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kpcorp.com | 1 Modernizing: Helping companies simplify enrollment The magazine for more efficient health communication programs ON THE COMMUNICATION SUPPLY CHAIN GET THE 411 DATA-DRIVEN COMMUNICATION PROGRAMS SIMPLIFIED C NNECT BRING ON THE INNOVATION!

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kpcorp.com | 1

Modernizing:Helping companies simplify enrollment

The magazine for more efficient health communication programs

ON THECOMMUNICATION SUPPLY CHAIN

GET THE 411DATA-DRIVENCOMMUNICATIONPROGRAMS SIMPLIFIED

C NNECTBRING ON

THEINNOVATION!

Are we getting what we need for the future?

You have objectives, initiatives, and targets to support the growth of your organization. Use the opportunity to switch

suppliers to fast track those improvements.

CURRENT SUPPLIER

CHECKLIST

HINT: If you didn’t check all the boxes then the topics in this magazine are for you!

Has no quality problems

Is competitively priced to market

Incorporates new technology

Is innovative to be intensely competitive

Consolidates our vendor base

Operates at highest performance

Is under contract with suppliers

Leverages its buying power

Gets proactive cost saving ideas

Collapses the supply chain

MY ORGANIZATION:

Are we getting what we need for the future?

You have objectives, initiatives, and targets to support the growth of your organization. Use the opportunity to switch

suppliers to fast track those improvements.

CURRENT SUPPLIER

CHECKLIST

HINT: If you didn’t check all the boxes then the topics in this magazine are for you!

Has no quality problems

Is competitively priced to market

Incorporates new technology

Is innovative to be intensely competitive

Consolidates our vendor base

Operates at highest performance

Is under contract with suppliers

Leverages its buying power

Gets proactive cost saving ideas

Collapses the supply chain

MY ORGANIZATION:

kpcorp.com | 11

• INSPECTION CAMERAS

• CONTENT VERIFICATION• ENCRYPTION

• INFRASTRUCTURE

• SECURE TRANSFER • CERTIFICATIONS (SSAE-16)

• RISK MITIGATION • BAR CODES

• AUDITS

PRINT SMART.

MAIL SMART.

VERIFICATION SAVVY

Today’s digital print technology combines many options with 100% QA of every piece of information.

The largest costs in most mail programs. Get higher levels of service and faster delivery times at discounted rates.

Intelligent inserters combine multiple materials using high speed cameras for 100% validation, lowering security risks.

• AUTOMATION

• SECURITY

• AUTOMATE THE PROCESS

• FIRST CLASS DISCOUNTS

• AUTOMATION

• COMMINGLING

• INTELLIGENT SYMBOLOGY

• OUTSOURCE

FEWER TOUCHES.Find partners with complete supply chains in-house to reduce efforts and save costs.

• ON-DEMAND

• FEWER TOUCHES & STEPS

• FULFILLMENT

• REMOTE WAREHOUSING

MOVE QUICK.Fast enough? If not, break the supply chain down and look for ways to get leaner.

• ELIMINATE UNNECESSARY STEPS

• PERSONALIZED

• ON-DEMAND

• INTELLIGENT BAR CODING

• GEOCODING

• PRESORTING / SORTATION

• PROMOTIONS

DATASECURITY

TURNTIMES

MATERIALMOVEMENT

POSTAGEOPTIMIZATION

MAILINSERTION

PRINT

10 | CONNECT MAGAZINE

COST SAVINGS

DATASECURITY

Personalized communication supply chains are complex, multi-faceted processes. However, if you know the specific areas to concentrate on, you can achieve the most efficient and effective programs to lower costs and increase profits!

Factors in theCommunication Supply Chain

REDUCE RISK.Today’s relevant, personalized communications means more confidential information. Robust infrastructure is required to ensure data integrity and compliance (e.g. HIPAA, PHI, PII). All processes should be regularly audited by third parties. After all, a data breach is bad for everyone.

People are busy. Keep it simple and relevant. They’ll thank you and you’ll lower costs!

DESIGN AHEAD.

• SMALLER PAGE COUNTS

• USE TEMPLATES

• ALL-IN-ONE BOOKLETS

100% AUTOMATED.Data-driven templates are fast, secure, and easy to scale when new eligible populations arrive.

• COMPOSITION SOFTWARE

• BUSINESS RULES

• EASY TO REVISE/ CHANGE

• MULTIPLE CHANNELS

CLEAN IT UP.The cleaner the better. Variable docs depend on data to be relevant. Avoid garbage in…garbage out.

• DATA HYGIENE SOFTWARE

• NCOA / CASS UPDATES

• DATABASE APPENDS

REACT TIMELY.State programs constantly change. Make sure your process keeps pace!

• LEVEL OF EFFORT (COST)

• TURN TIME (SPEED)

• DOC COMPOSITION TOOLS

• ONLINE COLLABORATION

Design for purpose: how it will be used and how easy it is to create.

DESIGN EFFICIENT.

• PAPER TYPE & SIZE

• MANUFACTURING EFFICIENCY

DESIGN

DOCCOMP

SPECS

REVISIONS& CHANGES

DATA

• COMBINE COMPONENTS

DESIGN

BUSINESSRULES

DIGITALASSETS

APPROVAL

Document composition is the process of dynamically composing materials according to an organization’s specific business requirements. Highly confidential client data is securely transferred and populates branded templates to create one-to-one personalized materials (in multiple types). These types of communications enhance the customer’s experience by providing relevant messages in the format they prefer to receive.

BENEFITS INCLUDE:• Centrally create, manage and deliver personalized communications

• Automates & streamlines the production process

• Reduces turn times

• Templates are fast, secure, & easy to change for revisions

• Repurpose content into multiple-channels (hardcopy, email, web, PDF, mobile)

• Easy to scale with growth. Think new eligible populations!

SECURITY

9 | CONNECT MAGAZINE kpcorp.com | 10

14 | SUPPORT MAGAZINE

COST SAVINGS

OPTIMIZATION

THE 411 OFPOSTAGE & FREIGHT

BENEFITS FUNCTIONAL USES

With ever-changing rules and regulations, postage is one of the largest costs in any direct mail campaign.There are postal strategies, best-practices, promotions and programs that will get you higher levels of service and faster delivery times at discounted rates. Now go find ‘em!

