connect march09 v16 - aditya birla group › ... › connect_march09.pdfvineet maloo fund manager -...

52
Toll Free: 1-800-22-7000 (MTNL / BSNL) / 1-800-270-7000 | Non Toll Free: 022-6691 7777 | Website: www.birlasunlife.com sms ‘GAIN’ to 56767 | E-mail: [email protected] Past performance is no guarantee of future results. 4 fund houses were eligible out of a universe of 26. Period: 4 quarterly CPRs in 2007. For further details of Birla Sun Life Tax Relief ‘96 & Critical Illness Insurance refer page 50 For award methodology and SAVE GROW YOUR MONEY CRITICAL ILLNESS INSURANCE TAX n (A open ended Equity Linked Savings cheme S (ELSS) with a lock-in of 3 years) l Sn Bira u Life Tax Relief ‘96 M a r c h 2 0 0 9

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Page 1: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Toll Free: 1-800-22-7000 (MTNL / BSNL) / 1-800-270-7000 | Non Toll Free: 022-6691 7777 | Website: www.birlasunlife.com

sms ‘GAIN’ to 56767 | E-mail: [email protected]

Past performance is no guarantee of future results. 4 fund houses were eligible out of a universe of 26. Period: 4 quarterly CPRs in 2007. For further details of Birla Sun Life Tax Relief ‘96 & Critical Illness Insurance refer page 50

For award methodology and

SAVE

GROW YOUR MONEY

CRITICAL ILLNESS INSURANCE

TAX

n(A open ended Equity Linked Savings cheme S

(ELSS) with a lock-in of 3 years)

l S nBir a u Life

Tax Relief ‘96

M a r c h 2 0 0 9

Page 2: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Asset Allocation GuideM a r c h 2 0 0 9

02

Asset Allocation guide:

How it works?

“Aggressive”

This Asset Allocation guide helps you decide your broad

allocation to equities at different market levels. The

adjustment as per the recommended asset allocation may be

done on a six monthly basis or whenever you review your

portfolio.

Lets see how it will help you in your wealth creation goals with

the help of an illustration below.

Assuming you are an investor lets see how the

allocation guide will work

Thus, we see that the asset allocation guide helps you

• Observe discipline in your asset allocation by periodic readjustment as per the suggested grid

• Buy low and book profits at high levels by increasing /decreasing exposure at different market conditions.

Recommended Equity Asset Allocation at different market conditions for different types of investors

Aggressive Moderate Conservative

Expensive 50%-60% 30%-40% 0-10%

Fair 60%-70% 40%-50% 10%-20%

Discounted 70%-80% 50%-60% 20%-30%

Start 6 months 12 months 18 months

% Value in Rs Actual Allocation % Actual Allocation %Value in Rs Value in Rs

Equity 60% 60,000 65% 77400 75% 150444

Debt 40% 40,000 35% 42000 25% 50148

Total Wealth 100,000 119,400 200,592

Fair MarketAfter 6 Months market goes

up but still in Fair range

Action

Value in RsRecommended a llocation%

60% 71640

40% 47760

119,400

Bring back allocation as perthe suggested grid

After 12 Months market up to Expensive zone

goes

Actual Allocation % Value in Rs

35% 57169

65% 105311

162,480

After 18 Months marketlands in Discounted zone

Action

Value in RsRecommended a llocation%

70% 113736

30% 48744

162,480

Increase allocation to per thesuggested grid

Equity as

Action

Value in RsRecommended a llocation%

50% 100296

50% 100296

200,592

Reduce allocation to Equityas per the suggested grid

Asset Allocation Guide

0

5000

10000

15000

20000

25000

Mar

-91

Sep

-91

Mar

-92

Sep

-92

Mar

-93

Sep

-93

Mar

-94

Sep

-94

Mar

-95

Sep

-95

Mar

-96

Sep

-96

Mar

-97

Sep

-97

Mar

-98

Sep

-98

Mar

-99

Sep

-99

Mar

-00

Sep

-00

Mar

-01

Sep

-01

Mar

-02

Sep

-02

Mar

-03

Sep

-03

Mar

-04

Sep

-04

Mar

-05

Sep

-05

Mar

-06

Sep

-06

Mar

-07

Sep

-07

Mar

-08

Sep

-08

Fair

Discounted

BSE Sensex

Expensive

The graph plots month end values of BSE Sensex since March 1991. The Fair price boundaries have been decided by taking P/E of 10.5 & 18.5 as the lower & upper boundaries times the 1 year forward earnings of the Sensex. The values above the fair band has been assumed to be expensive & below the fair band has been assumed to be discounted. This is just a suggested band as per forward earnings estimate and should not be construed as a recommendation to buy or sell securities.

The above example is to only demonstrate the working of the mentioned investment strategy. The above strategy actions are not based on any judgments of the future return of the debt and equity markets / sectors or of any individual security. These views alone are not sufficient and should not be used for the development or implementation of an investment strategy.Any information contained above does not constitute and shall be deemed not to constitute an advice, an offer to sell/purchase or as an invitation to do so for any securities of any entity, and further Birla Sun Life Asset Management Co. Ltd./its subsidiaries/affiliates/sponsors/trustee or their officers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use or access of any information that may be displayed herein. Recipients of the information contained herein should exercise due care and caution and read the offer documents (including if necessary, obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein.Opinions expressed are not necessarily those of Birla Sun Life AMC Ltd. or any of their officers, employees, personnel, directors and Birla Sun Life AMC Ltd. and its officers, employees, personnel, directors do not accept responsibility for the same. Birla Sun Life AMC Ltd. or any of its officers, employees, personnel, directors make no representation as to the accuracy, completeness or reliability of the content and hereby disclaim any liability with regard to the same.

Page 3: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Market Outlook

Our Investment Team (In alphabetical order)

A. Balasubramanian Chief Investment Officer

Achala Kanitkar Research Analyst - Equity

Ajay Argal Co - Head Equity

Ajay Garg Fund Manager - Equity

Ankit Sancheti Fund Manager - Equity

Atul Penkar Fund Manager - Equity

Hemang Dagli Sr. Dealer - Equity & Deri. Specialist

Hina Sampat Executive - Knowledge Management

Lokesh Mallya Credit Analyst-Fixed Income

Mahesh Patil Co - Head Equity

Maneesh Dangi Co - Head Fixed Income

Paresh Khandelwal Equity Analyst

Prasad Dhonde Fund Manager - Debt

Sanjay Chawla Fund Manager - Equity

Satyabrata Mohanty Co - Head Fixed Income

Sujit Patki Dealer-Equity

Sunaina da Cunha Fund Manager - Debt

Vineet Maloo Fund Manager - Equity

Indian equities significantly outperformed the developed markets over the month of

February, though slightly lagged behind emerging markets peers. Sensex and Nifty lost

close to 3.9% and 3.0% respectively, while in the broader market, the BSE 500 Index

ended down 4.4%. The underlying uncertainty was visible with the divergent performance

among the sectors. Key rate-sensitive sectors were the biggest losers with BSE Realty

down by 14.1% and the Bankex losing 11.5%. On the other hand gainers included Auto

and FMCG with respective sectoral indices rising 9.9% and 2.0%.

India's third quarter GDP growth decelerated to 5.3% YoY, the slowest pace in four years.

The sizeable drop in growth was due to credit-related slowdown in investment and

consumption spending. The growth was boosted by a favourable effect of the Pay

Commission payouts that caused a 17.3% YoY surge in the output of the “community,

social and personal services” subsector. This subsector contributed 2.1ppt to the GDP

growth of 5.3% YoY in 4Q08. On the other hand, agriculture output uncharacteristically

declined by 2.2% YoY owing mainly to last year's high base. The sector's growth is likely to

rebound in Jan-Mar 2009 quarter.

The government stuck to convention, refraining from policy changes and presented a pure

vote-on-account to enable it to incur expenditure in the months before the new government

comes to power and the next budget is passed. However, a week later, in an about turn

from this position, the government announced duty and service tax cut as an effort to boost

demand and revive growth. The lack of clarity in policy actions does not help business

sentiment and even a consumption stimulus has been perceived as fiscal profligacy.

03

M a r c h 2 0 0 9

Equity Market

Given the fact that government's fiscal position has worsened by lower tax collections and

growth prospects, Standard and Poors' revised the outlook on India's long-term sovereign

credit rating to negative from stable, reflecting the deterioration.

Global economic backdrop has been downbeat with continuous flow of poor economic

data. This is also reflected in certain indicators that signal increased risk aversion. The

increased focus on stress in East European countries on exchange rate front is driving up

credit spreads for bonds once again. The renewed appreciation in US Dollar also signals

flight to safety and high risk aversion.

Back home, we have seen certain encouraging data points like strong revival in passenger

cars and two wheeler sales as well as cement dispatches. Typically, discretionary

spending indicates improving consumer sentiment and lead economic recoveries and as

such these may indicates that consumption cycle could be bottoming out. However, we

must wait to see if that a turnaround in trend is confirmed and activity picks up from here

before taking a firm stance. In either case, it is increasingly clear that India would be much

better than the rest of the world on relative basis and is likely to resume growth uptrend

much earlier than many others.

Investment money or capital is very powerful at downturns since same amount delivers a

much larger share of future growth. Given India's growth potential, the time is opportune to

progressively invest money in equity markets throughout the year.

Debt Market

The bond market chose to focus on weakening government finances rather than positive

interest rate fundamentals, and steepened the yield curve. Bond yields surged as worries

intensified over the increased government borrowing adding to the already weak

sentiment. The market failed to recover due to the uncertainty in the market over RBI next

course of action and the huge bond supply in months to come. The 10-year benchmark

yield jumped 30 bps to 6.15% from 5.84%, while the yield on the most heavily traded 8.24%

2018 bond was up 40 bps to hit a 2-1/2 month high of 6.70% from 6.23%. Benchmark bond

yields were up by up to 140 bps since January after having fallen 340 bps in December.

Concerns over the additional debt supplies mounted after the government unveiled an

extra borrowing plan of Rs.46,000 crore for between Feb 20-Mar 20. The RBI later

announced that it would buy bonds through open market operations (OMOs) ensuring

least disruption in the trading activity, which offered a brief respite to the market but an

overall lack of clarity existed over the aspects, triggering profit booking and maintaining

pressure on sentiment. The government further indicated of an additional Rs.45,000 crore

borrowing for this fiscal, though it was managed through non-market sources (conversion

of MSS bonds into dated securities). The interim budget projected the current year’s fiscal

deficit to rise to a 7-year high of 6% this fiscal and 5.5% of GDP in 2009-10. Additionally to

worsen matters, the market was taken by surprise by the weak OMO cut-off results, as

traders expected the RBI to signal its stance through the OMO purchases. The

government announced the excise duty and service tax cuts in a pre-election gift, which

are expected to hurt the revenues to the tune of 30,000 Cr and may further impact the fiscal

deficit. S&P lowered its outlook on India’s long-term sovereign credit rating citing

worsening government finances.

Macro factors like the dismal IIP (-2% y-o-y) and over a 14-month low inflation rate (3.36%

y-o-y), supported bonds. However, volatility persisted. India’s third quarter GDP growth for

fiscal 2008-09 came in at 5.3% against market expectations of 6.1%. GDP growth for the

third quarter of the previous year was at 8.9% and for the second quarter of 2008-09 was at

7.6%. The contraction in growth led to expectations of monetary easing by the RBI, leading

to fall in yields at the short end of the curve. However, a slowdown in economic growth led to

expectations of higher government borrowings leading to a rise in yields at the long end of

the curve. Meanwhile, exports fell an annual 15.9 percent in January to $12.38 billion, a

fourth straight loss as the global slowdown shaved off demand for Indian goods. The trade

deficit narrowed to $6.1 billion in January compared with $7.57 billion in December due to a

sharp decline in imports.

Corporate bond activity remained range-bound and performed better than G-Secs. The

AAA 5-year yield was at 8.44% sharply below 8.80% in the beginning of the month, offering

a narrower spread of 244 bps from the previous 280 bps.

Globally, US bonds fell with investors concerned on growing supplies treasuries yields of

all maturities, even as the economic outlook turned bleaker and equities succumbed to

further selling. Competition from corporate bond sales also weighed on bond markets.

Renewal in risk aversion and more weakness in the financial sector coupled with month

end buying weighed on yields and contained further losses in US bonds.

Going forward, the issue of oversupply of bonds will continue to weigh on the minds of

investors, unless RBI indicates a resolve to bring down the yields. Rate cuts in current

scenario have failed to impress the market as the transmission of such cuts is not

happening. Further details on RBI’s OMO are awaited which will set the tone for the days to

come. Comfortable liquidity and oversupply of bonds act in concert resulting in steepening

of curve. Though, RBI Open Market Operations are providing resistance to the yields

moving up further, supply issues weigh heavy on any possible chance of a substantial rally.

Depreciating rupee has added further pressures to the already despondent markets. Any

further erosion in rupee will be a dangerous trend for markets.

Page 4: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Equity FundM a r c h 2 0 0 9

As on February 28, 2009

Fund Details

Fund Manager :Managing Fund Since : October 01,2006Total Experience : 16 yearsDate of inception : August 27, 1998Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 37.68( )Growth : 116.92

Benchmark : BSE 200Average AUM : Rs. 699.07 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 32.23%##Sharpe Ratio : -0.32

Beta : 0.93Annual Portfolio Turnover ratio : 4.33

Mr. Mahesh Patil

Payout, Reinvestment & Sweep

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

CRISIL~CPR 2^^Birla Sun Life Equity Fund

Consistent CPR Performer - Equity ( Schemes), 5 29 Yrs ended 31-Dec-08

««««Value Research Rating#Birla Sun Life Equity Fund

Equity Diversified (135 Schemes), for 3 & 5 Years periods ending 28-Feb-09

04

An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities.

Investment Objective

Birla Sun Life Equity Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Investment Performance

Systematic Investment Plan (SIP)

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Equity Fund...

Date of First Installment : October 01, 1998

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Banks 11.72HDFC Bank Ltd. 2.79ICICI Bank Ltd. 2.71State Bank of India 2.69Axis Bank Ltd. 2.01Indian Bank 1.06Kotak Mahindra Bank Ltd. 0.46

Telecom-Services 8.36Bharti Airtel Ltd. 6.04Reliance Communications Ltd. 2.31

Petroleum Products 7.96Reliance Industries Ltd. 6.10Indian Oil Corporation Ltd. 1.86

Consumer Non Durables 6.08ITC Ltd. 4.32United Spirits Ltd. 1.76

Software 5.23Infosys Technologies Ltd. 3.93Tata Consultancy Services Ltd. 1.00Megasoft Ltd. 0.31

Finance 5.16Rural Electrification Corporation Ltd. 1.47HDFC Ltd. 1.25IDFC Ltd. 1.06United Breweries Holdings Ltd. 0.80

India Infoline Ltd. 0.59

Industrial Capital Goods 4.65Bharat Heavy Electricals Ltd. 1.80Crompton Greaves Ltd. 1.47Thermax Ltd. 0.87Bharat Bijlee Ltd. 0.50

Power 4.54Tata Power Company Ltd. 1.82CESC Ltd. 1.51KEC International Ltd. 0.83Reliance Infrastructure Ltd. 0.38

Oil 4.26Oil & Natural Gas Corporation Ltd. 4.26

Pharmaceuticals 2.87Dr.Reddy's Laboratories Ltd. 1.87Sun Pharmaceutical Industries Ltd. 0.96Maestro Mediline Systems Ltd. 0.03

Construction Project 1.74Larsen & Toubro Ltd. 1.74

Retailing 1.15Pantaloon Retail (India) Ltd. 1.03Pantaloon Retail Ltd. -Bonus - Class B Shares Ser 1 0.12

Media & Entertainment 1.10Jagran Prakashan Ltd. 0.63

Balaji Telefilms Ltd. 0.47Magnasound India Ltd.** 0.00

Non - Ferrous Metals 0.86Sterlite Industries (India) Ltd. 0.86

Diversified 0.66Hindustan Unilever Ltd. 0.66

Cement 0.53Century Textiles and Industries Ltd. 0.53

Construction 0.46IVRCL Infrastructures & Projects Ltd. 0.46

Future and Options 7.33Larsen & Toubro Ltd Futures March2009 0.67Rel Communications Ltd Futures March2009 1.11CNX Nifty Futures March2009 3.64Rel Infrastructure Ltd Futures March2009 2.09Bharti Call Opt 660 March2009 -0.01ONGC Call Opt 700 March2009 -0.07ONGC Put Opt 700 March2009 -0.09

Cash & Cash Equivalents 29.67

Net receivables / payables -4.32

Total Net Assets 100.00

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Portfolio & Asset Allocation

** Represents thinly traded/ non traded securities.Total Percentage of thinly/non traded securities is 0.14%.

Since Inception 125000 217958 374314 10.28 19.90

Last 5 years 60000 36014 37685 -13.80 -11.66

Last 3 years 36000 23392 23772 -26.19 -25.27

Last 1 year 12000 8267 8344 -52.48 -51.54

Investment Period Total Investment (Rs.) Birla Sun Life

Equity FundBirla Sun Life Equity Fund

BSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

-52.58

-5.71

15.57

26.35

-52.97

-6.90

7.5612.44

-60

-50

-40

-30

-20

-10

0

10

20

30

40

1 Year 3 Years

5 Years Since Inception

Page 5: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Midcap FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Mr. Sanjay Chawla

Managing Fund Since : September 12,2007Total Experience : 18 years / 13 YearsDate of inception : October 03, 2002Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 11.38( )Growth : 41.06

Benchmark : CNX MidcapAverage AUM : Rs. 317.47 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 34.00%##Sharpe Ratio : -0.33

Beta : 0.87Annual Portfolio Turnover ratio : 1.09

Mr. A. Balasubramaniam &

Payout, Reinvestment & Sweep

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Consumer Non Durables 16.32Marico Ltd. 5.07ITC Ltd. 5.03Shaw Wallace and Co Ltd. 2.14Balrampur Chini Mills Ltd. 2.03Colgate-Palmolive (India) Ltd. 1.53Asian Paints (India) Ltd. 0.51

Banks 11.88Union Bank of India 4.28Bank of India 2.28Indian Bank 2.05Axis Bank Ltd. 1.38Bank of Baroda 1.13Indian Overseas Bank 0.76

Petroleum Products 7.92Hindustan Petroleum Corporation Ltd. 3.69Bharat Petroleum Corporation Ltd. 3.16Castrol India Ltd. 1.07

Power 7.72Tata Power Company Ltd. 2.72Jyoti Structures Ltd. 1.93Reliance Infrastructure Ltd. 1.62GVK Power & Infrastructure Ltd. 0.99KEC International Ltd. 0.46

Pharmaceuticals 4.80Lupin Ltd. 4.61Glenmark Pharmaceuticals Ltd. 0.13Divis Laboratories Ltd. 0.05

Industrial Capital Goods 4.75Crompton Greaves Ltd. 1.44Thermax Ltd. 1.04Suzlon Energy Ltd. 0.67AIA Engineering Ltd. 0.58Bharati Shipyard Ltd. 0.52Bharat Bijlee Ltd. 0.50

Construction 4.71IVRCL Infrastructures & Projects Ltd. 2.93Simplex Infrastructures Ltd. 1.55Unitech Ltd. 0.22

Fertilisers 3.58Tata Chemicals Ltd. 3.58

Chemicals 3.18Solar Explosives Ltd. 3.18

Auto Ancillaries 2.40Exide Industries Ltd. 1.68Apollo Tyres Ltd. 0.72

Minerals/Mining 2.25Nava Bharat Ventures Ltd. 2.25

Industrial Products 1.75Sintex Industries Ltd. 1.17Jain Irrigation Systems Ltd. 0.58

Pesticides 1.74United Phosphorus Ltd. 1.74

Ferrous Metals 1.74Monnet Ispat Ltd. 1.74

Finance 1.66Rural Electrification Corporation Ltd 1.66

Media & Entertainment 1.36Sun TV Network Limited 1.36

Transportation 1.27The Great Eastern Shipping Company Ltd 1.27

Oil 0.47Aban Offshore Ltd. 0.47

Cement 0.34The India Cements Ltd. 0.34

Software 0.34Infotech Enterprises Ltd. 0.34

Consumer Durables 0.25Havells India Ltd. 0.25

Cash & Cash Equivalents 17.47

Net receivables / payables 2.10

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to achieve long-term growth of capital at controlled level of risk by primarily investing in midcap stocks.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Midcap Fund...

Systematic Investment Plan (SIP)

Date of First Installment : November 01, 2002

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life

Midcap FundBirla Sun Life Midcap Fund

CNX Midcap CNX Midcap

Value (Rs.) of SIP in Returns (%)*

Since Inception 76000 90359 106727 5.40 10.60

Last 5 years 60000 49954 56285 -7.19 -2.52

Last 3 years 36000 22272 23001 -28.93 -27.13

Last 1 year 12000 7939 8084 -56.43 -54.70

Investment Objective

Investment Performance

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

««««Value Research Rating#Birla Sun Life Midcap Fund

Equity Diversified (135 Schemes), for 3 & 5 Years periods ending 28-Feb-09

05

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

Birla Sun Life Midcap Fund - Growth CNX Midcap

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

-55.79

-6.71

13.54

24.66

-56.27

-10.27

7.66

22.13

-70

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year 3 Years

5 Years Since Inception

Page 6: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Frontline Equity FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : October 01,2006Total Experience : 16 yearsDate of inception : August 30, 2002Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 12.31( )Growth : 38.78

Benchmark : BSE 200Average AUM : Rs. 379.03 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 28.37%##Sharpe Ratio : -0.10

Beta : 0.83Annual Portfolio Turnover ratio : 4.21

Mr. Mahesh Patil

Payout, Reinvestment & Sweep

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Banks 10.79ICICI Bank Ltd. 2.86HDFC Bank Ltd. 2.22State Bank of India 2.13Axis Bank Ltd. 1.73Bank of Baroda 1.31Oriental Bank of Commerce 0.54

Petroleum Products 10.27Reliance Industries Ltd. 6.74Indian Oil Corporation Ltd. 2.24Hindustan Petroleum Corporation Ltd. 1.29

Telecom-Services 7.17Bharti Airtel Ltd. 4.91Reliance Communications Ltd. 2.25

Software 6.31Infosys Technologies Ltd. 4.52Tata Consultancy Services Ltd. 1.79

Consumer Non Durables 5.99ITC Ltd. 2.96United Spirits Ltd. 1.86Nestle India Ltd. 1.17

Power 4.89Tata Power Company Ltd. 1.80

Reliance Infrastructure Ltd. 1.74CESC Ltd. 1.35

Oil 4.54Oil & Natural Gas Corporation Ltd. 4.54

Industrial Capital Goods 4.38Bharat Heavy Electricals Ltd. 1.45Crompton Greaves Ltd. 1.38Bharat Electronics Ltd. 1.26Thermax Ltd. 0.30

Finance 3.56Housing Development Finance Corp. Ltd. 2.02Rural Electrification Corporation Ltd 1.55

Pharmaceuticals 2.82Cipla Ltd. 1.05Sun Pharmaceutical Industries Ltd. 0.94Dr.Reddys Laboratories Ltd. 0.84

Construction Project 2.59Larsen & Toubro Ltd. 2.59

Non - Ferrous Metals 1.35Sterlite Industries (India) Ltd. 1.35

Fertilisers 0.77Tata Chemicals Ltd. 0.77

Transportation 0.55

Jet Airways (India) Ltd. 0.55

Media & Entertainment 0.54

Television Eighteen India Ltd. 0.54

Ferrous Metals 0.11

Tata Steel Limited 0.11

Cement 0.02

Ultratech Cement Ltd. 0.02

Future and Options 6.38

Rel Communications Ltd Futures March09 1.43

State Bank of India Ltd Futures March09 0.86

CNX Nifty Futures March 2009 4.28

ONGC Call Opt 700 March 2009 -0.08

ONGC Put Opt 700 March 2009 -0.10

Cash & Cash Equivalents 28.14

Net receivables / payables -1.17

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Frontline Equity Fund...

Systematic Investment Plan (SIP)

Date of First Installment : October 01, 2002

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life Frontline

Equity FundBirla Sun Life

Frontline Equity FundBSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Since Inception 77000 92272 122502 5.57 14.31

Last 5 years 60000 53023 67417 -4.86 4.62

Last 3 years 36000 23392 27658 -26.19 -16.46

Last 1 year 12000 8267 9101 -52.48 -41.91

Investment Objective

Investment Performance

Birla Sun Life Frontline Equity Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

«««««Value Research Rating#Birla Sun Life Frontline Equity Fund

Equity: Diversified (135 Schemes), for 3 & 5 Years periods ending 28-Feb-09

CRISIL~CPR 1^^Birla Sun Life Frontline Equity Fund

Diversified Equity Scheme (80 Schemes), 2 Yrs ended 31-Dec-08

06

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

CNBC TV-18 CRISIL AWARD 2007Birla Sun Life Frontline Equity Fund

&&

Category: Large Cap oriented Equity Fund 1 yr performance ended 31 Dec, ‘07 Total Schemes in Category = 22

5-Star Award by @ICRABirla Sun Life Frontline Equity Fund

Open Ended Diversified Equity - Defensive (55 Schemes), 3 year ended 31-Dec-08

5-Star Award by @ICRABirla Sun Life Frontline Equity Fund

Open Ended Diversified Equity - Defensive (62 Schemes), 1 year ended 31-Dec-08

-43.67

1.66

14.54

23.18

-52.97

-6.90

7.56

16.94

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year

3 Years 5 Years Since Inception

Page 7: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

M a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : October 01,2006Total Experience : 15 yearsDate of inception : March 29, 1996Nature of the scheme : An Open - ended ELSS Scheme

Default option : Dividend PayoutFresh Purchase : Rs. 500/-Additional Purchase : Rs. 500/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Dividend : 40.69(Payout, Reinvestment & Sweep)Growth (w.e.f. 06/03/08) : 4.78

Benchmark : BSE 200Average AUM : Rs. 438.15 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load : Nil*For direct application: Entry Load is Nil.

Standard Deviation : 36.13%##Sharpe Ratio : -0.36

Beta : 1.03Annual Portfolio Turnover ratio : 0.85

Mr. Ajay Garg

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Birla Sun Life Tax Relief ‘96An open - ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Banks 14.16

State Bank of India 4.70

HDFC Bank Ltd. 2.76

ICICI Bank Ltd. 2.39

ING Vysya Bank Ltd. 2.05

Axis Bank Ltd. 1.45

Kotak Mahindra Bank Ltd. 0.81

Industrial Capital Goods 9.40

Bharat Heavy Electricals Ltd. 4.65

Honeywell Automation India Ltd. 2.15

Crompton Greaves Ltd. 1.44

Siemens Ltd. 0.61

Bharat Bijlee Ltd. 0.54

Finance 9.09

ICRA Ltd. 3.46

Housing Development Finance Corp. Ltd. 3.43

India Infoline Ltd. 1.19

United Breweries Holdings Ltd. 1.02

Petroleum Products 8.69

Reliance Industries Ltd. 8.69

Telecom-Services 7.09

Bharti Airtel Ltd. 4.50

Reliance Communications Ltd. 2.59

Ferrous Metals 5.27Jindal Steel & Power Ltd. 3.47Tata Steel Limited 1.79

Construction Project 5.09Larsen & Toubro Ltd. 5.09

Auto Ancillaries 4.21Bosch Limited. 3.45MRF Ltd. 0.76

Power 4.00Reliance Infrastructure Ltd. 3.06GVK Power & Infrastructure Ltd. 0.94

Auto 3.11Maruti Suzuki India Ltd. 2.40Mahindra & Mahindra Ltd. 0.72

Pesticides 2.40United Phosphorus Ltd. 2.20Rallis India Ltd. 0.20

Consumer Non Durables 2.24Shaw Wallace and Co Ltd. 1.28Radico Khaitan Ltd 0.96

Software 2.22Infosys Technologies Ltd. 1.65Tata Consultancy Services Ltd. 0.57

Hotels 1.96Asian Hotels Ltd. 1.18Taj GVK Hotels & Resorts Ltd. 0.78

Industrial Products 1.79Cummins India Ltd. 1.79

Transportation 0.97Jet Airways (India) Ltd. 0.97

Media & Entertainment 0.96Television Eighteen India Ltd. 0.96Magnasound India Ltd. ** 0.00

Trading 0.48Uniphos Enterprises Ltd. 0.48

Cash & Cash Equivalents 16.06

Net receivables / payables 0.81

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Reiief ‘96...

