conference brochure

at the forefront ofbackyard living

Show Sponsor: Show Publications: Show Endorser:

www.PoolSpaPatio.com

confeRence BRocHURe

2009 Int’l Pool | Spa | Patio expoexhibits: November 16-18, 2009conference: November 13-18, 2009Mandalay Bay Convention Center | Bayside Halls Las Vegas, Nevada USA

Toll-free: 888.869.8522Outside USA: 972.536.6350

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table of contents:

Introduction . . . . . . . . . . . . . . . . . . . 2

Special Events . . . . . . . . . . . . . . . . . 3

Show Floor Events . . . . . . . . . . . . 4-5

Schedule-at-a-Glance . . . . . . . . . . 6-8

Seminar Descriptions . . . . . . . . . . 9-18

Registration & Housing . . . . . . . . . . 19

Key Exhibitors . . . . . . . . . . . . . . . . . 20

Show Features . . . . . . . . . . . . . . . . 21

Sponsor Spotlight . . . . . . . . . . . . . . 22

is your one constant resource — the International Pool | Spa | Patio expo —

focused 100% on providing you with new ways to stay competitive, profitable

and strong. If you build, design, sell, service, repair, operate or manage pools,

spas and backyard-related products, register today!

at the forefront ofbackyard living


2009 Int’l Pool | Spa | Patio expoexhibits: November 16-18, 2009conference: November 13-18, 2009Mandalay Bay Convention Center | Bayside Halls Las Vegas, Nevada USA

Register online at www.PoolSpaPatio.com now toreceive discounted registration rates. Be sure to use thereg code located above the mailing label of this brochure.

Power Panelsmonday, november 16 | 9:45 am - 10:50 am

A new feature to the 2009 Expo is a series of three one-hour discussions that bring together the best forward-thinking minds in the industry. These fast-paced, interactive sessions feature real solutions for tackling today’s toughest issues. Targeting three specific niches, the presentations take place simultaneously prior to the opening of the show, so please choose the one that best fits your needs. Free with all registration packages, but advance registration is required.

Builder Power PanelJoin three of the most accomplished industry professionals as they share their insights on the current state of the industry, emerging technologies, economic trends, issues facing the industry, future growth, and more. Come prepared to listen, learn and ask questions of the leaders guiding our industry.Moderator Lew Akins, President of Ocean Quest Pools by Lew Akins, will lead the discussion with this distinguished group of experts: • Brian Van Bower, co-founder, Genesis 3 Design Group• Greg Howard, CEO, Carecraft, Inc. • Brett Abbott, President, MYM Austin

Sponsored by

Retail Power PanelShare ideas and enjoy a lively exchange of views as retail experts focus on customer retention and service, as well as advertising and marketing to fight the “big box” stores, in addition to many other timely topics.Moderator Kathleen Carlson, SVP Sales & Marketing of Aqua Quip, will lead the discussion featuring: • Cal Boothby, Owner, Redlands Pool & Spa Center• Penny Johnson, Owner, Johnson Pools & Spas• Arlene Stachel, Owner, Mountain Lake Pool & Patio

Sponsored by

empowerment Hour - embracing the GoldJoin Clay Nelson, Founder, Clay Nelson Life Balance, Inc., for this empowering program that will help you step up your thinking and find the golden nuggets that await you, focusing on what you have learned during these lean times and how you are going to use those lessons to make a difference in your business as you move forward.

SPecIAl eVentS

APSP International Awards of excellencemonday, november 163:00 pm - 5:00 pm | Booth #256

Join your industry colleagues to honor outstanding achievement in the design, building, and installation of residential and commercial pools,

spas, hot tubs and water features. You will be treated to a gallery of the most beautiful and creative examples of the industry’s efforts, while networking and celebrating the industry.

For more information, visit www.InternationalAwardsofexcellence.com or call 703.838.0083 ext. 123.

Genesis 3 family Reunion & winemaker Dinner tuesday, november 17 | 7:00 pm - 10:00 pmFleur de Lys, Mandalay Bay Hotel

Join us for an outstanding evening of delicious food and wine hosted by dedicated artisan winemaker, Stephan Asseo, from L’Aventure in Paso Robles,

CA. L’Aventure’s award-winning wines will be expertly paired with a delicious dinner prepared by Steven Wolf that is contemporary French with Mediterranean flair. A perfect opportunity to get acquainted with Genesis 3 faculty and members!

$175 admission fee. Limited participation event; register early.

Genesis 3 lifestyle Programtuesday, november 173:30 pm - 5:00 pm | Booth #407

Take a break from your busy shopping day to enjoy a glass of wine and mingle in a relaxed, intimate environment with

L’Aventure’s Stephan Asseo. A former Bordeaux resident who built a vineyard and winery from scratch, you will enjoy one-on-one wine discussions with this gracious and outgoing man.

welcome Party monday, november 165:30 pm - 8:00 pmHouse of Blues

After the show closes on opening day, let music and food feed your soul at the Welcome Party at the House of Blues. You will be treated to delicious hors d’oeuvres, wine, beer and soda — as well as great live music and original folk art — at this eclectic nightclub located inside the Mandalay Bay Hotel & Casino.

Having the opportunity to network with colleagues and peers can certainly help you build your industry contacts, so be sure to introduce yourself to the people you meet at the party. Making powerful connections has never been easier!

All guests must be 21 years of age with valid ID. Free admission for conference registrants. $20 admission fee for Expo Only registrants before October 6; $30 thereafter. Sponsored by

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backyard living

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exhibits – With booths filled with a wide variety of multi-dimensional products, services, technology, ideas and innovations relevant to the pool, spa and backyard industry, you will find everything you need to improve the productivity and profitability of your store or business. For an up-to-date exhibitor list that can be searched by product category, keyword or region, visit www.PoolSpaPatio.com.

Product Showcase – Don’t miss this exciting pavilion in the main lobby featuring new, cool and green products to uncover the hottest industry trends and the latest environmentally-friendly products and services. Stop by to see products from these exhibitors:

SHow flooR eVentS

Backyard living Pavilion – Be sure to stop by this dedicated area where dynamic products, resources and information from every segment of the backyard living industry will be on display.

Genesis 3 Pavilion – Visit this pavilion to see hundreds of products and services especially for builders and designers, meet Genesis 3 founders and faculty, and network with some of the top creative minds in the watershape industry.

comPAny BootH #Atlantic Water Gardens 1774

The BBQ Cleaner 1563

Better Way Products 2668

Big Green Egg 2463

Bull Outdoor Products 1663

C.R. Laurence Co 2172

Galaxy Distributing 2471

Hearth Products Controls 2371

I.C.E. 2068

Kuuma Products 1974

Aqua Products

Adjust-A-Brush

Aquafinesse

AquaFoam

Aquatherm Industries

Aquatic AV

AQUASALT

Arch Chemicals

Atlantic Water Gardens

Advantis Technologies

comPAny BootH #Lifetime Products 2168

RAM Outdoor Decor 2469

Real Flame Fireplaces by Jensen 2072

Smart & Green 1874

Summerset Outdoor Furnishings 2363

Summit Appliance - Danver Kitchens 2572

Sunheat 2065

Sunset Swings 2063

Team Sports America 1775

Texas Nursery & Landscape Association 1565

comPAny BootH #ACPA 308

American Shotcrete Association 310

AQUA Magazine 714

Aquamatic Cover Systems 708

Aquron Corporation Int’l 314

Artistic Paver Mfg 916

BioNova Natural Pools 907

Bobe Water & Fire Features 816

Cactus Stone & Tile 315

Clearwater Tech 717

EMENEE 818

Enviroswim 306

Float Your Shade 910

Fujiwa Tile 318

Garden Prairie Pool & Spa Enclosures 606

Genesis 3 Design Group 407

comPAny BootH #Hidden Water Pools 911

Latin Accents Tiles 505

Lightstreams Glass Tile 413

National Plasterers Council 514

Oceanside Glasstile 809

Outdoor E Commerce 309

Pebble Technology 513

Portobello Pool Tile by Longust Distributor 810

Pour A Lid 515

Scottdale Water Designs 415

SonarGuard 405

Structure Studios 813

Universal Minerals 817

WaterShapes 311

ZIPLEVEL/Technidea Corp 312

Sponsored by

BioGuard

BioLab Franchise Company

Cal Spas

Creative Water Solutions

Critter Skimmer

ECOsmarte Planet Friendly

Enviroswim

Float Your Shade

Filbur Manufacturing

Floatstorage.com

Great American Merchandise & Events (GAME)

