Your MANTRA her

Complio.euDIY Data Compliance for Commerce &

Cloud

Perception of Compliance

What SMEs think it means. What SMEs think it costs.

Job to be Performed

• TERMS & CONDITIONS

• PRIVACY POLICY

• WEBSITE COMPLIANCE

CHECK

• UPDATE

Draft Documents:

Check List

DIY Check & Compare

Adjust accordingly

The Solution

Complio Generators

Complio Audit Complio News Centre

Check List

Select what applies

“Generate!”

Select business

Access relevant news

Adjust accordingly

• 99% OF ALL BUSINESSES

ARE

SMEs

• 85% ARE MICRO

ENTERPRISES

• ALL BUSINESSES TARGETING

EU CITIZENS MUST COMPLY

eCommer

ce is

growing

550.000 B2Csites in 2012

Over 20 MILLION SMEs

in EU

88Kin

Ireland

Market Size

Competition

Legal Requirements

Local firms

Company Size

Other Products

Privacy Policy

Business Model “Bait & Hook”

>

>> €

FREE

C PFreemium Revenue

Model

Challenges: the need for a “hook”

BAIT: Privacy Policy for

free -> collect consumer

data

HOOK: Inform about

need for additional

services:

+ News Centre Subscription

+ Terms & Conditions

+ Audit Software

Consumer acquisition:

• Referral Engine

• Brand back-linking (Complio logo on site)

• Shareable content through blogging

• Partnering with shopping cart providers

• Free feature-limited product (AppsGoneFree,

AppsFire)

Route to Market & Work to be Done

Develop MVP: Privacy Policy & Basic Audit

Software

Your MANTRA her

Complio.euDIY Data Compliance for eCommerce &

Cloud