Systematic Investment Plan (SIP)

Date of First Installment : April 01, 1996

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life Tax

Relief ‘96Birla Sun Life Tax

Relief ‘96BSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Since Inception 155000 306905 832975 10.02 23.74

Last 5 years 60000 53023 49948 -4.86 -7.19

Last 3 years 36000 23392 21909 -26.19 -29.84

Last 1 year 12000 8267 8061 -52.48 -54.97

Investment Objective

Investment Performance

Birla Sun Life Tax Relief ‘96 - Dividend BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Returns assume reinvestment of the tax free dividend declared.

07

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 0.14%.

-58.08

-8.30

5.44

27.42

-52.97

-6.90

7.56 8.94

-70

-60

-50

-40

-30

-20

-10

0

10

20

30

40

1 Year 3 Years

5 Years Since Inception

Page 8: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Infrastructure FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

08

Fund Details

Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 16 yearsDate of inception : March 17, 2006Nature of the scheme : An open-ended growth scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 6.90( )Growth : 7.43

Benchmark : S&P CNX NIFTYAverage AUM : Rs. 264.81 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 37.69%##Sharpe Ratio : -1.58

Beta : 0.94Annual Portfolio Turnover ratio : 2.83

Mr. Mahesh Patil

Payout, Reinvestment & Sweep

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Power 13.08

CESC Ltd. 2.64

PTC India Ltd. 2.37

KEC International Ltd. 1.45

Tata Power Company Ltd. 1.42

Reliance Infrastructure Ltd. 1.38

GVK Power & Infrastructure Ltd. 1.35

Jyoti Structures Ltd. 1.31

LANCO Infratech Ltd. 0.90

Kalpataru Power Transmission Ltd. 0.25

Banks 8.78

ICICI Bank Ltd. 2.80

HDFC Bank Ltd. 2.36

Axis Bank Ltd. 2.19

South Indian Bank Ltd. 0.80

State Bank of India 0.63

Telecom-Services 7.39

Bharti Airtel Ltd. 5.19

Reliance Communications Ltd. 2.20

Petroleum Products 7.31

Reliance Industries Ltd. 7.31

Industrial Capital Goods 6.94

Bharat Heavy Electricals Ltd. 2.07Bharat Electronics Ltd. 1.69

Crompton Greaves Ltd. 1.41Thermax Ltd. 1.37Bharati Shipyard Ltd. 0.41

Finance 4.75HDFC Ltd. 2.77Rural Electrification Corporation Ltd. 1.21Power Finance Corporation Ltd. 0.77

Oil 4.55Oil & Natural Gas Corporation Ltd. 4.55

Construction Project 3.69Larsen & Toubro Ltd. 3.30Voltas Ltd. 0.39

Gas 2.28Gujarat Gas Company Ltd. 2.28

Construction 2.21Nagarjuna Construction Company Ltd. 1.06ITD Cementation India Ltd. 0.50Madhucon Projects Ltd. 0.37Hindustan Sanitaryware & Industries Ltd. 0.28

Industrial Products 1.68Kirloskar Oil Engines Ltd. 0.65Finolex Cables Ltd. 0.63Torrent Cables Ltd. 0.34

Sintex Industries Ltd. 0.06

Cement 1.29Jaiprakash Associates Ltd. 1.29

Transportation 1.18Gateway Distriparks Ltd. 0.86Arshiya International Ltd. 0.32

Ferrous Metals 1.00Maharashtra Seamless Ltd. 1.00

Hotels 0.52Taj GVK Hotels & Resorts Ltd. 0.52

Future and Options 5.82Larsen & Toubro Ltd Futures March2009 1.07Suzlon Energy Limited Futures March2009 1.18CNX Nifty Futures March2009 3.75ONGC Call Opt 700 March2009 -0.08ONGC Put Opt 700 March2009 -0.10

Cash & Cash Equivalents 30.39

Net receivables / payables -2.87

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Infrastructure Fund...

Systematic Investment Plan (SIP)

Date of First Installment : April 01, 2006

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life

Infrastructure FundBirla Sun Life

Infrastructure FundS&P CNX NIFTY S&P CNX NIFTY

Value (Rs.) of SIP in Returns (%)*

Since Inception 35000 24529 21979 -22.40 -28.76

Last 1 year 12000 8771 8229 -46.18 -52.95

Investment Objective

Investment Performance

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

&&CNBC TV-18 CRISIL AWARD 2007

Birla Sun Life Infrastructure Fund-GrowthEmerging Equity Fund of the Year

1 yr performance ended 31 Dec, ‘07 Total Schemes in Category = 14

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

Birla Sun Life Infrastructure Fund - Growth S&P CNX Nifty

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

-55.26

-9.57

-47.18

-6.89

-60

-50

-40

-30

-20

-10

01 Year Since Inception

Page 9: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Basic Industries FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30,2007Total Experience : 8 yearsDate of inception : January 15, 2000Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued Systematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 17.12(Payout, Reinvestment & Sweep)Growth : 44.18

Benchmark : BSE 200Average AUM : Rs. 69.80 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 33.70%##Sharpe Ratio : -0.39

Beta : 0.97Annual Portfolio Turnover ratio : 2.30

Mr. Ankit Sancheti

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 14.08

Reliance Industries Ltd. 6.95

Apar Industries Ltd. 2.42

Indian Oil Corporation Ltd. 2.41

Bharat Petroleum Corporation Ltd. 2.29

Power 9.89

NTPC Ltd. 4.63

Jyoti Structures Ltd. 2.19

Tata Power Company Ltd. 2.17

PTC India Ltd 0.90

Banks 9.48

Union Bank of India 2.59

State Bank of India 2.51

Bank of Baroda 2.47

ICICI Bank Ltd. 1.48

Axis Bank Ltd. 0.44

Industrial Capital Goods 6.78

Bharat Heavy Electricals Ltd. 4.03

Crompton Greaves Ltd. 1.66

Suzlon Energy Ltd. 0.58

Elecon Engineering Ltd. 0.38

Thermax Ltd. 0.13

Consumer Non Durables 3.82

Balrampur Chini Mills Ltd. 2.67

Mcleod Russel India Ltd. 1.15

Oil 3.12

Oil & Natural Gas Corporation Ltd. 3.12

Finance 2.71

Housing Development Finance Corp. Ltd. 2.71

Fertilisers 2.18

Tata Chemicals Ltd. 1.13

Coromandel Fertilisers Ltd. 1.04

Construction 2.11

IVRCL Infrastructures & Projects Ltd. 1.64

Nagarjuna Construction Co. Ltd. 0.46

Construction Project 1.64

Larsen & Toubro Ltd. 1.64

Industrial Products 1.55

Sintex Industries Ltd. 1.14

TRF Ltd. 0.41

Ferrous Metals 1.53

Jindal Steel & Power Ltd. 0.89

Maharashtra Seamless Ltd. 0.64

Paper 1.43

Ballarpur Industries Ltd. 1.43

Non - Ferrous Metals 1.23

Hindustan Zinc Ltd 1.23

Auto Ancillaries 1.20

Exide Industries Ltd. 1.20

Gas 0.24

Gujarat State Petronet Ltd 0.24

Future and Options 15.89

CNX Nifty Futures March 2009 13.34

Suzlon Energy Limited Futures March09 2.55

Cash & Cash Equivalents 35.26

Net receivables / payables -14.15

Total Net Assets 100.00

Portfolio & Asset Allocation

A multi-sector open-ended growth scheme with the objective of long term growth capital, through a portfolio with a target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Basic Industries Fund...

Systematic Investment Plan (SIP)

Date of First Installment : March 01, 2000

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life Basic

Industries FundBirla Sun Life Basic

Industries FundBSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Since Inception 108000 172767 258880 10.15 18.69

Last 5 years 60000 53023 53255 -4.86 -4.69

Last 3 years 36000 23392 23117 -26.19 -26.85

Last 1 year 12000 8267 8271 -52.48 -52.44

Investment Objective

Investment Performance

Birla Sun Life Basic Industries Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

09

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

-55.55

-8.62

8.81

17.68

-52.97

-6.90

7.56 5.51

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year 3 Years

5 Years Since Inception

Page 10: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life India GenNext FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

10

Fund Details

Fund Manager :Mr. Sanjay Chawla

Managing Fund Since : September 12,2007Total Experience : 18 years / 13 yearsDate of inception : August 05, 2005Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 9.44(Payout, Reinvestment & Sweep)Growth : 11.39

Benchmark : S&P CNX NIFTYAverage AUM : Rs. 70.51 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 27.70%##Sharpe Ratio : -0.32

Beta : 0.80Annual Portfolio Turnover Ratio : 1.21

Mr. A.Balasubramaniam &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

An open-ended growth scheme with the objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1. Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services should have distinct brand identity, thereby enabling choice.

Investment Objective

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Consumer Non Durables 34.12

ITC Ltd. 9.32

Glaxosmithkline Consumer Healthcare Ltd. 8.02

Colgate-Palmolive (India) Ltd. 7.41

Nestle India Ltd. 7.26

Shaw Wallace & Company Ltd. 2.11

Banks 11.66

ICICI Bank Ltd. 3.58

State Bank of India 2.99

Axis Bank Ltd. 2.03

HDFC Bank Ltd. 1.93

Kotak Mahindra Bank Ltd. 1.13

Telecom-Services 8.75

Bharti Airtel Ltd. 6.48

Reliance Communications Ltd. 2.26

Pharmaceuticals 8.28

Sun Pharmaceutical Industries Ltd. 4.43

Glaxosmithkline Pharmaceuticals Ltd. 3.85

Finance 7.39

HDFC Ltd. 7.39

Diversified 6.46

Hindustan Unilever Ltd. 6.46

Media & Entertainment 3.07

Zee News Ltd. 1.59

Jagran Prakashan Ltd. 1.16

Zee Entertainment Enterprises Ltd. 0.31

Software 2.95

Everonn Systems India Ltd. 1.89

Core Projects & Technologies Ltd. 1.06

Petroleum Products 2.24

Castrol (India) Ltd. 2.24

Transportation 1.13

Jet Airways (India) Ltd. 1.13

Consumer Durables 1.08

Bajaj Electricals Ltd. 1.08

Retailing 0.09

Pantaloon Retail Ltd. -Bonus - Class B Shares Ser 1 0.09

Cash & Cash Equivalents 11.81

Net receivables / payables 0.96

Total Net Assets 100.00

Portfolio & Asset Allocation

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India GenNext Fund...

Systematic Investment Plan (SIP)

Date of First Installment : September 01, 2005

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life India

GenNext FundBirla Sun Life India

GenNext FundS&P CNX NIFTY S&P CNX NIFTY

Value (Rs.) of SIP in Returns (%)*

Since Inception 42000 31684 32691 -15.29 -13.64

Last 3 years 36000 25414 26678 -21.44 -18.60

Last 1 year 12000 8771 9190 -46.18 -40.73

Investment Performance

Birla Sun Life India GenNext Fund - Growth S&P CNX Nifty

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

-42.21

-4.31

3.72

-47.18

-3.49

4.31

-50

-40

-30

-20

-10

0

10

1 Year 3 Years

Since Inception

Page 11: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Advantage FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : September 12,2007Total Experience : 18 yearsDate of inception : February 24, 1995Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 48.41(Payout, Reinvestment & Sweep)Growth : 70.96

Benchmark : BSE SENSEXAverage AUM : Rs. 230.55 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for unitsissued in Bonus & Dividend Reinvestment.

Standard Deviation : 31.78%##Sharpe Ratio : -0.50

Beta : 0.99Annual Portfolio Turnover ratio : 2.55

Mr. A.Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 12.68Reliance Industries Ltd. 5.54Indian Oil Corporation Ltd. 5.39Bharat Petroleum Corporation Ltd. 1.75

Banks 12.32State Bank of India 2.93HDFC Bank Ltd. 2.91ICICI Bank Ltd. 2.80Axis Bank Ltd. 2.73Indian Bank 0.95

Telecom-Services 9.43Bharti Airtel Ltd. 4.23Reliance Communications Ltd. 3.49Idea Cellular Ltd. 1.71

Ferrous Metals 7.25Jindal Steel & Power Ltd. 3.81Tata Steel Limited 1.85Welspun Gujarat Stahl Rohren Ltd. 1.13JSW Steel Ltd. 0.46

Software 6.96Infosys Technologies Ltd. 4.93Tata Consultancy Services Ltd. 1.27Core Projects & Technologies Ltd 0.75Consumer Non Durables 6.40

ITC Ltd. 3.26United Spirits Ltd. 1.80Balrampur Chini Mills Ltd. 1.34

Industrial Capital Goods 5.94Bharat Heavy Electricals Ltd. 4.37Thermax Ltd. 0.93Emco Ltd. 0.65

Cement 4.42The India Cements Ltd. 1.77ACC Limited 1.34Century Textiles and Industries Ltd 1.31

Finance 3.48Housing Development Finance Corp. Ltd. 3.48

Power 2.48Reliance Infrastructure Ltd. 1.46KEC International Ltd. 1.03

Construction Project 2.37Larsen & Toubro Ltd. 2.37

Construction 1.64Nagarjuna Construction Co. Ltd. 0.83Unitech Ltd. 0.64Dharti Dredging and Infrastructure Ltd 0.16

Non - Ferrous Metals 1.62Sterlite Industries (India) Ltd. 1.62

Diversified 1.52Aditya Birla Nuvo Ltd. 1.52

Pharmaceuticals 1.38Cipla Ltd. 1.38

Auto 1.26Tata Motors Ltd. 1.26

Transportation 1.20Jet Airways (India) Ltd. 1.20

Oil 0.66Aban Offshore Ltd. 0.66

Fertilisers 0.59Tata Chemicals Ltd. 0.59

Cash & Cash Equivalents 19.67

Net receivables / payables -3.25

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Advantage Fund...

Systematic Investment Plan (SIP)

Date of First Installment : March 01, 1995

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life

Advantage FundBirla Sun Life

Advantage FundBSE SENSEX BSE SENSEX

Value (Rs.) of SIP in Returns (%)*

Since Inception 168000 323142 568791 8.84 16.01

Last 5 years 60000 57099 49767 -1.95 -7.33

Last 3 years 36000 24184 21891 -24.30 -29.88

Last 1 year 12000 8492 8253 -49.70 -52.66

Investment Objective

Investment Performance

Birla Sun Life Advantage Fund - Growth BSE Sensex

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

11

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.75%(91 day T-bill yield as on February 27, 2009)

-53.52

-11.24

7.10

16.55

-49.51

-5.00

9.41

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year 3 Years

5 Years Since Inception

7.06

Page 12: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Tax Plan”M a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

12

Fund Details

Fund Manager :Managing Fund Since : September 12,2007Total Experience : 13 yearsDate of inception : February 16, 1999Nature of the scheme : An Open - ended ELSS Scheme

Default option : Dividend PayoutFresh Purchase : Rs. 500/-Additional Purchase : Rs. 500/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Dividend : 32.02(Payout & Sweep)Growth : 6.72

Benchmark : BSE SENSEXAverage AUM : Rs. 87.70 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 31.44%##Sharpe Ratio : -0.40

Beta : 0.95Annual Portfolio Turnover ratio : 1.74

Mr. Sanjay Chawla

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

An open - ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 11.00Reliance Industries Ltd. 7.41Indian Oil Corporation Ltd. 3.59

Banks 10.41HDFC Bank Ltd. 4.67State Bank of India 3.01Punjab National Bank 1.58ICICI Bank Ltd. 1.15

Telecom-Services 9.61Bharti Airtel Ltd. 5.97Reliance Communications Ltd. 3.64

Industrial Capital Goods 8.47Bharat Electronics Ltd. 3.48Bharat Heavy Electricals Ltd. 3.44Suzlon Energy Ltd. 0.95Bharat Bijlee Ltd. 0.60

Power 5.99Tata Power Company Ltd. 3.83NTPC Ltd. 2.16

Consumer Non Durables 5.90ITC Ltd. 5.36Marico Ltd. 0.54

Oil 5.10Oil & Natural Gas Corporation Ltd. 5.10

Pharmaceuticals 3.75Sun Pharmaceutical Industries Ltd. 2.38Dr.Reddys Laboratories Ltd. 1.38

Chemicals 2.67Solar Explosives Ltd. 2.67

Non - Ferrous Metals 2.58Sterlite Industries (India) Ltd. 2.58

Transportation 2.39Mundra Port and Special Economic Zone Ltd. 2.39

Auto Ancillaries 2.27Goodyear India Ltd. 2.27

Fertilisers 2.18Tata Chemicals Ltd. 2.18

Construction Project 2.15Larsen & Toubro Ltd. 2.15

Gas 2.14GAIL (India) Ltd. 2.14

Finance 1.49Housing Development Finance Corp. Ltd. 1.49

Ferrous Metals 1.44Maharashtra Seamless Ltd. 1.44

Retailing 1.37Pantaloon Retail (India) Ltd. 1.27Pantaloon Retail (India) Ltd. -Class B 0.10

Construction 1.18Simplex Infrastructures Ltd. 0.70Gammon India Ltd. 0.49

Diversified 0.89Hindustan Unilever Ltd. 0.89

Industrial Products 0.73TRF Ltd. 0.73

Software 0.72Infosys Technologies Ltd. 0.72

Media & Entertainment 0.00Magnasound India Ltd. ** 0.00

Cash & Cash Equivalents 14.54

Net receivables / payables 0.01

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended Equity Linked Savings Scheme (ELSS) with the objective to achieve long-term growth of capital along with income tax relief for investment.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Plan...

Systematic Investment Plan (SIP)

Date of First Installment : March 01, 1999

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life Tax

PlanBirla Sun Life

Tax PlanBSE SENSEX BSE SENSEX

Value (Rs.) of SIP in Returns (%)*

Since Inception 120000 197922 291229 9.68 16.91

Last 5 years 60000 57099 54185 -1.95 -4.01

Last 3 years 36000 24184 23007 -24.30 -27.12

Last 1 year 12000 8492 8572 -49.70 -48.70

Investment Objective

Investment Performance

Birla Sun Life Tax Plan - Dividend BSE Sensex

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Returns assume reinvestment of the tax free dividend declared.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

”Name of the scheme has been changed w.e.f 23/06/08. Erstwhile: Birla Equity Plan

** Represents thinly traded/ non traded securities.Total Percentage of thinly/non traded securities is 0.14%.

-50.90

-8.04

10.75

19.76

-49.51

-5.00

9.41 10.08

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year 3 Years

5 Years Since Inception

Page 13: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Index FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : October 01,2007Total Experience : 15 yearsDate of inception : September 18, 2002Nature of the scheme : Open - ended Index Linked

Growth

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 Working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Dividend : 10.70(Payout, Reinvestment & Sweep)Growth : 27.65

Benchmark : S&P CNX NIFTYAverage AUM : Rs. 28.22 Crores

Entry Load : Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 15 days ³ Rs. 5 crores - Nil**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 31.67%##Sharpe Ratio : -0.28

Beta : 0.99Annual Portfolio Turnover ratio : 3.25

Mr. Ajay Garg

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 10.47Reliance Industries Ltd. 8.43Reliance Petroleum Ltd. 1.45Bharat Petroleum Corporation Ltd. 0.59

Power 10.35NTPC Ltd. 6.45Power Grid Corporation of India Ltd. 1.73Reliance Power Ltd. 1.01Tata Power Company Ltd. 0.68Reliance Infrastructure Ltd. 0.48

Oil 7.59Oil & Natural Gas Corporation Ltd. 6.25Cairn India Ltd. 1.34

Telecom-Services 7.59Bharti Airtel Ltd. 5.13Reliance Communications Ltd. 1.36Idea Cellular Ltd. 0.62Tata Communications Ltd. 0.49

Software 6.55Infosys Technologies Ltd. 2.98Tata Consultancy Services Ltd. 2.00Wipro Ltd. 1.28HCL Technologies Ltd. 0.28

Banks 6.35State Bank of India 2.75HDFC Bank Ltd. 1.60ICICI Bank Ltd. 1.54Punjab National Bank 0.45

Industrial Capital Goods 3.80Bharat Heavy Electricals Ltd. 2.91ABB Ltd. 0.33Siemens Ltd. 0.31Suzlon Energy Ltd. 0.26

Consumer Non Durables 2.92ITC Ltd. 2.92

Diversified 2.34Hindustan Unilever Ltd. 2.34

Auto 2.24Maruti Suzuki India Ltd. 0.83Hero Honda Motors Ltd. 0.79Mahindra & Mahindra Ltd. 0.34Tata Motors Ltd. 0.28

Finance 1.93HDFC Ltd. 1.53Reliance Capital Ltd. 0.39

Ferrous Metals 1.86Steel Authority of India Ltd. 1.33Tata Steel Ltd. 0.53

Pharmaceuticals 1.78Sun Pharmaceutical Industries Ltd. 0.89Cipla Ltd. 0.63Ranbaxy Laboratories Ltd. 0.26

Non-Ferrous Metals 1.58Sterlite Industries India Ltd. 0.73

National Aluminium Company Ltd. 0.57Hindalco Industries Ltd. 0.28

Construction Projects 1.52Larsen & Toubro Ltd. 1.52

Cement 1.37Grasim Industries Ltd. 0.53ACC Ltd. 0.43Ambuja Cements Ltd. 0.41

Construction 1.29DLF Ltd. 1.10Unitech Ltd. 0.19

Gas 1.09GAIL (India) Ltd. 1.09

Media & Entertainment 0.20Zee Entertainment Enterprises Ltd. 0.20

Future and Options 26.65CNX Nifty Future Mar 09 26.65

Cash & Cash Equivalents 20.25

Net receivables / payables -19.72

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended index-linked growth scheme with the objective to generate returns commensurate with the performance of Nifty subject to tracking errors.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Index Fund...

Systematic Investment Plan (SIP)

Date of First Installment : October 1, 2002

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life

Index FundBirla Sun Life Index

FundS&P CNX NIFTY S&P CNX NIFTY

Value (Rs.) of SIP in Returns (%)*

Since Inception 77000 97998 95515 7.43 6.64

Last 5 years 60000 58286 57023 -1.14 -2.00

Last 3 years 36000 25414 25079 -21.44 -22.21

Last 1 year 12000 8771 8756 -46.18 -46.37

Investment Objective

Investment Performance

% R

etur

ns

13

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

Birla Sun Life Index Fund - Growth S&P CNX NiftyPast performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

-48.10

-4.31

8.12

17.08

-47.18

-3.49

8.94

17.85

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year 3 Years

5 Years Since Inception

Page 14: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Software 41.48

Infosys Technologies Ltd. 20.82

Tata Consultancy Services Ltd. 7.03

Wipro Ltd. 2.83

HCL Technologies Ltd. 2.45

Infotech Enterprises Ltd. 2.16

3i Infotech Ltd. 1.97

Tech Mahindra Ltd. 1.50

Megasoft Ltd. 1.18

Core Projects & Technologies Ltd 0.87

Subex Ltd. 0.67

Telecom-Services 32.51

Bharti Airtel Ltd. 20.82

Reliance Communications Ltd. 6.58

Idea Cellular Ltd. 5.11

Media & Entertainment 9.93

Jagran Prakashan Ltd. 3.88

PVR Ltd. 2.01

Television Eighteen India Ltd. 1.34

ETC Networks Ltd. 1.28

TV Today Network Ltd. 0.99

Portfolio & Asset Allocation

A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life New Millennium Fund...

Systematic Investment Plan (SIP)

Date of First Installment : March 01, 2000

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life New

Millennium FundBirla Sun Life New Millennium Fund

BSE Teck BSE Teck

Value (Rs.) of SIP in Returns (%)*

Since Inception 108000 127140 130721 3.57 4.17

Last 5 years 60000 46494 43311 -9.98 -12.74

Last 3 years 36000 20823 19068 -32.62 -37.32

Last 1 year 12000 8024 7572 -55.42 -60.70

Investment Objective

Investment Performance

% R

etur

ns

Birla Sun Life New Millennium Fund - Growth BSE TeckPast performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 0.14%.

Birla Sun Life New Millennium FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

14

Fund Details

Fund Manager :Managing Fund Since : September 12,2007Total Experience : 9 yearsDate of inception : January 15, 2000Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 6.98(Payout, Reinvestment & Sweep)Growth : 8.81

Benchmark : BSE TeckAverage AUM : Rs. 38.29 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 29.57%##Sharpe Ratio : -0.63

Beta : 0.94Annual Portfolio Turnover ratio : 1.04

Mr. Atul Penkar

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

Balaji Telefilms Ltd. 0.44

Magnasound India Ltd. ** 0.00

Hardware 3.50

Allied Digital Services Ltd. 3.26

HCL Infosystems Ltd. 0.24

Cash & Cash Equivalents 11.93

Net receivables / payables 0.64

Total Net Assets 100.00

-55.94

-14.02

6.23

-1.38

-46.90

-10.84

7.68

-6.07

-60

-50

-40

-30

-20

-10

0

10

20

1 Year 3 Years

5 Years

Since Inception

Page 15: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Top 100 FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : October 01,2007Total Experience : 15 yearsDate of inception : October 24, 2005Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 9.00(Payout, Reinvestment & Sweep)Growth : 10.98

Benchmark : S&P CNX NIFTYAverage AUM : Rs. 236.50 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 27.40%##Sharpe Ratio : -0.35

Beta : 0.83Annual Portfolio Turnover ratio : 1.44

Mr. Ajay Argal

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 11.43Reliance Industries Ltd. 8.41Bharat Petroleum Corporation Ltd. 1.54Indian Oil Corporation Ltd. 1.48

Telecom-Services 9.26Bharti Airtel Ltd. 7.44Reliance Communications Ltd. 1.81

Software 8.53Infosys Technologies Ltd. 6.14Tata Consultancy Services Ltd. 2.39

Consumer Non Durables 8.39ITC Ltd. 5.57Nestle India Ltd. 2.83

Oil 6.37Oil & Natural Gas Corporation Ltd. 6.37

Banks 6.21HDFC Bank Ltd. 2.57ICICI Bank Ltd. 2.20Axis Bank Ltd. 1.44

Power 5.09NTPC Ltd. 3.22Reliance Infrastructure Ltd. 0.98CESC Ltd. 0.89

Industrial Capital Goods 4.93Bharat Heavy Electricals Ltd. 2.61Bharat Electronics Ltd. 2.31

Pharmaceuticals 4.58Sun Pharmaceutical Industries Ltd. 2.43Dr.Reddy's Laboratories Ltd. 2.15

Diversified 3.59Hindustan Unilever Ltd. 3.59

Finance 3.09HDFC Ltd. 3.09

Auto Ancillaries 2.66Bosch Ltd. 2.66

Fertilisers 2.09Tata Chemicals Ltd. 1.62Chambal Fertilisers & Chemicals Ltd. 0.47

Construction Project 0.73Larsen & Toubro Ltd. 0.73

Construction 0.68IVRCL Infrastructures & Projects Ltd. 0.68

Transportation 0.52The Great Eastern Shipping Company Ltd. 0.52

Future and Options 1.29BHEL Futures March2009 1.45ICICI Bank Call Opt 350 March2009 -0.04ONGC Call Opt 720 March2009 -0.03Reliance Indu Call Opt 1290 March2009 -0.08

Cash & Cash Equivalents 17.13

Net receivables / payables 3.42

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to provide medium to longterm capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Top 100 Fund...