Industrial Test Systems

inSPAration

Intermatic

King Technology

Kona Labs

LaMotte Company

Maytronics US

Nirvana Heat Pumps

Nisus Corporation

Palintest

Paws Aboard, LLC

PharmaSpa Int’l

PoolSpool

Pour A Lid

Power Blue Products

Pristine Blue

Pristiva

Rocket Pockets Int’l

Smart & Green

Solar Sun Rings

Spazazz LLC Global

Speck Pumps-Pool Products

Zeotech Corp

ZIPLEVEL/Technidea Corp

Zodiac Pool Systems

exhibitor Product clinics – Propane Education & Research Council, booth #856

monday, november 16 12:30 pm, 2:00 pm, 3:30 pmtuesday, november 17 12:30 pm, 2:00 pm, 3:30 pmwednesday, november 18 12:30 pm

By attending “Outdoor Room Innovations with Propane,” you will learn new and innovative uses of propane and natural gas to improve your client’s outdoor living experience. Leave with the latest information on the many outdoor applications for gas equipment, such as fire features, outdoor cooking and partnering with solar energy. Find out how to use propane when building or renovating beyond the reach of natural gas and what it can do for energy efficiency and environmental performance levels.

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APSP live workshops – Add an extra dimension to the learning process with these intensive 40-minute workshops that cover a variety of challenging topics, giving you step-by-step instructions. FREE with all registration packages, these workshops are located on the show floor in booth #2210, with bleacher seating provided for your comfort. Presented by the APSP Builders & Service Councils.

monday, november 16

1:00 pm Salt water Pool chemistry – How to Improve your Bottom linePresented by Pristiva, Inc.

• Hear about the unique features and benefits • Learn the differences in conventional pool salt • Understand issues associated with salt water pools

2:00 pm AQUAfIn-Pool: waterproof, Decorative, flexible – the Ultimate coating for Pools and water features Presented by AQUAFIN

• Learn about the distinctive benefits and features• Discover easier and more effective application

methods• Find out how to create beautiful decorative finishes

3:00 pm new feature of the Aqualink RS control SystemPresented by Zodiac Pool Systems - Jandy Products

• Find out the basic setup/programming for this system • Find out about touch screen operation and features• Learn about the installation basics

4:00 pm Variable Drive Pumps and Hydraulics for your Smart “Green” customers Presented by the APSP Service Council

• Find out how to engage the customer about energy savings

• Find out how to take a complex subject and reduce it to simple terms

• Learn about the technology and the use of key technical terms

tuesday, november 17

12:00 pmnew Automatic Pool cover for Spas and Unique Alternative Installations with limited Deck Space for Safety coversPresented by Cover-Pools

• Hear the benefits of new compact automatic safety covers for spas

• Learn why it is an easier system to install and operate• Discover unique alternative installations for swimming

pool safety covers

1:00 pm Salt water Pool chemistry – How to Improve your Bottom linePresented by Pristiva, Inc.

• Hear about the unique features and benefits • Learn the differences in conventional pool salt • Understand issues associated with salt water pools

tuesday, november 17 (continued)

3:00 pm Vac-Alert: VGB compliance made SimplePresented by Vac-Alert Industries

• Learn installation tips and product features• Hear the wide range of applications (what we can do

that others cannot) • Discover optional features such as the audible alarm

and pump shut off

wednesday, november 18

12:00 pm How to Prove your Pool and Spa Upgrades are Really in compliance with VGBPresented by the APSP Technical Committee

• Find out how to select a proper main drain and pump• Discover how to diagnose hydraulic issues • Learn how to select energy-efficient equipment

12:50 pm Plastering DemonstrationPresented by the APSP Builders Council and National Plasterers Council

• See a hands-on demonstration with audience participation

• Discover various types of plasters• Find out how to prepare your wall

1:45 pmShotcrete DemonstrationPresented by the APSP Builders Council

• See a hands-on demonstration with audience participation

• Discover wet and dry process shotcrete • Learn about colored and artistic forms of shotcrete

Register online at www.PoolSpaPatio.com now to receive discounted registration rates. Be sure to use the reg code located above the mailing label of this brochure.

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monDAy, noVemBeR 16 tRAcK8:00 am - 9:30 ammo01 Retail Profit from Clicks to Bricks R

mo02 Thrive Doing More with Less: Bonding with Customers without Breaking the Bank! R S BR l

mo03 Tools to Build Service Companies S

mo04 Suction Entrapment – Implications on the Commercial Pool Industry S Bc

mo05 Intermediate Water Chemistry S

mo06 Hydraulic Applications for Swimming Pools and Spas BR Bc G3

mo07 Attracting and Working with High-End Clients BR l Bc G3

9:45 am - 10:50 ammo08 Builder Power Panel Sponsored by Zodiac Pool Systems BR l Bc

mo09 Retailer Power Panel Sponsored by BioGuard R S

mo10 empowerment Hour – embrace the Gold! R S BR l Bc

11:00 am - 5:00 pmexHIBItS oPen12:00 pm - 5:00 pmAPSP Live Workshops – Booth #22103:00 pm - 5:00 pmAPSP International Awards of Excellence – Booth #2563:30 pm - 5:00 pmmo11 Sales Ignition for Retailers R

mo12 The Future is Now: Prepare with a Strategic Plan Alignment R S BR l

mo13 Social Marketing Strategy to Make Your Pool Business Famous R S BR l

mo14 Automated Purification Revolution S

mo15 Energy Efficiency in Swimming Pool Heating S G

mo16 In-Ground Vinyl Liners: Advanced Measuring Including Freeform Pools and Pools with Bowled Interiors

BR S

mo17 Advanced Fountain Design and Detailing BR Bc

5:30 pm - 8:00 pm

mo18 welcome Party at House of Blues – mandalay Bay HotelSponsored by Cal Spas

tUeSDAy, noVemBeR 17 tRAcK8:00 am - 9:15 amtU01 Internet Marketing Strategies that Create Rapid Fire Success, Part 1 of 2 R

tU02 Loyalty is Love – How to Hold Customers Close for Life R S BR l

tU03 Service Business Success: Organized Best Practices –Your Gateway to Profitability, Part 1 of 2

S

tU04 Pool/Spa Builders: Control Your Destiny with Industry Marketing Secrets that Work! BR

tU05 Beyond The VGB Pool and Spa Safety Act R S BR Bc

tU06 Site Analysis Skills for Pool and Landscape Designers l BR G3

tU07 Advanced Water Sanitation Using Ozone S BR Bc G3

ScHeDUle-At-A-GlAnceleGenDBR Builder/contractor - Residential l landscape Architect/Designer

Bc Builder/contractor - commercial G Green/eco-friendly

R Retailer G3 Genesis 3 Seminar

S Service

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tUeSDAy, noVemBeR 17 (contInUeD) tRAcK8:00 am - 11:00 amtU08 Technical Applications of Water in Transit BR Bc G3

9:30 am - 11:00 amtU09 Internet Marketing Strategies that Create Rapid Fire Success, Part 2 of 2 R

tU10 Selling Value Not Price R S BR l

tU11 Service Business Success: Organized Best Practices –Your Gateway to Profitability, Part 2 of 2

S

tU12 Advanced Water Chemistry S

tU13 How Energy Efficiency Laws for Pools/Spas Affect Design/Construction/Retrofit and Repair Practices

R S BR Bc G

tU14 Give it Your Best Shot! Gunite and Shotcrete in Swimming Pool Construction BR Bc

tU15 Designing with Water in the Landscape: A Landscape Architect's Perspective on How to Create the “Setting” For Swimming Pools, Water Features, Ponds & Lakes

l BR G3

11:00 am - 5:00 pmexHIBItS oPen12:00 am - 5:00 pmAPSP Live Workshops – Booth #221012:45 pm - 1:45 pmAPSP Service Proficiency Exam – advance registrants only **2:00 pm - 5:15 pmAPSP CSP Certified Service Professional® Exam – advance registrants only **3:30 pm - 5:00 pmGenesis 3 Lifestyle Program – Booth #4077:00 pm - 10:00 pmGenesis 3 Family Reunion & Winemaker Dinner at Fleur de Lys – Mandalay Bay Hotel

weDneSDAy, noVemBeR 18 tRAcK8:00 am - 9:15 amwe01 Ten Questions that will Double Your Hot Tub Sales! R

we02 By the Numbers: Financial Management for Retailers R

we03 Five Star Customer Service for Builders/Contractors:The Key to High-Profit Growth!

