Perceived Obsolescence

By: Thabet Abdulla Thabet

1

Obsolescence Types

Planned Obsolescence.

Perceived Obsolescence.

2

What does perceived obsolescence mean?

Perceived obsolescence is a consumer’s perspective, which revolves around fashion and trends.

Perceived obsolescence is designing a product or part of a product to only last a certain amount of time.

3

Electronics

Iphone 5 or 4.Ipad 3 or 2. Samsung Galaxy S4 or

S3.Computers.Windows 8 or 7.Etc.

4

Fashion

One night dress.

The fashion changes faster and faster.

Bought new clothes to remain “cool”.

5

What are the Reasons?

Culture.

Power.

Sustainability.

6

Culture

7

Culture: sex, nationality, age, ethnicity, social group, etc.

Individual's social perception.

They need of group acceptance.

PowerThe capitalist system

idea of freedom.They freely want a

specific product.They need it, want it,

can afford it or worth it.

8

Sustainability

9

The level of unnecessary waste of the system.

Some consumers has a stress and a constant feeling of dissatisfaction and unhappiness.

Questions before you buy somethingAre the new features being offered

something I really need or even want at this time?

Why do I really want to throw out the old and bring in the new – is it just vanity?

How long before I’m going to want to upgrade/change again?

10

Questions before you buy something

Is what I already have that bad?

Is the Next Big Thing really that good or is it just hype?

What impact will me replacing x with y have on the environment?

11

THANK YOU!

G.E.ADEVANCED B WEEK 2 PRESENTATION

YCMES 12