Systematic Investment Plan (SIP)

Date of First Installment : November 01, 2005

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment

(Rs.) Birla Sun Life Top 100 Fund

Birla Sun Life Top 100 Fund

S&P CNX NIFTY S&P CNX NIFTY

Value (Rs.) of SIP in Returns (%)*

Since Inception 40000 29485 29841 -17.23 -16.58

Last 3 years 36000 25414 25867 -21.44 -20.41

Last 1 year 12000 8771 9248 -46.18 -39.97

Investment Objective

Investment Performance

Birla Sun Life Top 100 Fund - Growth S&P CNX Nifty

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

15

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

-42.71

-4.92

2.84

-47.18

-3.49

4.71

-50

-40

-30

-20

-10

0

10

1 Year 3 Years

Since Inception

Page 16: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Buy India FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

16

Fund Details

Fund Manager :Managing Fund Since : September 12,2007Total Experience : 15 yearsDate of inception : January 15, 2000Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 12.34(Payout, Reinvestment & Sweep)Growth : 17.56

Benchmark : BSE 200Average AUM : Rs. 30.31 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 28.06%##Sharpe Ratio : -0.49

Beta : 0.77Annual Portfolio Turnover ratio : 0.40

Mr. Ajay Garg

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Consumer Non Durables 21.96

E.I.D. Parry (India) Ltd. 3.81

Tata Tea Ltd. 3.54

United Spirits Ltd. 3.25

Radico Khaitan Ltd. 3.04

Marico Ltd. 2.94

ITC Ltd. 2.79

Shaw Wallace and Company Ltd. 2.60

Pharmaceuticals 18.13

Glaxosmithkline Pharmaceuticals Ltd. 7.19

Aventis Pharma Ltd. 5.10

Sun Pharmaceutical Industries Ltd. 4.65

Pfizer Ltd. 1.19

Banks 10.96

State Bank of India 5.34

ICICI Bank Ltd. 2.67

Axis Bank Ltd. 1.59

Kotak Mahindra Bank Ltd. 1.35

Finance 7.78

HDFC Ltd. 4.62

India Infoline Ltd. 2.27

United Breweries Holdings Ltd. 0.90

Auto 7.24

Maruti Suzuki India Ltd. 7.24

Pesticides 6.86

Rallis India Ltd. 6.86

Auto Ancillaries 5.60

Bosch Ltd. 5.60

Telecom-Services 5.31

Bharti Airtel Ltd. 3.89

Reliance Communications Ltd. 1.42

Gas 4.85

Indraprastha Gas Ltd. 4.85

Hotels 4.80

Taj GVK Hotels & Resorts Ltd. 2.56

Asian Hotels Ltd. 2.24

Media & Entertainment 3.38

PVR Ltd. 1.74

Television Eighteen India Ltd. 1.02

UTV Software Communications Ltd. 0.62

Magnasound India Ltd. ** 0.00

Transportation 1.30

Jet Airways India Ltd. 1.30

Retailing 0.00

Trent Ltd. - Warrants** 0.00

Cash & Cash Equivalents 1.76

Net receivables / payables 0.08

Total Net Assets 100.00

Portfolio & Asset Allocation

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 0.14%.

A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by India's large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Buy India Fund...

Systematic Investment Plan (SIP)

Date of First Installment : March 01, 2000

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life

Buy India FundBirla Sun Life Buy

India FundBSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Since Inception 108000 172767 211781 10.15 14.46

Last 5 years 60000 53023 58062 -4.86 -1.29

Last 3 years 36000 23392 24563 -26.19 -23.40

Last 1 year 12000 8267 9025 -52.48 -42.90

Investment Objective

Investment Performance

Birla Sun Life Buy India Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

-43.11

-9.14

15.30

6.36

-52.97

-6.90

7.56 5.51

-60

-50

-40

-30

-20

-10

0

10

20

1 Year 3 Years

5 Years Since Inception

Page 17: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life MNC FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : September 12,2007Total Experience : 18 yearsDate of inception : December 27, 1999Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 40.40(Payout, Reinvestment & Sweep)Growth : 80.60

Benchmark : S & P CNX MNCAverage AUM : Rs. 101.02 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 25.42%##Sharpe Ratio : -0.55

Beta : 0.83Annual Portfolio Turnover ratio : 0.16

Mr. A.Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Pharmaceuticals 18.12

Pfizer Ltd. 6.17

Glaxosmithkline Pharmaceuticals Ltd. 5.39

Wyeth Ltd. 3.47

Fulford (India) Ltd. 3.09

Consumer Non Durables 17.99

Colgate-Palmolive (India) Ltd. 6.47

Glaxosmithkline Consumer Healthcare Ltd. 6.21

ITC Ltd. 3.29

Kansai Nerolac Paints Ltd. 2.02

Industrial Capital Goods 10.36

Alstom Projects India Ltd. 3.12

Areva T&D India Ltd. 3.11

Honeywell Automation India Ltd. 2.28

Siemens Ltd. 1.32

ABB Ltd. 0.53

Finance 9.61

CRISIL Ltd. 5.77

ICRA Ltd. 3.84

Auto Ancillaries 7.48

Bosch Limited. 5.49

Wabco TVS India Ltd 0.88

Federal-Mogul Goetze (India) Ltd. 0.63

Sundaram-Clayton Ltd. 0.48

Telecom-Services 5.72

Bharti Airtel Ltd. 5.72

Banks 5.53

ING Vysya Bank Ltd. 3.69

Yes Bank Ltd. 1.84

Gas 5.06

Gujarat Gas Company Ltd. 5.06

Industrial Products 4.68

Cummins India Ltd. 3.63

FAG Bearings India Ltd. 1.05

Auto 4.06

Maruti Suzuki India Ltd. 4.06

Oil 2.59

Cairn India Ltd. 2.59

Diversified 2.53

Hindustan Unilever Ltd. 2.53

Construction 0.74

ITD Cementation India Ltd. 0.74

Cash & Cash Equivalents 5.95

Net receivables / payables -0.43

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companies through a research based investment approach.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MNC Fund...

Systematic Investment Plan (SIP)

Date of First Installment : January 01, 2000

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life

MNC FundBirla Sun Life MNC

FundS & P CNX MNC S & P CNX MNC

Value (Rs.) of SIP in Returns (%)*

Since Inception 110000 153201 188433 7.06 11.38

Last 5 years 60000 61139 55101 0.74 -3.35

Last 3 years 36000 27336 25614 -17.16 -20.98

Last 1 year 12000 10176 9612 -27.24 -35.07

Investment Objective

Investment Performance

Birla Sun Life MNC Fund - Growth S&P CNX MNC

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

17

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

5-Star Award by @ICRABirla Sun Life MNC Fund

Open Ended Diversified Equity - Aggressive (51 Schemes), 1 year ended 31-Dec-08

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

-38.60

-9.33

8.71 8.55

-33.94

-6.87

9.00

3.67

-50

-40

-30

-20

-10

0

10

20

1 Year 3 Years

5 Years Since Inception

Page 18: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life India Opportunities FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

18

Fund Details

Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 9 yearsDate of inception : December 27, 1999Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 9.09(Payout, Reinvestment & Sweep)Growth : 21.17

Benchmark : S & P CNX 500Average AUM : Rs. 25.02 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 29.27%##Sharpe Ratio : -0.83

Beta : 0.81Annual Portfolio Turnover ratio : 1.66

Mr. Atul Penkar

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Industrial Capital Goods 14.96

Honeywell Automation India Ltd. 4.77

Crompton Greaves Ltd. 4.46

Bharat Heavy Electricals Ltd. 3.02

AIA Engineering Ltd. 1.93

Golden Laminates Ltd. ** 0.79

Software 14.04

Infosys Technologies Ltd. 5.04

Tata Consultancy Services Ltd. 2.97

Wipro Ltd. 2.14

Infotech Enterprises Ltd. 1.87

HCL Technologies Ltd. 1.35

Core Projects & Technologies Ltd 0.66

Petroleum Products 9.85

Reliance Industries Ltd. 9.85

Pharmaceuticals 7.61

Sun Pharmaceutical Industries Ltd. 3.09

Dr.Reddys Laboratories Ltd. 1.61

Aventis Pharma Ltd. 1.52

Dishman Pharmaceuticals & Chemicals Ltd. 1.40

Construction Projects 4.71

Larsen & Toubro Ltd. 3.03

Voltas Ltd. 1.68

Telecom-Services 3.85

Reliance Communications Ltd. 3.85

Finance 2.92

CRISIL Ltd. 2.92

Non - Ferrous Metals 2.52

Sterlite Industries (India) Ltd. 2.52

Ferrous Metals 2.49

Tata Steel Limited 2.49

Power 2.33

KEC International Ltd. 2.33

Industrial Products 2.24

Cummins India Ltd. 2.24

Fertilisers 1.46

Tata Chemicals Ltd. 1.46

Hardware 1.25

Allied Digital Services Ltd. 1.25

Textile Products 0.79

Raymond Ltd. 0.79

Consumer Non Durables 0.77

Marico Ltd. 0.72

Terai Tea Company Limited** 0.05

Construction 0.51

TeleCanor Global Ltd 0.51

Media & Entertainment 0.00

Magnasound India Ltd. ** 0.00

Future and Options 8.13

CNX Nifty Futures March 2009 8.13

Cash & Cash Equivalents 25.20

Net receivables / payables -5.60

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to achieve superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage India's intellectual capital for providing services, research and creative inputs; Seek to use current and impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage India's lower labour costs for providing services and manufactured goods; Leverage India's large population of English speaking people for providing services.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India Opportunities Fund...

Systematic Investment Plan (SIP)

Date of First Installment : January 01, 2000

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life India

Opportunities FundBirla Sun Life India Opportunities Fund

S & P CNX 500 S & P CNX 500

Value (Rs.) of SIP in Returns (%)*

Since Inception 110000 176761 120641 10.05 1.99

Last 5 years 60000 53205 36763 -4.72 -19.07

Last 3 years 36000 23712 17757 -25.42 -41.01

Last 1 year 12000 8501 7502 -49.59 -61.50

Investment Objective

Investment Performance

Birla Sun Life India Opportunities Fund - Growth S&P CNX 500

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.84%.

-59.39

-19.85

-0.47 -1.22

-51.64

-7.38

7.92 6.32

-70

-60

-50

-40

-30

-20

-10

0

10

20

1 Year 3 Years

5 Years Since Inception

Page 19: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Dividend Yield PlusM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30,2007Total Experience : 8 yearsDate of inception : February 26, 2003Nature of the scheme : An open - ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 7.74(Payout, Reinvestment & Sweep)Growth : 34.46

Benchmark : S & P CNX 500Average AUM : Rs. 184.54 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issuedin Bonus & Dividend Reinvestment.

Standard Deviation : 28.76%##Sharpe Ratio : -0.32

Beta : 0.77Annual Portfolio Turnover ratio : 0.52

Mr. Ankit Sancheti

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 12.93Hindustan Petroleum Corporation Ltd. 4.29Indian Oil Corporation Ltd. 3.72Bharat Petroleum Corporation Ltd. 3.30Apar Industries Ltd. 1.62

Consumer Non Durables 12.60Colgate-Palmolive (India) Ltd. 3.42Glaxosmithkline Consumer Healthcare Ltd. 3.18Procter and Gamble Hygiene and Health Care Ltd.1.73Berger Paints India Ltd. 1.49Kansai Nerolac Paints Ltd. 1.48Shaw Wallace & Company Ltd. 0.60Eveready Industries India Ltd. 0.59Godrej Consumer Products Ltd. 0.11

Pharmaceuticals 11.47Wyeth Ltd. 5.03Glaxosmithkline Pharmaceuticals Ltd. 4.98Pfizer Ltd. 1.47

Banks 10.99Union Bank of India 2.45Bank of Baroda 1.97Andhra Bank 1.86Corporation Bank 1.84Allahabad Bank 1.22Oriental Bank of Commerce 0.99South Indian Bank Ltd. 0.66

Oil 5.78Oil & Natural Gas Corporation Ltd. 5.78

Fertilisers 4.20Tata Chemicals Ltd. 2.54Rashtriya Chemicals & Fertilizers Ltd. 1.43DCM Shriram Consolidated Ltd. 0.22

Finance 4.04Rural Electrification Corporation Ltd. 2.37India Infoline Ltd. 1.11Power Finance Corporation Ltd 0.55

Paper 3.70Tamil Nadu Newsprint & Papers Ltd. 2.81Ballarpur Industries Ltd. 0.89

Power 2.77KEC International Ltd. 1.51Neyveli Lignite Corporation Ltd. 0.85Gujarat Industries Power Co. Ltd. 0.40

Transportation 2.12The Great Eastern Shipping Company Ltd. 1.15Gateway Distriparks Ltd. 0.81Varun Shipping Company Ltd. 0.16

Gas 2.03Indraprastha Gas Ltd. 2.03Diversified 1.99

Hindustan Unilever Ltd. 1.99

Industrial Products 1.63Cosmo Films Ltd. 1.39Kirloskar Brothers Ltd. 0.24

Ferrous Metals 1.30PSL Ltd. 1.05Tata Metaliks Ltd. 0.24

Software 1.20HCL Technologies Ltd. 1.20

Auto Ancillaries 0.45Goodyear India Ltd. 0.45

Chemicals 0.20Clariant Chemicals (India) Ltd. 0.20

Consumer Durables 0.18Salora International Ltd. 0.18

Cash & Cash Equivalents 18.85

Net receivables / payables 1.58

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended growth scheme with the objective to provide capital growth and income by investing primarily in a well-diversified portfolio of dividend paying companies that have a relatively high dividend yield.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Dividend Yield Plus...

Systematic Investment Plan (SIP)

Date of First Installment : March 01, 2003

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.)

Birla Sun Life Dividend Yield Plus

Birla Sun Life Dividend Yield Plus

S & P CNX 500 S & P CNX 500

Value (Rs.) of SIP in Returns (%)*

Since Inception 72000 79081 89495 3.09 7.18

Last 5 years 60000 53205 59714 -4.72 -0.19

Last 3 years 36000 23712 28877 -25.42 -13.86

Last 1 year 12000 8501 10007 -49.59 -29.62

Investment Objective

Investment Performance

Birla Sun Life Dividend Yield Plus - Growth S & P CNX 500

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

19

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

5-Star Award by @ICRABirla Sun Life Dividend Yield Plus

Open Ended Diversified Equity - Aggressive (51 Schemes), 1 year ended 31-Dec-08

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

««««Value Research Rating#

Birla Sun Life Dividend Yield Plus

Equity Diversified (135 Schemes), for 3 & 5 Years periods ending 28-Feb-09

-34.17

-4.66

10.53

22.87

-51.64

-7.38

7.92

18.52

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year 3 Years

5 Years Since Inception

Page 20: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life International Equity Fund - Plan AM a r c h 2 0 0 9

20

Fund Details

Fund Manager :Mr. Vineet Maloo

Managing Fund Since : Since allotmentTotal Experience : 16 years / 4 yearsDate of inception : October 31, 2007Nature of the scheme : An Open - ended Diversified

Equity Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 6.72(Payout, Reinvestment & Sweep)Growth : 6.72

Benchmark : S&P Global 1200Average AUM : Rs. 134.21 Crores

Entry Load* : < Rs. 5 crores - 2.50%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 19.88%##Sharpe Ratio : -1.75

Beta : 0.79Annual Portfolio Turnover ratio : 0.16

Mr. Mahesh Patil &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Foreign Equity 67.36

Cheung Kong Infrastructure Holdings Ltd 4.40

Teva Pharmaceutical Industries Ltd 4.11

Taiwan Semiconductor Manufacturing Co Ltd. 3.68

Procter & Gamble Co 3.30

Nestle SA 3.26

Coca-Cola Co 3.06

Reckitt Benckiser Group PLC 2.92

StatoilHydro ASA 2.59

MTR Corp 2.52

Bayer AG 2.48

Pride International Inc 2.40

Roche Holding Ltd 2.33

China Construction Bank Corp 2.31

Akzo Nobel NV 2.11

Northrop Grumman Corp 2.08

Noble Corp 2.05

Exxon Mobil Corp 1.98

China Mobile Ltd 1.95

Wal-Mart Stores Inc 1.94

Aetna Inc 1.85

Oracle Corp 1.85

Microsoft Corp 1.85

Unibanco Uniao de Bancos Brasileiros SA 1.78

Wharf Holdings Ltd 1.77

Industrial and Commercial Bank of China 1.61

Chubb Corp 1.57

China Oilfield Services Ltd 1.33

Renewable Energy Corp AS 1.05

Vimpel-Communications 0.58

DSV A/S 0.58

Public Bank BHD 0.08

Cash & Cash Equivalents 13.72

Net receivables / payables 18.92

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the international markets.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan A...

Systematic Investment Plan (SIP)

Date of First Installment : December 01, 2007

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life International

Equity Fund - Plan ABirla Sun Life International

Equity Fund - Plan AS&P Global

1200

S&P Global 1200

Value (Rs.) of SIP in Returns (%)*

Since Inception 15000 10529 11439 -43.49 -35.01

Last 1 year 12000 8665 9385 -47.53 -38.14

Investment Objective

Investment Performance

Birla Sun Life International Equity Fund Plan A - Growth S&P Global 1200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

-30.23-32.81-34.46

-42.36

-50

-40

-30

-20

-10

01 Year Since Inception

Page 21: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life International Equity Fund - Plan BM a r c h 2 0 0 9

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Banks 10.78

HDFC Bank Ltd. 2.52

ICICI Bank Ltd. 2.43

State Bank of India 1.95

Axis Bank Ltd. 1.53

Union Bank of India 1.20

ING Vysya Bank Ltd. 1.16

Telecom-Services 8.16

Bharti Airtel Ltd. 5.71

Reliance Communications Ltd. 2.45

Petroleum Products 7.45

Reliance Industries Ltd. 6.58

Hindustan Petroleum Corporation Ltd. 0.72

Indian Oil Corporation Ltd. 0.15

Consumer Non Durables 6.54

Colgate-Palmolive (India) Ltd. 2.91

ITC Ltd. 2.48

United Spirits Ltd. 1.14

Power 5.55

NTPC Ltd. 2.37

Reliance Infrastructure Ltd. 1.83

Tata Power Company Ltd. 1.34

Oil 5.14

Oil & Natural Gas Corporation Ltd. 5.14

Software 5.07

Infosys Technologies Ltd. 3.08

Tata Consultancy Services Ltd. 1.92

Wipro Ltd. 0.07

Finance 4.72

HDFC Ltd. 2.46

ICRA Ltd. 1.65

United Breweries Holdings Ltd. 0.62

Industrial Capital Goods 3.53

Bharat Heavy Electricals Ltd. 1.37

Crompton Greaves Ltd. 1.20

Bharat Electronics Ltd. 0.97

Construction Project 2.09

Larsen & Toubro Ltd. 2.09

Cement 2.08

Grasim Industries Ltd. 1.24

Century Textiles and Industries Ltd 0.84

Pharmaceuticals 1.86

Dr.Reddys Laboratories Ltd. 1.60

Sun Pharmaceutical Industries Ltd. 0.26

Ferrous Metals 1.49

Tata Steel Limited 1.49

Non - Ferrous Metals 0.96

Sterlite Industries (India) Ltd. 0.96

Fertilisers 0.80

Tata Chemicals Ltd. 0.80

Auto 0.71

Maruti Suzuki India Ltd. 0.71

Construction 0.21

D.S. Kulkarni Developers Ltd. 0.21

Foreign Equity 23.11

Nestle SA 1.19

Coca-Cola Co 1.19

Cheung Kong Infrastructure Holdings Ltd 1.16

Taiwan Semiconductor Manufacturing Co Ltd. 1.14

Procter & Gamble Co 1.00

Teva Pharmaceutical Industries Ltd 1.00

StatoilHydro ASA 0.96

MTR Corp 0.95

Bayer AG 0.92

Pride International Inc 0.89

China Construction Bank Corp 0.85

Roche Holding Ltd 0.85

Northrop Grumman Corp 0.79

Akzo Nobel NV 0.78

Reckitt Benckiser Group PLC 0.77

China Mobile Ltd 0.77

Noble Corp 0.76

Exxon Mobil Corp 0.73

Wal-Mart Stores Inc 0.71

Aetna Inc 0.70

Oracle Corp 0.69

Microsoft Corp 0.69

Wharf Holdings Ltd 0.67

Unibanco Uniao de Bancos Brasileiros SA 0.67

Industrial and Commercial Bank of China 0.61

Chubb Corp 0.53

China Oilfield Services Ltd 0.50

Renewable Energy Corp AS 0.41

Vimpel-Communications 0.21

Public Bank BHD 0.03

Cash & Cash Equivalents 4.42

Net receivables / payables 5.31

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan B...

Systematic Investment Plan (SIP)

Date of First Installment : December 01, 2007

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

†A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

Investment Objective

Investment Performance

Birla Sun Life International Equity Fund Plan B - Growth Customized Index+

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

+ A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of Portfolio.

21

Fund Details

Fund Manager :Mr. Vineet Maloo

Managing Fund Since : Since inceptionTotal Experience : 16 years / 4 yearsDate of inception : October 31, 2007Nature of the scheme : An Open - ended Diversified

Equity Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued Systematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 5.03(Payout, Reinvestment & Sweep)Growth : 5.03

Benchmark : Customised Index†Average AUM : Rs. 399.23 Crores

Entry Load* : < Rs. 5 crores - 2.50%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 26.23%##Sharpe Ratio : -1.90

Beta : 0.76Annual Portfolio Turnover ratio : 1.75

Mr. Mahesh Patil &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis.fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

†A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

Investment Period Total Investment (Rs.) Birla Sun Life International

Equity Fund - Plan BBirla Sun Life International

Equity Fund - Plan BCustomised

Index†

Customised Index†

Value (Rs.) of SIP in Returns (%)*

Since Inception 15000 9963 10203 -48.65 -46.48

Last 1 year 12000 8475 8721 -49.91 -46.82

-45.51-49.80

-46.14-51.34

-60

-50

-40

-30

-20

-10

01 Year Since Inception

Page 22: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Special Situations FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

22

Fund Details

Fund Manager :Mr. Sanjay Chawla

Managing Fund Since : September 02, 2008Total Experience : 18 years / 13 yearsDate of inception : January 31, 2008Nature of the scheme : An Open - ended Diversified

Equity Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 business days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 4.85(Payout, Reinvestment & Sweep)Growth : 4.85

Benchmark : BSE 200Average AUM : Rs. 382.54 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 36.94%##Sharpe Ratio : -1.50

Beta : 0.85Annual Portfolio Turnover ratio : 1.46

Mr. A.Balasubramaniam &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 14.52Reliance Industries Ltd. 8.96Indian Oil Corporation Ltd. 3.57Bharat Petroleum Corporation Ltd. 1.98

Banks 12.67State Bank of India 3.64HDFC Bank Ltd. 3.01Bank of India 2.12Bank of Baroda 1.68Axis Bank Ltd. 1.33ICICI Bank Ltd. 0.89

Consumer Non Durables 9.91ITC Ltd. 6.12Balrampur Chini Mills Ltd. 1.80United Spirits Ltd. 1.27Shaw Wallace and Co Ltd. 0.46Dabur India Ltd. 0.26

Telecom-Services 8.19Bharti Airtel Ltd. 6.07Reliance Communications Ltd. 2.12

Pharmaceuticals 7.03Sun Pharmaceutical Industries Ltd. 2.97Glaxosmithkline Pharmaceuticals Ltd. 2.29Lupin Ltd. 1.62Glenmark Pharmaceuticals Ltd. 0.16

Fertilisers 4.06Tata Chemicals Ltd. 3.55

Coromandel Fertilisers Ltd. 0.51

Construction Project 3.33Larsen & Toubro Ltd. 3.33

Oil 2.82Oil & Natural Gas Corporation Ltd. 2.82

Non - Ferrous Metals 2.67Sterlite Industries (India) Ltd. 2.67

Power 2.26NTPC Ltd. 2.26

Industrial Capital Goods 1.76Suzlon Energy Ltd. 0.99Bharat Heavy Electricals Ltd. 0.76

Diversified 1.55Aditya Birla Nuvo Ltd. 1.55

Chemicals 1.48Solar Explosives Ltd. 1.35Gujarat Alkalies & Chemicals Ltd. 0.13

Cement 1.46Ambuja Cements Ltd. 0.86Century Textiles and Industries Ltd 0.44ACC Limited 0.15

Finance 1.38HDFC Ltd. 1.38

Auto 1.22Tata Motors Ltd. 1.22

Paper 1.15Ballarpur Industries Ltd. 1.15

Textile Products 1.05Raymond Ltd. 1.05

Software 0.96Core Projects & Technologies Ltd 0.96

Industrial Products 0.74Sintex Industries Ltd. 0.74

Media & Entertainment 0.63Balaji Telefilms Ltd. 0.63

Gas 0.58Gujarat Fluorochemicals Ltd 0.58

Construction 0.54DLF Ltd. 0.54

Cash & Cash Equivalents 17.87

Net receivables / payables 0.19

Total Net Assets 100.00

Portfolio & Asset Allocation

An open-ended diversified equity scheme with an objective of the scheme is to generate long-term growth of capital by investing in a portfolio of equity and equity related securities. The Scheme would follow an investment strategy that would take advantage of Special Situations & Contrarian investment style.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Special Situations Fund...

Systematic Investment Plan (SIP)

Date of First Installment : April 01, 2008

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period Total Investment (Rs.) Birla Sun Life Special

Situations FundBirla Sun Life Special

Situations FundBSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Since Inception 11000 7770 7856 -52.73 -51.53

Investment Objective

Investment Performance

Birla Sun Life Special Situations Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

-50.96 -51.95-52.97 -53.91-60

-50

-40

-30

-20

-10

01 Year Since Inception

Page 23: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Commodity Equities FundM a r c h 2 0 0 9

As on February 28, 2009

Fund Details

Fund Manager :Mr. Vineet Maloo

Managing Fund Since : Since InceptionTotal Experience : 8 years / 4 YearsDate of inception : November 07, 2008Nature of the scheme : An open - ended Growth Scheme

Default option : Default Plan: Retail PlanDefault Option: GrowthDefault Facility: Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 5,00,00,000/-Additional Purchase : Rs. 10000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Global Agri PlanRetail PlanDividend : 11.11 (Payout, Reinvestment & Sweep)Growth : 11.11Global Multi Commodity PlanRetail PlanDividend : 10.09(Payout, Reinvestment & Sweep)Growth : 10.09Global Precious Metals PlanRetail PlanDividend : 9.95(Payout, Reinvestment & Sweep)Growth : 9.95

Benchmark (for all plans) :

Dow Jones Precious Metals IndexAverage AUMGlobal Agriculture Plan : Rs. 1.7 CroresGlobal Multi Commodity Plan : Rs. 4.9 CroresGlobal Precious Metals Plan : Rs. 2.0 Crores

Entry Load* : < Rs. 3 cr - 2.50%³ Rs. 3 cr but < Rs. 5 cr - 1.00%³ Rs. 5 cr - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 32.10%##Sharpe Ratio : -0.23

Alpha* : 0.28%Beta : 0.93Annual Portfolio Turnover ratio : 4.33

Mr. Ankit Sancheti and

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

Global Agri business indexMSCI World index

23

An Open ended Growth Scheme with the objective to offer long term growth of capital, by investing in (1) stocks of commodity companies, i.e., companies engaged in or focusing on the specified commodity business and/or (2) overseas mutual fund scheme(s), that have similar investment objectives. These securities could be issued in India or overseas.

