editorial board visit webinar slides

Editorial Board Visits as Tools for Change

in the Campaign for Healthy KidsTo hear the audio call-in: 866 740 1260To hear the audio, call-in: 866.740.1260

Access Code: 3399042

Thursday, Dec. 2, 2010

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This event is being recordedrecorded.

Who is listening with you nowWho is listening with you nowy Parents, doctors, health experts involved with

the Texas Campaign for Healthy Kids editorial board tourboard tour

y Hogg Mental Health Policy Academy bmembers

y Texans Care for Children members y Partnership for a Healthy Texas members

Todays PresentersTodays Presenters

Christine Sinatra Michelle SmithTexans Care for Children Partnership for a Healthy Texas

Communications Director Steering Committee Member

Assisting with chat questions: Lauren Dimitry, Texans Care for Children

AgendaAgenda

y Editorial Board Basicsy Changing the Wa Your Issue Gets Discussedy Changing the Way Your Issue Gets Discussedy Tips for a Successful Ed Board Visity Case study: The Campaign for Healthy Kids

Q A yQ&A

Editorial Board BasicsEditorial Board Basics

Anatomy of an Opinion Page

EDITORIAL NO byline

LETTERS TOTHE EDITOR NO byline

Top placement Close to masthead

THE EDITOR Short messages Usually by localmasthead local residents

OP-EDS Author is noted Contributor may be local

MASTHEADTells you who is on the editorial

board may be local

So what is an editorial board visit?So what is an editorial board visit?

y Meeting arranged by community members y Goal: An editorial in support of your positiony Chance to convince opinion editor + other

editorial board members, columnists, and beat , ,reporters

y Opportunity to make a pitch + answerOpportunity to make a pitch + answer questions

In 2010, are visits to newspapers In 2010, are visits to newspapers really relevant?

5 reasons to visit your ed board now5 reasons to visit your ed board now

di i l i fl h bli1. Editorials influence the public.

2. Editorials influence policymakers themselves.

3. Help papers decide what to champion in 2011.

4 Your credibility as a local expert is needed4. Your credibility as a local expert is needed.

5. Without you, what gets said instead?

Change the way your issue gets discussedyour issue gets discussed

Wh Where we are nowNothing works Good programs/ policies arent

B d t

p g pdiscussed; government = political bickering

Bad parents

No connection to

When something bad is happening with children, its all parents fault

No connection to community

Big picture obscured

Default thinking = children in a Family Bubble

Li it d d t di f bliBig picture obscured Limited understanding of public structures role, especially for children

-- Source: Topos Partnership

Language can help change the way g g p g yyour issue gets understood

Doctors and researchers have found that the community where a person lives is one of the main factors in whether a child will

become obese. The good news is: in neighborhoods where kids have goodneighborhoods where kids have good

nutrition and more opportunities to exercise children stay healthier do betterexercise, children stay healthier, do better

in school, and are less likely to get into trouble.

.

Things to keep in mindThings to keep in mind

DO DONTDO Highlight policies that have worked

y Make your case with data and statistics alone

Talk about children using a future frame

M k b i

y Say things that trigger traps about bad parents or ineffectual Make a business case

(e.g., the big-picture costs of budget cuts or

parents or ineffectual government

gof doing nothing)

Tips for a Successful VisitTips for a Successful Visit

Four steps in editorial board visits

1.Arrange the meeting.g g2.Prepare for the meeting.3 Present at the meeting3.Present at the meeting.4.Follow up.

1. Arrange the meeting

yRecruit a small group (3 or fewer) to represent different perspectives on your issueySend a pitch email or issue to the editorial

page editoryFollow up with a call to schedule a meeting

2. Prepare for the meeting

yFind out the basics from the paper: parking, amount of time youll have, who is attending.yRead up on what the paper has written before.yPrepare a 10-15 minute overview of your issue.

H k t ith b k d i fyHave press packets with background info ready.yPractice answering tough questions clearlyyPractice answering tough questionsclearly,

succinctly, calmly.

