EUROPEAN Series

IN ASSOCIATION WITH

16 & 17 September 2015Olympia, London

The only UK conference for luxury packaging brands, retailers and creative agencies!

Co-located with the Luxury Packaging Exhibition

Featuring 20+ speakers from leading luxury and premium brands and industry experts including:

• L’Oréal• Harrods• Diageo• Bacardi• Crabtree & Evelyn• Willie’s Cacao• Twinings

CONFERENCE

The future of prestige and bespoke packaging

Co-located withPackaging Innovations

www.Easyfairs.com/LuxuryPackaging

Building on the success of last year’s inaugural conference, Luxury Packaging is back to evaluate, debate and celebrate the latest creative thinking and innovations in luxury and premium packaging and design.Exciting and rapidly evolving new trends in digital, online, global travel retail and technology are changing the shape, and potential market reach, of luxury and premium brands. Attitudes towards luxury are also shifting, as younger consumers and emerging markets with newfound spending power continue to impact and redefine what ‘luxury’ means.

BOOK EARLY FOR THE BEST RATES AND TO SECURE YOUR PLACEwww.Easyfairs.com/LuxuryConference

The UK’s only packaging event for luxury brands!

iPlease note places are extremely restricted, so we advise early booking to avoid disappointment. Availability cannot be guaranteed.

CONFERENCE

The future of prestige and bespoke packaging

Highlights include:

Kerrin Lumsden, Design Leader - Global Brands, Diageo Having spent around 10 years working in leading London design agencies on packaging, products and interiors, Kerrin joined Glenmorangie where he first fell in love with whisky. After a couple of years the business was bought by LVMH and a fast track induction into the world of luxury brands followed. Kerrin was responsible for the new packaging and branding across the whole range as the business sought to establish itself as a luxury malt whisky that would sit proudly in the Moet Hennessy portfolio. Kerrin joined Diageo in 2008 working as a Design Manager on global brands including Johnnie Walker, Smirnoff and Baileys.

Ann Dunne, Head of Product Quality & Development, Harrods With over 15 years’ experience in the food industry, Ann Dunne has worked in both manufacturing and retail, and has held positions across multiple functions including buying, product & packaging development and category management. Since joining the Harrods team as Head of Product Development & Quality in 2011, Ann has focused on setting a new direction for the world famous food halls, focusing range development on meeting the ever changing customer needs, delivering a new look and feel for the brand, and launching numerous award winning products.

Kate Shaw, Global Creative Director, Crabtree & Evelyn Kate Shaw started her career at WM Collins & Sons the publishing company and still has a love for print and typography. She moved into packaging design at Coley Porter Bell where she was Creative Director for eleven years, working on a wide portfolio of brands. In order to explore her interest in colour as a brand communicator, Kate took an internship with Studio Edelkoort, the Paris based trend forecasting company. Kate applied her skills to the development of the market defining the Charles Worthington range of hair products. She then became the Creative Director at Ziggurat Brands and currently has the role of Global Creative Director at Crabtree & Evelyn.

Kate Stone, Managing Director, Novalia As a child, Kate was captivated with putting electronics into the objects around us. As her desire to learn more about electronics grew, she did a degree, followed quickly by a PhD in physics at Cambridge’s Cavendish Laboratory. She launched her own company, Novalia; using her fascination for electronics and combining this with printing, she was able to create extraordinary sensory experiences with interactive print using touch-sensitive ink technology and printed circuits.

• Full access to all conference sessions

• Exclusive access to Delegate Lounge

• Tea, coffee & water all day• Light breakfast• Full buffet lunch with prosecco• Delegate pack• Networking Drinks Party

(16 September)• Access to the conference

presentations• Invaluable networking

opportunities• 10% discount on seats/tables

at The Luxury Packaging Awards

Conference package includes:

How will demographic and technological changes impact the relationship between packaging, product and retail environment?

08:30 - 09:00 Registration & coffee09:00 - 09:10Chair’s opening remarks

NEW TRENDS09:10 - 09:40OPENING KEYNOTE ADDRESSRefreshing your brand to appeal to a broad audience In this session hear how Johnnie Walker Blue Label was given a brand refresh to create renewed impact for a broad audience. How does the new packaging radiate quality while retaining the brand’s core DNA? • Key drivers for embarking on a brand refresh• Retaining and enhancing your brand’s DNA• Lessons to learn Kerrin Lumsden, Design Leader - Global Brands, Diageo

09:40 - 10:10Insights into the mind of affluent consumers 10 questions you have always wanted to ask the e-consumerDelve inside the minds affluent and HNWIs; based on in-depth research with 1,000 HNWIs in the UK, gain first-hand insight into real preferences and attitudes about luxury packaging from people who are actually influenced by and purchasing your products! • Identifying and defining high net worth

individuals • Live insight – what drives purchasing

decisions of HNWIs?• Product or packaging – linking purchasing

preferences to marketing and packaging strategies

Lars Long, CEO, Red Carpet Research

10:10 - 10:40Packaging prestige – it’s getting personal! New advances in digital printing and design are enabling brands to use packaging to engage consumers as individuals – and customers are demanding this! Hear how a leading brand is embracing the latest strategies to increase customisation to drive personalisation and profits. Simon Miles, Director of Digital, Coca-Cola

10:40 - 11:10 Refreshments & networking

LIFESTYLE11:10 - 12:30RAPID-FIRE CASE STUDY SESSIONS No PowerPoint, bring your pens, paper and thinking caps!