Investment Objective

Investment Performance(Global Multi commodity Plan)

Investment Performance(Global Agri Plan)

Investment Performance(Global Precious Metals Plan)

Issuer % to NetAssets

Issuer % to NetAssets

Portfolio & Asset Allocation (Global Agri Plan)

Portfolio & Asset Allocation (Global Multi commodity Plan)

Portfolio & Asset Allocation (Global Precious Metals Plan)

Foreign Equity 91.25Potash Corp of Saskatchewan 10.35

Uralkali 8.22

CF Industries Holdings Inc 7.74

Monsanto Co 7.43

Mosaic Co 6.99

Agrium Inc 6.46

CNH Global NV 5.86

Syngenta AG 5.60

Yara International ASA 5.28

Deere & Co 5.15

Israel Chemicals Ltd 5.13

Bunge Ltd 4.70

Noble Group Ltd 4.62

K+S AG 4.05

GEA Group AG 3.67

Cash & Cash Equivalents 10.76

Net receivables / payables -2.01

Total Net Assets 100

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Foreign Equity 81.89Harmony Gold Mining Co Ltd 9.49Exxon Mobil Corp 5.82Transocean Ltd 4.80Chevron Corp 3.53Goldcorp Inc 3.46Newmont Mining Corp 3.26Petroleo Brasileiro SA 3.01Kinross Gold Corp 2.76Schlumberger Ltd 2.73Agnico-Eagle Mines Ltd 2.72Barrick Gold Corp 2.68Chesapeake Energy Corp 2.65ENI SpA 2.33Royal Gold Inc 2.25Apache Corp 2.16Potash Corp of Saskatchewan 1.95Anglo American PLC 1.58

Mosaic Co 1.35Monsanto Co 1.30CF Industries Holdings Inc 1.26Israel Chemicals Ltd 1.20ITT Corp 1.13National Oilwell Varco Inc 1.10Nalco Holding Co 1.06Yamana Gold Inc 1.06Halliburton Co 1.05Agrium Inc 1.03Severn Trent PLC 1.01United Utilities Group PLC 1.00Geberit AG 0.95Freeport-McMoRan Copper & Gold Inc 0.95Pentair Inc 0.91Veolia Environnement 0.87Cia Vale do Rio Doce 0.81Idex Corp 0.79

Uralkali 0.77K+S AG 0.72BHP Billiton Ltd 0.71ArcelorMittal 0.62Xstrata PLC 0.60Nippon Steel Corp 0.56Teck Cominco Ltd 0.51Intrepid Potash Inc 0.46United States Steel Corp 0.39Deere & Co 0.28Gerdau SA 0.23

Cash & Cash Equivalents 17.28

Net receivables / payables 0.83

Total Net Assets 100

Foreign Equity 91.71Goldcorp Inc 8.58

Newmont Mining Corp 8.02

Kinross Gold Corp 6.89

Agnico-Eagle Mines Ltd 6.82

Yamana Gold Inc 5.54

Harmony Gold Mining Co Ltd 5.45

Barrick Gold Corp 5.43

Gold Fields Ltd 5.09

Cia de Minas Buenaventura SA 4.78

Eldorado Gold Corp 4.77

Iamgold Corp 4.74

Pan American Silver Corp 4.64

Randgold Resources Ltd 4.64

Franco-Nevada Corp 4.63

Royal Gold Inc 4.21

Newcrest Mining Ltd 4.17

Lihir Gold Ltd 3.29

Anglo American PLC 0.04

Cash & Cash Equivalents 8.65

Net receivables / payables -0.37

Total Net Assets 100

10.67

10.34

10.1

10.2

10.3

10.4

10.5

10.6

10.7

Since Inception

Birla Sun Life Commodity Equities Fund - Global Agri Plan Retail - Growth

Global Agri business index

0.53

-13.00-14

-12

-10

-8

-6

-4

-2

0

2

Since Inception

Birla Sun Life Commodity Equities Fund - Global Multi commodity - Growth

MSCI World index

-0.76

58.13

-10

0

10

20

30

40

50

60

70

Since Inception

Birla Sun Life Commodity Equities Fund - Global Precious Metal - Growth

Dow Jones Precious Metal Index

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has not yet completed one year since its inception so the ratios could not be calculated, source: MFI Explorer

The

Page 24: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Long Term Advantage FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 15 yearsDate of inception : October 10, 2006Nature of the scheme : A 5 years close ended scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NAissuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)

Dividend : 6.29(Payout & Reinvestment)Growth : 6.29

Benchmark : BSE SensexAverage AUM : Rs. 192.00 Crores

Entry Load : NA

Exit Load : NilI n ves to r s o f f e r i ng un i t s f o r repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.

Standard Deviation : 32.56%##Sharpe Ratio : -1.63

Beta : 0.83Annual Portfolio Turnover ratio : 0.51

Mr. Ajay Argal

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Industrial Capital Goods 11.55

Bharat Heavy Electricals Ltd. 4.15

Bharat Electronics Ltd. 3.36

Engineers India Ltd. 1.88

Gujarat Apollo Industries Ltd. 1.47

McNally Bharat Engineering Co Ltd 0.46

Manugraph India Ltd. 0.24

Telecom-Services 8.63

Bharti Airtel Ltd. 7.03

Reliance Communications Ltd. 1.60

Software 8.13

Infosys Technologies Ltd. 5.20

Tata Consultancy Services Ltd. 2.57

Subex Ltd. 0.37

Consumer Non Durables 7.80

ITC Ltd. 5.33

Colgate-Palmolive (India) Ltd. 2.48

Auto Ancillaries 7.67

Bosch Limited. 4.44

Exide Industries Ltd. 3.23

Banks 6.61

ICICI Bank Ltd. 2.19

Oriental Bank of Commerce 1.95

Axis Bank Ltd. 1.53

HDFC Bank Ltd. 0.95

Petroleum Products 6.61

Reliance Industries Ltd. 6.61

Pesticides 5.44

Rallis India Ltd. 3.86

United Phosphorus Ltd. 1.58

Oil 5.43

Oil & Natural Gas Corporation Ltd. 5.43

Pharmaceuticals 4.11

Sun Pharmaceutical Industries Ltd. 2.33

Dr.Reddys Laboratories Ltd. 1.78

Power 3.73

CESC Ltd. 1.72

Reliance Infrastructure Ltd. 0.99

KEC International Ltd. 0.85

Jyoti Structures Ltd. 0.18

Finance 3.12

HDFC Ltd. 3.12

Ferrous Metals 2.44

Maharashtra Seamless Ltd. 1.38

Tata Steel Limited 1.06

Industrial Products 2.01

FAG Bearings India Ltd. 2.01

Media & Entertainment 1.15

PVR Ltd. 0.83

Balaji Telefilms Ltd. 0.32

Construction Project 1.11

Larsen & Toubro Ltd. 1.11

Construction 0.89

JMC Projects (India) Ltd 0.43

ITD Cementation India Ltd. 0.28

IVRCL Infrastructures & Projects Ltd. 0.17

Fertilisers 0.72

Chambal Fertilisers & Chemicals Ltd. 0.72

Cement 0.38

Madras Cements Ltd. 0.38

Gas 0.31

Gujarat State Petronet Ltd 0.31

Retailing 0.03

Pantaloon Retail (India) Ltd. -Class B 0.03

Future and Options -0.01

Bharti Tele Call Opt 600 March 09 -0.01

Cash & Cash Equivalents 7.16

Net receivables / payables 4.96

Total Net Assets 100.00

Portfolio & Asset Allocation

A 5 years close ended scheme with automatic conversion to an open ended scheme upon maturity with the objective to provide longterm capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities.

Investment Objective

Investment Performance

Birla Sun Life Long Term Advantage Fund - Growth BSE Sensex

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

24

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis.fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

-48.71

-17.66

-49.51

-14.94

-60

-50

-40

-30

-20

-10

01 Year Since Inception

Page 25: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Long Term Advantage Fund Series - IM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

25

Fund Details

Fund Manager :Managing Fund Since : September 2, 2008Total Experience : 8 yearsDate of inception : May 31, 2007Nature of the scheme : A Closed-end Small and Mid

Cap Equity Scheme

Default option : N/AFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NA issuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)

Dividend : 4.56(Payout & Reinvestment)Growth : 4.56

Benchmark : BSE 500Average AUM : Rs. 144.62 Crores

Entry Load : NA

Exit Load : NilInves tors o f fe r ing un i ts fo r repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.

Standard Deviation : 36.48%##Sharpe Ratio : -1.70

Beta : 0.81Annual Portfolio Turnover ratio : 0.43

Mr. Ankit Sancheti

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Banks 11.84

ING Vysya Bank Ltd. 3.09

Indian Bank 2.55

South Indian Bank Ltd. 2.19

Oriental Bank of Commerce 1.88

City Union Bank Ltd. 1.54

Bank of Maharashtra 0.60

Consumer Non Durables 9.47

Glaxosmithkline Consumer Healthcare Ltd. 5.99

Radico Khaitan Ltd 1.74

Shaw Wallace and Co Ltd. 0.97

Eveready Industries India Ltd. 0.78

Millennium Beer Industries Ltd.** 0.00

Industrial Products 6.77

Jain Irrigation Systems Ltd. 3.81

The Paper Products Limited 1.44

Sintex Industries Ltd. 0.79

Greaves Cotton Ltd. 0.73

Construction 6.52

Gammon India Ltd. 1.49

Hindustan Sanitaryware & Industries Ltd. 1.40

Nagarjuna Construction Company Ltd. 1.35

JMC Projects (India) Ltd 1.13

IVRCL Infrastructures & Projects Ltd. 0.78

ITD Cementation India Ltd. 0.38

Power 5.46

CESC Ltd. 2.26

Jyoti Structures Ltd. 1.77

GVK Power & Infrastructure Ltd. 1.43

Industrial Capital Goods 4.92

Crompton Greaves Ltd. 2.94

Hindustan Dorr-Oliver Ltd. 1.08

Honeywell Automation India Ltd. 0.91

Pharmaceuticals 4.38

Pfizer Ltd. 2.82

Dishman Pharmaceuticals & Chemicals Ltd. 1.56

Auto Ancillaries 3.17

Exide Industries Ltd. 1.28

Wabco TVS India Ltd 1.24

Sundaram-Clayton Ltd. 0.65

Petroleum Products 2.69

Apar Industries Ltd. 2.69

Finance 2.14

ICRA Ltd. 1.97

McDowell Holdings Ltd. 0.17

Fertilisers 1.87

Tata Chemicals Ltd. 1.21

Aries Agro Ltd. 0.65

Retailing 1.45

Trent Ltd. 1.45

Chemicals 1.26

Micro Inks Ltd. 1.26

Ferrous Metals 1.21

Maharashtra Seamless Ltd. 1.21

Paper 1.14

Ballarpur Industries Ltd. 1.14

Diversified 1.12

Aditya Birla Nuvo Ltd. 1.12

Software 0.65

Geometric Ltd. 0.65

Auto 0.65

Eicher Motors Ltd. 0.65

Hotels 0.65

Taj GVK Hotels & Resorts Ltd. 0.65

Media & Entertainment 0.65

Balaji Telefilms Ltd. 0.65

Textile Products 0.65

Raymond Ltd. 0.65

Cash & Cash Equivalents 26.48

Net receivables / payables 4.85

Total Net Assets 100.00

Portfolio Asset Allocation

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 0.14%.

A Closed-end Small and Mid Cap Equity Scheme with a maturity of 3 years. Upon maturity, the scheme shall automatically be converted into an Open-ended scheme. It seeks to generate consistent long-term capital appreciation by investing predominantly in equity and equity related securities of companies considered to be small and mid cap. The Scheme may also invest a certain portion of its corpus in fixed income securities including money market instruments, in order to meet liquidity requirements from time to time.

Investment Objective

Investment Performance

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Birla Sun Life Long Term Advantage Fund Series I - Growth BSE 500

% R

etur

ns

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

-57.72

-36.17

-54.63

-27.33

-70

-60

-50

-40

-30

-20

-10

01 Year Since Inception

Page 26: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Pure Value FundM a r c h 2 0 0 9

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 13 yearsDate of inception : March 27, 2008Nature of the scheme : A Close-end Diversified Equity

Scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NA issuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)

Dividend : 6.93(Payout & Reinvestment)Growth : 6.93

Benchmark : BSE 200Average AUM : Rs. 77.36 Crores

Entry Load : NA

Exit Load : NilInvestors o f fe r ing un i ts fo r repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.

Standard Deviation : N.A.##Sharpe Ratio : N.A.

Beta : N.A.Annual Portfolio Turnover ratio : 0.37

Mr. Ajay Argal

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

As on February 28, 2009

Issuer % to NetAssets

Issuer % to NetAssets

Issuer % to NetAssets

Petroleum Products 12.13

Bharat Petroleum Corporation Ltd. 4.16

Hindustan Petroleum Corporation Ltd. 4.16

Indian Oil Corporation Ltd. 3.81

Banks 9.94

Bank of India 2.03

Union Bank of India 1.44

State Bank of India 1.38

Oriental Bank of Commerce 1.34

Bank of Baroda 1.12

ICICI Bank Ltd. 0.92

Punjab National Bank 0.90

Andhra Bank 0.81

Pharmaceuticals 7.37

Pfizer Ltd. 3.35

Aventis Pharma Ltd. 3.11

Dishman Pharmaceuticals & Chemicals Ltd. 0.73

Cadila Healthcare Ltd. 0.18

Oil 7.31

Oil & Natural Gas Corporation Ltd. 6.58

Great Offshore Ltd. 0.74

Fertilisers 6.27

Chambal Fertilisers & Chemicals Ltd. 2.29

Coromandel Fertilisers Ltd. 2.06

Tata Chemicals Ltd. 1.92

Industrial Capital Goods 5.23

Bharat Electronics Ltd. 3.81

Bharati Shipyard Ltd. 1.42

Software 4.99

Tata Consultancy Services Ltd. 2.51

Infosys Technologies Ltd. 2.48

Power 4.56

Jyoti Structures Ltd. 1.72

Reliance Infrastructure Ltd. 1.71

PTC India Ltd 1.13

Consumer Non Durables 4.30

Glaxosmithkline Consumer Healthcare Ltd. 4.28

Zydus Wellness Ltd. 0.01

Non - Ferrous Metals 3.41

Hindustan Zinc Ltd 2.12

Hindalco Industries Ltd. 1.29

Gas 2.60

Indraprastha Gas Ltd. 2.60

Industrial Products 2.06

FAG Bearings India Ltd. 1.47

Finolex Cables Ltd. 0.59

Ferrous Metals 1.80

Maharashtra Seamless Ltd. 1.80

Auto Ancillaries 1.70

Apollo Tyres Ltd. 1.70

Paper 1.66

Tamil Nadu Newsprint & Papers Ltd. 1.66

Pesticides 1.54

United Phosphorus Ltd. 1.54

Construction 1.39

JMC Projects (India) Ltd 1.04

IVRCL Infrastructures & Projects Ltd. 0.35

Transportation 1.12

The Great Eastern Shipping Co. Ltd 1.12

Chemicals 1.04

Gujarat Alkalies & Chemicals Ltd. 1.04

Cement 0.74

Kesoram Industries Ltd. 0.74

Cash & Cash Equivalents 13.61

Net receivables / payables 5.22

Total Net Assets 100.00

Portfolio & Asset Allocation

A Closed-end Diversified Equity Scheme with a maturity of 3 years. Upon maturity, the scheme shall automatically be converted into an open ended scheme. It seeks to generate consistent long term capital appreciation by investing predominantly in equity and equity related securities by following value investing strategy.

Investment Objective

Investment Performance

Birla Sun Life Pure Value Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

26

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has not yet completed one year since its inception so the ratios could not be calculated, source: MFI Explorer##Risk-free rate assumed to be 4.55%(91 day T-bill yield as on February 27, 2009)

The

-30.70

-46.63-50

-40

-30

-20

-10

0Since Inception

Page 27: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life '95 FundAs on February 28, 2009

M a r c h 2 0 0 9

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 18 yearsDate of inception : February 10, 1995Nature of the scheme : An open-ended balanced scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued Systematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 64.68(Payout, Reinvestment & Sweep)

Growth : 147.64

Benchmark : CRISIL Balanced Fund IndexAverage AUM : Rs. 113.09 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : –Standard Deviation : 29.08%Annual Portfolio Turnover ratio : 0.87

Mr. A. Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

Value Blend Growth Size

Large

Mid

Small

Investment Style

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48 27

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

An open-ended balanced scheme with the objective of long term growth of capital and current income, through a portfolio of equity and fixed income securities

Investment Objective

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life '95 Fund...

Systematic Investment Plan (SIP)

Date of First Installment : April 1, 1995

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period

Total Investment

(Rs.) Birla Sun Life '95 Fund

Birla Sun Life '95 Fund

CRISIL Balanced Fund Index

CRISIL Balanced Fund Index

Since Inception 167000 848547 285590 7.35 21.17

Last 5 years 60000 62678 65275 1.73 3.34

Last 3 years 36000 30574 29623 -10.37 -12.31

Last 1 year 12000 10090 9948 -28.45 -30.45

Portfolio & Asset Allocation

PSU/PFI Bonds/Banks 27.96Power Finance Corporation Ltd.** 8.25 AAAIndian Railway Finance Corporation Limit.** 8.13 AAAIDBI Bank Ltd.** 6.75 AA+ICICI Bank Ltd.** 4.82 AAA

Consumer Non Durables 10.98ITC Ltd. 5.84 Nestle India Ltd. 2.90 Colgate-Palmolive (India) Ltd. 2.24

Telecom-Services 7.79Reliance Communications Ltd. 3.98 Bharti Airtel Ltd. 3.81

Pesticides 6.96Rallis India Ltd. 6.96

Government Bond 6.2608.24 CGL 2027 3.93 Sovereign07.95 CGL 2032 2.34 Sovereign

Petroleum Products 5.79Indian Oil Corporation Ltd. 2.95 Reliance Industries Ltd. 2.84

Software 5.13Infosys Technologies Ltd. 3.32 Wipro Ltd. 1.81

Banks 3.30Punjab National Bank 1.37 ICICI Bank Ltd. 1.12 Allahabad Bank 0.81

Retailing 3.24Trent Ltd. 3.24

Industrial Capital Goods 2.29Bharat Heavy Electricals Ltd. 1.37 Siemens Ltd. 0.63 Bharati Shipyard Ltd. 0.29

Pharmaceuticals 2.22Dr.Reddys Laboratories Ltd. 1.36 Aventis Pharma Ltd. 0.86

Gas 2.12Gujarat Gas Co. Ltd. 2.12

Power 1.98GVK Power & Infrastructure Ltd. 0.83 Jyoti Structures Ltd. 0.81 KEC International Ltd. 0.34

Fertilisers 1.86Rashtriya Chemicals & Fertilizers Ltd. 1.86

Construction Project 1.65Larsen & Toubro Ltd. 1.65

Finance 1.26Infrastructure Development Finance Compa 0.83 United Breweries Holdings Ltd. 0.43

Minerals/Mining 1.24Nava Bharat Ventures Ltd. 1.24

Chemicals 1.23Gujarat Alkalies & Chemicals Ltd. 1.23

Oil 0.70Aban Offshore Ltd. 0.70

Auto 0.67Bajaj Auto Ltd. 0.67

Cement 0.67Jaiprakash Associates Ltd. 0.44 The India Cements Ltd. 0.22

Diversified 0.67Aditya Birla Nuvo Ltd. 0.38 Bombay Burmah Trading Corporation Ltd. 0.28

Media & Entertainment 0.43ETC Networks Ltd. 0.43 Magnasound India Ltd. ** 0.00

Transportation 0.24Gateway Distriparks Ltd. 0.24

Future and Options 4.18CNX Nifty Futures March 2009 4.18

Cash & Current Assets -0.80

Total Net Assets 100.00

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 27.96%.

Investment Performance Rating Profile

Value (Rs.) of SIP in Returns (%)*

Birla Sun Life 95 Fund - Growth Crisil Balanced Fund Index

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

««««Value Research Rating

Hybrid Equity - Oriented (27 Schemes), for 3 & 5 years periods ending 28-Feb-09

Birla Sun Life ‘95 Fund

Hybrid Equity - Oriented (16 Schemes), 2 years ended 31-Dec-08

Birla Sun Life ‘95 Fund

CRISIL~CPR 2^^

-0.80%

6.26%

6.75%

21.21%

66.58%

Cash & Current Assets

Sovereign

AA

AAA

Other

-34.62

0.88

12.11

21.11

-30.26

1.11

7.73

-40

-30

-20

-10

0

10

20

30

1 Year

3 Years 5 Years Since Inception

Page 28: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life BalanceAs on February 28, 2009

M a r c h 2 0 0 9

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 18 yearsDate of inception : October 12, 1999Nature of the scheme : An open-ended balanced scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 16.62(Payout, Reinvestment & Sweep)Growth : 24.99

Benchmark : CRISIL Balanced Fund IndexAverage AUM : Rs. 81.52 Crores

Entry Load* : < Rs. 5 crores - 2.25%³ Rs. 5 crores - Nil

Exit Load** : < Rs. 5 crores - 1% if redeemed / switched out within 12 months ³ Rs. 5 crores - Nil*For direct application: Entry Load is Nil. **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : –Standard Deviation : 21.02%Annual Portfolio Turnover ratio : 0.40

Mr. A. Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl for SIP)

Other Parameter

Value Blend Growth Size

Large

Mid

Small

Investment Style

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

28

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

An open-ended balanced scheme with an objective to balance income requirements with growth of capital through a balance mix of investments in equity and debt at relatively moderate levels of risks through a diversified research based investment approach.

Investment Objective

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Balance...

Systematic Investment Plan (SIP)

Date of First Installment : November 1, 1999

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Investment Period

Total Investment

(Rs.) Birla Sun Life

Balance Birla Sun Life

Balance CRISIL Balanced

Fund IndexCRISIL Balanced

Fund Index

Since Inception 112000 169817 197847 8.68 11.79

Last 5 years 60000 62678 66835 1.73 4.27

Last 3 years 36000 30574 32180 -10.37 -7.18

Last 1 year 12000 10090 10681 -28.45 -19.98

Investment Performance Rating Profile

Value (Rs.) of SIP in Returns (%)*

PSU/PFI Bonds/Banks 25.57Citibank N.A** 9.00 AA+Power Finance Corporation Ltd.** 6.96 AAAIDBI Bank Ltd.** 5.37 AA+Infrastructure Development Finance Company Ltd.** 3.68 AAAHDFC Bank Ltd.** 0.56 AAA

Consumer Non Durables 17.00ITC Ltd. 6.29E.I.D. Parry (India) Ltd. 4.56Radico Khaitan Ltd 2.30Marico Ltd. 1.68Shaw Wallace & Company Ltd. 0.88United Spirits Ltd. 0.78Balrampur Chini Mills Ltd. 0.52

Pharmaceuticals 16.39Novartis India Ltd. 4.73Pfizer Ltd. 3.98Glaxosmithkline Pharmaceuticals Ltd. 2.40Wyeth Ltd. 2.14Dr.Reddy's Laboratories Ltd. 1.82Piramal Healthcare Ltd. 1.31

Industrial Capital Goods 5.28Bharat Electronics Ltd. 5.28

Banks 4.54ICICI Bank Ltd. 2.07Indian Overseas Bank 1.31Punjab National Bank 1.17

Petroleum Products 4.45Reliance Industries Ltd. 2.37Indian Oil Corporation Ltd. 2.08

Software 3.94Infosys Technologies Ltd. 3.08

Issuer % to Net RatingAssets

** Represents thinly traded/ non traded securities & liquid securities. Total Percentage of thinly/non traded securities is 25.57%.

