concentration optionsdirector,blackrock fin guesttalk:“innovateforgrowth–the...
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CONCENTRATION BRIEFING SESSIONS 2020INTEGRATED BBA PROGRAMME
Dr. Fred KuAssistant Dean (Undergraduate Studies)Director of Integrated BBA Programme
Concentration Options
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Graduate with a minimum of 1; maximum of 2:• Business Analytics• Business Economics• Finance• Entrepreneurship^• Human Resource Management• Management of International Business• Marketing*• Big Data and Quantitative Marketing*• General Business *Marketing + Big Data and Quantitative Marketing are not allowed ^Students claiming Entrepreneurship Concentration are not allowed to declare Minor in Entrepreneurship and Innovation
Single Concentration
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Requirement Units Sub-Total/Total
University Core • Chinese Language• English Language• Information Technology• General Education• Physical Education
691212
39
IBBA Major• 3 Faculty Package Courses• 13 Required Courses• 5-6 Concentration Courses
932-33^15-18
56-60
Free Electives 24-28Total (Minimum for Graduation) 123^ All IBBA Major Required courses are 3-unit courses except ACCT2151: 2 units, DSME2011: 4 units, IBBA3040: 1 unit, MGNT2511: 1 unit, MGNT2512: 1 unit, MGNT2611: 2 units
Recommended Pattern of Study
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Year One: 4 courses, 10 unitsDSME1030, DSME1040, MGNT1020, MGNT2511(1)
Year Two: 7 courses, 20 unitsACCT2111, DSME2011 (4), IBBA3040 (1), MKTG2010,ACCT2121, FINA2010 & 1 concentration course
Year Three: 6 courses, 16-17 unitsACCT2151 (2) (or 3151 (3)), DSME2030, DSME2051, MGNT2611 (2) & 2 concentration courses
Year Four: 4-5 courses, 10-13 unitsMGNT2512 (1), MGNT4010 & 2-3 concentration courses
Double Concentrations
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The following combination of concentration is impermissible:
Marketing + Big Data and Quantitative Marketing
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Double Concentrations
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Requirement Units Sub-/TotalUniversity Core
• Chinese Language• English Language• Information Technology• General Education• Physical Education
691212
39
IBBA Major• 3 Faculty Package Courses• 13 Required Courses• 5-6 First Concentration Courses• 5-6 Second Concentration Courses
932-33^15-1815-18
71-78
Free Electives 6-13
Total (Minimum for Graduation) 123^ All IBBA Major Required courses are 3-unit courses except ACCT2151: 2 units, DSME2011: 4 units, IBBA3040: 1 unit, MGNT2511: 1 unit, MGNT2512: 1 unit, MGNT2611: 2 units
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Recommended Pattern of Study
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Year One: 4 courses, 10 unitsDSME1030, DSME1040, MGNT1020, MGNT2511(1)
Year Two: 8 courses, 23 unitsACCT2111, DSME2011 (4), IBBA3040 (1), MKTG2010,ACCT2121, FINA2010 & 2 concentration courses
Year Three: 7 courses, 19-20 unitsACCT2151 (2) (or 3151 (3)), DSME2030, DSME2051, MGNT2611 (2) & 3 concentration courses
Year Four: 7-9 courses, 19-25 unitsMGNT2512 (1), MGNT4010 & 5-7 concentration courses
Academic Advisors for Concentrations
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Concentration Academic Advisors Dept Email Address
Business Analytics Prof. GONG Xiting DSME [email protected]
Business Economics Dr. Andrew YUEN DSME [email protected]
Finance Prof. FONG Wai Ming FINA [email protected]
Entrepreneurship Dr. Frank NG MGNT [email protected]
Human Resource Management Mr. Jimmy CHIU MGNT [email protected]
Management of International Business Dr. Frank NG MGNT [email protected]
Marketing Prof. SHEN Luxi MKTG [email protected]
Big Data and Quantitative Marketing Prof. Mandy HU MKTG [email protected]
A Summary of Gatherings in Last Year
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Gathering with IBBA students Speaker(s) UnitBusiness Economics Concentration Event: “Visit HKTVmall's Robotic and Automated Pick & Pack System”
Dr. Fred Ku DSE
Business Analytics Concentration Seminar: AI in Supply Chain Management
Mr. Zeng JiaPrincipal Researcher, Huawei Noah's Ark Lab
DSE
Guest Talk: “Elevate your Career Prospect with a Management Concentration”
1) Mr. Gavin Poon Medical Advisor, Novartis Pharmaceuticals (HK) Ltd. and Board Director, HKSTP 2) Mr. Jacky Yeung Programme Manager, Leadership Institute
MGT
Guest Talk: “Mastering the Market Cycle” Mr. Howard MarksCo-Chairman & Co-founder, Oaktree Capital Management
FIN
Guest Talk: “A Day in the Life of an Equities Portfolio Manager”
Ms. Alethea LeungDirector, Blackrock
FIN
Guest Talk: “Innovate for Growth – The Driving Force to Sustain Market Leadership in a Mature Market”
Ms. Randy Lai CEO, McDonald’s Hong Kong
MKT
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Study Plan for Proposed Concentration Area
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o All IBBA students admitted in 2019-20 are required to submit study plan for Proposed Concentration Area online
Declaration of Concentration(s) for Graduating Students
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Term Application Period
Term 1 Around October
Term 2 Around February - March
o You are advised to check your email regularly
o The Registration and Examinations Section (RES) will announce in due course the details of declaration/change of concentration(s) in Term 1 and Term 2 accordingly
Application Procedures
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o Refer to the study scheme of your admission year for the requirements of concentrations
o You may access the study scheme at http://rgsntl.rgs.cuhk.edu.hk/aqs_prd_applx/Public/tt_dsp_acad_prog.aspx
o Submit your application(s) in CUSIS
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Important Points to Note
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o You are allowed to claim exemption of up to two courses within each declared concentration area based on those course(s) completed during overseas exchange
o If you do NOT make the declaration for concentration by the application deadline, RES will be unable to perform the graduation check for your fulfilment of graduation requirements. In this case, “General Business” will be assigned as your concentration
Undergraduate Office (UGO)
Room 408Cheng Yu Tung Building Tel: 3943-7746
Opening Hours:Mon-Thu 8:45am – 5:30pmFri: 8:45am – 5:45pm
Email: [email protected]
Website: http://www.bschool.cuhk.edu.hk/program/undergraduate/index.php
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Enquiries