Packaging luxury – in the air, online and in-store!Gain insight into how leading luxury brands are generating in different retail spaces; then take advantage of the opportunity to speed network with like-minded industry peers to explore your own day-to-day challenges and potential solutions. • In the air: Consumers are spending

more money in airports than ever before, transforming terminals into key retail hotspots. What formats, services and digital tools are most effective at capturing passengers on the move?

David Spencer, International Marketing Director, Twinings • Online: As customers demonstrate an

increasing trend to purchase online, how are leading luxury brands winning, converting and generating more loyal premium purchasers?

Diana Verde Nieto, Founder, Positive Luxury • In-store: In a crowded market, how are

premium brands standing out on the shelves? How are out-of-store, digital technologies being used to bridge the gap between in-store and online?

11:50 - 12:10 Speed networking 12:10 - 12:30 The findings revealed

12:30 - 13:00Packaging design and innovation today and tomorrow - trends, drivers and why creativity and the customer is more important than everThe luxury packaging market continues to grow, driven by cutting-edge trends like online and personalisation and – at the same time – restricted by new demands for sustainable development and responsible sourcing. Gain insight into how the most savvy luxury brands are embracing the latest innovations in packaging and design to maximise impact and appeal!• Key growth drivers – demographic and

economic trends in 2015 and beyond • Technology and the latest innovations in

design and packaging • New horizons – assessing the next biggest

growth areas and opportunities

Dr. Benjamin Punchard, Global Packaging Director, Mintel

13:00 - 14:30Lunch & opportunity to visit exhibition

14:30 - 15:00Packaging for successful new product launches • Demographic drivers for new product

launches• Appealing to local and global audiencesCharlotte Nash, Founder, Precious Pets

15:00 - 15:30Beyond the shelf - linking packaging with social media & marketingInnovation and persuasion is becoming contingent on a brand’s ability to engage in direct dialogue though social media. How are you using online to delight your customer and what are you doing to make sure they are ‘sharing’ their sensory experiences via their social networks? • How does luxury branding and packaging

translate in the online environment? • Creating online sensory experiences that

prompt your target audience to ‘share’ • Case study examples Giles Calver, Planning Director, Sedley Place

15:30 - 15:50Afternoon refreshments & networking

15:50 - 16:35PANEL DISCUSSIONIn-transit stores and luxury giftsWith consumers increasingly in transit, store formats that speak to an on-the-go commuter lifestyle are booming in value. From underground stores and en-route concept shops to the burgeoning trend for micro in-store work hubs, how can you infiltrate luxury retail’s new high-traffic hotspots? • Evaluating the range of in-transit hot spots

that are most conducive to luxury formats and packaging

• How are different retail environments responding to luxury consumer demands?

• Assessing the next wave of high traffic luxury retail hotspots and how luxury retailers are standing out from the crowds in a fast paced environment

Katie Raath, Global Creative Director, Bacardi Anne Valentin, Managing Director Travel Retail Europe-Middle East, L’Oréal Debate Chair: Ben Perkins, Head of Consumer Business Research, Deloitte

16:35 - 16:45Chair’s Day 1 Closing Remarks

16:45Networking drinks

To book your place or for more information: Call: +44 (0)20 8843 8820 or email: PackagingConference@Easyfairs.com

WEDNESDAY 16 SEPTEMBER 2015

08:30 – 09:00 Registration & coffee

09:00 – 09:10Chair’s opening remarks

BRAND09:10 - 09:40OPENING KEYNOTE ADDRESSPackaging for a new era of tech-immersed, brand-savvy, global consumerExplore how technology will impact the future of luxury design and marketing. How are the latest technologies propelling some luxury brands into leadership positions and how are marketing agendas being redefined to exploit the latest customer mindsets and the technologies that underpin them? • The relationship between paper and

technology – art meets science! • How can the latest scientific advances in

cardboard be used to increase the power of branding and engagement through personalisation?

• Technology and luxury – uneasy bedfellows or BFFs?