BEST PRACTICES

Postal Logistics Planning

Data Hygiene

NCOA & CASS

Automation

Barcoding

Presorting

Mail Innovations

Co-mingle

SCF/ BMC drop ship

USPS Promotions

CRITICAL FACTORSSPEED – delivery timesSERVICE – priorityCOST - discountsPURPOSE – use by audience

SCALE - volumesDATA – current & cleanDISTANCE - turn time

• More relevant to people• Easier to understand & use• Reduce pages to print• Reduce weight to mail• Reduces waste

• Differentiate your plan• Precise provider directories• Pinpoint access to providers• Communicate in better detail• Gain deeper insight

For provider directories, using locations reduces the size of document and better tailors the information to customers’ needs.

GEOCODING

Are we getting what we need for the future?

You have objectives, initiatives, and targets to support the growth of your organization. Use the opportunity to switch

suppliers to fast track those improvements.

CURRENT SUPPLIER

CHECKLIST

HINT: If you didn’t check all the boxes then the topics in this magazine are for you!

Has no quality problems

Is competitively priced to market

Incorporates new technology

Is innovative to be intensely competitive

Consolidates our vendor base

Operates at highest performance

Is under contract with suppliers

Leverages its buying power

Gets proactive cost saving ideas

Collapses the supply chain

MY ORGANIZATION:

Are we getting what we need for the future?

You have objectives, initiatives, and targets to support the growth of your organization. Use the opportunity to switch

suppliers to fast track those improvements.

CURRENT SUPPLIER

CHECKLIST

HINT: If you didn’t check all the boxes then the topics in this magazine are for you!

Has no quality problems

Is competitively priced to market

Incorporates new technology

Is innovative to be intensely competitive

Consolidates our vendor base

Operates at highest performance

Is under contract with suppliers

Leverages its buying power

Gets proactive cost saving ideas

Collapses the supply chain

MY ORGANIZATION:

kpcorp.com | 11

• INSPECTION CAMERAS

• CONTENT VERIFICATION• ENCRYPTION

• INFRASTRUCTURE

• SECURE TRANSFER • CERTIFICATIONS (SSAE-16)

• RISK MITIGATION • BAR CODES

• AUDITS

PRINT SMART.

MAIL SMART.

VERIFICATION SAVVY

Today’s digital print technology combines many options with 100% QA of every piece of information.

The largest costs in most mail programs. Get higher levels of service and faster delivery times at discounted rates.

Intelligent inserters combine multiple materials using high speed cameras for 100% validation, lowering security risks.

• AUTOMATION

• SECURITY

• AUTOMATE THE PROCESS

• FIRST CLASS DISCOUNTS

• AUTOMATION

• COMMINGLING

• INTELLIGENT SYMBOLOGY

• OUTSOURCE

FEWER TOUCHES.Find partners with complete supply chains in-house to reduce efforts and save costs.

• ON-DEMAND

• FEWER TOUCHES & STEPS

• FULFILLMENT

• REMOTE WAREHOUSING

MOVE QUICK.Fast enough? If not, break the supply chain down and look for ways to get leaner.

• ELIMINATE UNNECESSARY STEPS

• PERSONALIZED

• ON-DEMAND

• INTELLIGENT BAR CODING

• GEOCODING

• PRESORTING / SORTATION

• PROMOTIONS

DATASECURITY

TURNTIMES

MATERIALMOVEMENT

POSTAGEOPTIMIZATION

MAILINSERTION

PRINT

10 | CONNECT MAGAZINE

COST SAVINGS

DATASECURITY

Personalized communication supply chains are complex, multi-faceted processes. However, if you know the specific areas to concentrate on, you can achieve the most efficient and effective programs to lower costs and increase profits!

Factors in theCommunication Supply Chain

REDUCE RISK.Today’s relevant, personalized communications means more confidential information. Robust infrastructure is required to ensure data integrity and compliance (e.g. HIPAA, PHI, PII). All processes should be regularly audited by third parties. After all, a data breach is bad for everyone.

People are busy. Keep it simple and relevant. They’ll thank you and you’ll lower costs!

DESIGN AHEAD.

• SMALLER PAGE COUNTS

• USE TEMPLATES

• ALL-IN-ONE BOOKLETS

100% AUTOMATED.Data-driven templates are fast, secure, and easy to scale when new eligible populations arrive.

• COMPOSITION SOFTWARE

• BUSINESS RULES

• EASY TO REVISE/ CHANGE

• MULTIPLE CHANNELS

CLEAN IT UP.The cleaner the better. Variable docs depend on data to be relevant. Avoid garbage in…garbage out.

• DATA HYGIENE SOFTWARE

• NCOA / CASS UPDATES

• DATABASE APPENDS

REACT TIMELY.State programs constantly change. Make sure your process keeps pace!

• LEVEL OF EFFORT (COST)

• TURN TIME (SPEED)

• DOC COMPOSITION TOOLS

• ONLINE COLLABORATION

Design for purpose: how it will be used and how easy it is to create.

DESIGN EFFICIENT.

• PAPER TYPE & SIZE

• MANUFACTURING EFFICIENCY

DESIGN

DOCCOMP

SPECS

REVISIONS& CHANGES

DATA

• COMBINE COMPONENTS

DESIGN

BUSINESSRULES

DIGITALASSETS

APPROVAL

Document composition is the process of dynamically composing materials according to an organization’s specific business requirements. Highly confidential client data is securely transferred and populates branded templates to create one-to-one personalized materials (in multiple types). These types of communications enhance the customer’s experience by providing relevant messages in the format they prefer to receive.

BENEFITS INCLUDE:• Centrally create, manage and deliver personalized communications

• Automates & streamlines the production process

• Reduces turn times

• Templates are fast, secure, & easy to change for revisions

• Repurpose content into multiple-channels (hardcopy, email, web, PDF, mobile)

• Easy to scale with growth. Think new eligible populations!

