confidential presentation to erin k. bennett july 10, 2012 central laboratory services
TRANSCRIPT
CONFIDENTIAL3
The Traditional Enrollment Model
Perceptions About Central Lab’s Influence:
Sponsor Sponsor
Select Vendors
CRO CRO
Pick Sites
CentralLab
CentralLab
Process Samples
SitesSites
Enroll Patients
Data Quality &Reportable Test
Metrics
Logistics, Stability & Turn-Around Time
Data Delivery
EnrollmentMilestones
CONFIDENTIAL4
The New Normal: Sites Play Central RollGrowing Influences in the Roll of Sites:
Trial Competition:Choice of Sponsors
Time Pressures
PatientScarcity
Kit Issues Data Quality
CommunicationsSites
High-performingsites are in demand
Their concerns impact trial participation
Responsiveness to site concerns is key to
maximizing enrollment.
Step 2:
Reframe
CONFIDENTIAL5
Insights Into Investigator Motivation
Recent Market Research Report
►Independent study by LSSG
►Global coverage of investigators
►Focus on site motivations & engagement
►Conclusion: Satisfied Sites Perform Better
Step 3:
Rational Drowning
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Ninety-four percent (94%) of investigators state the central laboratory selected by the Sponsor impacts their (and their staffs’) success, day-to-day activities and willingness to work with a particular sponsor on future studies.
Source: Life Science Strategy Group, LLC
Q. To what degree does the central laboratory that is selected by the Sponsor impact:
IMPACT OF THE CENTRAL LABORATORY ON CLINICAL TRIAL INVESTIGATORS
© 2011 Life Science Strategy Group, LLCUnauthorized photocopying or distribution is prohibited
Mean = 5.2
N=374
Your nursing and support staff's day-to-day activities in support of
the clinical trial?
Your success as a clinical trial investigator?
Your willingness to continue to work with a particular Sponsor on
future clinical trials?
Mean = 5.2
N=374
Mean = 5.0
N=374
94%
The selection of a central laboratory
impacts investigators…
…and their willingness to work with you!
The selection of a central laboratory
impacts investigators…
…and their willingness to work with you!
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In general, Investigators’ most preferred lab provides organized, user-friendly kits and lab instructions, they are familiar with the company and its reputation/reliability, and it has strong customer service and professionalism and timely reporting.
Source: Life Science Strategy Group, LLC
Q. Which central laboratory services provider do you MOST PREFER to work with? Q. What factors contributed to this response?
RATIONALE FOR MOST PREFERRED LAB (unaided)
© 2011 Life Science Strategy Group, LLCUnauthorized photocopying or distribution is prohibited
Familiarity with the company, well-known, reputable and reliable
company
Organized and easy-to-use kits; clear instructions
Increasing # of mentions
“Familiarity and having worked with them before and knowing that they are really good at what they do. I know they are very reliable.”
“The ease and clarity of their lab instructions. The packing supplies and lab kits are self explanatory. Covance has always been very prompt with the lab results.”
“Their results are reliable, they communicate with investigators fast, if abnormal exam, we receive supplies fast and before the expiration date.”
“Accurate, timely reporting and quick turn-around. Easy to access assistance when required.”
N=514
Great customer service and professionalism;
provides assistance in a timely manner
Accurate; timely reporting; quick turn-around
Kits, instructions, reliability, service, and turn-around time are
most important to investigator preferences
Kits, instructions, reliability, service, and turn-around time are
most important to investigator preferences
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More than 85% of investigators agree that they are more satisfied and willing to work with a Sponsor on future trials when they have selected their preferred central laboratory from past clinical trials.
Source: Life Science Strategy Group, LLC
Q. To what degree to you agree or disagree with the following statement? I am more satisfied and willing to work with a pharmaceutical Sponsor on future clinical trials when they have selected my preferred central laboratory to support clinical trials that I have been an investigator for in the past.
IMPACT OF THE CENTRAL LABORATORY ON INVESTIGATOR WILLINGNESS TO WORK WITH A SPONSOR ON FUTURE TRIALS
© 2011 Life Science Strategy Group, LLCUnauthorized photocopying or distribution is prohibited
Mean=4.7
N=370
I am more satisfied and willing to work with a pharmaceutical Sponsor on future clinical trials when they have selected my preferred central laboratory to support clinical trials that I have
been an investigator for in the past.
87%
Satisfied Sites
Satisfied Sites
Higher Engagement with Sponsor
Higher Engagement with Sponsor
Better Enrollment
Performance
Better Enrollment
Performance
CONFIDENTIAL10
Goals for Investigator Meeting
Answer Questions
Protocol Review and Training
Develop Strong Relationships
GET THEM EXCITED ABOUT YOUR STUDY!!
Step 4:
Emotional Impact
CONFIDENTIAL11
Optimized Solution Engages Sites
Consistent, easy to use kits delivered on time
Site startup training that minimizes wasted time
Dependable high-quality data
Rapid time to result
Call center at their service
Step 5:
Value Proposition
CONFIDENTIAL12
Investigator Sites Prefer Covance CLS
I am more satisfied and willing to work with a pharmaceutical Sponsor on future clinical trials when they have selected my preferred central laboratory to support clinical trials that I have been an investigator for in the past.“ ”
Sponsor Choice of Central Lab:• Drives investigator site satisfaction• Impacts site willingness to work on
future studies with that sponsor
Covance:• Most preferred central laboratory
Top Attributes:
Data Source: 2011 Survey by Life Science Strategy Group, LLC
Step 6:
Our Solution
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Customized Training & Support Solutions
Study-Specific Investigator Training Manual►Provides step-by-step instructions for sites
Investigator Training Capabilities►Live presence with site representatives►eLearning solutions now available
Investigator Call Center►Global presence & multiple languages
Kit Inventory Monitoring►Efficiency & dependability
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Kits Designed for Site Efficiency
Global Automated Kit Production
Rigorous Quality Controls
Scalable Capacity
Extensive Automation
Promotes
Efficiency & Consistency
>20,000 kits / day capacity
High-Quality Data Starts with Consistent Kits