3. The meeting itself!

Do introductions and make your presentation. Acceptable response: I dont know, but will

get back to you. DONT leave without making your ask

regarding the editorial you would like run. If you get a no, ask about an op-ed.

Th k th b d f h i t d Thank the board for hearing you out and reiterate items you will be following up with them onthem on.

4. Follow up.

Address any pending issues Send a thank you letter If asked to, send an op-ed Call if you dont see the placement when you

expected to

Questions?Questions?

Partnership forPartnershipforAHealthyTexas:Conquering ObesityConqueringObesity

MichelleSmithSteeringCommittee

PastChair

PartnershipforaHealthyTexas:C i Ob iConqueringObesity

Mission: To develop and promote policiesMission:TodevelopandpromotepoliciesthatpreventobesityinTexas

Guiding Principles:GuidingPrinciples: Encouragecollaborationamongallinterestedpartiesinreducingobesityf l k b h Informpolicymakersaboutthe

consequencesofthedisease Promoteevidencebasedstrategiesat

l l l l l f lg

multiplelevels:individual,familyandcommunity Serveasaresourceforindividualsandentitiesinterestedinaddressingobesityprevention

PartnershipforaHealthyTexas:C i Ob i M b hiConqueringObesity Membership

SustainableFoodCenter TexasA&MSchoolofRuralPublicHealth TexasAcademyofFamilyPhysicians TexasActionforHealthyKids TexasAssociationforHealth,Physical

AARP ActiveLife AmericanCancerSociety AmericanDiabetesAssociation

UniversityofNorthTexasHealthScienceCenter

UniversityofTexasatAustin

Advisors:

Education,RecreationandDance TexasAssociationofHealthPlans TexasAssociationofLocalHealthOfficials TexasAssociationforSchoolNutrition TexasBicycleCoalition Texans Care for Children

AmericanHeartAssociation BlueCrossBlueShieldofTexas CenterforPublicPolicyPriorities ChildrenatRisk ChildrensHospitalAssociationofTexas Childrens Medical Center Dallas

TexasA&MAgrilife ExtensionService ComptrollerofPublicAccounts Michael&SusanDellCenterfor

AdvancementofHealthyLiving SenateCommitteeonHealth&Human

ServicesTexansCareforChildren TexasDiabetesProgram/Council TexasDieteticAssociation TexasHealthInstitute TexasIMPACT TexasMedicalAssociation

Children sMedicalCenterDallas TheCooperInstitute EastTexasAHEC HarrisCountyPublicHealthand

EnvironmentalServices MethodistHealthcareMinistriesofSouth

TexasDepartmentofAgriculture TexasDepartmentofStateHealthServices TexasDepartmentofTransportation TexasEducationAgency TexasParksandWildlifeDepartment

d d TexasOralHealthCoalition TexasOrthopaedicAssociation TexasPediatricSociety TexasPTA Texas School Health Association

T S h l N O i ti

Texas

NationalFederationofIndependentBusiness

NationalWildlifeFederation ScottandWhiteMemorialHospital,

Temple

USDAFoodandNutritionService

Texas School Nurses Organization Trans Texas Alliance

University Interscholastic League

SecondaryandElementaryAdministratorsforHealth,PhysicalEducation,RecreationandDance

PartnershipforaHealthyTexas:C i Ob i HiConqueringObesity History

AugustSeptember 2006August September2006 Following independent advocacy and an obesityfocused

policy forum, advocates express interest in collaborationand the Partnership was formed

OctoberDecember2006 Partnershipdevelopsinterimstudyrecommendationsfor

theSenateandHousehealthcommittees Six legislative priorities identified for 2007 session (80th Leg) Partnership hosts Dec briefing for leg staff

80th L i l t 200780th Legislature 2007 Six legislative priorities comprise legislative agenda Components of all six priorities rolled into legislation and

passedpassed

PartnershipforaHealthyTexas:C i Ob i HiConqueringObesity History

Summer 2007 Strategic planning session focuses on future goals and

composition of the Partnership

Marchfall2008 Partnershipcollaboratesoninterimstudy

recommendations for the Senate and House healthrecommendationsfortheSenateandHousehealthcommittees