SECURITY

9 | CONNECT MAGAZINE kpcorp.com | 10

14 | SUPPORT MAGAZINE

COST SAVINGS

OPTIMIZATION

THE 411 OFPOSTAGE & FREIGHT

BENEFITS FUNCTIONAL USES

With ever-changing rules and regulations, postage is one of the largest costs in any direct mail campaign.There are postal strategies, best-practices, promotions and programs that will get you higher levels of service and faster delivery times at discounted rates. Now go find ‘em!

BEST PRACTICES

Postal Logistics Planning

Data Hygiene

NCOA & CASS

Automation

Barcoding

Presorting

Mail Innovations

Co-mingle

SCF/ BMC drop ship

USPS Promotions

CRITICAL FACTORSSPEED – delivery timesSERVICE – priorityCOST - discountsPURPOSE – use by audience

SCALE - volumesDATA – current & cleanDISTANCE - turn time

• More relevant to people• Easier to understand & use• Reduce pages to print• Reduce weight to mail• Reduces waste

• Differentiate your plan• Precise provider directories• Pinpoint access to providers• Communicate in better detail• Gain deeper insight

For provider directories, using locations reduces the size of document and better tailors the information to customers’ needs.

GEOCODING 2

4

6

3

8

11

PERSONALIZED STATEMENTSUse secured infrastructure & latest equipment and technology to produce all kinds of your communications.

MEDI-CAL PACKETSCalifornia’s most advanced mailing program is packed with state-of-the-art tools. You can leverage this!

DATA-DRIVEN COMPOSITIONSee how the latest software tools create multiple channel output for print, web, electronic, and mobile – all from the same source data!

CONTENTS

MAGAZINE

KP CORPORATION

MARKETING STAFF

DOCUMENT SOLUTIONS

POSTAGE OPTIMIZATIONSee postal strategies & best practices to address one of the largest costs in any mailing program.

PROFIT FACTORSWe’ll show you the key areas to focus on to reduce your costs and increase margins.

COST SAVINGS

TRENDS & REQUIREMENTSToday’s personalization trends lead to more growth and more risk.

SECURITYC NNECT

7

10

3

kpcorp.com 800.328.3284

Brett Olszewski EDITOR IN CHIEF

Jill Gardner MANAGING EDITOR

Arielle Watts ART DIRECTOR

CH_0003879_CHI1_0413

Denti-Cal Medi-Cal Medi-Cal Denti-Cal

P.O. Box 989009, West Sacramento, CA 95798-9850

Healthy Families Medi-Cal

5/1/13

Healthy Families

California Healthy Families Medi-Cal 8/1/13 Healthy Families Medi-Cal

Medi-Cal Medi-Cal Medi-Cal

Medi-Cal

SAMPLE, JOHN ZH123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000001-16-2

CH_0003879_HMO1_0413

Koj tus me nyuam yuav tau kev pab them nqi kho hniav los ntawm Medi-Cal txoj kev pab them nqi kho hniav, Denti-Cal. Koj yuav tau txais xov xwm ntxiv txog Denti-Cal ua ntej txav mus rau Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Xov Xwm Tseem Ceeb

Txog Txoj Kev Pab Them Nqi Kho Mob Healthy Families Txav Mus Rau Medi-Cal

5/1/13

Hawm txog leej niam leej txiv los yog tus neeg saib xyuas hauv Healthy Families:

Ib txoj cai tshiaj hauv California hais tias cov me nyuam nyob hauv Txoj Kev Pab Them Nqi Kho Mob Healthy Families yuav tsum xav mus rau Medi-Cal. Yuav pib tsis kheev ntxov dua lub 8/1/13, koj tus me nyuam txoj kev pov hwm kev noj qab haus huv yuav txav ntawm Txoj Kev Pab Them Nqi Kho Mob Healthy Families mus rau Txoj Kev Pab Them Nqi Kho Mob Medi-Cal.

Koj tus me nyuam yuav tau tib co kev pab kho kab mob kev nkeeg li qub thaum lub cai txav no. Yuav tsis muaj kev cuam tshuam txoj kev pov hwm koj tus me nyuam.

Koj tus me nyuam txoj kev pab them nqi kho mob yuav hloov. Txoj kev pab them nqi kho mob uas koj tus me nyuam muaj tam sim no tsis yog Medi-Cal txoj kev pab them nqi kho mob. Yuav txav koj tus me nyuam mus rau Medi-Cal ib txoj kev pab them nqi kho mob tshiab. Medi-Cal txoj kev pab tshiab yuav muab cov kev kho mob thiab yuav muab kev kho qhov muag tom qab txav mus rau Medi-Cal.

SAMPLE, JOHN HO123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000006-16-H

CH_0003879_VIE1_0413

Con quy v se nha n ba o hie m nha khoa qua Denti-Cal, ch ng tr nh nha khoa cu a Medi-Cal. Sa p t i quy v se nha n c the m tho ng tin ve Denti-Cal tr c khi co s chuye n

oi sang Medi-Cal .

P.O. Box 989009, West Sacramento, CA 95798-9850

Tho ng Tin Quan Tro ng

Ve vie c Ch ng Tr nh Healthy Families chuye n sang Medi-Cal

5/1/13

K nh g i quy v cha me hoa c ng øi giam ho trong ch ng tr nh Healthy Families:

Mo t ie u lua t m i cu a California qui nh ra ng tre em trong Ch ng Tr nh Healthy Families pha i chuye n sang Medi-Cal. Ba t a u s m nha t laø 8/1/13, ba o hie m s c kho e cu a con quy v se chuye n t ø Ch ng Tr nh Healthy Families sang Ch ng Tr nh Medi-Cal.

Con quy v se tie p tu c co ta t ca ca c d ch vu nh cu trong th øi gian chuye n oi naøy. Ba o hie m cu a con quy v se kho ng b gia n oa n.

Ch ng tr nh s c kho e cu a con quy v thay oi. Ch ng tr nh s c kho e cu a con quy v kho ng pha i laø ch ng tr nh s c kho e cu a Medi-Cal. Con quy v se chuye n sang mo t ch ng tr nh s c kho e Medi-Cal m i. Ch ng tr nh s c kho e Medi-Cal m i se cung ca p d ch vu ch a tr y te , vaø cung se cung ca p ca c d ch vu th l c sau khi con quy v chuye n sang Medi-Cal.

