conference

David Stephen Reid Events Management & Public Relations

Post Graduate – Diploma Course Conference Course Assignment – May 19, 2009

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OPTIMUM HEALTH CARE LIMITED Conference Venue and Accommodation

OVERVIEW

Staged Events Limited is delighted that Optimum Health Care Limited, will be taking its

National Sales, Medical and Marketing Conference to London in 2010. We are fully aware

that the previous five bi-annual conferences had been held in places like Orlando, Dubai,

Bangkok, Sun City and Las Vagas, and thus London have a reputation to live up to.

TESTIMONIAL

Staged Events promise you that we will create a conference that will be remembered for a

long time, using the London Experience as the base for the activities. Our past clients can

testify to the fact that we create bespoke conferences.



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LONDON HISTORY

London was first established around 43AD when the Romans invaded England sail up the

River Thames and built their settlement on the North Bank. The London Bridge is said to

have dated back to this time. In its over 2000 colourful years of history, the city have grown

in size and population and as such was ranked the world’s largest city between 1825 and

1925. Today it is ranked 25th according to the About.Com/Geography with a population of

little over 8.25 millions.

This multi ethnic and culturally diverse city is the most desired destination for everyone

around the world. The city is flooded with some of the finest architectural heritage. It is

world famous for its outstanding buildings. The city has numerous attractions that attract

more than 10 million visitors in a year. London is not only the oldest and the most historic

part of U.K but is also a leading business and international centre. London is the first city

where the underground system called “The Tube” was build and this underground system is

also one of the largest in the world. London is indeed one of the most developed

metropolitan in the world. There are only few cities in the world that can compete with this

city as far as number tourist attractions are concerned. West London being the most

popular entertainment and shopping area is conspicuous for the tourists. Oxford Street is

the best known shopping market in London as well as it is very famous in the world.

Westminster on the other side is very famous for its parks and royal castles. The liveliness of

the city pampers everyone into its lifestyle and culture. The heritage of London is so wide

that it can take a lifetime to discover the culture and history of London.



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AMERICAN FASCINATION WITH ROYALS

The American fascination with our Royal Family is un-matched by any other countries. One

of our most beloved and famous monarch has been King Henry VIII, whose 500th

Anniversary of the enthronement is currently been celebrated, as he came to the throne in

July 1509 after his father death in April of that same year.

KING HENRY VIII SOAP OPERA LIFESTYLE

King Henry VIII soap opera lifestyle can only be matched with that of Hollywood in today’s

world. This educated sportsman and musician, had six wives, two of whom he beheaded,

broke away from the Catholic Church and set himself up as the head of the Church of

England. He was very fashionable which led one observer to write at the time "His fingers

were one mass of jewelled rings, and around his neck he wore a gold collar from which hung

a diamond as big as a walnut. His clothes were magnificent to match, sumptious silks, cloth

of gold, satins, coloured feathers and of course jewells and precious metals sprinked

everywhere."

TOWER OF LONDON

One of King Henry VIII most beloved palaces was The Tower of London. Founded nearly a millennium ago, The Tower of London has been expanded upon over the centuries by many a king and queen. The first foundations were laid in 1078 and the castle has been constantly improved and extended. The Tower of London is the oldest palace, fortress and prison in Europe. Today it houses the Crown Jewels and is keeper to the Royal Ravens and its official title is 'Her Majesty's Royal Palace and Fortress of the Tower of London’

At the Tower of London in celebration of King Henry VIII 500th Anniversary of his Elevation as King, a series of exhibitions, re-enactments, ceremonies, plays, musicals and tours will be running from April 2009 into 2010. Most famous among these will be the “Dress to Kill” Exhibition, which features some of the world rarest arms and armours selected from the treasures of the Royal Armouries and other international collection.



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GUOMAN COLLECTION

Her Majesty’s Royal Palace and Fortress of the Tower of London is situated alongside one of Guoman Collection’s finest hotel – The Tower. To stay in a Guoman hotel is to experience something truly individual. Each has its own special character, atmosphere and sense of place. This unique point of view sets each hotel apart from the others; what unites them is a commitment to truly exceptional standards of comfort and service. The Guoman values are expressed in the hotels’ designer bedrooms, sumptuous dining, up-to-the minute technology and inspiring conference facilities.

THE TOWER

The Tower is located on the north bank of the River Thames right beside Tower Bridge and the Tower of London, so perfect for exploring the historic landmarks or the riverside, both on foot or on one of the many river cruises. The hotel also overlooks St Katharine's Dock, a unique waterside location in the centre of London.

Built as part of the redevelopment of St Katharine’s Dock, The Tower took 3 years to build

and is on an island site located between the River Thames and St Katharine’s Dock. The

opening ceremony on 19th September 1973 was carried out by Field Marshal Sir Richard

Hull, GCB DSO, Constable of the Tower of London.

Leading London-based fashion designer Aimee McWilliams has been commissioned to create an haute couture clothing collection to communicate the individual style, character and history of the four hotels which currently form the Guoman collection.

