conference board webinar 3 23 15 final version_v5
TRANSCRIPT
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What is a Community?
Exploring the Military Connect Community
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Talent Acquisition Vision
Lockheed Martin’s TA vision for external hires is to have the Right Candidate, at the Right Time, in the Right Place, at the Right Price. A community strategy offers a methodology to achieve that end.
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• Social Revolution– Lost control of brand
message– Customer makes
decision before speaking with us
– Discuss experience on social sites
– Trust the feedback of strangers over our brand message
– Expectation of transparency
• Thesis: Lifelong learners• Thesis: Use non-job
content to engage and bring valuable & relevant information to target audiences
• Thesis: Key talent segments, a strategic investment is warranted to engage and nurture relationships with the target audiences
Why Build a Community?
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What is a Community?
A community is a group of people with shared values, behaviors and artifacts.
-Rachel Happe, Co-Founder of The Community Roundtable
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What is a Community?
“Online communities are bodies of people joined together by a common interest.”
-Jeremiah Owyang, founder of Crowd Companies
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What is a Talent Community?
“An online talent community is a group of people that share an affinity for an organization, profession or skill that connect, share opinions, exchange information, and collaborate using web tools.”
-Master Burnett, Strategy Chief, BraveNewTalent
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What is a Talent Community?
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Business Reasons• Create a community that taps into our
ecosystem-employees, customers and alumni
• Approximately 24% of employees have served
• 10-12% of current external hires
• Former military are key talent segment
• Lockheed Martin is committed to giving back
10Lockheed Martin Proprietary Information
Lockheed Martin Human ResourcesLockheed Martin Proprietary Information
Lockheed Martin Human ResourcesLockheed Martin Proprietary Information 11
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KPI’s for Community Success: Measure What Matters – “Trying to figure out how to measure the success of your community? There’s no one size fits all for picking key performance indicators (KPIs). That shouldn’t come as a surprise—the measures of success for an internal community within an organization should be different than an external association or customer support community. Instead, your approach to measuring the success for your community needs to grow from how you measure success for your organization as a whole, and the shared purpose and value of your community for the organization and the community members. It should also reflect community maturity, because as it grows and evolves, the way you define success should change as well.”
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Key Performance Indicators
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Metrics of Success
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Revised KPIs
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Additional Communities-2015