SAMPLE, JOHN VI123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000010-16-V

Dear Healthy Families parent or guardian:

A new law in California says that children in the Heathy Families Program must move to Medi-Cal. Starting no sooner than 8/1/13, your child’s health insurance will move from the Healthy Families Program to the Medi-Cal Program.

Your child will continue to have all of the same services during this move. Your child’s coverage will not be interrupted.

Your child’s health plan will change. The health plan that your child belongs to now is not a Medi-Cal health plan. Your child will move to a new Medi-Cal health plan. The new Medi-Cal health plan will provide medical care, and will also provide vision services after the move to Medi-Cal.

Your child will get dental coverage through Denti-Cal, the Medi-Cal dental program. You will soon get more information about Denti-Cal before the move to Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Importan t Informa tion

About the H ealth y Families P rogram mo ve to Medi- Cal

5/1/13

CH_00003879_ENG1_0413

SAMPLE, JOHN EN123 MAIN DRHANFORD, CA 93230-1805

1131359HC3879-000001-16-7

See how thisis made onPAGE 6

CH_0003879_CHI1_0413

Denti-Cal Medi-Cal Medi-Cal Denti-Cal

P.O. Box 989009, West Sacramento, CA 95798-9850

Healthy Families Medi-Cal

5/1/13

Healthy Families

California Healthy Families Medi-Cal 8/1/13 Healthy Families Medi-Cal

Medi-Cal Medi-Cal Medi-Cal

Medi-Cal

SAMPLE, JOHN ZH123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000001-16-2

CH_0003879_HMO1_0413

Koj tus me nyuam yuav tau kev pab them nqi kho hniav los ntawm Medi-Cal txoj kev pab them nqi kho hniav, Denti-Cal. Koj yuav tau txais xov xwm ntxiv txog Denti-Cal ua ntej txav mus rau Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Xov Xwm Tseem Ceeb

Txog Txoj Kev Pab Them Nqi Kho Mob Healthy Families Txav Mus Rau Medi-Cal

5/1/13

Hawm txog leej niam leej txiv los yog tus neeg saib xyuas hauv Healthy Families:

Ib txoj cai tshiaj hauv California hais tias cov me nyuam nyob hauv Txoj Kev Pab Them Nqi Kho Mob Healthy Families yuav tsum xav mus rau Medi-Cal. Yuav pib tsis kheev ntxov dua lub 8/1/13, koj tus me nyuam txoj kev pov hwm kev noj qab haus huv yuav txav ntawm Txoj Kev Pab Them Nqi Kho Mob Healthy Families mus rau Txoj Kev Pab Them Nqi Kho Mob Medi-Cal.

Koj tus me nyuam yuav tau tib co kev pab kho kab mob kev nkeeg li qub thaum lub cai txav no. Yuav tsis muaj kev cuam tshuam txoj kev pov hwm koj tus me nyuam.

Koj tus me nyuam txoj kev pab them nqi kho mob yuav hloov. Txoj kev pab them nqi kho mob uas koj tus me nyuam muaj tam sim no tsis yog Medi-Cal txoj kev pab them nqi kho mob. Yuav txav koj tus me nyuam mus rau Medi-Cal ib txoj kev pab them nqi kho mob tshiab. Medi-Cal txoj kev pab tshiab yuav muab cov kev kho mob thiab yuav muab kev kho qhov muag tom qab txav mus rau Medi-Cal.

SAMPLE, JOHN HO123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000006-16-H

CH_0003879_VIE1_0413

Con quy v se nha n ba o hie m nha khoa qua Denti-Cal, ch ng tr nh nha khoa cu a Medi-Cal. Sa p t i quy v se nha n c the m tho ng tin ve Denti-Cal tr c khi co s chuye n

oi sang Medi-Cal .

P.O. Box 989009, West Sacramento, CA 95798-9850

Tho ng Tin Quan Tro ng

Ve vie c Ch ng Tr nh Healthy Families chuye n sang Medi-Cal

5/1/13

K nh g i quy v cha me hoa c ng øi giam ho trong ch ng tr nh Healthy Families:

Mo t ie u lua t m i cu a California qui nh ra ng tre em trong Ch ng Tr nh Healthy Families pha i chuye n sang Medi-Cal. Ba t a u s m nha t laø 8/1/13, ba o hie m s c kho e cu a con quy v se chuye n t ø Ch ng Tr nh Healthy Families sang Ch ng Tr nh Medi-Cal.

Con quy v se tie p tu c co ta t ca ca c d ch vu nh cu trong th øi gian chuye n oi naøy. Ba o hie m cu a con quy v se kho ng b gia n oa n.

Ch ng tr nh s c kho e cu a con quy v thay oi. Ch ng tr nh s c kho e cu a con quy v kho ng pha i laø ch ng tr nh s c kho e cu a Medi-Cal. Con quy v se chuye n sang mo t ch ng tr nh s c kho e Medi-Cal m i. Ch ng tr nh s c kho e Medi-Cal m i se cung ca p d ch vu ch a tr y te , vaø cung se cung ca p ca c d ch vu th l c sau khi con quy v chuye n sang Medi-Cal.

SAMPLE, JOHN VI123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000010-16-V

Dear Healthy Families parent or guardian:

A new law in California says that children in the Heathy Families Program must move to Medi-Cal. Starting no sooner than 8/1/13, your child’s health insurance will move from the Healthy Families Program to the Medi-Cal Program.

Your child will continue to have all of the same services during this move. Your child’s coverage will not be interrupted.

Your child’s health plan will change. The health plan that your child belongs to now is not a Medi-Cal health plan. Your child will move to a new Medi-Cal health plan. The new Medi-Cal health plan will provide medical care, and will also provide vision services after the move to Medi-Cal.

Your child will get dental coverage through Denti-Cal, the Medi-Cal dental program. You will soon get more information about Denti-Cal before the move to Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Importan t Informa tion

About the H ealth y Families P rogram mo ve to Medi- Cal

5/1/13

CH_00003879_ENG1_0413

SAMPLE, JOHN EN123 MAIN DRHANFORD, CA 93230-1805

1131359HC3879-000001-16-7

See how thisis made onPAGE 6

2 | CONNECT MAGAZINE

Each month, KP produces millions of personalized statements and letters in multiple languages. The statements are dynamically printed using data-driven templates and business rules, allowing clients to add or edit messages as needed. Mailings are pre-sorted and commingled for the best possible postage rates. Electronic PDF versions of each statement are generated, archived, and used for online presentment or provided to client call centers for instant reference in their customer service.

