connecting the dots - finding your path to the next level
TRANSCRIPT
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Connecting the Dots –
Your Path to the Next Level
Jeff Hoffman
ColorJar
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Agenda
• It all starts with an idea
• Innovation (the process of birthing new ideas) is a
PROCESS, not an accident
• New ideas must be validated PROPERLY
• The path to the next level is the path from IDEA to
EXECUTION
• Tell me your ideas and I swear I won’t steal them
(OK, we call this part Q&A)
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Is your mind really open for
business?
• Your mind is an idea filter
• Ideas flow through your mind all day long
• But some people have one of these for a filter:
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Is your mind really open for
business?
• Your mind is an idea filter
• Ideas flow through your mind all day long
• But some people have one of these for a filter:
![Page 5: CONNECTING THE DOTS - FINDING YOUR PATH TO THE NEXT LEVEL](https://reader034.vdocuments.site/reader034/viewer/2022051213/55a441c21a28ab51538b482b/html5/thumbnails/5.jpg)
The power of WONDER
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The power of WONDER
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The power of WONDER
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Exercise your mind
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Wonder in action
• Why do you get a different answer every time you
call the airlines for a price?
• Airlines run yield management in real time
• Yield management runs around 2am
• New fares are released in response to yield
equations
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Wonder in action
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Wonder in action
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Exercise your mind
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Info-Sponging
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Absorb the world around you
• Take 20 minutes at the start of your day
• No cell phones, email, text, etc.
• Let your mind wander – wonder, click, repeat
• Look for trends, convergence, disruptions
• Write down data points and stare at them
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Now connect the dots…
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Now connect the dots…
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Ask yourself the billion dollar
question…
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A real world example
• Distressed inventory
• Perishable commodity
• Dynamic pricing
• Soft goods fulfillment
• Online consumers
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A multi-billion dollar idea
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A great team exercise you can do
• Blue Sky sessions
• Comfortable setting
• NO editing
• Mutual respect
• Fully inclusive
• Clean slate start
• No rules, no gravity
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The best sentences start with…
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The fast food example…
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The innovative solution
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The innovative solution
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OK, so now what?
• A good idea is step 1 – success is all in the
execution
• But first you need to VALIDATE your idea
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Validating your product
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Validating your product
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So now it’s time to EXECUTE
• Get out of your conference room!
• The best companies design their products from the
customer in, not from their conference room out
• LAUNCH SOMETHING, and let the market adjust it
• The key to success is not having all the answers but
knowing all the QUESTIONS
• Adjust, collect data, analyze, and repeat
• Be the BEST at one thing, expand later
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Connecting the Dots –
Your Path to the Next Level
Jeff Hoffman
ColorJar
Q&A