x 86mm

(47/8in x 33/8in)

Copy date3 weeks prior to month of publication.

Bleed sizeAdd +3mm to each edge to allow for bleed. The excess will be trimmed when printed.

Cancellations6 weeks prior to month of publication.

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11CONSTRUCTION EUROPE MEDIA PACK 2015

ADVERTISING RATES

Digital advertising ratesWebsite e-newsletterBANNER TYPE AND SIZE

TOP MAIN BANNER728 x 90 pixels

High visibility, headline position

1 MONTH US$2,000 €1,500

TOP JUNIOR BANNER

300 x 100 pixels

High visibility in top right position

1 MONTH US$1,300 €1,000

PREMIUM BANNER300 x 250 pixels

High visibility opposite prime news

1 MONTH US$3,250 €2,500

PREMIUM BANNER300 x 250 pixels

High visibility opposite prime news

1 MONTH US$2,000 €1,500

INCONTENT BANNER450 x 90 pixels

Maximum visibility embedded in news

content

1 MONTH US$2,000 €1,500

BANNER TYPE AND SIZE SPONSOR BANNER 760 x 100 pixels

Maximum visibility within news content

1 MONTH US$3,400 €2,700

SIDE BANNER 150 x 150 pixels

High visibility opposite news content

1 MONTH US$1,370 €1,050

1 1

2 2

3

4

5

1

1

1

1

22

3

4

4

5

www.khl.com/ce www.worldconstructionweek.com

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12 CONSTRUCTION EUROPE MEDIA PACK 2015

Contact detailsSales The CE teamUK Lynn Collett

+44 (0)1892 786219

[email protected]

FRANCE Hamilton Pearman+33 1 45 93 08 58

[email protected]

GERMANY, AUSTRIA, SWITZERLAND, BENELUX and EASTERN EUROPESimon Battersby+44 (0)1892 786232

[email protected]

ITALY Fabio Potestà +39 010 570 4948

[email protected]

EDITORSandy Guthrie

+44 (0)1892 786234

[email protected]

DEPUTY EDITORNeill Barston

+44 (0)1892 786211

[email protected]

ADVERTISEMENT MANAGER and CORPORATE ACCOUNTSDavid Stowe

+44 (0)1892 786217

[email protected]

SPAIN Mike Posener

+353 86 043 1219

[email protected]

SWEDEN, FINLAND, DENMARK and NORWAY Peter Gilmore+44 (0)20 7834 5559

[email protected]

TURKEY Emre Apa+90 (0)532 214 68 18

[email protected]

CHINA Cathy Yao +86 10 6553 6676

[email protected]

JAPAN Akiyoshi Ojima +81 (0)3 3261 4591

[email protected]

KOREA CH Park+82 2 730 1234

[email protected]

USA/CANADAMatt Burk +1 312 929 3478

[email protected]

Jonathan Cervero+1 312 929 3247

[email protected]

Alister Williams +1 312 680 6775

[email protected]

UNITED KINGDOM HEAD OFFICEKHL Group LLCSouthfields, Southview Road,

Wadhurst,

East Sussex TN5 6TP.

+44 (0)1892 784088

Fax: +44 (0)1892 784086

www.khl.com

USA OFFICE KHL Group Americas LLC3726 East Ember Glow Way,

Phoenix,

AZ 85050, USA.

+1 480 659 0578

Fax: +1 480 659 0678

[email protected]

SOUTH AMERICA OFFICE KHL Group Américas LLCManquehue 151, of 1108

Las Condes

Santiago,

Chile

+562 28850321

[email protected]

CHINA OFFICEKHL Group ChinaRoom 768, Poly Plaza, No.14, South

Dong Zhi Men Street, Dong Cheng

District, Beijing 100027, P.R. China.

+86 10 6553 6676

Fax: +86 10 6553 7678

[email protected]

KHL Offices

www.khl.com

CONTACT DETAILS