PERSONALIZED STATEMENTS & LETTERS

KP uses secured infrastructure and state-of-the-art equipment to produce all kinds of communications.

WELCOME LETTERSENROLLMENT PACKETSPROVIDER DIRECTORIESFORMS

TIME CARDSEMPLOYMENT VERIFICATIONNOTICESHANDBOOKSSURVEYSJOB ACTIVITY REPORTS

ID CARDS

DOCUMENT SOLUTIONS

CH_0003879_CHI1_0413

Denti-Cal Medi-Cal Medi-Cal Denti-Cal

P.O. Box 989009, West Sacramento, CA 95798-9850

Healthy Families Medi-Cal

5/1/13

Healthy Families

California Healthy Families Medi-Cal 8/1/13 Healthy Families Medi-Cal

Medi-Cal Medi-Cal Medi-Cal

Medi-Cal

SAMPLE, JOHN ZH123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000001-16-2

CH_0003879_HMO1_0413

Koj tus me nyuam yuav tau kev pab them nqi kho hniav los ntawm Medi-Cal txoj kev pab them nqi kho hniav, Denti-Cal. Koj yuav tau txais xov xwm ntxiv txog Denti-Cal ua ntej txav mus rau Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Xov Xwm Tseem Ceeb

Txog Txoj Kev Pab Them Nqi Kho Mob Healthy Families Txav Mus Rau Medi-Cal

5/1/13

Hawm txog leej niam leej txiv los yog tus neeg saib xyuas hauv Healthy Families:

Ib txoj cai tshiaj hauv California hais tias cov me nyuam nyob hauv Txoj Kev Pab Them Nqi Kho Mob Healthy Families yuav tsum xav mus rau Medi-Cal. Yuav pib tsis kheev ntxov dua lub 8/1/13, koj tus me nyuam txoj kev pov hwm kev noj qab haus huv yuav txav ntawm Txoj Kev Pab Them Nqi Kho Mob Healthy Families mus rau Txoj Kev Pab Them Nqi Kho Mob Medi-Cal.

Koj tus me nyuam yuav tau tib co kev pab kho kab mob kev nkeeg li qub thaum lub cai txav no. Yuav tsis muaj kev cuam tshuam txoj kev pov hwm koj tus me nyuam.

Koj tus me nyuam txoj kev pab them nqi kho mob yuav hloov. Txoj kev pab them nqi kho mob uas koj tus me nyuam muaj tam sim no tsis yog Medi-Cal txoj kev pab them nqi kho mob. Yuav txav koj tus me nyuam mus rau Medi-Cal ib txoj kev pab them nqi kho mob tshiab. Medi-Cal txoj kev pab tshiab yuav muab cov kev kho mob thiab yuav muab kev kho qhov muag tom qab txav mus rau Medi-Cal.

SAMPLE, JOHN HO123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000006-16-H

CH_0003879_VIE1_0413

Con quy v se nha n ba o hie m nha khoa qua Denti-Cal, ch ng tr nh nha khoa cu a Medi-Cal. Sa p t i quy v se nha n c the m tho ng tin ve Denti-Cal tr c khi co s chuye n

oi sang Medi-Cal .

P.O. Box 989009, West Sacramento, CA 95798-9850

Tho ng Tin Quan Tro ng

Ve vie c Ch ng Tr nh Healthy Families chuye n sang Medi-Cal

5/1/13

K nh g i quy v cha me hoa c ng øi giam ho trong ch ng tr nh Healthy Families:

Mo t ie u lua t m i cu a California qui nh ra ng tre em trong Ch ng Tr nh Healthy Families pha i chuye n sang Medi-Cal. Ba t a u s m nha t laø 8/1/13, ba o hie m s c kho e cu a con quy v se chuye n t ø Ch ng Tr nh Healthy Families sang Ch ng Tr nh Medi-Cal.

Con quy v se tie p tu c co ta t ca ca c d ch vu nh cu trong th øi gian chuye n oi naøy. Ba o hie m cu a con quy v se kho ng b gia n oa n.

Ch ng tr nh s c kho e cu a con quy v thay oi. Ch ng tr nh s c kho e cu a con quy v kho ng pha i laø ch ng tr nh s c kho e cu a Medi-Cal. Con quy v se chuye n sang mo t ch ng tr nh s c kho e Medi-Cal m i. Ch ng tr nh s c kho e Medi-Cal m i se cung ca p d ch vu ch a tr y te , vaø cung se cung ca p ca c d ch vu th l c sau khi con quy v chuye n sang Medi-Cal.

SAMPLE, JOHN VI123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000010-16-V

Dear Healthy Families parent or guardian:

A new law in California says that children in the Heathy Families Program must move to Medi-Cal. Starting no sooner than 8/1/13, your child’s health insurance will move from the Healthy Families Program to the Medi-Cal Program.

Your child will continue to have all of the same services during this move. Your child’s coverage will not be interrupted.

Your child’s health plan will change. The health plan that your child belongs to now is not a Medi-Cal health plan. Your child will move to a new Medi-Cal health plan. The new Medi-Cal health plan will provide medical care, and will also provide vision services after the move to Medi-Cal.

