connecting to youth: leveraging social media for work with young communities
DESCRIPTION
This presentation was prepared for the Connected Generation conference on May 7, 2010, in Bristol, England. You can find details about the event at: http://connectedgeneration10.eventbrite.com/Find more at http://amysampleward.orgTRANSCRIPT
Remixing the web for social change NetSquared.org
Amy Sample Ward
Global Community Builder, NetSquared.orgFacilitator & Blogger, AmySampleWard.org
Connected Generation 2010: Social Media & Work with Young People
Connecting to Youth:Leveraging social media for work
with young communities
Remixing the web for social change NetSquared.org
Agenda:
• Principles - Where do I begin?
• Trends – What changes are emerging?
• Case Studies – What have others done?
• Today – What can I do right now?
Remixing the web for social change NetSquared.org
Goals
• do they match the vision?
• do they empower the audience?
• do the tools help achieve the goals?
• are they measureable?
Where do I begin?
Remixing the web for social change NetSquared.org
Do they match the vision?
Goals
Remixing the web for social change NetSquared.org
Do they empower the audience?
Goals
Remixing the web for social change NetSquared.org
Do the tools help achieve the goals?
Goals
Remixing the web for social change NetSquared.org
Are they measureable?
Goals
Remixing the web for social change NetSquared.org
Audience
• who is the audience?
• where does the audience go?
• what does the audience want?
• how does the audience talk
• how does the audience want to be involved?
Where do I begin?
Remixing the web for social change NetSquared.org
Who is the audience?
Audience
Remixing the web for social change NetSquared.org
Where does the audience go?
Audience
Remixing the web for social change NetSquared.org
What does the audience want to do?
Audience
Remixing the web for social change NetSquared.org
How does the audience talk?
Audience
Remixing the web for social change NetSquared.org
How does the audience want to be involved?
Audience
Remixing the web for social change NetSquared.org
Resources
• what knowledge/expertise do you have internally?
• what are the strengths of your network?
• what involvement can you get from the community?
• how are you sharing your resources?
What are your resources?
Remixing the web for social change NetSquared.org
What knowledge or expertise do you have internally?
Resources
Remixing the web for social change NetSquared.org
What are the strengths of your network?
Resources
Remixing the web for social change NetSquared.org
What involvement can you expect from the community?
Resources
Remixing the web for social change NetSquared.org
How are you sharing your resources?
Resources
Remixing the web for social change NetSquared.org
Trends
• make it fun and engaging
• make it shareable
• let youth create and personalize it
• keep it short
• keep it networked
What changes are emerging?
Remixing the web for social change NetSquared.org
Make it fun and engaging
Trends
Remixing the web for social change NetSquared.org
Make it shareable
Trends
Remixing the web for social change NetSquared.org
Let youth create and personalize it
Trends
Remixing the web for social change NetSquared.org
Keep it short
Trends
Remixing the web for social change NetSquared.org
Keep it networked
Trends
Remixing the web for social change NetSquared.org
Case Studies
• FreqOUT
• Savvy Chavvy
• KidsTalk2Croydon
• Twitterkids
• LifeTracks
What have others done?
Remixing the web for social change NetSquared.org
FreqOUT!
Case Studies
Remixing the web for social change NetSquared.org
Savvy Chavvy
Case Studies
Remixing the web for social change NetSquared.org
KidsTalk2Croydon
Case Studies
Remixing the web for social change NetSquared.org
Twitterkids
Case Studies
Remixing the web for social change NetSquared.org
LifeTracks
Case Studies
Remixing the web for social change NetSquared.org
Today
• start listening
• start asking
• start inviting
• try something
What can I do right now?
Remixing the web for social change NetSquared.org
Research and Resources:
http://www.ypulse.com
http://www.childrenyouthandmedia.org.uk/
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
http://digitalyouth.ischool.berkeley.edu/
http://pewresearch.org/millennials/
http://socialbysocial.com
Social Media for Social Benefit:
http:/AmySampleWard.org
http://socialbysocial.com
http://WeAreMedia.org
Links
Remixing the web for social change NetSquared.org
• Slide 4: http://www.flickr.com/photos/kamshots/247304984
• Slide 6: http://www.flickr.com/photos/cambodia4kidsorg/2726912852
• Slide 7: http://www.flickr.com/photos/nnova/2966643687
• Slide 10: http://www.flickr.com/photos/theycallmetelly/3558013853
• Slide 11: http://www.flickr.com/photos/sfllaw/43927601
• Slide 12: http://www.flickr.com/photos/nswlearn_scope/
• Slide 13: http://www.flickr.com/photos/aussiegall/286709039
• Slide 15: http://www.flickr.com/photos/dierkschaefer/2961565820/
• Slide 16: http://www.flickr.com/photos/sashawolff/3427937070/
• Slide 17: http://www.flickr.com/photos/brandonschauer/2539671393/
• Slide 18: http://www.flickr.com/photos/raaphorst/448597587/
• Slide 20: http://www.flickr.com/photos/joeshlabotnik/2143956594/
• Slide 21: http://xkcd.com/256/
• Slide 22: http://obama-me.com
• Slide 23: http://www.flickr.com/photos/us_army_rolling_along/3446170224/
• Slide 24: http://www.flickr.com/photos/m0les/4163976843/
Photo Credits
Remixing the web for social change NetSquared.org
AmySampleWard.orgTwitter: @amyrsward
Email: [email protected]
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