Birla Sun Life Balance - Growth Crisil Balanced Fund Index

Portfolio & Asset Allocation

HCL Technologies Ltd. 0.78Core Projects & Technologies Ltd 0.09

Government Bond 3.7907.61 OIL COMP GOI Bonds 2015 3.79 Sovereign

Fertilisers 2.58Chambal Fertilisers & Chemicals Ltd. 1.31Tata Chemicals Ltd. 1.27

Gas 2.36Indraprastha Gas Ltd. 2.36

Oil 1.73Oil & Natural Gas Corporation Ltd. 1.73

Pesticides 1.65United Phosphorus Ltd. 1.65

Telecom-Services 1.31Bharti Airtel Ltd. 1.31

Hotels 0.56Hotel Leelaventure Ltd. 0.56

Construction 0.35Nagarjuna Construction Company Ltd. 0.35

Transportation 0.11Gateway Distriparks Ltd. 0.11

Cash & Current Assets 8.40

Total Net Assets 100.00

Issuer % to Net RatingAssets

3.79%

8.40%

11.20%

14.37%

62.24%

Cash & Current Assets

Sovereign

AAA

AA

Other

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

««««Value Research Rating

Hybrid Equity - Oriented (27 Schemes), for 3 & 5 years periods ending 28-Feb-09

Birla Sun Life BalanceHybrid Equity - Oriented (16 Schemes), 2 years ended 31- Dec-08

Birla Sun Life Balance CRISIL~CPR 1^^

-22.25

2.27

10.78 10.25

-30.26

1.11

7.73

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

1 Year

3 Years 5 Years Since Inception

Page 29: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Monthly IncomeM a r c h 2 0 0 9

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 18 yearsDate of inception : July 14, 1999Nature of the scheme : An open-ended income scheme

Default Plan / Option : Growth / Dividend ReinvestmentFor Monthly & Quarterly Dividend Fresh Purchase : Rs. 25000/-Additional Purchase : Rs. 5000/-For Growth PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Monthly Dividend : 10.0613(Payout & Reinvestment)Quarterly Dividend : 10.4815(Payout & Reinvestment)Growth : 28.2872

Benchmark : CRISIL MIP Blended IndexAverage AUM : Rs. 120.49 Crores

Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 12 months from the date of allotment **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 8.11 Years

Yield to Maturity : 8.15

(for Debt Component)

Mark to Market : 96%

Standard Deviation : 11.14%

Mr. A. Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

High Mid Low Interest rate sensitivity

High

Mid

Low

Credit Quality

29

An open-ended fund. Monthly income is not assured and is subject to availability of distributable surplus

As on February 28, 2009

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

An open-ended income scheme with the primary investment objective to generate regular income so as to make monthly and quarterly distributions to Unit holders and the secondary objective as growth of capital. Monthly income is not assured and is subject to availability of distributable surplus

Investment Objective

Corporate Debt 39.48

GE Capital Services India** 14.19 AAA

Reliance Industries Ltd.** 13.35 AAA

Housing Development Finance Corporation Ltd.** 11.93 AAA

PSU/PFI Bonds/Banks 27.48

IDBI Bank Ltd.** 13.40 AA+

Power Finance Corporation Ltd.** 4.65 AAA

ICICI Bank Ltd.** 4.33 AAA

Indian Railway Finance Corporation Ltd.** 2.84 AAA

Infrastructure Development Finance Company Ltd.** 1.76 AAA

LIC Housing Finance Ltd.** 0.42 AAA

Power Finance Corporation Ltd.** 0.08 AAA

Government Bond 16.87

08.33 CGL 2036 6.74 Sovereign

07.99 CGL 2017 5.39 Sovereign

05.87 CGL 2010 3.00 Sovereign

07.95 CGL 2032 1.74 Sovereign

EQUITY 8.38

Cipla Ltd. 1.12

Rallis India Ltd. 0.91

Nestle India Ltd. 0.87

Reliance Industries Ltd. 0.84

Infosys Technologies Ltd. 0.77

Indian Oil Corporation Ltd. 0.58

Aventis Pharma Ltd. 0.49

Chambal Fertilisers & Chemicals Ltd. 0.47

State Bank of India 0.43

KEC International Ltd. 0.41

United Phosphorus Ltd. 0.29

Gujarat Gas Co. Ltd. 0.27

Rashtriya Chemicals & Fertilizers Ltd. 0.25

HCL Technologies Ltd. 0.23

ETC Networks Ltd. 0.22

McDowell Holdings Ltd. 0.13

Bharti Airtel Ltd. 0.11

Magnasound India Ltd. ** 0.00

Future and Options 2.02

CNX Nifty Futures March 2009 2.02

Cash & Current Assets 5.76

Total Net Assets 100.00

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 66.97%

Investment Performance Rating Profile

Birla Sun Life Monthly Income - Growth Crisil MIP Blended Index

Portfolio & Asset Allocation

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

2.02%

5.76%

8.38%

13.40%

16.87%

53.57%

Cash & Current Assets

Future and Options

Equity

AA

Sovereign

AAA

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

MIP Conservative schemes (8 Schemes), 2 years ended 31-Dec-08

Birla Sun Life Monthly Income

««««Value Research Rating

Hybrid Monthly Income (32 Schemes), for 3 & 5 years periods ending 28-Feb-09

Birla Sun Life Monthly Income CRISIL~CPR 2^^

-0.16

7.25 7.22

11.40

-2.15

5.69 5.96

-4

-2

0

2

4

6

8

10

12

14

1 Year

3 Years 5 Years Since Inception

Page 30: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life MIP

As on February 28, 2009

M a r c h 2 0 0 9

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 18 yearsDate of inception : November 20, 2000Nature of the scheme : An Open - ended Income Scheme

Default option : Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : Rs. 25000/-Additional Purchase : Rs. 1000/-For GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Dividend : 10.4460(Payout & Reinvestment)Monthly Payment / Growth : 21.1793

Benchmark : CRISIL MIP Blended IndexAverage AUM : Rs. 84.26 Crores

Entry Load : Nil

Exit Load** : < Rs. 10 Lakhs - 0.60% if redeemed / switched out within 90 days > Rs. 10 Lakhs - Nil**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 5.87 Years

Yield to Maturity : 8.50%

(for Debt Component)

Mark to Market : 93%

Standard Deviation : 10.66%

Mr. A. Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

Credit Quality

An open-ended fund. Monthly income is not assured and is subject to availability of distributable surplus

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

The primary objective of the schemes is to generate regular income so as to make monthly distributions to unitholders with the secondary objective being growth of capital. Income may be generated through the receipt of coupon payments, the amortization of the discount on debt instruments, receipt of dividends or the purchase and sale of securities in the underlying portfolio. The schemes will under normal market conditions, invest its net assets primarily in fixed income securities, money market instruments, cash and cash equivalents while at the same time maintaining a small exposure to equity markets. (Monthly income is not assured and is subject to availability of distributable surplus.)

Investment Objective

PSU/PFI Bonds/Banks 49.14

IDBI Bank Ltd.** 16.62 AA+

ICICI Bank Ltd.** 8.96 AAA

Power Finance Corporation Ltd.** 6.64 AAA

Infrastructure Development Finance Comapany Ltd.** 6.28 AAA

National Bank for Agriculture & Rural Devolpment ** 5.16 AAA

Power Grid Corporation of India Ltd.** 4.73 AAA

Power Finance Corporation Ltd.** 0.50 AAA

State Bank of India ** 0.26 AAA

Corporate Debt 31.86

Reliance Industries Ltd.** 12.71 AAA

GE Capital Services India ** 10.44 AAA

Housing Development Finance Corporation Ltd ** 7.93 AAA

Trent Ltd.** 0.79 CARE AA

EQUITY 7.53

Rallis India Ltd. 1.29

Reliance Industries Ltd. 1.18

Pfizer Ltd. 1.08

ITC Ltd. 0.83

Aventis Pharma Ltd. 0.70

Cipla Ltd. 0.50

State Bank of India 0.49

United Phosphorus Ltd. 0.33

Infosys Technologies Ltd. 0.28

Oil & Natural Gas Corporation Ltd. 0.26

Housing Development Finance Corporation Ltd. 0.21

Larsen & Toubro Ltd. 0.21

Indian Bank 0.17

Government Bond 3.21

08.33 CGL 2036 3.21 Sovereign

Future and Options 2.89

CNX Nifty Futures March 2009 2.89

Cash & Current Assets 5.37

Total Net Assets 100

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 81%.

Investment Performance Rating Profile

Birla Sun Life MIP - Growth Crisil MIP Bended Index

Portfolio & Asset Allocation

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

30

High Mid Low Interest rate sensitivity

High

Mid

Low

3.21%

5.37%

10.42%

17.41%

63.59%

Sovereign

Cash & Current Assets

Equity

AA

AAA

-0.49

6.36 6.66

9.49

-2.15

5.69 5.96

-4

-2

0

2

4

6

8

10

12

1 Year

3 Years 5 Years Since Inception

Page 31: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life MIP II - Wealth 25 Plan

As on February 28, 2009

M a r c h 2 0 0 9

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 18 yearsDate of inception : May 22, 2004Nature of the scheme : An open-ended income scheme

Default option : Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : Rs. 25000/-Additional Purchase : Rs. 1000/-For GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Dividend : 9.4833(Payout & Reinvestment)

Growth / Payment : 13.2405

Benchmark : CRISIL MIP Blended IndexAverage AUM : Rs. 61.14 Crores

Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 12 months from the date of allotment **Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 6.98 Years

Yield to Maturity : 7.00%

(for Debt Component)

Mark to Market : 88%

Standard Deviation : 16.27%

Mr. A. Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

Credit Quality

31

An open-ended fund. Monthly income is not assured and is subject to availability of distributable surplus

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

An open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.

Investment Objective

PSU/PFI Bonds/Banks 27.14

IDBI Bank Ltd.** 10.99 AA+

Power Finance Corporation Ltd.** 9.50 AAA

National Bank for Agricultural & Rural Development** 6.64 AAA

EQUITY 18.33

Bharat Electronics Ltd. 2.65

Rallis India Ltd. 2.04

Reliance Industries Ltd. 1.49

Infosys Technologies Ltd. 1.39

Nava Bharat Ventures Ltd. 1.30

ITC Ltd. 1.19

Novartis India Ltd. 1.16

Pfizer Ltd. 1.07

HDFC Bank Ltd. 0.98

State Bank of India 0.95

Tata Chemicals Ltd. 0.68

Simplex Infrastructures Ltd. 0.61

Sun Pharmaceutical Industries Ltd. 0.50

Dr.Reddys Laboratories Ltd. 0.50

ICICI Bank Ltd. 0.43

Reliance Communications Ltd. 0.42

Axis Bank Ltd. 0.42

Bharti Airtel Ltd. 0.33

Shaw Wallace & Company Ltd. 0.24

Corporate Debt 17.84

Reliance Industries Ltd.** 9.09 AAA

Housing Development Finance Corporation Ltd.** 8.75 AAA

Government Bond 14.78

07.95 CGL 2032 9.76 Sovereign

07.61 OIL COMP GOI Bonds 2015 3.15 Sovereign

08.24 CGL 2027 1.86 Sovereign

Future and Options 2.50

CNX Nifty Futures March 2009 2.50

Cash & Current Assets 19.42

Total Net Assets 100.00

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 44.98%.

Investment Performance Rating Profile

Birla Sun Life MIP II - Wealth 25 - Growth Crisil MIP Bended Index

2.50%

10.99%

14.78%

18.33%

19.42%

33.98%

Cash & Current Assets

Future and Options

AA

Equity

AAA

Sovereign

Portfolio & Asset Allocation

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

High Mid Low Interest rate sensitivity

High

Mid

Low

-8.73

2.32

6.06

-2.15

5.696.68

-10

-8

-6

-4

-2

0

2

4

6

8

1 Year

3 Years Since Inception

Page 32: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life MIP II - Savings 5 Plan

As on February 28, 2009

M a r c h 2 0 0 9

Investment Style Box

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 18 yearsDate of inception : May 22, 2004Nature of the scheme : An open-ended income scheme

Default option : Growth / Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : Rs. 25000/-Additional Purchase : Rs. 1000/-For GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Monthly Dividend : 10.9174(Payout & Reinvestment)

Monthly Payment / Growth : 14.8423 Benchmark : CRISIL MIP Blended IndexAverage AUM : Rs. 31.09 Crores

Entry Load : Nil

Exit Load : Nil

Average Maturity : 0.32 Years

Yield to Maturity : 4.70%

(for Debt Component)

Mark to Market : 5%

Standard Deviation : 15.18%

Mr. A. Balasubramaniam

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

Credit Quality

32

An open-ended fund. Monthly income is not assured and is subject to availability of distributable surplus

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

An Open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holderswith the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.

Investment Objective

Money Market Instruments 31.94

Federal Bank Ltd. 29.71 P1+

Tata Capital Ltd. 2.23 A1+

EQUITY 3.49

Jindal Steel & Power Ltd. 0.48

Bharat Heavy Electricals Ltd. 0.46

Reliance Industries Ltd. 0.44

State Bank of India 0.36

Housing Development Finance Corporation Ltd. 0.36

United Phosphorus Ltd. 0.36

Reliance Infrastructure Ltd. 0.36

Larsen & Toubro Ltd. 0.35

ICICI Bank Ltd. 0.30

PSU/PFI Bonds/Banks 1.71

Power Finance Corporation Ltd.** 1.71 AAA

Cash & Current Assets 62.87

Total Net Assets 100.00

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Investment Performance Rating Profile

Birla Sun Life MIP II - Savings 5 - Growth Crisil MIP Bended Index

Portfolio & Asset Allocation

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

High Mid Low Interest rate sensitivity

High

Mid

Low

ii#

iiiValue Research RatingBirla Sun Life MIP II Savings 5 Plan

Hybrid : Monthly Income (32 Schemes), for 3 & 5 years periods ended 28-Feb-09

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

** Represents thinly traded/ non traded securities. Total Percentage of thinly/non traded securities is 1.71%.

3.49%

33.65%

62.87%

Equity

AAA

Cash & Current Assets

16.71

10.88

8.63

-2.15

5.696.68

-5

0

5

10

15

20

1 Year 3 Years Since Inception

Page 33: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Asset Allocation FundAs on February 28, 2009

M a r c h 2 0 0 9

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

Birla Sun Life AAF Aggressive Plan - Growth S & P CNX Nifty

Investment Style Box

An open-ended Fund of Funds scheme with the objective to provide income and capital appreciation along with diversification by investing in a basket of debt and equity Mutual Fundschemes in line with the risk profile of the investors.

Investment Objective

Fund Details

Fund Manager :Mr. Satyabrata Mohanty

Managing Fund Since : February 19, 2007Total Experience : 18 yearsDate of inception : February 24, 2004Nature of the scheme : Open - ended Fund of Funds

Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Aggressive PlanDividend : 17.0722(Payout & Reinvestment)

Growth : 17.0722Conservative PlanDividend : 15.6971(Payout & Reinvestment)

Growth : 15.6971Moderate PlanDividend : 16.8583(Payout & Reinvestment)

Growth : 16.8583

BenchmarkAggressive Plan : S&P CNX NIFTYModerate Plan : CRISIL Balanced Fund IndexConservative Plan : CRISIL MIP Blended IndexAverage AUMAggressive Plan : Rs. 6.21 CroresConservative Plan : Rs. 4.59 CroresModerate Plan Rs. 4.23 Crores

Entry Load Aggressive Plan : 1.50%Moderate Plan : 1.00%Conservative Plan : 1.00%

Exit Load : Nil

Standard Deviation Aggressive Plan : 19.90%Conservative Plan : 5.50%Moderate Plan : 14.57%

Mr. Ajay Garg &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

:

Load Structure

Other Parameter

Credit Quality

Investment Performance - Aggressive Plan

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

Birla Sun Life AAF Conservative Plan - Growth Crisil MIP Blended Index

Investment Performance - Conservative Plan

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

Birla Sun Life AAF Moderate Plan - Growth Crisil Balanced Fund Index

Mutual Fund Units 75.31Birla Sun Life Dynamic Bond Fund 24.83

Birla Sun Life Midcap Fund 13.26

Birla Sun Life Advantage Fund 8.02

Birla Sun Life Income Fund - Growth 6.07

Birla Sun Life MNC Plan 5.91

Birla Sun Life Index Fund 5.84

Birla Sun Life Dividend Yield Plus 5.79

Birla Sun Life Short Term Fund - Growth 5.60

Cash & Current Assets 24.69

Total Net Asset 100.00

Portfolio & Asset Allocation - Moderate PlanPortfolio & Asset Allocation - Aggressive Plan

Portfolio & Asset Allocation - Conservative Plan

Issuer % to Net Assets Issuer % to Net Assets

Issuer % to Net Assets

Mutual Fund Units 99.80Birla Sun Life MNC Plan 15.27Birla Sun Life Index Fund 15.26Birla Sun Life Dividend Yield Plus 14.95Birla Sun Life Advantage Fund 14.58Birla Sun Life Midcap Fund 14.24Birla Sun Life Dynamic Bond Fund 11.73Birla Sun Life Income Fund - Growth 7.35Birla Sun Life Short Term Fund - Growth 5.13Birla Sun Life Gilt Plus Inv 1.27

Cash & Current Assets 0.20

Total Net Asset 100.00

Mutual Fund Units 65.87Birla Sun Life Short Term Fund - Growth 34.25

Birla Sun Life Income Fund - Growth 9.37

Birla Sun Life Index Fund - Growth 5.82

Birla Sun Life MNC Plan - Growth 4.85

Birla Sun Life Dividend Yield Plus - Growth 4.75

Birla Sun Life Midcap Fund - Growth 2.78

Birla Sun Life Dynamic Bond Fund - Growth 2.48

Birla Sun Life Advantage Fund - Growth 1.56

Cash & Current Assets 34.13

Total Net Asset 100.00

Investment Performance - Moderate Plan

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

33

High Mid Low Interest rate sensitivity

High

Mid

Low

% R

etur

ns

% R

etur

ns

% R

etur

ns

-31.07

0.85

11.72 11.26

-47.18

-3.49

8.94 8.94

-60

-50

-40

-30

-20

-10

0

10

20

1 Year

3 Years 5 Years Since Inception

-20.85

4.19

11.41 10.98

-30.26

1.11

7.73 7.73

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

1 Year

3 Years 5 Years Since Inception

-2.99

7.40

9.42 9.41

-2.15

5.69 5.96 5.96

-4

-2

0

2

4

6

8

10

12

1 Year3 Years 5 Years Since Inception

««««Value Research Rating

Equity Diversified (135 Schemes), for 3 & 5 years periods ended 28-Feb-09

Birla Sun Life AAF - Aggressive

Winner of&Best Fund - 3 yrs performance Lipper Awards India 2009

Mixed Asset INR Balanced, (7 schemes) 3 Yrs Performance (2005-2008)

Birla Sun Life Asset Allocation Fund - Growth9

Page 34: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

CRISIL~CPR 2^^Birla Sun Life Cash Plus - Institutional Plan

Liquid Institutional Scheme ( 9 Schemes), 1 Yr ended 31-Dec-08

#iiiValue Research Ratingii

Birla Sun Life Cash Plus - Institutional Premium PlanDebt: Ultra Short Term Inst. Prem. Schemes (44 Schemes), 18 months & 3 years ended 28-Feb-09

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

M a r c h 2 0 0 9Birla Sun Life Cash Plus

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Mr. Maneesh Dangi

Managing Fund Since : November 30, 2007Total Experience : 10 years & 6 yearsDate of inception : June 16, 1997Nature of the scheme : An Open Ended Liquid Scheme

Default option : Appln of less than Rs. 1 cr - Retail Plan - Dividend ReinvestmentAppln of equal to or greater than Rs. 1 cr but less than Rs. 5 cr - Institutional Plan - Daily Dividend ReinvestmentAppln of equal to or greater than Rs. 5 cr - Institutional Premium Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 1 CroreAdditional Purchase : Rs. 1 LacInstitutional Premium PlanFresh Purchase : Rs. 5 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Not Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 23.4438Daily Dividend : 16.3694(Reinvestment)

Institutional PlanGrowth : 23.7105Daily Dividend : 10.8023(Reinvestment)Fortnightly Dividend : 10.8210(Payout & Reinvestment)Weekly Dividend : 10.8068(Payout & Reinvestment)

Institutional Premium PlanGrowth : 13.9841Daily Dividend : 10.0195(Payout & Reinvestment)Fortnightly Dividend : 10.0000(Payout & Reinvestment)Weekly Dividend : 10.0225(Payout & Reinvestment)Monthly Dividend : 10.0000(Payout & Reinvestment)

Benchmark : CRISIL Liquid Fund IndexAverage AUM : Rs. 7410.47 Crores

Entry Load : Nil

Exit Load : Nil

Average Maturity : 0.25 YearsYield to Maturity : 7.25%(for Debt Component)

Mark to Market : 4%(T-bills)Standard DeviationRetail Plan : 0.30%Institutional Plan : 0.28%Institutional Premium Plan : 0.27%

Mr. Satyabrata Mohanty &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

34

As on February 28, 2009

CRISIL~CPR 1^^Birla Sun Life Cash Plus - Retail Plan

Consistent CPR Performer - Liquid (15 Schemes) , 5 Yrs ended 31-Dec-08

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

An open-ended liquid scheme with the objective to provide reasonable returns at a high level of safety and liquidity through judicious

investments in high quality debt and money market instruments.

Investment Objective

Investment Performance Rating Profile

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Cash Plus - Retail - Growth CRISIL Liquid Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Money Market Instruments 41.14

ICICI Bank Ltd. 10.70 A1+

Allahabad Bank 4.75 A1+

Punjab National Bank 3.85 PR1+

Punjab National Bank 3.19 F1+

Housing Development Finance Corp. Ltd 2.81 A1+

Federal Bank Ltd. 2.50 P1+

Rural Electrification Corporation Ltd. 2.37 A1+

National Housing Bank 1.82 A1+

UCO Bank Ltd. 1.22 P1+

State Bank of Patiala 1.22 A1+

Indiabulls Financial Services Ltd. 1.13 P1+

United Bank Of India 0.90 A1+

Allahabad Bank 0.74 P1+

ICICI Home Finance Company Ltd. 0.53 A1+

State Bank of Patiala 0.34 P1+

Standard Chartered Inv And Loans (I) Ltd 0.31 P1+

State Bank of India 0.30 P1+

State Bank of Bikaner and Jaipur 0.29 A1+

Indian Bank 0.29 F1+

CitiBank N.A. 0.26 P1+

Yes Bank Ltd. 0.24 A1+

Development Credit Bank Ltd. 0.24 P1

State Bank of Travancore 0.23 P1+

State Bank of Hyderabad 0.23 A1+

Tata Motors Finance Ltd. 0.22 P1

Reliance Capital Ltd. 0.19 A1+

GE Capital Services India 0.12 P1+

IDBI Bank LTD. 0.06 A1+

ICICI Securities Ltd. 0.05 P1+

Oriental Bank Of Commerce 0.02 P1+

Export-Import Bank of India 0.01 A1+

Floating Rate Instruments 15.44

Housing Development Finance Corp. Ltd 4.10 AAA

Infrastructure Development Finance Co. 2.47 LAAA

CitiFinancial Consumer Finance India Ltd 1.47 AA+

LIC Housing Finance Ltd. 0.93 AAA

Tata Sons Ltd. 0.92 AAA

Housing Development Finance Corp. Ltd 0.82 LAAA

Madras Cements Ltd. 0.61 A1+

Gruh Finance Ltd 0.61 LAA+

LIC Housing Finance Ltd. 0.49 AAA

Axis Bank Ltd. 0.48 LAA+

ICICI Bank Ltd. 0.40 AAA

Power Finance Corporation Limited 0.36 AAA

ICICI Bank Ltd. 0.31 CARE AAA

Hero Honda Finlease Ltd. 0.31 P1+

Citicorp Finance India Ltd. 0.31 AA+

Indian Railway Finance Corporation Ltd. 0.30 AAA

Infrastructure Development Finance Co. 0.24 AAA

IDBI Bank LTD. 0.18 AA+

Sundaram Finance Ltd. 0.10 LAA+

Union Bank of India 0.06 AA+

Securitised Debt 10.12

Hindustan Petroleum Corporation Ltd. ** 3.64 A1+(SO)

Vodafone Essar Cellular Ltd. ** 2.61 F1+(SO)

DLF Ltd. ** 2.01 F1(SO)

Indiabulls Financial Services Ltd. ** 1.23 P1+(SO)

Bennett, Coleman & Co Ltd. ** 0.62 P1+(SO)

Treasury Bills 3.66

364 Day T-Bill 13 March 2009 1.83 Sovereign

364 Day T-Bill 27 March 2009 1.83 Sovereign

Corporate Debt 1.97

Tata Motors Ltd. ** 1.10 P1

Housing Development Finance Corp. Ltd. ** 0.87 AAA

Cash & Current Assets 27.67

Total Net Assets 100.00

** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 12.09 %.

6.30 6.367.00

7.55

9.088.62

9.65

0

2

4

6

8

10

12

15 days 1 Month 3 Months Since Inception

+The grading has been assigned by ICRA and indicates highest quality. The investment quality is similar to that of fixed income obligations of highest safety and with maturity corresponding upto 1 year. This grading should however, not be construed as an indication of the performance of the Mutual Fund scheme or of volatility in its returns.

3.66%

6.78%

27.67%

61.89%

Sovereign

AA

Cash & Current Assets

AAA

Page 35: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

#iiiValue Research Ratingi

Birla Sun Life Savings Fund - Institutional PlanDebt: Liquid Plus Inst (19 Schemes), 18 months & 3 years ended 28-Feb-09

Birla Sun Life Savings Fund - Retail Debt: Liquid Plus (27 Schemes), 1yr ended 31-Dec-08

CRISIL~CPR 2^^

M a r c h 2 0 0 9Birla Sun Life Savings Fund*

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Mr. Maneesh Dangi

Managing Fund Since : November 30, 2007Total Experience : 10 years & 6 yearsDate of inceptionRetail Plan : November 27, 2001Institutional Plan : April 16, 2003Nature of the scheme : An Open Ended Short Term

Income Scheme

Default option : Appln of less than Rs. 1 cr - Retail Plan - Weekly Dividend ReinvestmentAppln of equal to or greater than Rs. 1 cr - Institutional Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 1 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 16.2683Daily Dividend : 10.0068(Reinvestment)Weekly Dividend : 10.0083(Payout & Reinvestment)Fortnightly Dividend : 11.1574(Payout & Reinvestment)Monthly Dividend : 10.1751(Payout & Reinvestment)

Institutional PlanGrowth : 16.5312Daily Dividend : 10.0068(Reinvestment)Weekly Dividend : 10.0087(Payout & Reinvestment)Fortnightly Dividend : 10.7233(Payout & Reinvestment)Monthly Dividend : 10.1879(Payout & Reinvestment)

Benchmark : CRISIL Short-Term Bond Fund Index

Average AUM : Rs. 16574.27 Crores

Entry Load : Nil

Exit Load : Nil

Average Maturity : 0.40 YearsYield to Maturity : 8.00%(for Debt Component)Mark to Market : 4%Standard DeviationRetail Plan : 0.29%Institutional Plan : 0.31%

Mr. Satyabrata Mohanty &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

As on February 28, 2009

The primary objective of the schemes is to generate regular income through investments in debt and money market instruments. Income maybe

generated through the receipt of coupon payments or the purchase and sale of securities in the underlying portfolio. The schemes will

undernormal market conditions, invest its net assets in fixed income securities, money market instruments, cash and cash equivalents.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Savings Fund - Retail Growth CRISIL Short-Term Bond Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Money Market Instruments 63.80ICICI Bank Ltd. 17.60 A1+Punjab National Bank 5.38 PR1+IDBI Bank Ltd. 4.86 P1+IDBI Bank Ltd. 2.78 A1+ONGC Videsh Ltd. 2.70 P1+(SO)Allahabad Bank 2.60 A1+The Jammu And Kashmir Bank Ltd. 2.43 P1+Housing Development Finance Corp Ltd. 2.42 A1+Bank of Baroda 2.37 A1+State Bank of Bikaner and Jaipur 2.12 P1+State Bank of Patiala 1.76 P1+CitiBank N.A. 1.65 P1+Corporation Bank 1.54 P1+State Bank of Indore 1.45 P1+Tata Motors Ltd. 1.17 P1Canara Bank 1.15 P1+Vijaya Bank 1.15 PR1+State Bank of Hyderabad 1.06 A1+Indian Oil Corporation Ltd. 1.04 A1+LIC Housing Finance Ltd. 0.83 P1+Union Bank of India 0.74 A1+Karnataka Bank Ltd. 0.72 A1+Standard Chartered Invest And Loans (I) 0.44 P1+State Bank of Travancore 0.43 P1+Indian Bank 0.36 F1+UCO Bank 0.31 P1+Kotak Mahindra Bank Ltd. 0.30 P1+Federal Bank Ltd. 0.29 P1+Indiabulls Financial Services Ltd. 0.29 P1+Export-Import Bank of India 0.28 A1+Union Bank of India 0.22 P1+State Bank of India 0.22 P1+Infrastructure Development Fin. Co. Ltd. 0.19 A1+Tata Motors Finance Ltd. 0.16 P1Apollo Tyres Ltd. 0.15 P1+Oriental Bank of Commerce 0.14 P1+ABN AMRO Bank 0.11 A1+Yes Bank Limited 0.10 A1+Canara Bank 0.09 A1+Tata Capital Ltd. 0.08 A1+Export-Import Bank of India 0.07 AAAICICI Home Finance Company Ltd. 0.04 A1+Reliance Capital Ltd. 0.02 A1+

Securitised Debt 6.86Bharat Petroleum Corporation Ltd. ** 2.27 A1+(SO)Hindustan Petroleum Corporation Ltd. ** 2.10 P1+(SO)Power Finance Corporation Ltd. ** 1.50 AAA(SO)DLF Ltd. ** 0.63 F1(SO)Shriram Transport Finance Company Ltd. ** 0.26 F1+(SO)NTPC Ltd. ** 0.04 AAA(SO)

Indian Retail Absolute Trust ** 0.03 AAA(SO)Wockhardt Ltd. ** 0.02 F1(SO)L&T Finance Ltd. ** 0.01 P1+(SO)