Your child will get dental coverage through Denti-Cal, the Medi-Cal dental program. You will soon get more information about Denti-Cal before the move to Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Importan t Informa tion

About the H ealth y Families P rogram mo ve to Medi- Cal

5/1/13

CH_00003879_ENG1_0413

SAMPLE, JOHN EN123 MAIN DRHANFORD, CA 93230-1805

1131359HC3879-000001-16-7

See how thisis made onPAGE 6

CH_0003879_CHI1_0413

Denti-Cal Medi-Cal Medi-Cal Denti-Cal

P.O. Box 989009, West Sacramento, CA 95798-9850

Healthy Families Medi-Cal

5/1/13

Healthy Families

California Healthy Families Medi-Cal 8/1/13 Healthy Families Medi-Cal

Medi-Cal Medi-Cal Medi-Cal

Medi-Cal

SAMPLE, JOHN ZH123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000001-16-2

CH_0003879_HMO1_0413

Koj tus me nyuam yuav tau kev pab them nqi kho hniav los ntawm Medi-Cal txoj kev pab them nqi kho hniav, Denti-Cal. Koj yuav tau txais xov xwm ntxiv txog Denti-Cal ua ntej txav mus rau Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Xov Xwm Tseem Ceeb

Txog Txoj Kev Pab Them Nqi Kho Mob Healthy Families Txav Mus Rau Medi-Cal

5/1/13

Hawm txog leej niam leej txiv los yog tus neeg saib xyuas hauv Healthy Families:

Ib txoj cai tshiaj hauv California hais tias cov me nyuam nyob hauv Txoj Kev Pab Them Nqi Kho Mob Healthy Families yuav tsum xav mus rau Medi-Cal. Yuav pib tsis kheev ntxov dua lub 8/1/13, koj tus me nyuam txoj kev pov hwm kev noj qab haus huv yuav txav ntawm Txoj Kev Pab Them Nqi Kho Mob Healthy Families mus rau Txoj Kev Pab Them Nqi Kho Mob Medi-Cal.

Koj tus me nyuam yuav tau tib co kev pab kho kab mob kev nkeeg li qub thaum lub cai txav no. Yuav tsis muaj kev cuam tshuam txoj kev pov hwm koj tus me nyuam.

Koj tus me nyuam txoj kev pab them nqi kho mob yuav hloov. Txoj kev pab them nqi kho mob uas koj tus me nyuam muaj tam sim no tsis yog Medi-Cal txoj kev pab them nqi kho mob. Yuav txav koj tus me nyuam mus rau Medi-Cal ib txoj kev pab them nqi kho mob tshiab. Medi-Cal txoj kev pab tshiab yuav muab cov kev kho mob thiab yuav muab kev kho qhov muag tom qab txav mus rau Medi-Cal.

SAMPLE, JOHN HO123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000006-16-H

CH_0003879_VIE1_0413

Con quy v se nha n ba o hie m nha khoa qua Denti-Cal, ch ng tr nh nha khoa cu a Medi-Cal. Sa p t i quy v se nha n c the m tho ng tin ve Denti-Cal tr c khi co s chuye n

oi sang Medi-Cal .

P.O. Box 989009, West Sacramento, CA 95798-9850

Tho ng Tin Quan Tro ng

Ve vie c Ch ng Tr nh Healthy Families chuye n sang Medi-Cal

5/1/13

K nh g i quy v cha me hoa c ng øi giam ho trong ch ng tr nh Healthy Families:

Mo t ie u lua t m i cu a California qui nh ra ng tre em trong Ch ng Tr nh Healthy Families pha i chuye n sang Medi-Cal. Ba t a u s m nha t laø 8/1/13, ba o hie m s c kho e cu a con quy v se chuye n t ø Ch ng Tr nh Healthy Families sang Ch ng Tr nh Medi-Cal.

Con quy v se tie p tu c co ta t ca ca c d ch vu nh cu trong th øi gian chuye n oi naøy. Ba o hie m cu a con quy v se kho ng b gia n oa n.

Ch ng tr nh s c kho e cu a con quy v thay oi. Ch ng tr nh s c kho e cu a con quy v kho ng pha i laø ch ng tr nh s c kho e cu a Medi-Cal. Con quy v se chuye n sang mo t ch ng tr nh s c kho e Medi-Cal m i. Ch ng tr nh s c kho e Medi-Cal m i se cung ca p d ch vu ch a tr y te , vaø cung se cung ca p ca c d ch vu th l c sau khi con quy v chuye n sang Medi-Cal.

SAMPLE, JOHN VI123 MAIN DRHANFORD, CA 93230-1805

1151844HC3879-000010-16-V

Dear Healthy Families parent or guardian:

A new law in California says that children in the Heathy Families Program must move to Medi-Cal. Starting no sooner than 8/1/13, your child’s health insurance will move from the Healthy Families Program to the Medi-Cal Program.

Your child will continue to have all of the same services during this move. Your child’s coverage will not be interrupted.

Your child’s health plan will change. The health plan that your child belongs to now is not a Medi-Cal health plan. Your child will move to a new Medi-Cal health plan. The new Medi-Cal health plan will provide medical care, and will also provide vision services after the move to Medi-Cal.

Your child will get dental coverage through Denti-Cal, the Medi-Cal dental program. You will soon get more information about Denti-Cal before the move to Medi-Cal.

P.O. Box 989009, West Sacramento, CA 95798-9850

Importan t Informa tion

About the H ealth y Families P rogram mo ve to Medi- Cal

5/1/13

CH_00003879_ENG1_0413

SAMPLE, JOHN EN123 MAIN DRHANFORD, CA 93230-1805

1131359HC3879-000001-16-7

See how thisis made onPAGE 6

kpcorp.com | 3

OPTIMIZATION

THE 411 OFPOSTAGE & FREIGHT

BENEFITS FUNCTIONAL USES

With ever-changing rules and regulations, delivery charges (postage and freight) are one of the largest costs in any direct mail campaign. There are strategies, best practices, promotions and programs that will get you higher levels of service and faster delivery times at discounted rates. Now go find ‘em!

BEST PRACTICES

Postal Logistics Planning

Data Hygiene

NCOA & CASS

Automation

Bar coding

Presorting

Mail Innovations

Commingling

SCF/ BMC drop ship

USPS Promotions

CRITICAL FACTORSSPEED – delivery timesSERVICE – priorityCOST - discountsPURPOSE – use by audience

SCALE - volumesDATA – current & cleanDISTANCE - turn time

• More relevant to people• Easier to understand & use• Reduce pages to print• Reduce weight to mail• Reduces waste

• Differentiate your plan• Precise provider directories• Pinpoint access to providers• Communicate in better detail• Gain deeper insight

For provider directories, using locations reduces the size of document and better tailors the information to customers’ needs.

GEOCODING

COST SAVINGS

4 | CONNECT MAGAZINE

CALIFORNIA’S HCO MEDI-CALPERSONALIZED BOOKLET

MULTI-MEDIA DOCUMENT1

7 100% VERIFICATION

COLOR COVER2

MACHINE INSERTED8

These documents can contain up to 12 different paper types.