Aimee, a graduate of the Central Saint Martin's School of Art and Design, is recognised as one of today's hottest young designers. She set up her own label after winning the award for the best collection upon graduation and more recently won the Designer of the Year Award at the Scottish Style Awards 2007

The Tower dress is made up of multiple layers of French silk chiffon over a very sculptural tailored under-dress. Aimee drew most of her inspiration from the surroundings as well as the interior of the lobby with its tinted mirror panelling covering the geometric staircases and balconies. There was a very distinct colour palette in this hotel that fed directly to the outcome of the dress.

The garment has been inspired by the luxurious interiors and heritage of the hotel and all will be exhibition in May before being auctioned for charity, proceeds of which will go to “Help for Heroes”, Guoman Hotels' chosen charity.



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THE FACILIITES

Rooms & Suites We know a hotel can never be quite like home. But we believe it still can - and should - be a place you want to be, especially if you are on a conference. With over 800 bedrooms including 18 suites there's truly a room for everyone at The Tower. The rooms are rooms welcoming, relaxing and furnished with every comfort and convenience you could wish for. Some of the best views in town come as standard - each and every room has a stunning view with landmark sights all around - the City, Tower Bridge, St Katharine's Dock and the Tower of London to name but a few.

Restaurants & Bars The two restaurants at the Tower contrast greatly, whether it is to enjoy a light lunch or evening meal. Enjoy stunning views over Tower Bridge and dine in the Brasserie offering a selection of European cuisine or alternatively for your British favourites try The Carvery. If one is looking to relax and enjoy a nice drink then visit the Xi bar with amazing views of the River Thames and a great selection of wines, beers and cocktails. The Gallery is a great venue whatever the time of the day and offers a comprehensive menu of drinks and snacks with an informal setting.

Conference and Meeting Rooms All 19 conference rooms are designed to ensure that delegates get the best out of each session in comfortable. All meeting rooms come as standard: high speed wireless internet access, L.C.D. projector and screen, on-site audio-visual technical support, full on-site secretarial support in our Business Centre, guaranteed lunch time check-in (if required), and comprehensive range of menu/refreshment options.

BT Openzone Wireless One can access BT Openzone Wireless in their bedroom, in any meeting room or in the public areas within the hotel, allowing complete flexibility to send and receive emails, surf the web, access their company intranet securely, or simply play games online.



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Guoman Club Once one is book into a suite or apartment it gives them access to a rather exclusive club, like London's other famous members-only establishments, the facilities and ambience of the Guoman Club reflects the particular tastes and requirements of the discerning clientele. It is open from 7a.m. to 11p.m., it's perfect for a quiet breakfast, or pre-dinner drink and canapés. It comes with free internet access and printing facilities, plasma TV screen with DVD player, newspapers, books, and complimentary soft drinks, tea, coffee and pastries available all day, it extends the options for working, entertaining or simply relaxing.

Limousine service The Tower also offers a limousine service for hassle free transfer from the airport to the hotel.

Customers Rating Trivago.co.uk, winner of The People’s Choice Award 2008 – Travel Website, indicates that their customers rate Guoman Collection – The Tower as follow:



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RECOMMENDATION

We are recommending the following based on our assessment of the The Guoman Collection – The Tower, its location, its services, its amenities; to be the ideal venue for the Optimum Health Care Limited:

THE CONFERENCE

With Height been synonymous with both Optimum and Tower, Staged Events Ltd, feels it can produce a world class conference befitting of Optimum Health Care company’s image and brand, with accommodation and conference facilities at the Tower and conference gala dinner at the Tower of London. Giving the delegates of the conference the best of both world; the modern convenience in a tranquillity setting of the Tower Hotel with a Gala Dinner at the historical Tower of London. This of course is in keeping with the theme; King Henry VIII, who in himself was a tower of strength during his days.

Accommodation

Eight to ten of the suites will be reserved for the executives of the company and senior level managers, each suite is individual, uniquely styled and with its own personality or feature. The Tudor Suite’s conservatory and terrace are perfect for entertaining, or for that special celebration. The dining room in the Queen Elizabeth Suite is ideal for an intimate dinner, whether prepared by us or you in your own kitchenette. One Hundred and forty-two (142) apartments will be reserved for the other delegates; these rooms which are double occupancy will be will be reserved as single.



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The Welcome Reception We are proposing that the Cocktail Reception and Welcome Buffet be held in the Carvery, which is noted for its serving traditional English food including delicious roast meats, light lunches, salads and desserts in a delightful setting overlooking St Katharine's Dock.

Conference Rooms

We are proposing to use the Tower Suite 1 or 3 as the main conference room, as either of these rooms can hold up to 150 persons in cabaret style. As the number of break-out room is still undecided we have identify up to ten of such rooms that can be use for these sessions.