Legislative priorities identified under 6 broad goals for the2009 session (81st Leg)

81st Legislature 2009 Multiple legislative priorities corralled into 6 broad goals Components of all priorities rolled into legislation and Components of all priorities rolled into legislation and

passed

PartnershipforaHealthyTexas:C i Ob it P i f 2011ConqueringObesity Preparingfor2011

Spring 2010Spring 2010 Partnership awarded Save the Children grant Membership meets to identify and prioritize legislative priorities

SummerSeptember 2010 Partnership Steering and Legislative Committees meet and produce

draft priority document Draft document shared with membershipDraft document shared with membership

Fall 2010 Statewide editorial board tour planned to promote priorities Two legislative briefings for key legislative staff planned

January 2011 Legislative briefing focused on Partnership priorities planned forLegislative briefing focused on Partnership priorities planned for

parents/community advocates Legislative visits to take place postbriefing

PartnershipforaHealthyTexas:C i Ob it 2011 A dConqueringObesity 2011Agenda

School HealthSchoolHealthImproveschoolhealthandincreaseaccountabilityby:

Physical Education and Physical Activity

Require school districts to report deidentified, individualFitnessGram data to TEA allowing the Agency to accuratelycorrelate fitness data with academic data, and make thatdata available to parents. (SB 226)

Implement national standards for physical educationincluding minutes per week, class size and certifiedteachers for grades K12. (SB 185)

Prohibit schools from withholding physical activity, PE orrecess time as a consequence for classroom behavior oracademic remediation.


School HealthSchoolHealthImproveschoolhealthandincreaseaccountabilityby:

Health Education Make health education a requirement for high school graduation. (SBq g g (

186)

Accountability Require that yearly SHAC reports to school boards include information Require that yearly SHAC reports to school boards include information

on how campuses have incorporated coordinated school health intotheir campus improvement plans. (SB 225)

Recognize schools that are meeting and exceeding minimumstandards for implementing coordinated school health (SB 224)standards for implementing coordinated school health. (SB 224)

School Nutrition Maximize opportunities to improve the Texas school nutritionpp p

environment through the federal Child Nutrition Act reauthorization.


Built EnvironmentBuiltEnvironmentSupportphysicalactivityinthecommunityenvironmentbysupportingcompletestreetspoliciestoencourage

lk d b l f h l h dwalkingandbicyclingforhealth,transportationandrecreation.


Early ChildhoodEarlyChildhoodImprovenutritionandphysicalactivityinearlychildhoodprograms,includingsupportforfollowingcurrentDietary

d l f h ldGuidelinesforAmericansinchildcaresettings.


Food AccessFoodAccessImproveaccesstohealthyfoods.

Improve access to farmers markets and other retailersoffering fresh fruits and vegetables.

Strengthen farm to school linkages.


Curbing Obesitys CostCurbingObesitysCostSupportessentialfundingtoreducethespreadofobesity

includingitsrelatedchronicdiseases,andraiseb h l h l d h lawarenessaboutnutrition,healthyliving,andphysical

activity.

Identify and maximize funding that promotes a healthierTexas, curbs consumption of unhealthy products,reduces the obesityrelated health costs that get passedon to taxpayers and businesses, and reaps future savingsfor Texas.

Fund existing obesity prevention initiatives, includingcoordinated school health and the Texas School HealthNetwork.

PartnershipforaHealthyTexas:C i Ob it F M I f tiConqueringObesity ForMoreInformation

Michelle SmithMichelleSmithPartnershipSteeringCommitteeChair

512/8730322i h ll ith@[email protected]

PartnershipforaHealthyTexasWebsitewww.partnershipforahealthytexas.org

TexasHealthInstitute8501N.MoPacExpressway,Suite420

Austin,Texas78759(512)2793905

Get Involved!www partnershipforahealthytexas orgwww.partnershipforahealthytexas.org

www.txchildren.org

Christine Sinatra [email protected] (512) 473-2274

editorial board visit webinar slides

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