The booklet, along with up to 15 other materials (up to 2 inches), is machine inserted into a 9 x 12 Tyvek envelope, the strongest mailing envelope possible, using custom built equipment for KP. Special postage programs (page 3) ensure fastest deliveries with lowest cost.

See how thisis made onPAGE 6

DOCUMENT SOLUTIONS

kpcorp.com | 5

These are 100% variable, personalized documents printed on-demand using automated templates populated from databases via business rules. The following elements have all been combined and bound into the same booklet!

PROVIDER DIRECTORY3Using geocoding techniques, a personalized provider directory shows only the providers applicable to the recipient. The form can also direct the user to the web for current listings and additional info. Learn more on pg 3.

100% VERIFICATION 100% AUDITABLE7Security plays an essential part in the production process. KP employs the latest in intelligent surveillance technology which uses in-line, high-speed cameras and bar codes for 100% verification and quality assurance of every piece of information.

The personalized welcome letter helps provide a more relevant and private customer experience.

A business reply envelope is built-in so it doesn’t get lost. A peel-and-seal closure allows for better quality assurance during mailing.

Enrollment forms (NCR) are pre-populated with the recipient’s information for better accuracy and ease of use.

4 PERSONALIZEDWELCOMELETTER

5 PRE-POPULATED ENROLLMENT FORMS

6 BUSINESSREPLYENVELOPE

KP’s production facilities use the latest digital print equipment (competitive advantage) and operate in secured buildings using multiple levels of security: video surveillance; badges; key cards; authorized access to secured rooms; and background checks.

SECURITY

6 | CONNECT MAGAZINE

DESIGN

BUSINESSRULES

DIGITALASSETS

APPROVAL

Document composition is the process of dynamically composing materials according to an organization’s specific business requirements. Highly confidential client data is securely transferred and populates branded templates to create one-to-one personalized materials (in multiple types). These types of communications enhance the customer’s experience by providing relevant messages in the format they prefer to receive.

BENEFITS INCLUDE:•Centrallycreate,manageand deliver personalized communications

•Automates&streamlinestheproductionprocess

•Reducesturntimes

•Templatesarefast,secure, & easy to change for revisions

•Repurposecontentintomultiple-channels (hardcopy,email,web,PDF,mobile)

•Easytoscalewithgrowth. Think new eligible populations!

kpcorp.com | 7

8 | CONNECT MAGAZINE

• ON-DEMAND

• MULTI-CHANNEL

• PERSONALIZED

• RIGHT MESSAGE

• BUILD TRUST

• MORE DATA

• BAR CODES

• CAMERAS

• AUDITS

• INFRASTRUCTURE

• SECURE TRANSFER

• DATA HYGIENE

SOPHISTICATION& TRENDS

REQUIREMENTS

GROWTH

& REVEN

UE

& RIS

K

CLIENT DATA SECURITY

DATA BREACH- noun - Unintentional release of secure information to a distrusted environment.

EXAMPLES OF

PERSONAL INFORMATION:

MEDICALHISTORY

TREATMENTS INSURANCEINFORMATION

PAYMENTINFORMATION

SOCIALSECURITY #

$ ****

SECURITY

kpcorp.com | 9

$2.42 year average

cost of a medical record breach.

million

46%A lost or stolen

computing device

42%Third party

snafu

6%Intentional/

non-malicious employee

42%Employee

mistake

33%Criminal

attack

31%Technical

system glitch

14%Malicious

insider

DATA BREACHESThis can be attributed to employee carelessness.These breaches create major risks for patients including personal health facts being disclosed, financial identity theft, and medical identity theft.

TYPE OF DEVICE COMPROMISED OR STOLEN

Of that 46%:Common reasons include:

These breaches were discovered by:

NOTEBOOK2%2%

USB DRIVE13%13%

TABLET18%18%

LAPTOP38%38%

SMARTPHONE24%24%

SERVER5%5%

AUDIT / ASSESSMENT52%EMPLOYEE FOUND47%PATIENT COMPLAINT36%

STATISTICS&FACTSBASEDONTHETHIRDANNUALBENCHMARK STUDY ON PATIENT PRIVACY AND DATASECURITYFROMTHEPONEMONINSTITUTE.

10 | CONNECT MAGAZINE

COST SAVINGS

DATASECURITY

Personalized communication supply chains arecomplex,multi-facetedprocesses.However,ifyouknowthespecificareastoconcentrateon,youcanachievethemostefficient and effective programs to lower costs and increase profits!

Factors in theCommunication Supply Chain

REDUCE RISK.Today’s relevant, personalized communications means more confidential information. Robust infrastructure is required to ensure data integrity and compliance (e.g. HIPAA, PHI, PII). All processes should be regularly audited by third parties. After all, a data breach is bad for everyone.

People are busy. Keep it simple and relevant. They’ll thank you and you’ll lower costs!

DESIGN AHEAD.

• SMALLER PAGE COUNTS

• USE TEMPLATES

• ALL-IN-ONE BOOKLETS

100% AUTOMATED.Data-driven templates are fast, secure, and easy to scale when new eligible populations arrive.

• COMPOSITION SOFTWARE

• BUSINESS RULES

• EASY TO REVISE/ CHANGE

• MULTIPLE CHANNELS

CLEAN IT UP.The cleaner the better. Variable docs depend on data to be relevant. Avoid garbage in…garbage out.

• DATA HYGIENE SOFTWARE

• NCOA / CASS UPDATES

• DATABASE APPENDS

REACT TIMELY.State programs constantly change. Make sure your process keeps pace!

• LEVEL OF EFFORT (COST)

• TURN TIME (SPEED)

• DOC COMPOSITION TOOLS

• ONLINE COLLABORATION

Design for purpose: how it will be used and how easy it is to create.

DESIGN EFFICIENT.

• PAPER TYPE & SIZE

• MANUFACTURING EFFICIENCY

DESIGN

DOCCOMP

SPECS

REVISIONS& CHANGES

DATA

• COMBINE COMPONENTS

kpcorp.com | 11

• INSPECTION CAMERAS

• CONTENT VERIFICATION• ENCRYPTION

• INFRASTRUCTURE

• SECURE TRANSFER • CERTIFICATIONS (SSAE-16)

• RISK MITIGATION • BAR CODES

• AUDITS

PRINT SMART.