Kate Stone, Managing Director, Novalia

09:40 - 10:10Packaging your brand storyHow can brand communication emanate from package and design? How can a brand permeate beyond the package and into web development, social media and experience design? • What is the connection between deeper

brand engagement and ROI? • Linking packaging to a brand story, values

and heritage• Using packaging to trigger an emotional

response to your brand

Ann Dunne, Head of Product Development & Quality, Harrods

10:10 - 10:40 Monetising brand heritageLuxury is evolving, but certain codes and attitudes remain the same. In the global marketplace, heritage is now vital to establishing a sense of history, but is also proving to be an effective springboard for innovation – an opportunity to reinvent identity and to allow customers to glimpse another exciting dimension of your rich, historical past. • Linking a heritage brand to packaging –

innovation, creativity and standing out from the crowd!

• How are heritage brands responding to shifting consumer demands while remaining true to their historic past?

• How can packaging be used as a medium to continuously echo and reinforce brand promises?

Kate Shaw, Global Creative Director, Crabtree & Evelyn

10:40 - 11:10Refreshments & networking

11:10 - 12:30 RAPID-FIRE CASE STUDY SESSIONS No PowerPoint, bring your pens, paper and thinking caps!

Capturing luxury imaginations and pocket books in cosmetics, wines & spirits and confectionery • Wines & spirits: What is fueling the evolution

of luxury wine and spirits packaging, throughout the value chain, from producer to supplier to today’s consumer? What are we likely to see in the near future?

Iain Weir, Marketing Director, Ian MacLeod Distillers • Cosmetics & fragrances: Hear how a

leading brand is taking luxury to new levels by combining diverse aesthetic effects with function and durability, from packaging to product.

• Confectionery: How is luxury being boxed to appeal to the hearts and minds of the growing number of confectionery consumers? How is a leading brand achieving stand out from overcrowded shelves?

11:50 - 12:10 Speed networking 12:10 - 12:30 The findings revealed

12:30 - 14:00 Lunch & networking

CREATIVITY, RESPONSIBILITY AND STANDING OUT FROM

THE CROWD14:00 - 14:30Responsible sourcing and packaging – never the twain shall meet?There is growing consumer pressure on luxury goods providers to reduce the environmental impact of their packaging and offer more clarity around where materials are sourced. What are luxury brands doing in response to these new checks and balances, and what is the relationship between luxury, packaging and sustainability? Can sustainable be luxurious?• Understanding key drivers for responsible

packaging and the consumer expectations for the luxury sector

• Responding to consumer demands for greater clarity regarding sourcing and packaging

• Are luxury and environmentally friendly compatible – best practice examples

Gabbi Loedolls, Creative Buyer, LUSH

14:30 - 15:00Afternoon coffee & networking

15:00 - 15:45COLLABORATION ROUND TABLE From blueprint to product – collaborating to conjure up a holistic luxury experienceIn this case study hear how a brand, agency and fulfillment partner worked together to create a new luxury product line. Where does creative, packaging and brand fit in this process and how can an end-to-end strategy be implemented to ensure success? Willie Harcourt-Cooze, Founder, Willie’s Cacao

Avril Tooley, Client Services Director & Partner, BrandOpus

15:45 - 15:55Chair’s closing remarks

16:00Close of conference

Book by 3 July to recieve upto 50% OFF*! www.Easyfairs.com/LuxuryConferenceCall: +44 (0)20 8843 8820 or email: PackagingConference@Easyfairs.com

iFor more information on

the speakers and sessions, please visit

www.Easyfairs.com/LuxuryConference

Book early to

receive the best rates!

THURSDAY 17 SEPTEMBER 2015

The UK’s most inspiring event for luxury packaging The conference takes place alongside the renowned Luxury Packaging and Packaging Innovations exhibitions, which have grown to be the capital’s freshest and most inspiring place to source new products and ideas and network with the industry’s brightest minds.

The event provides you with new contacts, expanded industry knowledge, creative ideas and the resources you need to stay above your competitors and give your packaging that WOW factor. The conference programme is structured with generous breaks to allow plenty of time to visit the exhibition and find solutions to all the challenges being discussed in the seminars.

With the exhibition, conference and awards all combined, it has become the destination event for the luxury industry across Europe to learn, network, source and celebrate the very best in luxury packaging.

Following the success of last year’s inaugural Luxury Packaging Awards, they’re returning to celebrate the latest innovations in luxury and premium packaging. The Luxury Packaging Awards will highlight and showcase the most exciting new packs in the growing international luxury market, from food and drink to cosmetics, perfumes, bags and tobacco products.

Organised by Packaging News in association with the Luxury Packaging Exhibition & Conference, the awards ceremony will take place on 16 September at The Grosvenor House Hotel, Park Lane – the first night of the Luxury Packaging Conference & Exhibition.

FIND OUT MORE DETAILS AT:www.Easyfairs.com/LuxuryPackaging

Run by In association with The future of prestige and bespoke packaging

The future of prestige and bespoke packaging

Discounts are available if you book both the Luxury Packaging Conference and the Luxury Packaging Awards!

