conceptual rendering - subject to change · a vibrant, modernistic owl has perched in rice village,...
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CONCEPTUAL RENDERING - SUBJECT TO CHANGE
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A B O U T
Rice Village District's history begins in the 1930s Depression Era when visionary John Olson acquired 60 vacant lots. Since then, it has grown organically to become the most beloved urban district in Houston. Undergoing a contemporary and artisan evolution, this vibrant 16-block, 67-acre urban district, including more than 300 shops and restaurants, is primed for the next generation of aspirational retailers.
Nestled in the heart of Houston, Rice Village and Trademark are stewards of the largest property portfolio in the village, encompassing 296k sq. ft. of retail buildings and land for additional mixed-use development.
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• 20 million visitors annually
• Contributes $16.5 billion to the local economy
(Visit Houston, 2017)T O U R I S M
• 2016 Population: 2,303,482
• Fast-growing with a 26.1% increase from 2000-2010 (Census
Bureau, March 2011)
• Ranked #5 in fastest-growing millenial markets, ages 20-34
(Forbes, 2017)
• 364,837 daytime population within a 3-mile radius of downtown
(Sites USA 2016 Estimate)
• 4.8% unemployment rate (BLS)
• 7th Best City to Live In (Business Insider, 2016)
H O U S T O NFA S T FA C T S
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610
8
290
45
69
225
10
290
45
10
10
290
fort bend brazoria
AUSTIN
MONTGOMERY
WALLER
LIBERTY
HARRIS
CHAMBERS
GALVESTON
Westp
ark Tollw
ay
Citycentre
Memorial City Mall
Hardy T
oll Road
Willowbrook Mall
The Woodlands Mall
George BushIntercontinental Airport
Market Street - The Woodlands
69
249
Katy Mills Mall
228Pearland Town
Center
Baybrook Mall Sugarland Town
Center
35
8
Highways
Interstates
State Highways
Katy Town Center
Fort Bend
Parkw
ay Toll R
oad
MISSOURI CITYSUGAR LAND
PEARLAND
LEAGUE CITY
RICHMOND
ROSENBURG
FRESNO
KATY
BROOKSHIRE
CINCO RANCH
JERSEY VILLAGE
SOUTHHOUSTON
PASADENA
SEABROOK
SIENNAPLANTATION
FRIENDSWOOD
MANVEL
KEMAH
LA PORTE
BAYTOWN
HIGHLANDS
CHANNELVIEW
MONT BELVIEU
OLD RIVERWINFREE
MOSS BLUFF
CROSBY
SHELDON
ALDINE
WILLOWBROOK
THE WOODLANDS
SPRING
HUMBLE
ATASCOCITA
EASTGATE
HUFFMAN
KINGWOOD
TOMBALL
HOCKLEY
MISSION BEND
PORTERWOODBRANCH
DAYTON
William P.Hobby Airport
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M I N U T E SRice University
Texas Medical Center
Midtown
Museum District
Plaza in the Park
1 0 - 1 5 M I N U T E SThe Galleria
Uptown Park
Centre at Post Oaks
Spring Valley
Citycentre
Memorial City
5 - 1 0 M I N U T E SDowntown
Highland Village
River Oaks
Upper Kirby
Montrose
D R I V E T I M E S
Rice Village
HighlandVillage
10 min
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61015 min
District River Oaks
Heights Mercantile
Uptown Park
Centre at Post Oaks
The Galleria
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HOUSTONDOWNTOWN
2.5 0 2.5 5 7.5 1 0MI
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Philadelphia, Pennsylvania 1,567,872
Dallas, Texas 1,365,751
U . S . C I T I E SR A N K E D B YP O P U L AT I O N(CENSUS 2016)
New York, New York 8,537,673
San Antonio, Texas 1,492,510
Austin, Texas 958,233
Phoenix, Arizona 1,615,017
Houston, Texas 2,303,482
Chicago, Illinois 2,704,958
Los Angeles, California 3,976,322
#1
#7
#9
#6
#8
#5
#4
#3
#2
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Population 21,667
Households 5,861
Avg. HH Income $206,176
Median Age 33
Daytime Demo 21,912
Ed Bach +% 82.8%
O N EM I L E R A D I U S
Population 184,314
Households 84,070
Avg. HH Income $140,580
Median Age 34
Daytime Demo 341,651
Ed Bach +% 69.8%
T H R E EM I L E R A D I U S
Population 475,570
Households 187,123
Avg. HH Income $117,074
Median Age 35
Daytime Demo 858,023
Ed Bach +% 54.3%
F I V EM I L E R A D I U S
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P R I M A R Y T R A D E A R E A
The Rice Village trade area is highly educated, aspirational and underserved, with many consumers wanting the best products and experiences they can afford. This is a strong market for apparel/accessories, electronics, health/fitness, entertainment and products that appeal to young, active households.