Floating Rate Instruments 5.15Housing Development Finance Corp Ltd 1.80 AAATATA Steel Ltd. 0.89 AAUltratech Cement Ltd. 0.89 AAAHousing Development Finance Corp Ltd 0.60 LAAACitiFinancial Consumer Finance India Ltd 0.59 AA+Indian Railway Finance Corporation Limit 0.15 AAABlue Star Ltd. 0.09 PR1+Tata Sons Ltd. 0.09 AAAIDBI Bank Ltd. 0.03 AA+Indian Retail Absolute Trust 0.02 AAA(SO)

Corporate Debt 3.74Housing Development Finance Corp Ltd. ** 1.65 AAATRIL Infopark Ltd. ** 0.59 PR1+CitiFinancial Consumer Finance India Ltd. ** 0.48 AA+K Raheja Corp. Private Ltd. ** 0.32Tata Motors Ltd. ** 0.30 P1Kotak Mahindra Prime Ltd. ** 0.18 LAASundaram Finance Ltd. ** 0.12 AA+Sundaram Finance Ltd. ** 0.04 LAA+ICICI Home Finance Company Ltd. ** 0.03 LAAASundaram Finance Ltd. ** 0.02 P1+Mahindra & Mahindra Financial Serv. Ltd. ** 0.01 AA+

Government Bond 1.7306.96 OIL COMP GOI BONDS 2009 1.11 Sovereign07.07 OIL COMP GOI BONDS 2009 0.60 Sovereign05.87 CGL 2010 0.03 Sovereign

Bills Discounted 1.18Standard Chartered Bank 1.18

PSU/PFI Bonds/Banks 1.08IDBI Bank Ltd. ** 0.89 AA+National Bank for Agri & Rural Devp ** 0.15 AAAPower Finance Corporation Ltd. ** 0.04 AAAInfrastructure Development Fin. Co. Ltd. ** 0.01 AAARural Electrification Corporation Ltd. ** 0.00 AAA

Treasury Bills 0.8991 Days T - Bill 13 Mar 2009 0.89 Sovereign

Cash & Current Assets 15.57

Total Net Assets 100.00

** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 11.68 %.

*Name of scheme changed w.e.f February 17, 2009 erstwhile Birla Sun Life Liquid Plus

Investment Objective

Investment Performance Rating Profile

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

35

1.18%

2.62%

5.50%

15.57%

74.81%

Sovereign

Bills Discounted

AA

Cash & Current Assets

AAA

5-Star Award by @ICRABirla Sun Life Savings Fund - Institutional Plan

Open Ended Liquid Plus - Institutional Plan (34 Schemes), 1 year ended 31-Dec-08

8.848.05

6.81 6.94

10.32

8.08

6.34

0

2

4

6

8

10

12

1 Year 3 Years 5 Years Since Inception

Page 36: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

M a r c h 2 0 0 9Birla Sun Life Short Term Fund

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Mr. Maneesh Dangi

Managing Fund Since : November 30, 2007Total Experience : 10 years & 6 yearsDate of inception : April 19, 2002Nature of the scheme : An Open Ended Short Term

Income Scheme

Default option : Appln of less than Rs. 2 cr - Retail Plan - Fortnightly Dividend ReinvestmentAppln of equal to or greater than Rs. 2 cr - Institutional Plan - Fortnightly Dividend

ReinvestmentRetail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 2 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSIP : AvailableSWP : Available STP : Available

Retail PlanGrowth : 15.8284Daily Dividend : 10.0055(Reinvestment)

Fortnightly Dividend : 10.2049(Payout & Reinvestment)

Monthly Dividend : 10.6738(Payout & Reinvestment)

Institutional PlanGrowth : 10.3774Daily Dividend : 10.0055(Reinvestment)

Fortnightly Dividend : 10.1083(Payout & Reinvestment)

Monthly Dividend : 10.1150(Payout & Reinvestment)

Benchmark : CRISIL Short-Term Bond Fund Index

Average AUM : Rs. 5981.53 Crores

Entry Load : NilExit Load** : Nil

**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 0.48 YearsYield to Maturity : 7.35%(for Debt Component)Mark to Market : 2%Standard Deviation : 0.36%

Mr. Satyabrata Mohanty &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

As on February 28, 2009

An open-ended short term income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a

diversified portfolio of debt and money market securities with relatively low levels of interest rate risk.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

Birla Sun Life Short Term Fund - Retail Plan - Growth CRISIL Short-Term Bond Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Money Market Instruments 81.10

Indian Bank 8.57 F1+

UCO Bank 7.61 P1+

Union Bank of India 6.63 P1+

State Bank of Hyderabad 5.23 A1+

Allahabad Bank 4.97 A1+

Punjab National Bank 4.45 F1+

State Bank of Patiala 4.42 P1+

Oriental Bank of Commerce 4.26 P1+

State Bank of Travancore 4.20 P1+

Canara Bank 3.92 A1+

Bank of Baroda 3.32 P1+

Punjab National Bank 3.31 PR1+

State Bank of Indore 3.13 P1+

State Bank of Mysore 2.95 A1+

State Bank of Bikaner and Jaipur 2.66 P1+

Allahabad Bank 2.22 P1+

Vijaya Bank 2.21 PR1+

Corporation Bank 2.00 P1+

IDBI Bank Ltd. 1.85 P1+

Canara Bank 1.39 P1+

Vijaya Bank 0.80 P1+

Andhra Bank 0.44 F1+

State Bank of India 0.29 P1+

Union Bank of India 0.28 A1+

Government Bond 1.57

07.33 OIL COMP GOI Bonds 2009 1.57 Sovereign

Cash & Current Assets 17.33

Total Net Assets 100.00

Investment Objective

Investment Performance Rating Profile

1.57%

17.33%

81.10%

Cash & Current Assets

Sovereign

AAA

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

#iiiValue Research Ratingi

Birla Sun Life Short Term Fund - Retail PlanDebt: Short Term Schemes (16 Schemes), 18 months & 3 years ended 28-Feb-09

CNBC TV-18 CRISIL AWARD 2007Birla Sun Life Short Term Fund

&&

Category: Income – Short Term Funds 1 yr performance ended 31 Dec, ‘07. Total Schemes in Category = 12

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

36

Birla Sun Life Short Term Fund - Retail PlanDebt: Short Term Schemes (17 Schemes), 1 Yr ended 31-Dec-08

CRISIL~CPR 1^^

8.69 8.62

7.02 6.92

10.32

8.08

6.34 6.39

0

2

4

6

8

10

12

1 Year 3 Years 5 Years Since Inception

Page 37: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

M a r c h 2 0 0 9Birla Sun Life Income Plus

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager : Mr. Managing Fund Since : November 30, 2007Total Experience : 6 yearsDate of inception : October 21, 1995Nature of the scheme : An open-ended income scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : Not Available w.e.f Mar 04,2009Plan (STP)

Growth : 39.9951Dividend : 11.5551(Payout & Reinvestment)Discipline Advantage Plan w.e.f Mar 04,2009

Benchmark : CRISIL Composite Bond Fund Index

Average AUM : Rs. 2713.65 Crores

Entry Load : Nil

Exit Load** : £ Rs.10 Lacs 1% if redeemedswitched out within 365 days fromthe date of allotment> Rs. 10 lacs 0.25% if redeemedswitched out within 7 days fromthe date of allotment**Exit / Entry Load is NIL for units issued in Bonus & DividendReinvestment.

Average Maturity : 10.47 YearsModified Duration : 7 Years(for Debt Component)Yield to Maturity : 7.75%(for Debt Component)Mark to Market : 92%Standard Deviation : 17.80%

Maneesh Dangi

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

As on February 28, 2009

An open-ended income scheme with the objective to generate consistent income through superior yields on its investments at moderate levels

of risk through a diversified investment approach.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Income Plus CRISIL Composite Bond Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Government Bond 64.17

8.24 GOVT.STOCK 2018 18.24 Sovereign

07.46 CGL 2017 16.92 Sovereign

07.99 CGL 2017 8.27 Sovereign

06.30 CGL 2023 6.33 Sovereign

08.33 CGL 2036 6.17 Sovereign

08.35 CGL 2022 4.32 Sovereign

07.50 CGL 2034 1.94 Sovereign

07.95 CGL 2032 0.75 Sovereign

06.83 GOVT.STOCK 2039 0.65 Sovereign

07.49 CGL 2017 0.37 Sovereign

08.28 GOVT.STOCK 2032 0.19 Sovereign

PSU/PFI Bonds/Banks 21.35

Indian Railway Finance Corporation Limited ** 8.98 AAA

National Bank for Agriculture & Rural Devolopment ** 6.39 AAA

Power Finance Corporation Ltd.** 3.63 AAA

Rural Electrification Corporation Ltd ** 1.48 AAA

Indian Railway Finance Corporation Limited ** 0.61 AAA

Export-Import Bank of India ** 0.26 AAA

Corporate Debt 6.05

Reliance Industries Ltd. 3.04 AAA

Housing Development Finance Corporation Ltd ** 2.60 AAA

Reliance Gas Transpotation Infrastructure Ltd ** 0.37 AAA

Infrastructure Leasing & Financial Services Ltd.** 0.04 LAAA

Cash & Current Assets 8.43

Total Net Assets 100.00

** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 27.40 %.

Investment Objective

Investment Performance Rating Profile

5-Star Award by @ICRABirla Sun Life Income Plus

Open Ended Debt - Long Term (21 Schemes), 3 year ended 31-Dec-08

CRISIL~CPR 1^^Birla Sun Life Income Plus

Income Scheme (21 Schemes), 2 Yrs ended 31-Dec-08

CRISIL~CPR 1^^Birla Sun Life Income Plus

Consistent CPR Performer-Debt (13 Schemes), 5 Yrs ended 31-Dec-08

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

37

8.43%

27.40%

64.17%

Cash & Current Assets

AAA

Sovereign

13.94

11.55

7.55

10.93

7.396.39

4.77

0

2

4

6

8

10

12

14

16

1 Year 3 Years 5 Years Since Inception

Page 38: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

CRISIL~CPR 1^^Birla Sun Life Income Fund

Income Scheme (21 Schemes), 2 Yrs ended 31-Dec-08

CNBC TV-18 CRISIL AWARD 2007Birla Sun Life Income Fund

&&

Category: Income Funds 1 yr performance ended 31 Dec, ‘07. Total Schemes in Category = 17

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

M a r c h 2 0 0 9Birla Sun Life Income Fund

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 10 years Date of inception : March 3, 1997Nature of the scheme : An open-ended income scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Growth : 33.0703Quarterly Dividend : 11.3109(Payout & Reinvestment)Half Yearly Dividend : 12.0790(Payout & Reinvestment)54 EA Growth : 33.047454 EA Dividend : 14.562454 EB Growth : 32.839354 EB Dividend : 14.5778Discipline Advantage Plan w.e.f Mar 04,2009

Benchmark : CRISIL Composite Bond Fund Index

Average AUM : Rs. 892.26 Crores

Entry Load : NilExit Load** : < Rs. 1 crore - 1% if redeemed

/ switched out within 365 days > Rs. 1 crore - Nil**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 11.05 YearsModified Duration : 7.50 Years(for Debt Component)Yield to Maturity : 7.70%(for Debt Component)Mark to Market : 93%Standard DeviationRetail Plan : 17.04%54 EA Growth : 17.04%54 EB Growth : 17.04%

Mr. Satyabrata Mohanty

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

An open-ended income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a diversified

portfolio of debt and money market securities.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Income Fund CRISIL Composite Bond Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Government Bond 64.91

8.24 Govt Stock 2018 26.77 Sovereign

07.95 CGL 2032 9.63 Sovereign

07.46 CGL 2017 8.86 Sovereign

07.50 CGL 2034 5.83 Sovereign

06.30 CGL 2023 5.00 Sovereign

07.99 CGL 2017 4.63 Sovereign

07.94 CGL 2021 1.46s Sovereign

7.56 Govt Stock 2014 1.16 Sovereign

06.83 Govt Stock 2039 0.98 Sovereign

08.33 CGL 2036 0.58 Sovereign

PSU/PFI Bonds/Banks 20.85

Indian Railway Finance Corporation Ltd.** 7.54 AAA

National Bank for Agricultural & Rural Development** 4.24 AAA

National Housing Bank** 3.88 AAA

Power Finance Corporation Ltd.** 1.50 AAA

Rural Electrification Corporation Ltd.** 1.46 AAA

IDBI Bank Ltd.** 1.15 AA+

Indian Railway Finance Corporation Ltd.** 1.10 AAA

Corporate Debt 4.10

Housing Development Finance Corporation Ltd.** 1.89 AAA

Reliance Industries Ltd.** 1.65 AAA

Reliance Gas Transpotation Infrastructure Ltd.** 0.56 AAA

Cash & Current Assets 10.14

Total Net Assets 100.00

** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 24.96 %.

1.15%

10.14%

23.81%

64.91%

AA

AAA

Cash & Current Assets

Sovereign

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

38

As on February 28, 2009

Investment Objective

Investment Performance Rating Profile

11.05 11.40

7.77

10.48

7.39

6.39

4.77

0

2

4

6

8

10

12

1 Year 3 Years 5 Years Since Inception

Winner of&Best Fund - 3 yrs performance Lipper Awards India 2009

Bond INR General, (99 schemes) 3 Yrs Performance (2005-2008)Birla Sun Life Income Fund - Growth

9

Winner of&Best Fund - 10 yrs performance Lipper Awards India 2009

Bond INR General, (16 schemes) 10 Yrs Performance (1998-2008)Birla Sun Life Income Fund - Growth

9

Page 39: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

M a r c h 2 0 0 9Birla Sun Life Cash Manager

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Mr. Maneesh Dangi

Managing Fund Since : November 30, 2007Total Experience : 10 years & 6 yearsDate of inception : May 14, 1998Nature of the scheme : An open-ended liquid scheme

Default option : Appln of less than Rs. 1 cr - Weekly Dividend Reinvestment.Appln of equal to or greater than Rs. 1 cr - Institutional Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 1 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Not Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Growth : 21.3975

Weekly Dividend : 10.0061

(Reinvestment)

Institutional Growth : 14.6095

Institutional Daily Dividend : 10.0030

(Reinvestment)

Institutional Weekly Dividend : 10.0062

(Reinvestment)

Benchmark : CRISIL Liquid Fund IndexAverage AUM : Rs. 122.20 Crores

Entry Load : Nil

Exit Load : Nil

Average Maturity : 0.29 Years

Yield to Maturity : 7.40%

(for Debt Component)

Mark to Market : 0%

Standard Deviation Retail Plan : 0.25%

Institutional Plan : 0.25%

Mr. Satyabrata Mohanty &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

As on February 28, 2009

An open-ended liquid scheme with the objective to provide current income which is consistent with a portfolio that offers investors superior

liquidity by investing 100% in a diversified portfolio of debt (Fixed Income) and money market securities.

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

Birla Sun Life Cash Manager CRISIL Liquid Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Money Market Instruments 74.95

Karnataka Bank Ltd. 17.25 A1+

State Bank of Patiala 13.39 P1+

Vijaya Bank 11.22 P1+

IDBI Bank Ltd. 10.69 P1+

ABN AMRO Bank 10.53 A1+

ICICI Bank Ltd. 10.18 A1+

Axis Bank Ltd. 1.69 P1+

Cash & Current Assets 25.05

Total Net Assets 100.00

Investment Objective

Investment Performance Rating Profile

25.05%

74.95%

Cash & Current Assets

AAA

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

39

% R

etu

rns

7.4944 7.34 7.56 7.3

9.088.62

9.65

00

2

4

6

8

10

12

15 days 1 Month 3 Months Since Inception

Page 40: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

M a r c h 2 0 0 9

Birla Sun Life Floating Rate Fund

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Total Experience : 10 years Date of inception : June 05, 2003Nature of the scheme : An Open-ended

Scheme

Default optionLong Term Plan : Dividend ReinvestmentShort Term Plan : Appln of less than Rs. 5 cr - Daily

Dividend ReinvestmentAppln of equal to or greater than Rs. 5 cr - Institutional Plan - Daily Dividend Reinvestment

Short Term - Retail Plan & Long Term Plan Fresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Short Term - Institutional PlanFresh Purchase : Rs. 5 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSIP : Available### SWP : Available STP : Available

Long Term PlanGrowth : 14.5315Daily Dividend : 10.0050(Reinvestment)Weekly Dividend : 10.0061(Reinvestment)Monthly Dividend : 10.4314(Reinvestment)Short Term PlanGrowth : 14.3516Daily Dividend : 10.0015(Reinvestment)Dividend : 10.3877(Reinvestment)Institutional Plan - Growth : 11.5534Institutional Plan - Daily Dividend (Reinvestment) : 10.0017Institutional Plan - Fortnightly Dividend : 10.0000(Reinvestment)Institutional Plan - Weekly Dividend : 10.0205(Reinvestment)

Benchmark : CRISIL Liquid Fund IndexAverage AUMLong Term Plan : Rs. 144.40 CroresShort Term Plan : Rs. 62.37 Crores

Long Term Plan (Incl. for SIP) Entry Load : NilExit Load** : 0.10% Redeemed / switched out

within 7 days from the date of allotment

Short Term PlanEntry Load : NilExit Load : Nil

**Exit / Entry Load is NIL for units issued

in Bonus & Dividend Reinvestment.

Average Maturity Long Term Plan : 0.37 YearsShort Term Plan : 0.50 YearsYield to Maturity (for Debt Component)Long Term Plan : 7.60%Short Term Plan : 6.50 %Mark to MarketLong Term Plan : 0%Short Term Plan : 0 %Standard Deviation Long Term Plan : 0.26 %Short Term Plan : 0.43%Short Term Plan(IP) : 0.43%

Mr. Satyabrata Mohanty

Income

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure

Other Parameter

As on February 28, 2009

The primary objective of the schemes is to generate regular income through investment in a portfolio comprising substantially of floating rate

debt / money market instruments. The schemes may invest a portion of its net assets in fixed rate debt securities and money market instruments.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

Birla Sun Life Floating Rate Fund - LTP - Growth CRISIL Liquid Fund Index

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Money Market Instruments 78.22State Bank of Indore 13.62 P1+

Oriental Bank of Commerce 13.46 P1+

ICICI Bank Ltd. 13.27 A1+

IDBI Bank Ltd. 9.83 P1+

ONGC Videsh Ltd. 8.12 P1+(SO)

Federal Bank Ltd. 6.49 P1+

UCO Bank 4.62 P1+

Punjab National Bank 4.44 F1+

Canara Bank 3.82 A1+

Export-Import Bank of India 0.54 A1+

Floating Rate Instruments 5.79Housing Development Finance Corporation Ltd. 5.79 AAA

Cash & Current Assets 15.99

Total Net Assets 100.00

Investment Objective

Investment Performance - Long Term Plan Rating Profile - Long Term Plan

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

Birla Sun Life Floating Rate Fund - STP - Growth CRISIL Liquid Fund Index

Investment Performance - Short Term Plan Rating Profile - Short Term Plan

Money Market Instruments 51.19

Canara Bank 14.22 A1+

IDBI Bank Ltd. 13.56 P1+

Export-Import Bank of India 12.27 AAA

ICICI Bank Ltd. 8.34 A1+

Infrastructure Development Finance company Ltd. 2.79 A1+

Floating Rate Instruments 16.90

Housing Development Finance Corporation Ltd. 8.45 AAA

CitiFinancial Consumer Finance India Ltd 6.03 AA+

ICICI Bank Ltd. 2.41 AAA

Cash & Current Assets 31.91

Total Net Assets 100.00

Portfolio & Asset Allocation - Long Term Plan Portfolio & Asset Allocation - Short Term Plan

6.03%

31.91%

62.05%

Cash & Current Assets

AA

AAA

15.99%

84.01%

Cash & Current Assets

AAA

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

9.15

8.11

6.94 6.73

8.99

7.54

6.28 6.02

0

1

2

3

4

5

6

7

8

9

10

1 Year 3 Years 5 Years Since Inception

### Not Available for Birla Sun Life Floating Rate Fund - Short Term Plan40

6.95 7.186.68 6.50

9.088.62

9.65

6.02

0

2

4

6

8

10

12

15 days 1 Month 3 Months Since Inception

Page 41: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

5-Star Award by @ICRABirla Sun Life Gilt Plus Regular Plan

Open Ended Gilt (22 Schemes), 3 year ended 31-Dec-08

M a r c h 2 0 0 9

Birla Sun Life Gilt Plus

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Mr. Maneesh Dangi

Managing Fund Since : November 30, 2007Total Experience : 10 years & 6 yearsDate of inception : October 12, 1999Nature of the scheme : An Open Ended Government

Securities Scheme

Default option : GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Liquid PlanGrowth : 20.1234(Quarterly Gain & Annual Gain)Dividend : 10.4363(Payout & Reinvestment)Annual Dividend Option : 10.3857(Payout & Reinvestment)PF PlanGrowth : 23.9459(Quarterly Gain & Annual Gain)Dividend : 10.6056(Payout & Reinvestment)Annual Dividend Option : 20.7775(Payout & Reinvestment)Regular PlanGrowth : 30.4833(Quarterly Gain & Annual Gain)Dividend : 12.5279(Payout & Reinvestment)Annual Dividend Option : 25.8927(Payout & Reinvestment)

Benchmark :Liquid Plan : I-Sec SI-BEXPF Plan : I-Sec LI-BEXRegular Plan : I-Sec LI-BEXAverage AUMLiquid Plan : Rs. 14.51 CroresPF Plan : Rs. 73.90 CroresRegular Plan : Rs. 322.63 Crores

Liquid Plan, Regular Plan & PF Plan - Quarterly / Annual DividendEntry Load : NilExit Load : NilPF Plan - GrowthEntry Load : NilExit Load** : 1% if redeemed / switched out

within 365 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity Liquid Plan : 0.00 YearsPF Plan : 12.39 YearsRegular Plan : 11.27 YearsModified Duration (for Debt Component)Liquid Plan : 0 YearsPF Plan : 9 YearsRegular Plan : 8.50 YearsYield to Maturity (for Debt Component)Liquid Plan : 3.50 %PF Plan : 6.50 %Regular Plan : 7.15 %Mark to MarketLiquid Plan : 0 %PF Plan : 75 % Regular Plan : 96 %Standard Deviation Liquid Plan : 1.59 %PF Plan : 18.83 % Regular Plan : 16.78 %

Mr. Satyabrata Mohanty &

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

As on February 28, 2009

An open-ended government securities scheme with the objective to generate income and capital appreciation through investments exclusively

in Government Securities.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Investment Objective

Investment Performance - Liquid Plan Rating Profile - Liquid Plan

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Investment Performance - PF Plan Rating Profile - PF Plan

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Investment Performance - Regular plan Rating Profile - Regular Plan

Issuer % to Net RatingAssets

Government Bond 75.158.24 GOVT.STOCK 2018 23.06 Sovereign

07.99 CGL 2017 14.63 Sovereign

07.95 CGL 2032 14.15 Sovereign

07.50 CGL 2034 13.40 Sovereign

06.83 GOVT.STOCK 2039 6.21 Sovereign

07.94 CGL 2021 3.70 Sovereign

Cash & Current Assets 24.85

Total Net Assets 100.00

Issuer % to Net RatingAssets

Cash & Current Assets 100.00

Total Net Asset 100.00

Portfolio & Asset Allocation - Liquid Plan Portfolio & Asset Allocation - PF Plan

Issuer % to Net RatingAssets

Government Bond 96.0607.46 CGL 2017 31.19 Sovereign07.99 CGL 2017 17.03 Sovereign8.24 Govt.Stock 2018 13.63 Sovereign08.35 CGL 2022 11.56 Sovereign06.83 Govt.Stock 2039 11.01 Sovereign06.30 CGL 2023 7.00 Sovereign07.47 OIL MKT CO GOI Bond 2012 4.64 Sovereign

Cash & Current Assets 3.94

Total Net Assets 100.00

Portfolio & Asset Allocation - Regular Plan

Birla Sun Life Gilt Plus - LP I-Sec SI-BEX

Birla Sun Life Gilt Plus - PF I-Sec LI-BEX

Birla Sun Life Gilt Plus - RP I-Sec LI-BEX

% R

etur

ns%

Ret

urns

% R

etur

ns

24.85%

75.15%

Cash & Current Assets

Sovereign

100.00%Cash & Current Assets

3.94%

96.06%

Cash & Current Assets

Sovereign

CRISIL~CPR 2^^Birla Sun Life Gilt Plus - Regular Plan

Gilt Scheme (16 Schemes), 2 Yrs ended 31-Dec-08

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

41

#iiiValue Research Ratingi

Birla Sun Life Gilt Plus - Regular PlanGilt Medium & Long Term Schemes (29 Schemes), 18 months & 3 years ended 28-Feb-09

4.24

5.82 5.43

7.73

13.85

9.66

7.41

0

2

4

6

8

10

12

14

16

1 Year 3 Years 5 Years Since Inception

5.02

6.83

4.70

9.75

14.64

10.21

6.96

0

2

4

6

8

10

12

14

16

1 Year 3 Years 5 Years Since Inception

14.67

11.93

7.85

12.61

14.64

10.21

6.96

0

2

4

6

8

10

12

14

16

1 Year 3 Years 5 Years Since Inception

Page 42: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

M a r c h 2 0 0 9

Birla Sun Life Government Securities Fund

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 6 yearsDate of inception : October 28, 1999Nature of the scheme : An open-ended Gilt scheme

Default option : GrowthFor Short Term Retail Plan & Long Term PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-For Short Term Institutional PlanFresh Purchase : Rs. 5 croresAdditional Purchase : Rs. 1 lacsRedemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Long Term PlanGrowth : 22.2826Dividend : 10.9379(Payout & Reinvestment)

Short Term Plan - Retail Growth : 17.5767Dividend : 10.2744(Payout & Reinvestment)

Daily Dividend : 10.0031(Reinvestment)

Weekly Dividend : 10.0018(Reinvestment)

Short Term Plan - Institutional Daily Dividend : 10.0000(Reinvestment)

Dividend : 10.0000(Payout & Reinvestment)

BenchmarkShort Term : I-Sec SI-BEXLong Term : I-Sec LI-BEXAverage AUMLong Term plan : Rs. 3.64 CroresShort Term plan : Rs. 30.42 Crores

Entry Load : NilExit Load : Nil

Average Maturity Long Term plan : 5.24 yearsShort Term plan : 0 yearsModified Duration (for Debt Component)Long Term plan : 3 yearsShort Term plan : 0 yearsYield to Maturity (for Debt Component)Long Term plan : 5.25 %Short Term plan : 3.50 %Mark to MarketLong Term plan : 57%Short Term plan : 0%Standard Deviation Long Term plan : 7.59%Short Term plan : 1.30%

Mr. Maneesh Dangi

Key Features

Plans / Options & NAV

Load Structure (Incl. for SIP)

Other Parameter

As on February 28, 2009

An open-ended Gilt scheme with the objective to provide investors current income consistent with a portfolio invested 100% in securities issued

by the Government of India or the State Governments, and the secondary objective is capital appreciation.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life G-Sec Fund - LTP - Growth I-Sec Li-BEX

Investment Objective

Investment Performance - Long Term Plan Rating Profile - Long Term Plan

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Investment Performance - Short Term Plan Rating Profile - Short Term Plan

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Government Bond 57.278.24 Govt.Stock 2018 57.27 Sovereign

Cash & Current Assets 42.73

Total Net Assets 100.00

Cash & Current Assets 100.00

Total Net Asset 100.00

Portfolio & Asset Allocation - Long Term Plan Portfolio & Asset Allocation - Short Term Plan