BR l

we04 How to Use ANSI/APSP-7 Safety Checklist for VGB R S BR Bc

we05 Pool Project Sales and Design, The Interview BR l Bc G3

we06 Myths & Facts: Cementitious Pool Surfaces BR Bc G3

8:00 am - 11:00 amwe07 Understanding the Elements of Renovations of Existing Pools and Spas BR Bc G3

9:30 am - 11:00 am

we08 Guerrilla Retailing: Unconventional Ways to Make Big Profits! R

we09 Jumpstart Sales and Grow Your Business: The Referral Advantage for Builders/Contractors BR l

we10 Hot Water Chemistry S

we11 Salt Water Pools – A Scientific Review of the Latest Water Care Application Technology S BR Bc

we12 It’s Your Money – Effective Collection Techniques for Pool Professionals R S l BR

we13 Evolution of Water in Landscape: What’s Next? BR l Bc

11:00 am - 3:00 pmexHIBItS oPen11:00 am - 3:00 pmAPSP CBP Certified Builder Professional® Exam – advance registrants only **12:00 pm - 3:00 pmAPSP Live Workshops – Booth #2210

** To register for the APSP exams, contact Jennifer Heinz at [email protected] or 703.838.0083 ext. 274.



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ADDItIonAl eDUcAtIon PRoGRAmSexecUtIVe AcADemymonDAy, noVemBeR 16

8:00 am - 9:30 am | eA01 Send Your Web Rankings to the Moon – Advanced Web Mastery Secrets

3:30 pm - 5:00 pm | eA02 Navigating Change: Managing Impact

tUeSDAy, noVemBeR 17

8:00 am - 11:00 am | eA03 Strengthening the Foundation of Your Business

weDneSDAy, noVemBeR 18

8:00 am - 11:00 am | eA04 If Patton Ran Your Business …

ceRtIfIeD Pool-SPA oPeRAtoR® [cPo®] BASIc coURSe

fRIDAy, noVemBeR 13 | 5:00 pm - 8:00 pm

SAtURDAy, noVemBeR 14 | 7:30 am - 6:30 pm

SUnDAy, noVemBeR 15 | 7:30 am - 6:30 pm

Certified Pool-Spa Operator® [CPO®] Basic Course

GeneSIS 3 DeSIGn ScHoolS presented by Genesis 3 Design Group

fRIDAy, noVemBeR 13 | 1:00 pm - 5:00 pm

SAtURDAy, noVemBeR 14 | 8:00 am - 5:00 pm

SUnDAy, noVemBeR 15 | 8:00 am - 5:00 pm

G301 Design Communication - Measured Perspective

G302 The History of Water in Architecture

G303 Designing and Creating Natural Looking Ponds and Water Features

G304 Advanced Fluid Engineering

APSP BUIlDeRS InStItUte presented by APSP Builders Council

SAtURDAy, noVemBeR 14

8:00 am - 10:00 am | Innovative Repair Techniques for Cracked and Leaking Pools

10:15 am - 12:15 pm | Innovative Marketing and Advertising in Changing Economic Times

1:15 pm - 5:00 pm | Vanishing Edge and Perimeter Overflow Pools - Design, Engineering and Construction

SUnDAy, noVemBeR 15

8:00 am - 10:00 am | Concrete Pool Decking - Improved Quality, Fewer Problems, Better Profit

10:15 am - 12:15 pm | How to Sell Waterfalls and Ponds to Your Customers

1:15 pm - 3:15 pm | Secrets to Successful Pool Tile Installation (From Simple Waterlines to all Glass Tile Pools)

3:30 pm - 5:30 pm | Startups - The $64,000 Answer!

APSP tecHnIcAl SeRVIce InStItUte presented by APSP Service Council

SUnDAy, noVemBeR 15

8:00 am - 9:00 am | Variable Drive Pumps and Hydraulics

9:00 am - 10:00 am | Diagnosing New Pool Plaster Problems

10:15 am - 11:45 am | Microbiology - a Look at What’s Bugging You!

11:45 am - 12:00 pm | Quiz - APSP Service Council

12:00 pm - 2:00 pm | Lunch and Behind the Scenes Tour of the Mandalay Bay Shark Reef

2:00 pm - 3:30 pm | Advanced Chemistry - What They Don’t Tell You in the Beginning Class

3:45 pm - 4:45 pm | VGB Compliance Requirements, Risks, and Opportunities for Service Professionals

4:45 pm - 5:15 pm | Answers to Quiz & Door Prizes Giveaway

ConneCt and communicate with exhibitors using hanleywoodConneCt before, during and after the show.

How it works for yoU:Sign-in to this FREE system and start by searching and identifying the exhibitors you are interested in meeting on-site. You can also find information on products, services, show specials and educational seminars. Contact exhibitors to set appointments on-site at the show and plan your time on the show floor by creating an agenda.

How it works for exHIBItoRS: Exhibitors are looking for you! Each exhibitor has access to hanleywoodConneCt and will be searching the attendee database with demographic criteria (your title, primary business classification, geographic location, etc.) and will contact you and/or request an appointment with you on-site.

Use hanleywoodConneCt to help you prepare for the show. Find out how at www.PoolSpaPatio.com.

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confeRence oVeRVIew

Key to course code – Each course has its own codeand is classified by track and experience level. level 100: You’re new to the topic or have some introductory knowledge of the fundamentals and applications of the topic.level 200: Familiar with all fundamentals and can perform simple applications of the topic. level 300: Very knowledgeable about the fundamentals, can perform ordinary applications of the topic and want to become competent in performing all the existing aspects of application.level 400: Demonstrate recurrent competence in implementing existing standards and with the opportunity to add your own style.level 500: Master in adapting existing standards of practice to your personal style and want to set a higher standard of practice for the industry.

Industry certifications – Credentials give you the edge. Position yourself above your competitors by acquiring job-winning professional designations in your specialty.APSP Association of Pool & Spa Professionals

• APSP offers a variety of certifications, including the CSP Certified Service Professional® and CBP Certified Building Professional®. Visit www.apsp.org.

APlD Association of Professional landscape Designers• APLD offers certification designation for highly qualified and dedicated landscape design professionals.

Visit www.apld.com.ASlA American Society of landscape Architects

• ASLA offers certification program for landscape architects. Visit www.asla.org.AIA American Institute of Architects

• Hanley Wood is a registered provider with The Continuing Education Systems of AIA. Visit www.aia.org.IAcet International Association of continuing education and training

• Hanley Wood is an authorized provider of IACET Continuing Education Units (CEUs). Visit www.iacet.org.

At the forefront of the 2009 Int’l Pool | Spa | Patio expo is a unique educational conference with proven strategies for increasing your company’s profitability and productivity. You will learn best practices and the latest technology to help you increase your bottom line, network with industry leaders and get answers to your business challenges.

• High-impact Seminars — 61 seminars packed with advice on how to reduce costs, increase profits and save time.

• Seminar tracks — Classes designed for residential and commercial builders/contractors, retailers, service companies and landscape architects/designers, as well as CEOs and senior-level executives.

• targeted Seminars — 35 technical seminars, 26 business seminars and 41 new seminars.

• new topics — 75% new topics, and 6 of last year’s most popular courses back by demand.

• expert Speakers — High-profile speakers and top-notch industry innovators.

• High-level Seminars — 50 intermediate/advanced-level seminars.

