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European PPC Monetization Trends

Increasing use of local language & content

helps click-through rates

Online reach increases

ccTLDs gain traffic share

RPC on non-English keywords are catching up

slowly

Easier to target niche markets & verticals

More advertising budget shifts online

Advertisers become more sophisticated

To Localize….Or Not to Localize

=► More localized & highly targeted content and Ads on parking pages

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Monetization Beyond PPC

Customization of landing pages had very limited success

Some branding, very few monetization gains.

Mini-sites still R&DNobody has figured out yet how to make

this work on a large scale.CPA, Widgets & Smart Banners already a

realityMay take 1-2 more years to become

mainstream in the US, more in Europe.

=► Leading parking companies will focus next on Non-PPC Monetization of type-in traffic. Generating organic traffic and repeat visits will take longer.

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Evolution of Domainers in Europe

SophisticationBest-in-class Tools

Integrated Product OfferingLocal Support & Services

FocusBy Vertical, Geography, Type

Traders vs. Builders/MonetizersSmall Domainers:

Fewer, high quality domains

Consolidation & Corporatization of portfolio owners

follow the lead of the US

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TEXTTEXT

Vision. Drive.Performance.

Oversee.netEuropean Parking: What’s Next?

June 20, 2008