% R

etur

ns

Birla Sun Life G-Sec Fund - STP - Growth I-Sec Si-BEX

100.00%Cash & Current Assets

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

42

42.73%

57.27%

Cash & Current Assets

Sovereign8.89

5.74

3.90

8.95

14.64

10.21

6.96

0

2

4

6

8

10

12

14

16

1 Year 3 Years 5 Years Since Inception

6.575.75

4.06

6.22

13.85

9.66

7.41

0

2

4

6

8

10

12

14

16

1 Year 3 Years 5 Years Since Inception

Page 43: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

(Past performance is no guarantee of future results.) for ranking methodology please refer page 48

M a r c h 2 0 0 9

Birla Sun Life Dynamic Bond Fund

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Details

Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 6 yearsDate of inception : September 27, 2004Nature of the scheme : An open-ended Income scheme

Default option : Quarterly Dividend ReinvestmentRetail Monthly Dividend sweep optionFresh Purchase : Rs. 5 lacsAdditional Purchase : Rs. 10000/-For other optionFresh Purchase : Rs. 5000/- Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail Growth : 14.2858 Retail Quarterly Dividend : 11.0801 (Payout / Reinvestment)

Retail Monthly Dividend : 10.3610 (Payout / Reinvestment)Retail Monthly Dividendsweep option also available (w.e.f Jan 12, 2009)

Benchmark : CRISIL Composite Bond Fund Index

Average AUM : Rs. 1620.51 Crores

Entry Load : Nil

Exit Load** : For Units redeemed/ switched out within 60 days from the date of allotment - an exit load of 0.50% of applicable NAV.**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 2.72 YearsModified Duration : 2.50 yearsYield to Maturity : 8.75%(for Debt Component)Mark to Market : 50%Standard Deviation : 4.18%

Mr. Maneesh Dangi

Key Features

Plans / Options & NAV (as on Feb 27, 2009)

Load Structure (Incl. for SIP)

Other Parameter

As on February 28, 2009

An Open-ended income scheme with the objective to generate optimal returns with high liquidity through active management of the portfolioby investing in high quality debt and money market instruments.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

Birla Sun Life DBF - Retail - Growth Crisil Composite Bond Fund Index

Portfolio & Asset Allocation

Issuer % to Net RatingAssets

Issuer % to Net RatingAssets

Money Market Instruments 45.57

State Bank of Indore 5.49 P1+

Punjab National Bank 4.65 PR1+

Allahabad Bank 4.64 P1+

State Bank of Hyderabad 4.63 A1+

Oriental Bank of Commerce 4.12 P1+

Export-Import Bank of India 4.10 A1+

Andhra Bank 3.83 F1+

Corporation Bank 3.58 P1+

Indian Bank 2.75 F1+

UCO Bank 2.73 P1+

Bank of Baroda 1.92 A1+

State Bank of Bikaner and Jaipur 1.39 P1+

Allahabad Bank 1.09 A1+

State Bank of Patiala 0.55 P1+

IDBI Bank Ltd. 0.12 P1+

PSU/PFI Bonds/Banks 33.98

Rural Electrification Corporation Ltd.** 6.72 AAA

IDBI Bank Ltd.** 5.75 AA+

Power Finance Corporation Ltd.** 5.22 AAA

Indian Railway Finance Corporation Ltd.** 4.40 AAA

National Bank for Agricultural & Rural Development ** 2.52 AAA

National Housing Bank ** 2.40 AAA

Export-Import Bank of India ** 2.27 AAA

Indian Railway Finance Corporation Ltd.** 1.65 AAA

Power Finance Corporation Ltd.** 1.57 AAA

Power Finance Corporation Ltd.** 0.88 AAA

National Bank for Agricultural & Rural Development ** 0.30 AAA

NHPC Ltd. 0.29 AA+

Corporate Debt 16.84

Reliance Industries Ltd.** 6.91 AAA

LIC Housing Finance Ltd.** 4.08 AAA

Power Finance Corporation Ltd.** 2.95 AAA

Housing Development Finance Corporation Ltd.** 2.90 AAA

Cash & Current Assets 3.61

Total Net Assets 100.00

Investment Objective

Investment Performance Rating Profile

ii#

iiiValue Research RatingBirla Sun Life Dynamic Bond Fund

Debt: Medium Term (39 Schemes), 18 months & 3 years ended 28-Feb-09

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

43

** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 50.82 %.

7-Star Award by @ICRABirla Sun Life Dynamic Bond Fund

Open Ended Debt - Short Term (17 Schemes), 1 year ended 31-Dec-08

3.61%

6.04%

90.35%

Cash & Current Assets

AA

AAA

13.55

10.07

8.407.39

6.395.58

0

2

4

6

8

10

12

14

16

1 Year 3 Years Since Inception

Page 44: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

India Advantage Fund Ltd.(For Non-Resident Indians and Other Eligible Foreign Investors)

As on February 28, 2009

Investment Style Box

Value Blend Growth Size

Large

Mid

Small

Investment Style

Morningstar Rating™

iiii

M a r c h 2 0 0 9

Ranked 11th among Top Performing &

Equity Funds in the world by LipperIndia Advantage Fund

Equity Funds (6302 funds), 10 yrs ended 31 Dec 07

“Channel Islands Stock Exchange (CISX)”

Also listed on

INDADVC MP

Bloomberg Ticker Code:

(Past performance is no guarantee of future results.) for ranking methodology please refer page 4844

An open-ended growth scheme with the objective of long-term appreciation through investment primarily in equity related securities of companies in India that are run by efficient management, have a sustainable and robust business model and are available at reasonable valuations.

Investment Objective

Returns are in % and CAGR returns for period 1 year or more. The returns for IAF & MSCI (India) are in US Dollars.

Investment Performance CAGR Returns (%) Asset Allocation

Portfolio

Equity Investments

Reliance Industries Limited Petroleum Products 8.67

Bharti Airtel Limited Telecom Services 7.51

ONGC Limited Oil & Gas 6.52

Infosys Technologies Limited Software 6.36

ITC Limited Consumer Non Durables 6.28

Hindustan Unilever Limited Consumer Non Durables 4.00

Bharat Heavy Electronics Limited Industrial Capital Goods 3.99

NTPC Limited Power 3.39

HDFC Limited Financials 3.30

Nestle India Limited Consumer Non Durables 2.73

Bharat Electronics Limited Industrial Capital Goods 2.67

TCS Limited Software 2.60

ICICI Bank Limited Financials 2.47

HDFC Bank Limited Financials 2.43

Sun Pharmaceuticals Limited Pharmaceuticals 2.33

Dr Reddy's Laboratories Limited Pharmaceuticals 2.31

AXIS Bank Limited Financials 1.90

CESC Limited Power 1.83

Hindustan Petroleum Limited Petroleum Products 1.82

Bharat Petroleum Limited Petroleum Products 1.75

Reliance Communications Limited Telecom Services 1.71

United Phosphorus Limited Pesticides 1.49

Suzlon Energy Limited Industrial Capital Goods 1.38

Oriental Bank Of Commerce Limited Financials 1.35

Engineers (India) Limited Industrial Capital Goods 1.23

Great Eastern Shipping Corp Ltd Logistics 1.20

Larsen & Toubro Limited Construction 1.16

Reliance Infrastructure Limited Power 1.02

IVRCL Infrastructure Limited Construction 0.95

Aban Offshore Limited Oil & Gas 0.93

Chambal Fertilizers & Chemicals Ltd. Fertilizers 0.89

Maharashtra Seamless Limited Ferrous Metals 0.83

Tata Chemicals Limited Fertilizers 0.79

Solar Explosives Limited Chemicals 0.40

Gujarat NRE Coke Limited Mining 0.25

Subex Limited Software 0.20

Futures & Options

Reliance Industries Ltd Futures Futures & Options -0.08

ONGC Ltd Futures Futures & Options -0.02

BHEL Ltd Futures Futures & Options 0.00

Debt Instruments

CBLO Money Market Instruments 6.74

Bank CDs Money Market Instruments 0.93

Trent Limited Non - Convertible Debt 0.28

TOTAL 98.44

OTHER NET ASSETS (SUB FUND) 1.98

OTHER NET ASSETS (MAIN FUND) -0.43

NET ASSETS 100.00

Investment via sub-fund, India Advantage (Offshore) Fund, are stated at market/fair value at the date of determination. Securities listed on a recognised stock exchange are valued at the last quoted closing price on the principal exchange on which the security istraded Non-traded securities are valued at amortised cost and/or fair value as determined in good faith by Birla Sun Life Asset Management Company Limited, India.

Fund Details

Fund Manager : Mr. Ajay Argal

Date of inception : August 8, 1996

Nature of the scheme : An open - ended Growth Scheme

Managing Since : January 10, 2006

Total Experience : 15 Years

Default Option : Cumulative/ Growth

Minimum Subscription : USD 5000

Additional Subscription : In multiples of USD 1000

Systematic Investment : No

Plan (SIP)

Subscription Charge : 4% Max

Redemption Charge : None

NAV $ per Class C Share : 93.20

Benchmark : BSE Sensex and MSCI (India)

Average AUM : USD 63.86 Million

Euroclear : MU0196S00230

Bloomberg Ticker Code : INDADVC: MP

Citicode : BK94

Lippers

Trustnet Offshore

Morningstar.com

Key Features

Load Structure

Options & NAV

Other Resources

Name of the Security Sector Percentageof Portfolio

Name of the Security Sector Percentageof Portfolio

0.28

0.83

1.56

4.64

6.23

7.02

7.45

7.67

9.15

9.22

9.27

11.44

12.24

13.00

0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00

Non-Convertible Debt

Ferrous Metals

Cash & Current Assets

Pharmaceuticals

Power

Other Equity

Oil & Gas

Money Market Instruments

Software

Telecom

Industrial Capital Goods

Financials

Petroleum Products

Consumer Non Durables

India Advantage Fund MSCI (India)

YTD 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996*

IAF -12.48% -62.12% 62.88% 37.54% 33.37% 51.54% 153.01% 10.47% -24.31% -39.24% 179.45% 36.06% 24.20% 2.30%

MSCI India -12.29% -65.07% 71.23% 48.95% 35.38% 16.46% 73.92% 5.93% -21.17% -22.82% 84.67% -22.89% 9.59% -13.62%

IAF Calender year performance

-59.11

-12.64

7.54

15.8519.52

-63.34

-10.82

5.068.95

5.49

-70

-60

-50

-40

-30

-20

-10

0

10

20

30

1 Year

3 Year 5 Year 10 Year Inception

Page 45: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Dividend History(For select Schemes)M a r c h 2 0 0 9

# EQUITY SCHEMES Declared Dividend Dividend Face value Cum Dividend NAV on date (%) (Rs. per unit) (Rs.) (Rs. per unit)

EQUITY SCHEMES

Birla Advantage Fund 22-Mar-00 80 8.00 10.00 70.3728-Nov-03 30 3.00 10.00 44.8823-Jan-04 20 2.00 10.00 47.3312-Mar-04 25 2.50 10.00 46.1023-Mar-05 50 5.00 10.00 54.2516-Dec-05 50 5.00 10.00 65.8925-Apr-08 50 5.00 10.00 100.44

325 32.5

Birla Sun Life Dividend Yield Plus 30-May-03 8 0.80 10.00 11.8413-Jun-03 5 0.50 10.00 10.8824-Jul-03 12 1.20 10.00 11.6219-Sept-03 18 1.80 10.00 12.0931-Oct-03 10 1.00 10.00 11.8726-Dec-03 15 1.50 10.00 13.9313-Feb-04 10 1.00 10.00 12.5828-Sep-04 8 0.80 10.00 11.5724-Dec-04 14 1.40 10.00 13.7511-Mar-05 10 1.00 10.00 12.851-July-05 8 0.80 10.00 11.2628-Oct-05 8 0.80 10.00 11.9413-Jan-06 16 1.60 10.00 11.8927-April-06 10 1.00 10.00 13.0710-Oct-06 8 0.80 10.00 11.6730-April-07 8 0.80 10.00 11.201-Nov-07 10 1.00 10.00 12.77

178 17.80

Birla Sun Life Tax Plan 15-Feb-02 10 1.00 10.00 12.4517-Oct-03 15 1.50 10.00 24.8926-Mar-04 15 1.50 10.00 26.9021-Oct-05 40 4.00 10.00 42.1016-Dec-05 40 4.00 10.00 46.5017-Feb-06 40 4.00 10.00 44.5428-Mar-08 60 6.00 10.00 64.23

245 24.50Birla Sun Life Index Fund 17-Oct-03 56 5.60 10.00 16.19

03-Feb-04 16.5 1.65 10.00 11.9923-Mar-07 65 6.50 10.00 21.83

137.5 13.75

Birla Sun Life India GenNext Fund 25-Apr-08 10 1.00 10.00 16.14Birla Sun Life India Opportunities Fund 04-Feb-00 25 2.50 10.00 28.97

14-Jan-03 10 1.00 10.00 12.1627-Feb-04 60 6.00 10.00 18.6926-Oct-04 12.5 1.25 10.00 14.1716-Sep-05 40 4.00 10.00 14.90

147.5 14.75

Birla Sun Life Midcap Fund 19-Jun-03 10 1.00 10.00 11.8322-Jul-03 10 1.00 10.00 11.8124-Dec-03 60 6.00 10.00 18.358-Oct-04 12.5 1.25 10.00 13.7228-Jan-05 10 1.00 10.00 14.753-Feb-06 20 2.00 10.00 22.5922-Dec-06 35 3.50 10.00 25.9428-Dec-07 60 6.00 10.00 40.50 27-Jun-08 20 2.00 10.00 20.85

242.5 24.25

Birla Sun Life MNC Fund 5-Feb-00 25 2.50 10.00 0.0022-Feb-02 40 4.00 10.00 27.1629-Aug-03 50 5.00 10.00 30.5818-Jan-05 50 5.00 10.00 42.8026-Aug-05 75 7.50 10.00 41.05

240 24.00

Birla Sun Life Basic Industries Fund 31-Mar-04 25 2.50 10.00 25.7007-Oct-04 20 2.00 10.00 25.0224-Mar-06 100 10.00 10.00 35.0819-Jan-07 105 10.50 10.00 39.60 25-Apr-08 20 2.00 10.00 36.36

295 29.50

Birla Sun Life Buy India Fund 28-Mar-06 75 7.50 10.00 17.54

Birla Sun Life Equity Fund 30-Sept-99 30 3.00 10.00 25.8628-Mar-00 50 5.00 10.00 51.0829-Sept-00 25 2.50 10.00 28.6520-Mar-01 10 1.00 10.00 18.9728-Sept-01 10 1.00 10.00 12.7920-Mar-02 10 1.00 10.00 17.1321-Oct-02 5 0.50 10.00 14.0724-Mar-03 5 0.50 10.00 14.3730-Sept-03 10 1.00 10.00 22.9608-Mar-04 30 3.00 10.00 30.9120-Oct-04 10 1.00 10.00 30.0210-Feb-06 50 5.00 10.00 58.9423-Mar-07 100 10.00 10.00 74.4531-Aug-07 100 10.00 10.00 79.98

445 44.50

Birla Sun Life Frontline Equity Fund 31-Mar-04 20 2.00 10.00 18.4814-Oct-04 10 1.00 10.00 16.8027-Feb-06 80 8.00 10.00 28.8828-Aug-06 60 6.00 10.00 23.5629-Jun-07 40 4.00 10.00 23.8608-Aug-08 20 2.00 10.00 20.48

230 23.00

Birla Sun Life New Millennium Fund 27-Jun-08 10 1.00 10.00 14.43Birla Sun Life Tax Relief ‘96 27-Apr-06 500 50.00 10.00 224.51

8-Dec-06 250 25.00 10.00 193.9419-Jan-07 260 26.00 10.00 176.5416-Mar-07 500 50.00 10.00 134.27 25-Mar-08 200 20.00 10.00 106.74 27-Jun-08 50 5.00 10.00 71.86

2160 216.00

Birla Sun Life Top 100 Fund 30-May-08 15 1.50 10.00 15.894

Sun Life Total dividend declared

since inception (Feb 24, 1995) = 325%

Total dividend declared

since inception (Feb 16, 1999) = 245%

Total dividend declared

since inception (Aug 27, 1998) = 445%

Total dividend declared

since inception (Dec 27, 1999) = 147.50%

Total dividend declared

since inception (Dec 27, 1999) = 240%

Total dividend declared

since inception (Oct 3, 2002) = 242.50%

Total dividend declared

since inception (Feb 26, 2003) = 178%

Total dividend declared since inception (Sept 18, 2002) = 137.5%

Total dividend declared

since inception (Aug 30, 2002) = 240%

Total dividend declared

since inception (Jan 15, 2000) = 295%

Total dividend declared

since inception (Mar 29, 1996) = 2160%

After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results. 45

Page 46: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Dividend History(For select Schemes)M a r c h 2 0 0 9

HYBRID & MONTHLY INCOME SCHEMES

# DEBT SCHEMES Date Face Value Dividend Dividend Cum Dividend NAV

(%) (Rs. per unit) (%) (Rs. per unit) (Rs. per unit)

#Dividend Dividend

Non Corporate Corporate

Birla Sun Life Balance 17-Oct-03 10.00 15 1.50 - - 13.3220-Jan-06 10.00 50 5.00 - - 15.13

65 6.50

Birla Sun Life MIP (Monthly Dividend Plan) 31-Aug-07 10.00 0.958 0.0958 0.892 0.0892 11.406328-Sep-07 10.00 1.139 0.1139 1.060 0.1060 11.583326-Oct-07 10.00 1.196 0.1196 1.113 0.1113 11.684430-Nov-07 10.00 1.455 0.1455 1.354 0.1354 11.552628-Dec-07 10.00 1.147 0.1147 1.068 0.1068 11.6693 25-Jan-08 10.00 1.204 0.1204 1.120 0.1120 11.3399 29-Feb-08 10.00 0.847 0.0847 0.788 0.0788 10.9853 28-Mar-08 10.00 0.682 0.0682 0.635 0.0635 10.6837 25-Apr-08 10.00 0.641 0.0641 0.597 0.0597 10.6054

30-May-08 10.00 0.796 0.0796 0.741 0.0741 10.4906 27-Jun-08 10.00 0.123 0.0123 0.114 0.0114 10.0146 29-Aug-08 10.00 0.228 0.0228 0.212 0.0212 10.0638 30-Jan-09 10.00 0.876 0.0876 0.815 0.0815 10.5239

Birla Sun Life MIP II - Savings 5 Plan 25-Apr-08 10.00 0.529 0.0529 0.492 0.0492 10.1977 30-May-08 10.00 0.836 0.0836 0.778 0.0778 10.2327 25-Jun-08 10.00 0.546 0.0546 0.508 0.0508 10.1996 25-Jul-08 10.00 0.521 0.0521 0.485 0.0485 10.2026

13-Aug-08 10.00 0.402 0.0402 0.374 0.0374 10.1890 28-Aug-08 10.00 0.140 0.0140 0.130 0.0130 10.6778 29-Sep-08 10.00 0.802 0.0802 0.747 0.0747 10.7534 17-Oct-08 10.00 0.140 0.0140 0.130 0.0130 10.6947 27-Oct-08 10.00 0.526 0.0526 0.489 0.0489 10.7336 12-Nov-08 10.00 0.657 0.0657 0.611 0.0611 10.7369 26-Dec-08 10.00 1.051 0.1051 0.978 0.0978 11.6828 30-Jan-09 10.00 0.613 0.0613 0.571 0.0571 11.1310 27-Feb-09 10.00 0.526 0.0526 0.489 0.0489 10.9174

Birla Sun Life MIP II - Wealth 25 Plan 25-May-07 10.00 0.629 0.0629 0.585 0.0585 11.0915(Monthly Dividend Plan) 29-Jun-07 10.00 0.756 0.0756 0.704 0.0704 11.2535

27-July-07 10.00 1.126 0.1126 1.048 0.1048 11.565831-Aug-07 10.00 0.962 0.0962 0.895 0.0895 11.349328-Sep-07 10.00 1.133 0.1133 1.054 0.1054 11.554326-Oct-07 10.00 1.193 0.1193 1.110 0.1110 11.624130-Nov-07 10.00 1.446 0.1446 1.346 0.1346 11.525528-Dec-07 10.00 1.145 0.1145 1.066 0.1066 11.7620 25-Jan-08 10.00 1.214 0.1214 1.130 0.1130 11.2126 29-Feb-08 10.00 0.837 0.0837 0.779 0.0779 10.7279 28-Mar-08 10.00 0.666 0.0666 0.620 0.0620 10.3049 25-Apr-08 10.00 0.620 0.0620 0.577 0.0577 10.3476

30-May-08 10.00 0.777 0.0777 0.723 0.0723 10.2064

Birla Sun Life '95 Fund 30-Jun-99 10.00 20 2.00 - - 26.7828-Mar-00 10.00 50 5.00 - - 64.4413-Oct-00 10.00 30 3.00 - - 39.8509-Mar-01 10.00 20 2.00 - - 33.5015-Oct-01 10.00 20 2.00 - - 25.7026-Mar-02 10.00 20 2.00 - - 29.9930-Oct-02 10.00 10 1.00 - - 26.0128-Mar-03 10.00 10 1.00 - - 27.0010-Oct-03 10.00 10 1.00 - - 38.5922-Mar-04 10.00 30 3.00 - - 42.3125-Oct-04 10.00 20 2.00 - - 43.0210-Mar-06 10.00 25 2.50 - - 68.53 30-May-08 10.00 50 5.00 - - 97.61

325 32.50

Birla Sun Life Monthly Income - 31-July-07 10.00 1.152 0.1152 1.072 0.1072 11.156231-Aug-07 10.00 0.744 0.0744 0.692 0.0692 11.017728-Sep-07 10.00 1.345 0.1345 1.251 0.1251 11.182031-Oct-07 10.00 1.632 0.1632 1.519 0.1519 11.265730-Nov-07 10.00 1.401 0.1401 1.304 0.1304 11.099531-Dec-07 10.00 1.221 0.1221 1.136 0.1136 11.3372 31-Jan-08 10.00 0.750 0.0750 0.698 0.0698 10.8881 29-Feb-08 10.00 0.677 0.0677 0.630 0.0630 10.7070 31-Mar-08 10.00 0.712 0.0712 0.663 0.0663 10.3796 30-Apr-08 10.00 0.668 0.0668 0.622 0.0622 10.4731

30-May-08 10.00 0.786 0.0786 0.731 0.0731 10.3396 30-Jan-09 10.00 2.628 0.2628 2.446 0.2446 10.3982 27-Feb-09 10.00 0.491 0.0491 0.457 0.0457 10.4460

Birla Sun Life Monthly Income - 02-July-07 10.00 2.375 0.2375 2.210 0.2210 11.537828-Sep-07 10.00 2.856 0.2856 2.658 0.2658 11.831031-Dec-07 10.00 2.856 0.2856 2.658 0.2658 12.2011 31-Mar-08 10.00 2.593 0.2593 2.413 0.2413 11.1765 30-Jun-08 10.00 1.901 0.1901 1.769 0.1769 10.6399 30-Sep-08 10.00 1.380 0.1380 1.284 0.1284 10.4584 31-Dec-08 10.00 2.256 0.2256 2.100 0.2100 10.8938

After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

Total dividend declared

since inception (Feb 10, 1995) = 325%

Total dividend declared since inception (Oct 12, 1999) = 65%

Monthly Dividend

(Monthly Dividend Plan)

Quarterly Dividend

46

Page 47: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Dividend History(For select Schemes)M a r c h 2 0 0 9

DEBT SCHEMES

Birla Sun Life Short Term 15-Jun-07 10.00 1.656 0.1656 1.541 0.1541 10.2706Opportunities Fund 17-Sep-07 10.00 1.706 0.1706 1.588 0.1588 10.2479

17-Dec-07 10.00 1.875 0.1875 1.745 0.1745 10.2193 17-Mar-08 10.00 1.162 0.1162 1.082 0.1082 10.1370 16-Jun-08 10.00 1.162 0.1162 1.082 0.1082 10.1379 15-Sep-08 10.00 1.201 0.1201 1.118 0.1180 10.1943 15-Dec-08 10.00 1.098 0.1098 1.022 0.1022 10.2182

Birla Sun Life Dynamic Bond Fund - Retail 02-Jul-08 10.00 0.682 0.0682 0.635 0.0635 10.6122 29-Aug-08 10.00 1.330 0.1330 1.238 0.1238 10.7048 29-Sep-08 10.00 0.701 0.0701 0.652 0.0652 10.6474 22-Oct-08 10.00 0.569 0.0569 0.530 0.0530 10.6239 31-Dec-08 10.00 1.664 0.1664 1.549 0.1549 11.1759

Birla Sun Life Gilt Plus - Liquid Plan - 17-Sep-07 10.00 1.804 0.1804 1.679 0.1679 10.703217-Dec-07 10.00 1.602 0.1602 1.491 0.1491 10.6626 17-Mar-08 10.00 1.602 0.1602 1.491 0.1491 10.6857 16-Jun-08 10.00 1.375 0.1375 1.280 0.1280 10.6466 15-Sep-08 10.00 1.375 0.1375 1.280 0.1280 10.7122 22-Oct-08 10.00 0.061 0.0061 0.057 0.0057 10.4045 15-Dec-08 10.00 1.384 0.1384 1.288 0.1288 10.5148

Birla Sun Life Gilt Plus - PF Plan 15-Jun-07 10.00 1.677 0.1677 1.561 0.1561 10.305917-Sep-07 10.00 1.859 0.1859 1.730 0.1730 10.593017-Dec-07 10.00 1.817 0.1817 1.691 0.1691 10.6516 17-Mar-08 10.00 2.053 0.2053 1.911 0.1911 10.7912 16-Jun-08 10.00 1.382 0.1382 1.286 0.1286 10.3315 15-Sep-08 10.00 1.332 0.1332 1.240 0.1240 10.3951 15-Dec-08 10.00 2.013 0.2013 1.873 0.1873 11.2919

Birla Sun Life Gilt Plus - Regular Plan 15-Jun-07 10.00 1.990 0.1990 1.852 0.1852 10.907717-Sep-07 10.00 2.339 0.2339 2.177 0.2177 11.376217-Dec-07 10.00 2.180 0.2180 2.029 0.2029 11.4187 17-Mar-08 10.00 2.196 0.2196 2.044 0.2044 11.6530 16-Jun-08 10.00 1.495 0.1495 1.392 0.1392 11.2748 15-Sep-08 10.00 1.454 0.1454 1.353 0.1353 11.6963 15-Dec-08 10.00 2.267 0.2267 2.110 0.2110 12.9233

Birla Sun Life Income Plus 15-Dec-06 10.00 1.537 0.1537 1.431 0.1431 10.3281(Monthly Dividend) 15-Mar-07 10.00 0.930 0.0930 0.866 0.0866 10.1064

15-Jun-07 10.00 1.529 0.1529 1.423 0.1423 10.221817-Sep-07 10.00 1.813 0.1813 1.688 0.1688 10.570417-Dec-07 10.00 2.031 0.2031 1.890 0.1890 10.7758 17-Mar-08 10.00 2.304 0.2304 2.144 0.2144 10.9445 16-Jun-08 10.00 1.634 0.1634 1.520 0.1520 10.6083

Birla Sun Life Govt. Securities - 15-Mar-07 10.00 3.113 0.3113 2.899 0.2899 10.4817Long Term Dividend 17-Sep-07 10.00 3.162 0.3162 2.943 0.2943 10.3774

17-Mar-08 10.00 0.480 0.0480 0.447 0.0447 10.0548

Birla Sun Life Govt. Securities - 15-Jun-07 10.00 1.352 0.1352 1.258 0.1258 10.176817-Sep-07 10.00 1.607 0.1607 1.496 0.1496 10.311017-Dec-07 10.00 1.546 0.1546 1.439 0.1439 10.2972 17-Mar-08 10.00 0.588 0.0588 0.547 0.0547 10.0734 16-Jun-08 10.00 0.876 0.0876 0.815 0.0815 10.1315 15-Sep-08 10.00 1.095 0.1095 1.109 0.1109 10.2966 15-Dec-08 10.00 1.111 0.1111 1.034 0.1034 10.3417

Birla Sun Life Income Fund- 15-Mar-07 10.00 3.191 0.3191 2.971 0.2971 10.8886Half Yearly Dividend 17-Sep-07 10.00 3.758 0.3758 3.497 0.3497 11.2454

17-Mar-08 10.00 4.752 0.4752 4.423 0.4423 11.6359

Birla Sun Life Income Fund - 15-Jun-07 10.00 1.776 0.1776 1.653 0.1653 10.263217-Sep-07 10.00 1.971 0.1971 1.834 0.1834 10.653417-Dec-07 10.00 2.047 0.2047 1.905 0.1905 10.8291 17-Mar-08 10.00 2.314 0.2314 2.154 0.2154 10.9767 16-Jun-08 10.00 1.637 0.1637 1.524 0.1524 10.7403 15-Sep-08 10.00 1.613 0.1613 1.501 0.1501 10.9178 15-Dec-08 10.00 2.110 0.2110 1.964 0.1964 11.7458

Birla Sun Life Savings Fund - 26-Dec-08 10.00 0.527 0.0527 0.491 0.0491 10.1794 30-Jan-09 10.00 0.619 0.0619 0.576 0.0576 10.2003 27-Feb-09 10.00 0.434 0.0434 0.404 0.0404 10.1879

Birla Sun Life Savings Fund - 26-Dec-08 10.00 0.506 0.0506 0.471 0.0471 10.1675 30-Jan-09 10.00 0.591 0.0591 0.550 0.0550 10.1871 27-Feb-09 10.00 0.414 0.0414 0.386 0.0386 10.1751

Birla Sun Life Short Term Fund - 26-Dec-08 10.00 0.493 0.0493 0.459 0.0459 10.6652 30-Jan-09 10.00 0.594 0.0594 0.553 0.0553 10.6865 27-Feb-09 10.00 0.413 0.0413 0.384 0.0384 10.6738

Non Corporate Corporate

# DEBT SCHEMES Date Face Value Dividend Dividend Cum Dividend NAV (%) (Rs. per unit) (%) (Rs. per unit) (Rs. per unit)

#Dividend Dividend

After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

Institutional Monthly Dividend

Monthly Dividend

Retail Monthly Dividend

Quarterly Dividend

Quarterly Dividend

(Quarterly Dividend)

(Quarterly Dividend)

Short Term Dividend

47

Page 48: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Methodology of RankingM a r c h 2 0 0 9

and Debt-Short Term – Last 1 years; All other Schemes – Last 2 years and 5 yrs CPR track record for consistent CPR Performers. Fund Ratings are as on 31 Dec ‘08. Ranking is done on the following parameters depending on scheme category.CRISIL~CPR 1 - indicates “Very Good" performance & ranks within top 10 percentile of the respective category.CRISIL~CPR 2 - indicates “Good" performance & ranks within top 11th - 30th percentile of the respective category.