Receive 10% off both your conference place AND your awards seat if you book in conjunction with each other. Simply fill out the booking form at the end of this brochure to book!Find out more, including how to enter and how to attend at:

www.LuxuryPackagingAwards.com

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4 easy ways to book:Tel: Call the team on +44 (0)20 8843 8820Fax: Fill out this form and fax it back to +44 (0)20 8892 1929Email: Fill out this form and email to PackagingConference@Easyfairs.comPost: Fill out this form and post it to:

Luxury Packaging Conference Team: Easyfairs UK Ltd, 2nd Floor, Regal House, 70 London Road, Twickenham, TW1 3QS, UK

CONFERENCE BOOKING FORM

*denotes compulsory questions

Which of the following most closely resembles your organisation’s primary activity?* (Please tick one only)Automotive components and accessoriesChemical industry

Clothing, fashion and accessories Consumer durables manufacture Consumer electronics manufacture Converter/ packaging supplier

Design agencies DIY & home improvement Drinks Food Household cleaning products Industrial packed goods

Luxury goods & fine jewellery Online retail Personal care/ hygiene, cosmetics & beauty Petrochemicals Pharmaceutical industry Printing and publishing

Restaurants/ food services Retail Sports equipment & clothing Tobacco Toys and entertainment

Please state your organisation’s annual spend on packaging related products and services:* (Please tick one only) £0 - £100,000 £100,001 - £250,000 £250,001 - £500,000 £500,001 - £1 million Over £1 million

Which of the following most closely resembles your job function?* (Please tick one only) Art director Category manager CEO Consultant Development manager Energy manager Environment executive Financial director Financial manager Graphic designer

Key account manager Logistics manager Managing director Marketing & communication manager Marketing director Packaging designer Packaging manager Packaging production manager Packaging specialist Packaging technician

POS manager Print manager Product designer Product development manager Product/brand manager Production director Production engineer Production manager Proprietor/owner Purchasing/procurement director

Purchasing/procurement manager Quality & safety manager Research & development manager Retail manager Sales & marketing director Sales & marketing manager Sales director Supply chain manager

Would you like to receive further information about exhibiting?* Yes, this year’s show Yes, in future years No

Information from partners* Yes, I would like to receive news from exhibitors at Luxury Packaging & Packaging Innovations London 2015 and other Easyfairs partners No, I do not wish to receive emails from third parties

What role do you play in purchasing?* I make the final decision I specify I influence No role

Please state the number of employees in your organisation:* (Please tick one only) 1-9 10-19 20-49 50-199 200-499 Over 500

Delegate booking informationEarly booking discounts:• Book by 3 July - 40%

• Book by 14 August - 20%

Additional discounts**:• Multiple booking: booking 3 or more delegates at the same

time - 10%• VIP Club: for invited members of our Packaging Innovations &

Luxury Packaging VIP Clubs - 10%• Exhibitors: available to all exhibitors at Packaging Innovations

& Luxury Packaging 2015 - 10%

• Speakers’ colleagues: available to colleagues referred by the speakers from the same company - 10%

• Luxury Packaging Awards attendees: available to individuals and companies that book seats/tables at the Luxury Packaging Awards, organised by Packaging News - 10% (see booking table below)

Pricing table Full price Bookings before Bookings before Bookings before Bookings before 10% discount 3 July 3 July 14 Aug 14 Aug only + 10% discount + 10% discountTwo days £1,495.00 £897.00 £747.50 £1,196.00 £1,046.50 £1,345.50One day £1,195.00 £717.00 £597.50 £956.00 £836.50 £1,075.50

All tickets are non-refundable; you may transfer your booking to a colleague if done so more than two weeks before the event.

All information correct at time of press; speakers and topics may be subject to change.

All bookings subject to Easyfairs UK Ltd’s terms & conditions, which can be found at www.Easyfairs.com/LuxuryConference.

I wish to book the following: No. of Early booking Early booking Additional Total delegates*** discount - 40% discount - 20% discount - 10% amountTwo days OR £ One day OR £ + 20% VAT £ SUB TOTAL £ AWARDS

No. of seats @ £225 each AND/OR No. of tables @ £2,250 each £ + 20% VAT £ SUB TOTAL £ GRAND TOTAL £

** Please note that these discounts may be used in conjunction with the early booking discount as a cumulative saving; however they cannot be used in conjunction together. Maximum discount available 50%.*** Please fill out a separate registration form for each additional delegate, leaving the payment section blank; please attach these to this booking form.

The below Awards prices include 10% discount

CONFERENCE

The future of prestige and bespoke packaging

Easyfairs UK Ltd, 2nd Floor, Regal House, 70 London Road, Twickenham, TW1 3QS, UK