• certifications — Professional credentials to advance your career and beef up your resume.

• Program format — Most seminars are 90 minutes, allowing you ample time on the show floor.

confeRence GoeS PAPeRleSSAs part of our green efforts to help save the environment, printed conference handouts will not be provided in the classroom. Instead, you will receive a 1-2 page outline of the seminar on-site. Approximately 3 weeks prior to the show, complete handouts will be available for you to print through connectionPoint at www.PoolSpaPatio.com.

Seminar track

Seminar code

Seminar level

TU10 200 R S BR Bc l G G3

All verified attendees will be able to redeem a “Certificate of Completion” for each seminar attended approximately three weeks after the Expo at www.PoolSpaPatio.com.

* New procedure for APLD and ASLA - each attendee is responsible for self-reporting the seminars attended to obtain credit from these associations.

10

monDAy, noVemBeR 168:00 am - 9:30 am

Retail Profit from clicks to Bricks

Find out:• How to determine quickly what your prospect has seen

on-line• How to adjust your presentation based on their research• How to avoid “walking” this on-line researcher and how

to close this sale!Greg Welsh, President, Welsh Sales Group1.50 Business Credit Hours | CBP, IACET

thrive By Doing more with less: Bonding with customers without Breaking the Bank!

Find out:• How to identify the ways that you can best add value by

zeroing in on what’s really important to your customers• A step-by-step method for adding value• How to develop an ongoing program that will help you

keep pace with your evolving consumerJoyce Gioia, President/CEO, The Herman Group1.50 Business Credit Hours | AIA, CBP, IACET

tools to Build Service companies

Find out:• What to do - items to bring to your service business• What not to do - things to avoid during difficult times• How to motivate employees to help build a service

mindsetMike Hajduk, President, Callahan Roach Business Solutions1.50 Business Credit Hours | AIA, CBP, IACET

Suction entrapment - Implications on the commercial Pool Industry

Find out:• What is a compliant cover/grate• About the testing procedures• Definition of “unblockable” and how to certify an

unblockable cover/grateLarry Benz, National Sales Manager, Lawson Aquatics, Inc.1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

Intermediate water chemistry

Find out:• How to identify the tests to use and interpret results for

successful treatment by solving sample problems• How to determine if the water problem is due to a

chemical or physical problem• How to outline an effective treatment plan if the

problem is chemically relatedTom Metzbower, Vice President of Sales, Taylor Technologies1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

Hydraulic Applications for Swimming Pools and Spas

Find out:• The importance and correlation between: line size (IN),

flow rate (GPM), water velocity (FPS), and pressure drop (PSI) due to friction

• How to use lookup tables to size plumbing for return inlet manifolds, spa jet loops, floor-return distribution systems and gravity-flow systems

• How to setup basic filtration and edge pump systems for vanishing edges, slot edges or gutters

David J. Peterson, P.E., SWD, President/CEO, Watershape Consulting, Inc.1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

Attracting and working with High-end clients

Find out:• How to get good editorial coverage• How to raise your game to meet high expectations• How to live the “good life” to improve relationships

Brian Van Bower and Skip Phillips, Co-Founders, Genesis 3 Design Group1.50 Business Credit Hours | AIA, CBP, IACET

8:00 am - 9:30 am

Builder Power Panel

Three of the industry’s most accomplished professionals will share their insights on the current state of the industry, emerging technologies, economic trends, issues facing the industry, future growth, and more. Moderator Lew Akins, President of Ocean Quest Pools by Lew Akins, will lead the discussion with this distinguished group of experts:

• Brian Van Bower, Co-Founder, Genesis 3 Design Group• Greg Howard, CEO, Carecraft, Inc. • Brett Abbott, President, MYM Austin

1.0 Business Credit Hour | CBP, IACET

Sponsored by:

SemInAR DeScRIPtIonS

M002 500 R S BR l

M003 200 S

M004 200 S Bc

M005 300 S

M006 200 BR Bc G3

M001 300 R

M007 300 BR Bc G3 l

M008 BR Bc l

Seminar track

Seminar code

Seminar level



11

monDAy, noVemBeR 168:00 am - 9:30 am (contInUeD)

Retailer Power Panel

Share ideas and enjoy a lively exchange of views as retail experts discuss customer retention and service, advertising and marketing to fight the “big box” stores, in addition to the current state of the industry, future growth, and much more. Moderator Kathleen Carlson, SVP Sales & Marketing of Aqua Quip, will lead the discussion with this distinguished group of experts:

• Cal Boothby, Owner, Redlands Pool & Spa Center• Penny Johnson, Owner, Johnson Pools & Spas• Arlene Stachel, Owner, Mountain Lake Pool & Patio

1.0 Business Credit Hour | CBP, IACET

Sponsored by:

empowerment Hour – embrace the Gold!

There is a lesson to be learned - there is gold to be embraced. This empowering program will help you step up your thinking and find the golden nuggets that await you, focusing on what you have learned during these lean times and how you are going to use those lessons to make a difference in your business as you move forward.Clay Nelson, Founder, Clay Nelson Life Balance, Inc.1.0 Business Credit Hours | AIA, CBP, IACET

3:30 pm - 5:00 pm

Sales Ignition for Retailers

Find out:• New ideas for prospecting potential customers• Tips for dynamic in-home or in-store sales

presentations• Strategies for handling your toughest objections and

closing the saleGreg Welsh, President, Welsh Sales Group1.50 Business Credit Hours | CBP, IACET

the future is now: Prepare with a Strategic Plan Alignment

Find out:• Factors that make up the strategic planning process• The nature of the “planning cycle”• The steps that a successful company MUST be able to

implementSteve Zipkoff, President, Zipkoff Solutions1.50 Business Credit Hours | AIA, CBP, IACET

Social marketing Strategy to make your Pool Business famous

Find out:• How to master the strategy that will take you to the top• How to create a traffic magnet using “Twitter”,

surprised? You better learn this one.• Get your shotgun! Master “galactic content

distribution” from the comfort of your desk that gets you noticed

Rex Richard, CEO, Extreme Success LLC1.50 Business Credit Hours | AIA, CBP, IACET

Automated Purification Revolution

Find out:• Chlorine generator challenges including calcification,

water temperature, chemistry and cell life• Developments in chlorine generation and automatic

chemistry controls of chlorine and pH levels for residential and small commercial pools

• Strategies that reduce overhead and increase profits through the use of various automated purification technologies

Hal Johnson, Territory Sales Manager; Omer Eyal, President, American Swimming Pool Systems1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

energy efficiency in Pool Heating

Find out:• Effective analysis depends on environment, indoor/

outdoor facilities, and ambient temperatures• How utilization of technological advancements can be

environmentally responsible• How to determine which type of heating provides the

most efficient heatingConnie Sue Centrella, Instructor, Keiser University Aquatic Engineering Technology1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

In-Ground Vinyl liners: Advanced measuring Including freeform Pools and Pools with Bowled Interiors

Find out:• How to use AB specs for kidneys, mountain lakes,

bowled hoppers and free-form pools• Tips for getting the best fitting liners including three

tools for every job• The most common mistakes dealers make: how to

recognize and avoid themRobert McEwen, President, McEwen Industries1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

Advanced fountain Design and Detailing

Find out:• Fountain effects - what laminar means to you, how

water tension affects your fountains and when turbulence is good for you

• Inlet and outlets - how to design proper hydraulics for inlets and outlets and how to hide them to create clean lines in your features

• Finishes - how to manipulate finishes to create different water effects to create dynamic displays

Dominic Shaw, President, Waterline Studios, Inc.1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

tUeSDAy, noVemBeR 17

M011 400 R

M012 400 R S BR l

M013 500 R S BR l

M014 400 S

M015 200 S G

M016 400 S BR

M017 400 BR Bc

M009 R S

M010 R S BR Bc l

BR Builder/contractor - Residential l landscape Architect/Designer



S Service

SeARcH SemInARS onlIneOur online “Seminar & Event Search” feature at www.PoolSpaPatio.com allows you to access the full conference schedule and search by seminar title, track, date, credit hour, speaker or keyword.

