comprar, tirar, comprar emma robinson. 2011 planned obsolescence a policy of planning or designing a...
TRANSCRIPT
COMPRAR, TIRAR, COMPRAREmma Robinson
2011
PLANNED OBSOLESCENCE
• A policy of planning or designing a product with an artificially limited useful life, so it will become unfashionable or no longer functional after a certain period of time
PLANNED OBSOLESCENCE
•Methods•Reasons•Consequences for consumers•Environmental/global impact•Alternatives
METHODS
• Designed to fail• Inkjet printers• Lightbulbs• Nylons • iPod batteries
• Designed to go “out of style”• Implies “consumer choice”
CENTENNIAL BULB
• http://www.centennialbulb.org/
• “the Longest burning Light Bulb in history. Now in its 114th year of illumination.”
• Livermore, CA
DUPONT NYLON
REASONS
• Method of economic stimulation during the Depression• Bernard London, Ending the Depression through Forced
Obsolescence• Market/labor equilibrium
• “Successful” business model• Keeps people buying• East German products
• Profit for businesses and engineers
CONSUMER CONSEQUENCES
•Credit/debt•Trash•Frustration
GLOBAL IMPACT
• Growth for growth’s sake – ecological footprint exceeds planet’s capacity• Production of “residues” instead of “nutrients” -Thackara• “Dumping” used/useless products in Third World Countries
Mike Anane, Ghanahttps://youtu.be/24CM4g8V6w8?t=37m48s
2014https://vimeo.com/95789417
ALTERNATIVES
•Warner Philips – LED lightbulbs• John Thackara – The Doors of Perception•Serge Latouche – “Decrecimiento”
JOHN THACKARA
“the founder of Doors of Perception, is John Thackara. He does live and online talks, and produces events, for cities, institutions and organisations around the world. The outcomes of each collaboration are, typically: a shared perception of new opportunities; a good idea of how to exploit them; and new connections between people to make those actions happen.”
--http://www.doorsofperception.com
SERGE LATOUCHE
DECRECIMIENTO
• la consigna del decrecimiento tiene como meta, sobre todo, insistir fuertemente en abandonar el objetivo del crecimiento por el crecimiento, [...] En todo rigor, convendría más hablar de "acrecimiento", tal como hablamos de "ateísmo”
--Serge Latouche
La apuesta por el decrecimiento
DECRECIMIENTO
CONNECTIONSLa deuda ecológica española (Balanyá, Batista, et. al.)
• Deuda ecológica – “conjunto de impactos ecológicos, sociales y monetarios que produce nuestro estilo de vida en los países empobrecidos, a través de determinados impactos ambientales que son generados debido a nuestras políticas y actividades económicas”
• Mochila ecológica – manera de pensar la “cantidad de material requerida para conseguir una unidad de producto final”
• Huella ecológica – manera de “medir la superficie necesaria para sustentar un sistema económico”
CONNECTIONS (cont.)
Slow Violence (Rob Nixon)• Waste pushed off into third world countries now encroaching on first world
territory, becoming more visible
“Beyond the Crisis: The emergence of Alternative economic practices” (Conill, Castells, et.al.)
• Decrecimiento – less production, more reduction/reuse• Doors of Perception – “nutrients” vs. “residues”• Rethinking the current economic/capitalist system
The Story of Stuff• Planned vs. perceived obsolescence
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