MAIL SMART.

VERIFICATION SAVVY

Today’s digital print technology combines many options with 100% QA of every piece of information.

The largest costs in most mail programs. Get higher levels of service and faster delivery times at discounted rates.

Intelligent inserters combine multiple materials using high speed cameras for 100% validation, lowering security risks.

• AUTOMATION

• SECURITY

• AUTOMATE THE PROCESS

• FIRST CLASS DISCOUNTS

• AUTOMATION

• COMMINGLING

• INTELLIGENT SYMBOLOGY

• OUTSOURCE

FEWER TOUCHES.Find partners with complete supply chains in-house to reduce efforts and save costs.

• ON-DEMAND

• FEWER TOUCHES & STEPS

• FULFILLMENT

• REMOTE WAREHOUSING

MOVE QUICK.Fast enough? If not, break the supply chain down and look for ways to get leaner.

• ELIMINATE UNNECESSARY STEPS

• PERSONALIZED

• ON-DEMAND

• INTELLIGENT BAR CODING

• GEOCODING

• PRESORTING / SORTATION

• PROMOTIONS

DATASECURITY

TURNTIMES

MATERIALMOVEMENT

POSTAGEOPTIMIZATION

MAILINSERTION

PRINT

Design for purpose: how it will be used and how easy it is to create.

12 | CONNECT MAGAZINE

CROSSWORD PUZZLE

DOWN1. Type of mutual growth partnership

2. Intelligent symbology read by scanner

4. KP slogan: Work ____ (under their logo)

6. To adjust so as to ensure accuracy of operation

10. To subcontract from an outside supplier or source

11. Typically the most expensive costs in mailing

12. Something new or different introduced

13. __________ able to be maintained or kept going; a healthy business relationship

17. Connected with the matter in hand; pertinent: a relevant communication.

19. United States Postal Service

22. To encipher or encode

23. More than one channel for communicating messages

25. An edit or change to content

26. Total time to complete a project

27. Digital ____ press

28. Strong supplier partner of healthcare companies

32. A request for proposal

35. Companies strive for this

ACROSS3. Online location for information

5. Unintentional release of secure data

7. Cost ______. spending less than previously spent

8. The territory, or one of the territories, of a government

9. Data ______; procedures for keeping a database in good shape

14. Book containing welcome or enrollment info

15. Cost ______ elimination of a cost that would have otherwise occurred

16. Precautions taken to guard against crime

18. Mapping software program that reduces size of printed provider directories

20. Official examination and verification of processes and records

21. Produce only when you need it

24. An end-to-end channel for producing and distribution of materials

26. Populated with variable data for multiple outputs

29. Reads barcodes to verify data

30. Document ____ software

31. Another word for growth

33. Strategic ______ (buying from outside supplier)

34. To sort before delivery to the post office

36. To tailor to meet an individual’s needs or preferences

37. Entity that helps states expand health insurance coverage

B A R C O D E

S E C U R I T Y

S M A R T E R

C A M E R A

T E M P L A T E

P O S T A G E

E X P A N S I O N

O N D E M A N D

M A X I M U S

S U P P L Y C H A I N

P R E S O R T I N G

E N C R Y P T I O N

H E A L T H Y F A M I L I E S

G E O C O D I N G

HC

BOOKLE

XCHANGES

COMPOS

PRINTI

G

D

TAH

GIEN

DA

AB

EAC

R

VI

ION

T

RNTIME

OU

SOURCE

E

S

NALIZAT

MUL I-C

ANNEL

ST

T

S

USPS

UDIT

T

O

O

K

1

42

9

3

5

8

15

23

2119

16

34 35

24 25

11

14

28

30

32 33

36

37

31

18

27

29

26

20 22

1312

17

10

6

BRAIN GAMES

GET THE ANSWERS!

kpcorp.com | 15

SINCE 1929,KP Corporation has helped clients

work smarter spend less

KEY CAPABILITIESKEY BENEFITS

We provide on-demand replication services that include CDs, DVDs, Floppy Disks, USB Drives, and CAD design for packaging and dimensional pieces.

MEDIA REPLICATING

Complete mailing services include laser and ink-jet printing, video-matched inserting, custom assembly, in-house postage verification, postage reduction assessment, geocoding and data management. We work closely with your team to ensure that projects are optimized for best manufacturing and postage efficiencies.

MAILING SERVICES

KP’s multi-channel campaigns integrate print, email, personalized micro sites (pURL) and response fulfillment for faster response, lower costs, and greater ROI – all communicating with relevant variable data publishing.

DIRECT MARKETING

Comprehensive print services include print on-demand full-color and B&W digital, offset, large format printing of your communications.

PRINTING SERVICESOur purpose is to help you accomplish more with communications and comprehensive marketing services. These services are delivered as standalone offerings or integrated offerings using the latest in technology.

SUCCESSFUL PROGRAMS

Significant investments and upgrades provide the fastest, high-speed print equipment that combines up to 12 different media / paper types into a single bound document. KP operates a one-of-a-kind 16 pocket inserter for inserting up to 2 inches of materials into three types of envelopes - Kraft, USPS Priority cardboard, and Tyvek.

LATEST TECHNOLOGY

We operate the latest quality and intelligence systems to ensure that every piece of information is 100% verified using automation and 100% auditable.

QUALITY ASSURANCE

We provide significant results using the latest equipment, volume incentives, innovations, product reengineering, and just-in-time manufacturing processes to help clients shorten time to market and reduce total costs on a consistent basis.

COST REDUCTION STRATEGIES

KP has the ability to produce 50+ million images per month of 100% variable or personalized communication materials. We scale with your growth.

CAPACITY

We offer easy-to-use tools, integrated to your systems, for content management, print on-demand, and web-to-print/mail/fulfillment programs allowing you to reduce total costs.

eCOMMERCE & WEB SITES

16 | CONNECT MAGAZINE

KP SUPPORTS COMPANIES IN HELPING MAKE A DIFFERENCE IN PEOPLE’S LIVES