Ranking Source: Crisil FundServices, CRISIL Limited

Birla Sun Life Mutual Fund: Best Group over 3 years (2005-2008). Group Name - Mixed Asset, Size: 12 fund houses were eligible for the group award. Fund groups with at least five equity, five bond, or three mixed-asset portfolios in the respective asset classes were eligible for a group award. The lowest average decile(1) rank of the three years’ Consistent Return measure of the eligible funds per asset class and group determined the asset class group award winner. Birla Sun Life Asset Allocation Fund-Moderate Plan-Growth (BSLAAF-MP-GR): Best Fund – 3 year performance (2005-2008) No. of Schemes: 7; Classification-Mixed Asset INR Balanced, Birla Sun Life Income Fund-Growth (BSLIF-Gr): Best Fund - 3 year performance (2005-2008) & 10 year performance (1998 – 2008), No. of Schemes: 99 & 16 respectively ; Classification-Bond Indian Rupee-General. BSLAAF-MP-Gr & BSLIF-Gr are awarded Lipper Awards India 2009 on the basis of Consistent Return (Effective Return) value over the relevant performance period. Entry/Exit load not considered. Ranking source: Lipper - A Reuter Co. www.lipperweb.com

Standard & Poor’s A: The fund demonstrates high standards of quality based on its investment process, risk awareness and consistency of performance relative to its own objectives. Ranking Methodology: The Fund has provided consistent, above average, risk-adjusted returns relative to its peers over a three-year period ending December 31, 2006. The Fund is assessed by S&P on basis of quantitative factors viz. historical performance for consistency, discrete period performance comparisons and measurement over 3 discrete twelve-month periods, including 6 month moving average size, turnover, dealing, liquidity of portfolio, gearing, client base, cost, fees and on evaluation of qualitative factors viz. fund management group, portfolio manager and investment team that contributes to long term performance.

Birla Sun Life Mutual Fund - Mutual Fund of the Year: Birla Sun Life Mutual Fund won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the Category – Mutual Fund of the Year. In total 26 fund houses were eligible for the award universe. Fund Houses winning at least two awards for their schemes in the category level awards for 2007 were considered for the award. The award is based on consistency of fund house’s performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses.Birla Sun Life Infrastructure Fund – Growth - Emerging Equity Fund of the Year: Birla Infrastructure Fund - Growth was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the Emerging equity Fund of the year category. In total 14 schemes were eligible for the award universe. Open ended equity schemes having a one to two year track record as on December 31, 2007 and fulfilling CRISIL’s eligibility criteria on disclosure were considered for the award. The award is based on the scheme’s performance using the analytical approach of the CRISIL CPR rankings having the analysis period as the year 2007. Birla Sun Life Frontline Equity Fund - Growth(Large Cap Oriented Equity Fund), 22 Schemes: Among 2 winnersBirla Sun Life Income Fund (Income Funds), 17 schemes: Only winnerBirla Sun Life Monthly Income (Monthly Income Plans – Conservative), 9 schemes: Only winnerBirla Sun Life Short Term Fund (Income – Short Term Funds), 12 schemes: Only winnerSchemes present in all four quarter CRISIL CPRs were considered for the award. The award is based on consistency of scheme’s performance in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR parameter scores averaged for the four quarters were further multiplied by the parameter weight as per the CRISIL CPR methodology to arrive at the final scores. A detailed methodology of the CRISIL CPR is available at www.crisil.com. Past performance is no guarantee of future results. Rankings and Award Source: CRISIL FundServices, CRISIL Ltd.

& Lipper Awards India 2009 - Award Methodology & Disclaimers:

@@ S & P Fund Management Rating

&&CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2007 - Award Methodology & Disclaimer

#Value Research Ratings

@ ICRA Mutual Fund Awards 2009 – Ranking Methodology and Disclaimer

+ ICRA mfAAA and mfA1+ Rating Methodology for Birla Sun Life Floating Rate (Short Term & Long Term) and Birla Sun Life Cash Plus Respectively

* AAAf: CRISIL AAAf Rating Methodology for Birla Sun Life Liquid Plus, Birla Sun Life Income Plus, Birla Sun Life Cash Manager, Birla Sun Life Income Fund, Birla Sun Life Short Term Fund and Birla Sun Life Dynamic Bond Fund

^^Crisil CPR – Ranking Methodology & Disclaimer

Value Research Fund Ratings are a composite measure of historical risk-adjusted returns. In the case of equity and hybrid funds this rating is based on the weighted average monthly returns for the last 3 and 5-year periods. In the case of debt funds this rating is based on the weighted average weekly returns for the last 18 months and 3-year periods and in case of short-term debt funds - weekly returns for the last 18 months. These ratings do not take into consideration any entry or exit load.Five-stars indicate that a fund is in the top 10 per cent of its category in terms of historical risk-adjusted returns. Four stars indicate that a fund is in the next 22.5 per cent bottom 10% receive one star. The number of schemes in each category is mentioned along side the categories name. Equity Diversified (135), Equity : Index (17), Equity Tax Planning (23), Hybrid Equity Oriented (27), Hybrid: Monthly Income (32), Debt: Medium-term (39), Gilt: Medium and Long-term (29), Gilt: Short-term (13), Debt: Ultra Short-term (39), Debt: Ultra Short-term Institutional (44), Debt: Short-term (16), Debt: Floating Rate Short-term (16), Debt: Floating Rate Short-term Institutional (10) Debt: Floating Rate Long-term (10), Hybrid: Debt-oriented (16), Debt: Liquid Plus: (22), Debt: Liquid Plus Institutional:(19). These Fund Ratings are as on February 28, 2009. The Value Research Ratings are published in Monthly Mutual Fund Performance Report and Mutual Fund Insight. The Ratings are subject to change every month. The Rating is based on primary data provided by respective funds, Value Research does not guarantee the accuracy.

Birla Sun Life Dynamic Bond Fund – 7-Star Fund in ‘Open Ended Debt - Short Term’ schemes category – 17 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Dividend Yield Plus – 5-Star Fund in ‘Open Ended Diversified Equity - Aggressive’ schemes Category – 51 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life MNC Fund – 5-Star Fund in ‘Open Ended Diversified Equity - Aggressive’ schemes Category – 51 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Frontline Equity Fund - 5-Star Fund in the category of ‘Open Ended Diversified Equity - Defensive’ schemes Category – 51 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Frontline Equity Fund – Two 5-Star Fund Rankings both in ‘Open Ended Diversified Equity - Defensive’ schemes Category – 51 and 55 Schemes – 1 and 3 year performance ended 31 Dec 2008 respectively. Birla Sun Life Liquid Plus - Institutional Plan - 5-Star Fund in the category of ‘Open Ended Liquid Plus - Institutional Plan’ schemes Category – 34 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Income Plus - 5-Star Fund in the category of ‘Open Ended Debt – Long Term schemes Category – 21 Schemes – 3 year performance ended 31 Dec 2008. Birla Sun Life Gilt Plus-Regular Plan - 5-Star Fund in the category of ‘Open Ended Gilt’ schemes Category – 21 Schemes – 3 year performance ended 31 Dec 2008. The rank for the schemes is an outcome of an objective and comparative analysis against various parameters, including: risk adjusted return, fund size, company concentration, portfolio turnover and liquidity. 7-Star Fund Rank indicates - Best Performance amongst the 5-Star Funds. 5-Star Fund Rank indicates - Best performance (Top 10% of the category). Entry/Exit Loads not considered. Past Performance is no guarantee of future results. Ranking Source & Publisher: ICRA Online Limited

Birla Sun Life Floating Rate Fund – Short Term Plan & Birla Sun Life Floating Rate Fund – Long Term Plan: The credit risk rating assigned to the schemes is mfAAA. The rating is the highest-credit-quality rating assigned by ICRA to debt funds. Birla Sun Life Cash Plus: The credit risk rating assigned to the scheme is mfA1+. The highest-credit-quality short-term rating assigned by ICRA to debt funds.Rating methodology used by ICRA is based on evaluating the inherent credit quality of the funds portfolio. As a measure of the credit quality of a debt fund’s assets, ICRA uses the concept of ”credit scores”, based on ICRA’s assessment of credit risk associated with each exposure of the portfolio taking into account its maturity, investment objectives and policies, its management characteristics and the creditworthiness of its investment portfolio. ICRA reviews relevant fund information on an ongoing basis to support its published rating opinions. Source: ICRA Ltd.

AAAf The fund’s portfolio holdings provide very strong protection against losses from credit defaults.The credit quality ratings are based on an analysis of the fund’s investment philosophy, its management, investment strategies, operational policies and internal controls. Credit quality incorporates the credit risk of securities and the counter-party risk involved in transactions CRISIL has developed a Credit Quality Matrix to evaluate a bond fund’s overall level of protection against losses associated with credit default. The matrix is a set of credit factors & credit scores derived scientifically from CRISIL’s rating default and transition rates over past ten years. Ranking source: CRISIL FundServices, CRISIL Ltd.

Birla Sun Life Equity Fund: CRISIL~CPR 2 - in Consistent CPR Performer - Equity (29 Schemes)Birla Sun Life Frontline Equity Fund: CRISIL~CPR 1 -In Diversified Equity Scheme Category (80 Schemes). Birla Sun Life Dividend Yield Plus: CRISIL~CPR 2 -In Diversified Equity Scheme Category (80 Schemes). Birla Sun Life Balance Fund: CRISIL~CPR 1 -In Balanced Scheme Category (16 Schemes). Birla Sun Life 95 Fund: CRISIL~CPR 2 -In Balanced Scheme Category (16 Schemes). Birla Sun Life Income Fund: CRISIL~CPR 1 - Income Scheme Category (21 Schemes)Birla Sun Life Income Plus: CRISIL~CPR 1 - Consistent CPR Performer - Income (13 Schemes)Birla Sun Life Income Plus: CRISIL~CPR1 - Income Scheme Category (21 schemes)Birla Sun Life Monthly Income: CRISIL~CPR 2 - MIP Conservative Scheme Category (8 schemes)Birla Sun Life Short Term Fund - Retail Plan: CRISIL~CPR 1 - Debt Short Term Scheme Category (17 Schemes).Birla Sun Life Cash Plus - Institutional: CRISIL~CPR 2 - Liquid Inst. Scheme Category (9 schemes)Birla Sun Life Cash Plus - Retail Plan: CRISIL~CPR 1 Consistent CPR Performer - Liquid (15 Schemes)Birla Sun Life Gilt Plus - Regular Plan: CRISIL~CPR 2 - Gilt Scheme Category (16 schemes)Birla Sun Life Liquid Plus - Retail Plan: CRISIL~CPR 2 - Liquid Plus Scheme Category (27 schemes)CRISIL~Composite Performance Ranking - (CRISIL~CPR) is the relative performance ranking of mutual fund schemes within the peer group. The criteria used for computing the ranking are AUM in excess of category cut-off limits & portfolio disclosure and performance in case of Liquid Plans, Liquid Institutional

For further details on our Funds, please contact our Customers Service Centres at details given below.

BIRLA SUN LIFE ASSET MANAGEMENT COMPANY LTD. BRANCHES

Disclaimer: Any information contained in this publication does not constitute and shall be deemed not to constitute an advice, an ofofficers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use or access of any information that may be displayed in this publication from time to time. Recipients of the information contained herein should exercise due care and caution and read the offer documents (including if necessary, obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein.Editorial opinions expressed in the 'Connect' are not necessarily those of Birla Sun Life AMC Ltd. or any of their officers, employees, personnel, directors and Birla Sun Life AMC Ltd. and its officers, employees, personnel, directors do not accept responsibility for the editorial content. Birla Sun Life AMC Ltd. or any of its officers, employees, personnel, directors make no representation as to the accuracy, completeness or reliability of the editorial content and hereby disclaim any liability with regard to the same.

fer to sell/ purchase or as an invitation or solicitation to do so for any securities of any entity, and further, Birla Sun Life AMC Ltd./ its subsidiaries / affiliates / sponsors / trustee or their

Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. (liability restricted to seed corpus of Rs. 1 Lac). Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. Investors should read the Offer Document/ Key Information Memorandum available at Investor Service Centers and with distributors carefully before investing. The Material provided in the Connect cannot be reproduced or quoted anywhere without express permission from Birla Sun Life Asset Management Company Ltd.

48

AHMEDABAD : 079 - 26403553 / 48ALLAHABAD : 0532 - 2427015 / 3201661ALWAR : 0145 - 2700126AMBALA : 0171 - 2601345AMRAVATI : 0721 - 6451692

AGRA AJMER AMRITSARAURANGABAD BARODA BELGAUMBHILLAI BHOPAL DEHRADUNGURGAON HYDERABAD (Abids) INDOREJABALPUR JAIPUR JALANDHARJAMSHEDPUR JODHPUR KANPURKOLHAPUR LUCKNOW LUDHIANAMANGALORE MEERUT MORADABADMUMBAI (Borivali) MUMBAI (Ghatkopar) NAGPURNASIK PATIALA PUNERAIPUR RAJKOT RANCHISURAT UDAIPUR VALSADVARANASI VASHI VIJAYWADAVISAG

ANAND : 02692 - 247260BANGALURU (Jayanagar) : 080 - 41555000BANGALURU (Malleswaram) : 080 - 42199223BANGALURU(Cunningham House Rd) : 080 - 22389991 / 2 / 3BHAVNAGAR : 0278 - 6452524BHUBANESHWAR : 0674 - 2535521 / 3413CALICUT : 0495 - 4021366 / 99CHANDIGARH : 0172 - 2783556CHENNAI (Anna Nagar) : 044 - 43016950 / 1 / 2 / 4 / 6CHENNAI (Egmore) : 044 - 28191681 / 708 / 715 / 699COCHIN : 0484 - 2366817 / 2383969 / 4021722COIMBATORE : 0422 - 4350262 / 4DELHI : 011- 40744514DHANBAD : 0326 - 2302747 / 8051 DURGAPUR : 0343 - 6454621 / 19 / 3201241ERODE : 0424 - 4558197 / 8GUWAHATI : 0361 - 2595020 / 2599273GWALIOR : 0751 - 6499442 / 378HUBLI : 0836 - 4259989 / 4266283JAMMU : 0191 - 2432601JAMNAGAR : 0288 - 3200064KOLKATA : 033 - 22882592 / 4 / 5

KOTA : 0744 - 2366237MADURAI : 0452 - 4231493 / 83MANDI GOBINDGARH : 01765 - 250051MARGAO : 0832 - 6480109MATHURA 0565 - 3207007 / 6959MEHASANA : 02762 - 658323 / 16MUMBAI (Fort) : 022 - 66379839 / 41 / 44 / 12MUMBAI (Head Office) : 022 - 66928000MUMBAI (Prabhadevi) : 022 - 6661035 / 36MYSORE : 0821 - 4244400 / 1 / 2NOIDA : 0120 - 4203629PANIPAT : 0180 - 4005660PANJIM : 0832 - 2437628PATNA : 0612 - 2207022 / 3PONDICHERRY : 0413 - 4207997SALEM : 0427 - 4554431SILIGURI : 0353 - 2545165THANE : 022 - 67930660 / 1TRICHY : 0431 - 2773391 / 2 / 3TRIVANDRUM : 0471 - 4017007VAPI : 0260 - 6454735 / 6VISHAKAPATNAM : 0891 - 6631337 / 8

IDEA Toll Free No. 1800-270-7000 & the centralised TOLL no. 022-66917777

Parameters Scheme CategorySuperior Return Score Large Cap Oriented Equity, Diversified Equity, ELSS, Balanced, Debt, MIP (Aggressive &

Conservative), Gilt-Long and Consistent CPR Performers – Equity, Balanced and DebtMean Return and Volatility Debt-Short, Liquid plus, Liquid, Liquid Institutional & Liquid Super Institutional and Consistent CPR

Performers - Liquid

Portfolio Concentration Analysis All Schemes

Liquidity Analysis All Schemes

Asset Quality Debt Schemes

Average Maturity Debt Schemes

Downside Risk Probability Debt- Short Term, Liquid, Liquid Plus, Liquid- Institutional & Super Institutional

Asset Size Debt- Short Term, Liquid, Liquid Plus, Liquid- Institutional & Super Institutional

Historic performance on CRISIL~CPR Consistent CPR Performer – Equity, Balanced, Debt and Liquid categories

Page 49: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

LIPPER Awards India 2009: Award Methodology & Disclaimers:Birla Sun Life Mutual Fund: Best Group over 3 years (2005-2008). Group Name - Mixed Asset, Size: 12 fund houses were eligible for the group award. Fund groups with at least five equity, five bond, or three mixed-asset portfolios in the respective asset classes were eligible for a group award. The lowest average decile(1) rank of the three years’ Consistent Return measure of the eligible funds per asset class and group determined the asset class group award winner. Birla Sun Life Asset Allocation Fund-Moderate Plan-Growth (BSLAAF-MP-GR): Best Fund – 3 year performance (2005-2008) No. of Schemes: 7; Classification-Mixed Asset INR BalancedBirla Sun Life Income Fund-Growth (BSLIF-Gr): Best Fund - 3 year performance (2005-2008) & 10 year performance (1998 – 2008), No. of Schemes: 99 & 16 respectively ; Classification-Bond Indian Rupee-General. BSLAAF-MP-Gr & BSLIF-Gr are awarded Lipper Awards India 2009 on the basis of Consistent Return (Effective Return) value over the relevant performance period. Entry/Exit load not considered. Ranking source: Lipper - A Reuter Co. www.lipperweb.com

Best Group in the

Mixed Asset Category

- Lipper Awards India 2009

Past Performance is no guarantee of future results.

Birla Sun Life Income Fund - GrowthBond INR - General (16 schemes) 10 year performance (1998 - 2008)

Best Fund - over 10 years

Birla Sun Life Asset Allocation Fund

Moderate Plan - GrowthMixed Asset INR Balanced (7 schemes)

3 Years Performance (2005 - 2008)

Best Fund - over 3 years

Birla Sun Life Income Fund - Growth

Bond INR General (99 schemes) 3 year performance (2005 - 2008)

Best Fund - over 3 years

Page 50: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Tax Relief ‘96An open ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years.

Award methodology: CNBC TV18 Crisil Mutual Fund House of the Year: Birla Sun Life Mutual Fund, Category - Mutual Fund House of the Year, out of 26 Fund houses. Fund Houses winning at least two awards for their schemes in the category level awards for 2007 were considered for the award based on consistency of fund house's performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses. Detailed methodology available at www.crisil.com. Disclaimers: Investors are requested to refer to the complete terms and conditions for Yearly SIP with Critical Illness Insurance as mentioned in addendum dated Dec 03, 2008 before availing the same. Regular Investment without Critical Illness Insurance also available. BSLAMC reserves a right to modify / terminate the said Group Critical Illness Insurance on a prospective basis for new as well as for existing customers, with a notice of 30 days. Statutory Details: Constitution: Birla Sun Life Mutual Fund has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited & Sun Life (India) AMC Investments Inc [liability restricted to seed corpus of Rs. 1 Lac]. Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Scheme Classification, Objective and Load Structure: Birla Sun Life Tax Relief ’96: (An Open ended Equity Linked Savings Scheme) with a lock in of 3 yrs from date of allotment with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities. Load Structure (Incl. SIP transactions) Entry Load: For Purchase / Switch-in of units less than Rs. 5 crores in value: 2.25%. For Purchase / Switch-in of units equal to or greater than Rs. 5 crores in value: Nil. For Direct Applications: Nil. Exit Load: Nil. Load Structure for Yearly SIP with Critical Illness Insurance: Entry Load: For Purchase of units under Yearly SIP with Critical Illness Insurance: 2.50% of the applicable NAV. For Direct Applications: Nil. Exit Load: Nil. Risk Factors: Mutual Funds & securities investments are subject to market risks & there can be no assurance or guarantee that the objective of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors & forces affecting capital markets & money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Scheme & may not necessarily provide a basis of comparison with other investments. The name of the Scheme does not, in any manner, indicate either the quality of the Scheme or its future prospects or returns. Unitholders in the Scheme are not being offered any guaranteed/assured returns. The Group Critical Illness Insurance will be governed by the terms, conditions and exclusions of the insurance policy with the relevant Insurance Company as determined by the Birla Sun Life Asset Management Co. Ltd.. Insurance is subject matter of solicitation. For further Scheme Specific Risk Factors & other details please read the Offer Document / Statement of Additional Information / Scheme Information Document / Key Information Memorandum available at Investor Service Centres and with Distributors carefully before investing.

Save Tax upto Rs. 33,990

Insurance cover up to Rs. 10 Lac.

against 9 critical illnesses

Critical Illnesses Insured: • Heart Attack (Myocardial Infarction)• Bypass Surgery (Coronary Artery by Pass Graft

Surgery) • Cancer• Paralysis• Major Organ Transplant • Kidney Failure (End Stage Renal Failure)• End stage Liver disease • Heart Valve Replacement • Stroke

Easy Claim Procedure:

• Call Insurance company (ICICI Lombard : 1-800-209-8888) within 60 days of diagnosis of disease

• Submit your doctor’s reports to the Insurance company along with a claim form

• Insurance payment will be made within 12 working days of submitting all completed documents

No need to pay separate premium

Critical illness insurance is an add-on feature. You need not pay a separate premium for

availing the insurance benefit

Dividends mentioned above were on a face value of Rs. 10/unit. After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

Had you invested Rs 1 Lac on 29th March 1996,

you would have earned

Rs. 21.6 Lac in Tax – free dividends alone!!!

under section 80 C of the Income Tax Act, 1961.

Irrespective of actual expenditure incurred on treatment

Tax savings of Rs. 33,990 is calculated assuming qualifying amount of deduction is Rs. 1 lac & taxable income > Rs. 10 lac. & includes applicable surcharge & education cess.

Full Insurance cover paid on diagnosis

New Benefit

Page 51: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

Birla Sun Life Mutual Fund has recorded our all time high in assets

under management (AUM). We ended February 2009 with an average AUM of

Rs 48,556 Crores (source: AMFI), a considerable feat considering the market

scenario.

We thank you for your continued belief in us.

Its our constant endeavour to provide you with the benefit of convenience. Now

you can keep in touch with your investments round the clock.

Value Added Services

Online Portfolio Management

(

8• View portfolio summary &

• Make Transactions - Purchase, Switch and Redemption instantly

• Change in address and communication details

• Track your portfolio - Dividend and NAV tracker

transaction history

• Mobile Investment Manager

24x7 Free Services on 1800-270-7000

Statement on Demand

• Register for SMS & E-mail alerts

Call from web

assistance,round the clock

Statutory Details: Constitution: Birla Sun Life Mutual Fund has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited & Sun Life (India) AMC Investments Inc [liability restricted to seed corpus of Rs. 1 Lac]. Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Risk Factors: Mutual Funds & securities investments are subject to market risks & there can be no assurance or guarantee that the objective of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors & forces affecting capital markets & money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Scheme & may not necessarily provide a basis of comparison with other investments. The name of the Scheme does not, in any manner, indicate either the quality of the Scheme or its future prospects or returns. Unitholders in the Scheme are not being offered any guaranteed/assured returns. For further Scheme Specific Risk Factors & other details please read the Offer Document / Statement of Additional Information / Scheme Information Document / Key Information Memorandum available at Investor Service Centres and with

Oth

er

Do You Know?Do You Know?

Page 52: Connect March09 v16 - Aditya Birla Group › ... › Connect_March09.pdfVineet Maloo Fund Manager - Equity Indian equities significantly outperformed the developed markets over the

assistance,round the clock.

Online Portfolio Access

www.birlasunlife.com www.birlasunlife.com/mobile

Mobile Investment Manager

All India Telephone

• View portfolio summary

• View transaction history

• Track your portfolio

• Purchase, Switch & Redeem

• Change TPIN (Telephone Personal Identification Number)

• Get Account Statement instantly

Toll Free : 1-800-22-7000 1-800-270-7000

Non Toll Free : +91 22 6691 7777

(MTNL/BSNL)