RICE VILLAGE
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228
69
610
River Oaks
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R I C E V I L L A G EN E I G H B O R H O O DM A P
Montrose
Greenway PlazaBoulevard Oaks
SouthamptonArts District
West UniversityPlace Rice University
Houston Zoo
Texas Medical Center
NRG Arena
Braeswood
Southside Place
The Heights
Upper Kirby
Southgate
south main
CBD
MIDTOWN
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S T R O N G , M I L L E N N I A L
M A R K E TRice Village’s customer base is comprised of relatively young
(67% are 25-44) and ethnically diverse consumers. While the district is surrounded by some of the most desirable
neighborhoods in the market, it serves as a true destination with more than 70% of traffic driving from 15 minutes away.
Source: Trademark DDA 2017
CONCEPTUAL RENDERING - SUBJECT TO CHANGE
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Rice Village is expected
to be the only authentic
street shopping district in
Houston, with the critical mass to
attract a rich collection of
best-in-class national, regional
and local retailers and artisan
food and beverage retailers.
BURGER BAR
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R E TA I L M I X
R e ta i l c o n n e c t i v i t y R e s ta u r a n t& F o o d
S p e c i a lt i e s
O f f i c e
T E N A N T M A R K E T I N GWe work directly with our tenants to amplify their brand strategy and marketing programs.
DIGITAL & SOCIAL MEDIA • Inclusion on property website and directories.• Regular social media posts, and on property social media channels
with paid support when applicable.• Opportunity to include info (offers, events promotions, etc.) in
monthly e-newsletter.• 2 million social impressions in past 12 months across all social
channels
On-Property & Property events• On-site advertising opportunities available for a fee, such as free
standing signs, barricades, banners, etc. Based on availability.• On-property events with opportunity for tenant involvement.
Public Relations• Press releases coordinated with tenants, released in conjunction with
paid social posts.• Extensive relationships with local media with the ability to offer
turnkey services
Advertising• General campaigns for center brand awareness across digital, social,
print and sponsorships• Occasional co-op advertising opportunities
LIKES@ricevillagedistrict
6KFOLLOWERS
@ricevillagedist
523 FOLLOWERS
@ricevillagedistrict
2.7K WEB TRAFFIC
www.ricevillagedistrict.com
458K+
CONCEPTUAL RENDERING - SUBJECT TO CHANGE
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We are collaborating with property owners and retailers to create
a unified shopping district with enhanced streetscapes, amenities,
programming and parking management.
Morningside Plaza, Rice Village’s first public space, was recently
completed. It spans the length of three restaurants and features
free Wi-Fi, corten planters, mahogany bar tops and
cypress artisan picnic tables.
E V O L U T I O N
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A vibrant, modernistic owl has perched in Rice Village, the latest in a
series of spirited, Instagram-worthy art additions designed to bring a
new vibe to this popular shopping and dining destination. The work of
California metal sculptor Nathan Mabry, the origami-shaped aluminum
owl is now perched above the sidewalk on Kelvin Drive just north of
University Boulevard and is Mabry’s first piece in Houston.
P U B L I C A R T
Amherst Street will feature updated façades and storefronts, passageway redesign,
widened sidewalks, improved access to rooftop parking, a new micro retail building
amidst a historic tree grove, and a new public green space and plaza featuring public art.
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A M H E R S TS T R E E T
CONCEPTUAL RENDERING - SUBJECT TO CHANGE
CONCEPTUAL RENDERING - SUBJECT TO CHANGE
UNIVERSITY
Retail/Mixed-Use - Rice Village/Trademark
Retail/Mixed-Use - Other Owners
Multi-Family Residential
CHILDREN’SASSESSMENT
CENTER
HANOVERRICE VILLAGE
RICEVILLAGEGARAGE
ROOFTOPPARKING ABOVE
RICE GRADUATE HOUSING
ROOFTOPPARKING ABOVE
HANOVERSOUTHAMPTON
CHRIST THE KINGLUTHERAN CHURCH
DUNSTAN
MORNINGSIDE
DUNSTAN RD.
kevin dr.
kirby dr.
amherst st.
Bolsover St .
rice blvd.
times blvd.
kevin dr.
kirby dr.
university blvd.
morningside dr.
university blvd.
rice blvd.
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C O N TA C T
David Pratt(817) 509-4166
Kara Rafferty(214) 365-9523
Kaitlin Travis(817) 810-5328
INVESTMENTS | DEVELOPMENT | INSTITUTIONAL SERVICES1701 River Run, Suite 500, Ft. Worth, TX 76107 | 817 870 1122 | trademarkproperty.com