12

8:00 am - 9:15 am

Internet marketing Strategies that create Rapid fire Success, Part 1 of 2

Find out how to:• Use innovative and low cost marketing tools with

proven results to dramatically improve your website• Add benefit rich headlines, testimonials and attention-

grabbing text that will increase sales• Get your website listed higher on search engines and

create more online exposureDebbie Allen, President, Allen & Associates1.25 Business Credit Hours | AIA, CBP, IACET

loyalty is love - How to Hold customers close for life

Find out how:• Customer care feeds the “forgiveness factor”• Loyalty should be your goal, not satisfaction• 5% of the job causes the most problems, but also offers

the highest return on loyaltyBeverly Koehn, President, Beverly Koehn & Associates1.25 Business Credit Hours | AIA, CBP, IACET

Service Business Success: organized Best Practices - your Gateway to Profitability, Part 1 of 2

Find out:• About successful processes for better profitability• Strategies to boost sales to existing clients• How to look at financial statements for direction

David Hawes, President, H & H Pool Services1.25 Business Credit Hours | AIA, CBP, IACET

Pool/Spa Builders: control your Destiny with Industry marketing Secrets that work!

Find out:• Where and how you should be marketing your business• How to determine if a marketing expense is worth the

money• How to never make a major marketing mistake again

Brett Abbott, President, MYM Austin1.25 Business Credit Hours | AIA, CBP, IACET

Beyond Virginia Graeme Baker Pool and Spa

Safety Act

Find out:• How to select the correct cover/sump for existing

and new construction with emphasis on increased circulation and lowered maintenance

• A 3-point audit system to use to replace, disable or upgrade suction outlets on existing pools and spas on both residential and public pools

• How to leverage this system audit into add-on equipment sales for energy efficient operations including filter, motor, pump and automation upgrades for your customer with demonstrated payback

Ray Cronise, Faculty Member, Pool Genius Network1.25 Technical Credit Hours | AIA, CBP, CSP, IACET

Site Analysis Skills for Pool/landscape Designers and Builders

Find out: • The power of site analysis - what site analysis is and how

this key element of the design process can help you• The importance of establishing professional

relationships and “how to” communicate with professionals such as soils and structural engineers

• Understanding site plans and cross sections and how to create these sources for additional learning

Kathy Marosz, SWD, Principal, Vision Design & Watershapes, Inc.1.25 Business Credit Hours | AIA, CBP, IACET Advanced water Sanitation Using ozone

Find out: • Advantages to installing an ozone system, sales points

for your clients• Proper sizing based on pool perimeters• About Ozone water chemistry

Cameron Tapp, President and Founder, ClearWater Tech1.25 Technical Credit Hours | AIA, CBP, CSP, IACET

8:00 am - 9:15 am

technical Applications of water in transit

Find out: • How to understand flow rate requirements and different

edge details for creating various effects and their relationship to edge tolerances and special conditions

• Hydraulic system design criteria and catch basin and surge tank sizing

• Proper sloping and air introduction of gravity flow systems to create efficient flow rates while minimizing noise

Brian Van Bower and Skip Phillips, Co-Founders, Genesis 3 Design Group; Randy Beard, President, Pure Water Pools3.0 Technical Credit Hours | AIA, CBP, CSP, IACET

TUO1 300 R

TUO5 300 R S BR Bc

TUO6 200 BR l G3

TUO7 300 S BR Bc G3

TUO8 300 BR Bc G3

TUO2 400 R S BR l

TUO3 300 S

TUO4 500 BR

Seminar track

Seminar code

Seminar level



tUeSDAy, noVemBeR 179:30 am - 11:00 am (contInUeD)

Internet marketing Strategies that create Rapid fire Success, Part 2 of 2

• Learn how to dramatically improve your website • View live website evaluations• Promote your business using social media

Debbie Allen, President, Allen & Associates1.50 Business Credit Hours | AIA, CBP, IACET

Selling Value not Price

Find out:• How to develop a sales strategy that focuses on total

value• How to position yourself to present what’s expected

instead of just what’s included• How to develop rock-solid relationships, not price-

sensitive onesBeverly Koehn, President, Beverly Koehn & Associates1.50 Business Credit Hours | AIA, CBP, IACET

Service Business Success: organized Best Practices - your Gateway to Profitability, Part 2 of 2

Find out:• How to help employees generate more revenue• How to minimize non-billable time• How to become a better and more effective leader

David Hawes, President, H & H Pool Services1.50 Business Credit Hours | AIA, CBP, IACET

Advanced water chemistry

Find out:• What is needed to prevent disease transmission in

pools and spas• About water balance factors (LSI, pH, alkalinity,

hardness, temperature, and dissolved solids)• About pool and spa water problems and solutions

Ellen Meyer, Technical Manager, Arch Chemicals1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

How energy efficiency laws for Pools/Spas Affect Design/construction/Retrofit and Repair Practices

Find out:• Which parts of the country have or are considering pool

and spa efficiency laws and what these laws require• How to comply (in detail using examples) while having

fun, safe, clean easy to maintain pools• Which parts of the country have or could have incentive

programs encouraging energy efficient poolsSteve Barnes, APSP Technical Committee; Gary Fernstrom, Energy Efficient Consultant, PG&E1.50 Business Credit Hours | AIA, CBP, IACET

Give It your Best Shot! Gunite & Shotcrete in Swimming Pool construction

Find out:• About both the dry mix process and the wet mix

process and their differences• Correct shooting techniques and the importance of

proper rebar placement and encapsulation• The defects and failures brought about by improper

application techniquesRon Lacher, Civil Engineer, P.E., President, Pool Engineering, Inc.1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

Designing with water in the landscape: A landscape Architect’s Perspective on How to create the “Setting” for Swimming Pools, water features, Ponds, and lakes

Find out: • How to site water in the landscape and effectively use

location, proportion, scale, color, form and texture to create memorable gardens

• How water, planting and hardscape elements combine for highlighted drama and mood, enhancing landscape character

• How designing with water benefits your clients by providing a sense of calm and relaxation outdoors

Eric D. Groft, Principal/Vice President, Oehme, van Sweden & Associates1.50 Technical Credit Hours | AIA, CBP. CSP, IACET

weDneSDAy, noVemBeR 188:00 am - 9:15 am

ten Questions that will Double Hot tub Sales!

Find out:• How to set the tone and take charge of the sales

process• How to get inside your customer’s head and heart and

overcome any objection • How to practically eliminate “closing techniques” by

powerful openingsMarcus Sheridan, Owner, River Pools & Spas1.25 Business Credit Hours | CBP, IACET

By the numbers: financial management for Retailers

Find out:• How to use an income statement to gauge and change

performances• How to develop key indicators to make good business

decisions• The difference between profits and cash flow and why

cash is king!Elly Valas, President, Valas Consulting Group1.25 Business Credit Hours | CBP, IACET

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TUO9 300 R

TU14 400 BR Bc

TU15 300 l BR G3

WE01 200 R

WE02 300 R

TU10 400 R S BR l

TU11 300 S

TU12 400 S

TU13 300 R S BR Bc





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weDneSDAy, noVemBeR 188:00 am - 9:15 am (contInUeD)

five Star customer Service: the Key to High-Profit Growth

Find out:• How to coach employees and create a living, breathing

company culture that is focused on the customer experience

• How to create processes that will wow your customers during their “moments of truth” with your firm

• How to implement a sophisticated yet simple process to quickly a) identify and b) recover from service failures so that c) you never ever repeat them and d) so your customer loyalty increases even when you “screw up”

Jeffrey Scott, President, Landscape Success Systems1.25 Business Credit Hours | AIA, CBP, IACET

How to Use the AnSI/APSP-7 Safety checklist to Verify and Document compliance withVirginia Graeme Baker

Find out:• Tools for selecting the best compliance option for each

system from drains to suction limiting systems and equipment

• Tools for educating customers and property managers on how to comply with VGB while improving swimming pool safety

• Explanation of all the options in the VGB Act and how they work

Steve Barnes, APSP Technical Committee; Ray Cronise, Faculty Member, Pool Genius Network1.25 Technical Credit Hours | AIA, CBP, CSP, IACET