Team Building Staged Events believe that we take the delegates offsite for the team building activity to give them a chance to see the beautiful and historic city of London, so in keeping with our theme we are suggesting King Henry VIII Video Shoot, where the delegates will be given costumes to dress like characters from King Henry VIII’s days, video equipments, make-up, etc, to shoot their own version of King Henry VIII at the Tower of London.

Evening together This, we are proposing, takes place in the Brasserie Restaurant at the Tower, which overlooks the Tower Bridge and serves a mixture of European finest cuisine.

Gala Dinner Once again, Staged Events believe that by taking the delegates offsite for the Gala Dinner will generate more excitement for them, and so it will be held at the Tower of London and in keeping with the theme; King Henry VIII will be doubted Dress To Kill from the current running Exhibition.



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ESTIMATED BUDGET We are estimating that the budget will be as follow:



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THE TOWER - CONFERENCE ROOM FLOOR PLAN



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BRITAIN OPTIMUM TALENT

Optimum Health Care Conference Team Building Activity

AIM AND OBJECTIVES In keeping with the brief from Optimum Health Care Limited, Staged Events Ltd. , thinks the best Team building activity for the conference would be a Video Rally of London by the delegates dubbed Britain Optimum Talent. The activity will (i) create invaluable team building opportunities where all spectre of the

delegates representation can take part (ii) creatively challenge the team and hence keep

them motivated (iii) stress the importance of time management, and (vi) showcase the

importance of delivering a finish product on time.

THE PROCESS

The delegates will be placed in team by first a seeded selection process of the Executive and

the Managers to ensure that no more than one Executive and two Managers are on any

one team, then this will be followed by random selection of all other delegates. Each team

will consist of a maximum fifteen members.

The teams will be advised to meet during the lunch break to decide on the cast, director,

editor, videographer, tagline, storyline, sites and locations for shooting, costumes, etc.

Shoot You Video Production Limited will be used as consultant for pre-production and for

post production work, while costumes will be provided by Crusaders Costume Hire.

Transportation will be provided by Coach Broker UK.

This fun filled activity will take place in the streets of London in the afternoon of the second

day of the conference with the aim of each team to produce a six (6) minutes video

including titles and credit and based on the tagline chosen. This can be in the form of

comedy, tragedy, action, drama, musical, documentary, etc. The time allotted for the video

shoot is three (3) hours; from 2:00p.m. to 5:00p.m., and show take in as much of London as

possible.



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SUGGESTED TAGLINE AND PLACES

Tagline for the activity could be: (1) The King and I (2) Optimum Day Out in Britain (3) Optimum Take Over London (4) The Prince and the pauper (5) Yes Minister (6) Are You Been Serve (7) London Eye-See (8) King Henry VIII (9) 007 (10) Jack the Ripper (11) London Bridge Falling Down (12) Big Ben

Suggested places the teams can go; Parliament Square, Trafalgar Square, Buckingham

Palace, Number 10 Downing Street, Tower of London, London Bridge, London Eye, London

Zoo, Hyde Park, Kensington Palace, St. Paul Cathedral, West End, Globe Theatre, etc. Please

note it is by no means restricted to these areas.

AWARDS AS REWARDS

The ten videos will be premier at the Britain Optimum Talent Film Festival at the Dine

Around for the delegates later that evening with the awards; Best Comedy, Best Drama,

Best Musical, Best Documentary, etc presented at the Gala Banquet on the following night.

EVALUATION

The following will be use to evaluate the success of the activity: (i) the video itself- as

product will reflect the level of cooperation and bonding, and (ii) feedback from team

members through survey cards.

This is a great event to get your participants out and about, to see London and re-

energising themselves. It also carries a great level of individual creativity and can develop

great comradeship.



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SCHEDULE

TIME ACTIVITIY RESPONSIBILITY Day 2 Conference 10:00am Team selection process Client and Agency

11:00am Selectees are informed of their team by invites place on their table

Client and Agency

12:00pm Team members meet before lunch and select Tagline, director, videographer, etc

Team

12:30pm Team have lunch with Shoot You Video Production staff for discussion

Team and Shoot You Video

1:30pm Costumes fitted and place on transport Team and Crusade Costumes

2:00pm Team members broad their respective means of transport

Team, Agency representative, Shoot You Video, Crusade Costumes, Coach Broader UK

2:01pm Video shoots begin Team

5:00pm Video shoots end Team

5:30pm Team returns to base Team, Agency representative, Shoot You Video, Crusade Costumes, Coach Broader UK

5:45pm Team Directors meet with Shoot You Video Post-Production Team

Team Director and Shoot You Video

6:00pm Post Production work starts on video clips

Shoot You Video

8:00pm Production of 5 minutes movie ends Shoot You Video

9:00pm Mini Film Festival Agency and Client

Day 3 Conference 8:00pm Awards announce at Gala Banquet Agency and Client



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ESTIMATED BUDGET We are estimating that the budget will be as follow:

conference

Documents

london history london

history of london

heritage of london

london experience

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london bridge

diverse city

world famous