the monetization hexagon
Post on 18-Oct-2014
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DESCRIPTION
My slides from UXcamp Copenhagen, 26 April 2014TRANSCRIPT
The monetization hexagon
Eric Reiss@elreiss
UXcamp CPH26 April 2014
Copenhagen, Denmark
A work in progress
A hexagon
Foundation
Com
munication M
onet
izat
ion
Foundation
Com
munication M
onet
izat
ion
Concept
Platform
Environment Recurring re
v.
Conditions
Qui
ck w
ins
Foundation
Com
munication M
onet
izat
ion
Concept
Platform
Environment Recurring re
v.
Conditions
Qui
ck w
ins
• Useful• Affordable• Easy to adopt
• Business critical• Addictive• Intrinsic value
Foundation
Com
munication M
onet
izat
ion
Concept
Platform
Environment Recurring re
v.
Conditions
Qui
ck w
ins
• Showcase• Conduit• Social system
• Well-defined market• Multi-channel capability• Cross-channel conversions
Foundation
Com
munication M
onet
izat
ion
Concept
Platform
Environment Recurring re
v.
Conditions
Qui
ck w
ins
• Incentives• Rewards• Cross-sales
• Subscriptions• Upgrades• Scalability
6 713
Successful apps
(and probably other service offerings)
seem to demonstrate scores above 9-10.
There is no such thing as a ”perfect score” of 18.
Play with this yourself
and see if it works for you, too.
Tak!
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]