Pool Project Sales and Design, the Interview

Find out how to:• Show the benefits of the approach• Provide business skills to contractors• Differentiate yourself from the competition

Brian Van Bower, Co-Founder, Genesis 3 Design Group1.25 Business Credit Hours | AIA, CBP, IACET

myths and facts: cementitious Pool Surfaces

Find out: • Preparation - chip outs and bond coats• Application - sound technical practices • Startup and maintenance - a poor startup can cost

hundreds of thousands of dollarsRandy Dukes, Education Chairman/National Technical Advisor, National Plasterers Council1.25 Technical Credit Hours | AIA, CBP, CSP, IACET

8:00 am - 11:00 am

Understand the elements of Renovation of existing Pools and Spas

Find out:• What is available to the industry in “custom” renovation • How design influences construction• Relationships of materials to design construction

David Tisherman, SWD, Co-Founder, Genesis 3 Design Group; Chairman, Society of Watershape Designers3.0 Technical Credit Hours | AIA, CBP, CSP, IACET

9:30 am - 11:00 am

Guerrilla Retailing: Unconventional ways to make Big Profits from your Retail Business

Find out how to:• Learn best practices of successful local retailers• Gain new ideas to manage more effectively• Grow your business profitably with a great team and

WOW customer serviceElly Valas, President, Valas Consulting Group1.50 Business Credit Hours | CBP, IACET

Jumpstart Sales and Grow your Business with the Referral Advantage for Builders/contractors

Find out:• How to drive referrals from professionals and

influencers as well as from customers• How each employee and manager can take a specific

role in driving referrals• How to cultivate your Top 25 referral sources that will

drive your businessJeffrey Scott, President, Landscape Success Systems1.50 Business Credit Hours | AIA, CBP, IACET

Hot water chemistry

Find out:• Why filtration is the critical first step• How to practically manage water balance and what

controls work for stains• How filters, chemistry and biological controls work

together and why sanitizers are not algaecidesJohn Puetz, VP/Research & Development, Advantis Technology1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

WE03 400 BR l WE07 200-500 BR Bc G3

WE08 300 R

WE09 400 BR l

WE10 200 S

WE04 300 R S BR Bc

WE05 400 BR Bc l G3

WE06 300 BR Bc G3

Seminar track

Seminar code

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Salt water Pools - A Scientific Review of the latest water care Application technology

Find out:• About the science of interaction between the

electrolytic chlorine generation process and water chemistry

• About the latest research and data on problems in a salt water pool and their causes

• About known and assumed cementitious surface interactions of conventional and salt water pool system

Geoffrey Brown, Developmental Scientist, Compass Minerals1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

It’s your money - effective collection techniques for Pool Professionals

Find out:• The importance of good credit management • How to improve profitability by minimizing bad debts

and maintaining good customer relations• How to implement effective collection timetables

Connie Sue Centrella, Instructor, Keiser University Aquatic Engineering Technology1.50 Business Credit Hours | AIA, CBP, IACET

evolution of water in landscape - what’s next?

Find out:• Why watershapers must consider the whole landscape

and the value of an overall cohesive design• Specific design principles and view new construction

concepts in projects that will help you integrate high-end natural water features and tie them into home automation systems

• About real numbers on energy savings by including variable frequency drives on natural waterfalls and ponds

Randy Tumber, President, Tumber & Associates1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

execUtIVe AcADemyCreated specifically for retailer/builder/service/landscape designer senior-level executives and company owners, this three-day, four-course program features high-level classes over and above the traditional conference program.

monDAy, noVemBeR 168:00 am - 9:30 am

Send your web Rankings to the moon – Advanced web mastery Secrets

EA01 500 Find out:

• How to open the vault of the “most profitable keywords” and learn the “keyword heist” technique

• 12 things on your website that are losing you money every day

• The 7 step “action plan” to rank on page one of GoogleRex Richard, CEO, Extreme Success LLC1.50 Business Credit Hours | AIA, CBP, IACET

3:30 pm - 5:00 pm

navigating change: managing ImpactEA02 500

Find out:• Why people change and what you can do to make

change your friend and how embracing change can actually benefit you and your leadership team

• Five strategies for coping with the stress of the moment• How to be inspired to find your own innovative solutions

for you and your companyJoyce Gioia, President/CEO, The Herman Group1.50 Business Credit Hours | AIA, CBP, IACET

tUeSDAy, noVemBeR 178:00 am - 11:00 am

Strengthening the foundation of your Business

EA03 500 Find out:

• How to be able to re-evaluate your business and life plans - bringing to light what you don’t know and need to find out, creating clarity around direction and updating (if necessary) your strategic plan for moving forward successfully

• How to create a team built on trust, delegation, accountability and full and complete communication

• How to take on leadership from a whole new perspective - teaching, leading by example and being the visionary they need to be in order to see their plans carried through

Clay Nelson, Founder, Life Balance, Inc.3.0 Business Credit Hours | AIA, CBP, IACET

weDneSDAy, noVemBeR 188:00 am - 11:00 am

If Patton Ran your Business…EA04 500

Find out: • How successful businesses continue to grow by

developing the right strategy/market position for their company and how to determine the best tactic to successfully fulfill the strategy

• How to utilize the market position of the competition against the competition

• How other companies, small and large, have successful and unsuccessfully utilized strategies and tactics

Tom Shay, President, Profits+Plus3.0 Business Credit Hours | AIA, CBP, IACET

WE11 500 BR Bc S

WE12 300 R S l BR

WE13 400 BR Bc l




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APSP BUIlDeR InStItUte Presented by APSP Builders Council From emerging technologies to code changes and everything in between, the Builders Institute is a rigorous educational experience that will give you the tools to compete on a higher level within the industry.

SAtURDAy, noVemBeR 14 8:00 am - 10:00 amInnovative Repair techniques for cracked and leaking Pools

400 Find out about:

• Innovative pool surfaces and coatings with elastomeric properties that can span active cracks

• Crack injection including the two main types of polyurethane foam as well as epoxy injection

• Other creative repairs such as mud jacking, pressure grout injection, returning floated pools to service and more

Ron Lacher, P.E., CBP, President, Pool Engineering, Inc.2.0 Technical Credit Hours | AIA, CBP, CSP, IACET

10:00 am - 10:15 am Break

10:15 am - 12:15 pmInnovative marketing and Advertising in changing economic times

500 Find out:

• How to create better ads, marketing materials and websites

• The irrevocable rules of marketing and advertising• How to never make a major marketing mistake again

Brett Abbott, President, MYM Austin2.0 Business Credit Hours | AIA, CBP, IACET

12:15 pm - 1:15 pm lunch

1:15 pm - 5:00 pmVanishing edge and Perimeter overflow Pools - Design, engineering and construction

400 Find out:

• Important key elements such as line of sight, catch basin/surge tank sizing, backflow prevention, system hydraulics and other critical topics

• Crucial principles of water in transit systems including gravity flow in piping and gutters

• Crucial “top to bottom” construction techniques that will keep these unique water features looking exceptional rather than becoming repair nightmares

Lew Akins, CBP, President, Ocean Quest Pools by Lew Akins; Ron Lacher, P.E., CBP, President, Pool Engineering, Inc.3.5 Technical Credit Hours | AIA, CBP, CSP, IACET

3:15 pm - 3:30 pm Break

SUnDAy, noVemBeR 158:00 am - 10:00 amconcrete Pool Decking - Improved Quality, fewer Problems, Better Profit

400 Find out:

• The critical impact of water in fresh and hardened concrete

• The proper use of admixtures, curing and protection aids• How to avoid cracking, the common causes and

preventative measures including jointingGeorge W. Seegebrecht, P.E., Principal Engineer, Concrete Engineering Group2.0 Technical Credit Hours | AIA, CBP, CSP, IACET

10:00 am - 10:15 am Break

10:15 am - 12:15 pmHow to Sell waterfalls and Ponds to your customers

200 Find out:

• How to market and promote your business to past customers

• The 20/20 philosophy for installing decorative water features

• Selling the lifestyle of decorative water featuresGreg Wittstock, Founder/CEO, Aquascape, Inc.2.0 Business Credit Hours | AIA, CBP, IACET

12:15 pm - 1:15 pm lunch

1:15 pm - 3:15 pm Secrets to Successful Pool tile Installation (from Simple waterlines to all Glass tile Pools)

300 Find out:

• About coping, waterline interface and waterproofing 101• How to deal with all shell penetrations, including light

niches, flow fittings and return lines and tackle an all tile pool

• How to deal with infinity edges and rim flow poolsGreg Andrews, Owner, Andrews Tile; John Sothern, President/CEO, Action Tile & Coping2.0 Technical Credit Hours | AIA, CBP, CSP, IACET

3:15 pm - 3:30 pm Break

3:30 pm - 5:30 pmStartups - the $64,000 Answer!

300 Find out:

• How well executed startups build customer confidence and help remove project complications

• Sound technical startup practices that generate referrals for the service company, the pool builder and the plaster company

• How well monitored startups help prevent $1000’s of dollars in future customer service calls

Randy Dukes, Education Chairman/National Technical Advisor, National Plasterers Council2.0 Technical Credit Hours | AIA, CBP, CSP, IACETRegister online at www.PoolSpaPatio.com

now to receive discounted registration rates. Be sure to use the reg code located above the mailing label of this brochure.

17

APSP tecHnIcAl SeRVIce InStItUtePresented by APSP Service Council Management-level presentations for owners, supervisors and managers of service companies, including five classes, lunch and a behind the scenes tour of the Mandalay Bay Shark Reef.

SUnDAy, noVemBeR 15 8:00 am - 9:00 am Variable Drive Pumps and Hydraulics

400 Find out:

• How to engage the customer about energy savings - did you know that you could save...?

• How to take a complex subject and reduce it to simple terms

• About the technology and the use of key technical terms

Michael Orr, Owner, Michael Orr Solar1.0 Technical Credit Hours | AIA, CBP, CSP, IACET 9:00 am - 10:00 am Diagnosing new Pool Plaster Problems

300 Find out:

• How to treat and rectify discolorations• How to prevent and mitigate plaster problems• How to determine and treat plaster problems

Kim Skinner, Partner, onBalance1.0 Technical Credit Hours | AIA, CBP, CSP, IACET

10:00 am - 10:15 am Break

10:15 am - 11:45 ammicrobiology - a look at what’s Bugging you!

300 Find out:

• CT values• Symptoms of exposure to various pathogens• What it takes to kill various pathogens such as bacteria,

viruses and protozoaDr. Charles Gerba, Professor, University of Arizona1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

11:45 am - 12:00 pm Quiz - APSP Service council

12:00 pm - 2:00 pm lunch and Behind the Scenes tour of the mandalay Bay Shark ReefAttendees will join educators from the Shark Reef Aquarium as they guide you through what it takes to operate a 1.6 million gallon aquarium in the middle of the desert. Topics will include filtration, saltwater making and food preparation.

2:00 pm - 3:30 pm

Advanced chemistry - what they Don’t tell you in the Beginning class

400 Find out:

• About carbon dioxide chemistry• About buffer and saturation chemistry• About best procedure for startup chemistry

Que Hales, Partner, onBalance1.50 Technical Credit Hours | AIA, CBP, CSP, IACET

3:30 pm - 3:45 pm Break

3:45 pm - 4:45 pm VGB compliance Requirements, Risks and opportunities for Service Professionals

300 Find out:

• States, counties and cities that have adopted VGB regulations (handout provided)

• Noteworthy regulations followed by a review of the Field Verification Checklist, a step-by-step VGB compliance tool

• Win/win business opportunities for service professionals by meeting the safety and compliance needs of their customers

Steve Barnes, APSP Technical Committee1.0 Technical Credit Hours | AIA, CBP, CSP, IACET

4:45 pm - 5:15 pm Answers to Quiz & Door Prizes Giveaway

ceRtIfIeD Pool-SPA oPeRAtoR® [cPo]® BASIc coURSeThis is a 2 1/2 day course held:

• friday, november 13 | 5:00 pm - 8:00 pm• Saturday, november 14 | 7:30 am - 6:30 pm • Sunday, november 15 | 7:30 am - 6:30 pm

This is a basic licensure-level program which satisfies the educational requirement for commercial pool and spa operators in many jurisdictions and follows industry best practices. Successful completion of this program will result in the student achieving the designation of Certified Pool-Spa Operator® and will enable the student to appropriately and safely operate a commercial pool and/or spa.

Included is a best-practice, state-of-the-art handbook that will be mailed to attendees registering at least 2 weeks prior to the event. Attendees residing outside the USA will receive their books at the class unless attendee provides a shipping account number. Otherwise, books will be distributed by the instructors at the class.

Attendees must bring a government-issued photo ID and a calculator.

Level 100 | 19 Technical Hours | CBP, CSP


18

GENESIS 3DESIGN SCHOOLSPresented by Genesis 3 Design Group The Genesis 3 Design Group provides an international forum for continuing education and the establishment of higher standards in watershape design and construction.

You may choose ONE of the four 20-hour courses listed below that will take place:

• Friday, November 13 | 1:00 pm - 5:00 pm• Saturday, November 14 | 8:00 am - 5:00 pm [includes lunch] • Sunday, November 15 | 8:00 am - 5:00 pm [includes lunch]

Design Communication - Measured Perspective

G301 300 Required prerequisite: Introduction to Perspective Drawing Workshop by David TishermanFind out:

• How to use two-point perspective from a measure grid to create curved and free-form pools, walls and decks

• How to draw material indications such as tile, supporting material, rocks, boulders and landscaping

• New ways to draw water such as calm water with reflections and water with movement

Larry Drasin, President, Drasin DesignAIA, CBP, CSP, IACETLimited to 26 registrants – register early

The History of Water in Architecture G302 100

Find out:• How water has played a role in architecture and art• What watershapers can learn from the past to improve

their work in the present• The vocabulary to speak fluently about water

architecture, art and historyMark Holden, President, HoldenwaterAIA, CBP, CSP, IACETLimited to 16 registrants – register early

Designing and Creating Natural Looking Ponds and Water Features

G303 200 • Learn to evaluate site potential, maximize natural and

planned elements and effectively incorporate water feature and natural rock into a setting

• Review the various construction materials and methods available and the subsequent decision process to select the most appropriate for the project

• Determining appropriate mechanical, biological, bio-mechanical filtration, sterilization and circulation methods and equipment choices

David Duensing, President, David B. Duensing & Associates/Aquatic Construction Services; Anthony Archer-Wills, Director, Anthony Archer-WillsAIA, CBP, CSP, IACETLimited to 26 registrants – register early

Advanced Fluid EngineeringG304 100-300

A laptop with MS Excel or compatible spreadsheet program is required. MacBooks work fine as long as you can run MS Excel or a compatible spreadsheet program.

• Understand fluid engineering fundamentals and advanced applications

• Learn a design development process and apply it to a real project

• Get training and actually use the software worksheets to speed design time

David J. Peterson, P.E., SWD, Watershape Consulting, Inc.AIA, CBP, CSP, IACETLimited to 40 registrants – register early


REGISTER TODAy! Be one of the first 500 attendees to register for a Super Pass and qualify to win:

•TWo TICkETS to see Disney’s The Lion king: You won’t want to miss this visuallystunning and technically astounding musical where giraffes, birds, gazelles and otheranimals come to life and as the music soars!

•$200 MANDALAY BAY DINING CREDIT: Have a delicious dinner before the show at anyof the fine dining restaurants in the Mandalay Bay.

Go to www.PoolSpaPatio.com and register today. During the registration process, you will be asked “How did you hear about the 2009 Expo?” Select “Received Direct Mail’ and enter 85 as the 2-character reg code.

Hotel and travel InformationFor the best availability and discounted hotel, airfare and car rental rates, make plans immediately.

To receive special Expo discounts on hotels, you must book your reservations through HanleywoodHousing.com, where you’ll benefit from the easiest, least-restrictive way to secure rooms at the lowest possible rate. Reservations will be accepted on a first-come, first-served basis.

Hotel Discounts:• Mandalay Bay (Headquarter): Rates from $119 to $159• THEhotel at Mandalay Bay: Rates from $144 to $184 • Excalibur: Rates from $31 to $71 • Luxor: Rates from $79 to $99 • MGM Grand: Rates from $99

Rates apply to standard single/double rooms.

Airline Discounts:• American: 800.433.1790 Code: A55N9AA• Continental: 800.468.7022 Code: ZEJ3C9C8P9• Northwest: 800.328.1111 Code: NMCMH• WestJet: 888.493.7853 Code: QC5690 • JetBlue: 888.JET.BLUE Code: PoolSpa09

car Discounts:• Avis: 800.331.1600 Code: J867612• Budget: 800.922.2899 Code: LCR7777267

For more information, visit www.HanleywoodHousing.com or call 800.895.3978.

19

Register at www.PoolSpaPatio.com ADVAnce AfteR 10/6

SUPeR PASS: Admission to all Monday - Wednesday seminars; the Expo; a Power Panel; and the Welcome Party (must register to attend).

APSP Member $195 $255

Non-Member $255 $295

DAy PASS: Admission to all seminars on the day selected; the Expo; a Power Panel; and the Welcome Party (must register to attend).



execUtIVe AcADemy: Admission to the four Executive Academy classes on Monday - Wednesday; the Expo; a Power Panel; and the Welcome Party (must register to attend).



exPo only: Admission to the Expo on Monday - Wednesday; and a Power Panel (must register to attend). Admission to the Welcome Party is not included, but may be purchased for $20 before October 6; $30 thereafter.

APSP Member fRee $20

Non-Member $20 $35

ceRtIfIeD Pool-SPA oPeRAtoR [cPo]: Admission to the 2 1/2-day course; the Expo; a Power Panel; and the Welcome Party (must register to attend).

Member and Non-Member $295 $345

APSP BUIlDeR InStItUte – SAtURDAy/SUnDAy PASS: Admission to the Builder Institute classes on Saturday - Sunday; the Expo; a Power Panel; and the Welcome Party (must register to attend).



APSP BUIlDeR InStItUte – SUnDAy PASS: Admission to the Builder Institute classes on Sunday; the Expo; a Power Panel; and the Welcome Party (must register to attend).



APSP tecHnIcAl SeRVIce InStItUte – SUnDAy PASS: Admission to the Technical Service Institute classes on Sunday; the Expo; a Power Panel; and the Welcome Party (must register to attend).



GeneSIS 3 DeSIGn ScHoolS: Admission to one of four 20-hour, 2 1/2 day courses; a Super Pass; the Expo; a Power Panel; and the Welcome Party (must register to attend). May add the Executive Academy for only $100. Limited enrollment.

Member and Non-Member $1,450 $1,650

ReGIStRAtIon & HoUSInG

Key exHIBItoRS

20

See new products, discover new suppliers and make key contacts with these exhibitors that will be displaying their products and services.

For a complete list of all exhibitors to help you profit, please use the Exhibitor Search function at www.PoolSpaPatio.com, which can be searched by product category, keyword or region.

comPAny BootH nUmBeR

A. O. Smith 345

Advantis Technologies 1338

American SPS 735

Aqua Products 828

Aquachek 1456

Aquamatic Cover Systems 708

AQUASALT 537

Aquastar Pool Products 1853

Arch Chemicals 1338

Artesian Spas 763

Big Green Egg 2463

BioGuard 2339

BioLab Franchise Company 1938

Bull Outdoor Products 1663

Cal Spas 2345

Catalina Spas 1335

Cargill Salt 336

CAT Controllers 650

Coast Spas 1345

Composite Pools 1322

Cover Valet 726

Cover-Pools 834

Coverstar 1227

Daltile 1850

Doughboy 2126

Emerson 2056

Essentials 445

Fiberstars 925

Finnleo Sauna 1626

Gecko Alliance 1915

Genesis 3 Design Group 407

Great American Merchandise & Events (GAME)

551

Gunite Supply and Equipment 1911

Horizon Spa & Pool Parts 1520

Hydropool Hot Tubs 1859

comPAny BootH nUmBeR

Industrial Test Systems 533

J&J Electronics 1656

King Technology 1426

Leisure Concepts 1450

Lucite International 440

Macalite Equipment 1713

Marquis Spas 1953

Maytronics US 2350

Merlin Industries 1717

N. Jonas & Co. 1620

Newport Controls 845

Omni Brands 1940

Pebble Technology 513

ProGuard 2038

San Juan Pools 428

SeaKlear 1823

SGM 1617

SmartPool 745

Spa Parts Plus 352

Speck Pumps-Pool Products 2359

Stegmeier LLC 1811

Structure Studios 813

Summerset Outdoor Furnishings 2363

Sunbelt Spas 1353

Swimways 720

Taylor Technologies 820

Texas Recreation Corp 831

Trevi Pools 1950

Vac-Alert Industries 2113

Viking / Destiny River Spas 1363

Viking Pools 1222

Water Tech 1820

Wilbar International 1350

Zodiac Pool Systems 738, 838

Published twice each month, Pool & Spa

News provides breaking news and in-depth feature articles educating the industry’s builders, retailers and service technicians.

SUBScRIBe toDAy – visit www.PoolSpanews.com or stop by booth #1126 at the show.

21

connectionPoint – A highlight of the 2009 show is the new attendee portal, connectionPoint, a private section of the website that serves as your Expo headquarters. connectionPoint is where you will:

This area is only accessible with a customized e-code which you will receive via e-mail approximately 2 months before the show.

netwoRKInG Build your industry contacts by introducing yourself to as many of your colleagues and exhibitors as possible. You will have the opportunity to share ideas, exchange business cards and discuss your most challenging issues.

not A memBeR yet?Join the Association of Pool & Spa Professionals [APSP] to receive immediate discounts on Expo and Conference registration. Visit www.APSP.org for membership information and stop by booth #256 at the show.

Located in the Bayside lobby, you won’t want to miss this photographic gallery of spectacular pools, spas, water features and renovations that push the boundaries of great design and construction. Visit www.PoolSpanews.com for more information.


• print conference handouts• review Connect matches• create a detailed show agenda• search show specials• print conference CEU certificates• read conference blogs

• obtain a Visa letter• read industry news• and much more

Go GReen!If you prefer to receive brochures electronically rather than through the mail, send an e-mail to [email protected] with a request to be placed on the “Brochure e-mail only” list. The environment will thank you!

This brochure is printed on recycled paper with soy-based ink.

SPonSoR SPotlIGHt

22

®

®

®

®

®

®

Badge lanyards Badge mailing Insert Billboard Signs

Builders Power Panel custom Kiosk e-mail Blast

exhibitor Product clinics expo Brochure Ad

expocard

featured Show Sponsor Green Product Package

Product Showcase Anchor

Registration ticket Giveaway Retail Power Panel

welcome Party

At your service.

www.calspas.com

Visit us at booth #2345

What can we do for you today? The Cal Spas network is comprised of the world’s elite specialty dealers. As a Cal Spas dealer, you will receive access to the industry’s most comprehensive resources, such as:

• The industry’s largest selection: Spas, BBQs, Fireplaces, Patio Furniture & more • More than 600 home resort products all online at www.calspas.com• 5-days or less spa production• Products at every price point: Advertised special, good, better, best• 24-hour access to online Dealer Connection for order status, pricing & specials

Become a Cal Spas dealer today and give your bottom line a boost by giving your cus-tomers what they want—a lifestyle they love and a home they can brag about!

1533-098-26-09

At your service.

www.calspas.com

Visit us at booth #2345

What can we do for you today? The Cal Spas network is comprised of the world’s elite specialty dealers. As a Cal Spas dealer, you will receive access to the industry’s most comprehensive resources, such as:

• The industry’s largest selection: Spas, BBQs, Fireplaces, Patio Furniture & more • More than 600 home resort products all online at www.calspas.com• 5-days or less spa production• Products at every price point: Advertised special, good, better, best• 24-hour access to online Dealer Connection for order status, pricing & specials

Become a Cal Spas dealer today and give your bottom line a boost by giving your cus-tomers what they want—a lifestyle they love and a home they can brag about!

1533-098-26-09

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