completed marketing project
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Presentation on “Launching a hotel”
Subject incharge:- Mrs. Khushboo mehta
College :-sree narayana guru college ogcommerce
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Team Members
Name Roll no.
Moh. Sohail shai!h "#
Shai$ %li shah &'
Moh. Naseem chan #(
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)he
*C)*+*N
,otel resorts an alaces
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Room.
Restaurant and Bar.
Meeting room/Banquetfacility/Conference rooms and Boardrooms.
Meetings and Events/ Luxury eventsS! " S#imming $ool
Casinos
R%&'CTS/SER()C
ES
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courierC*ild care
Laundry
et
)nternet
Travel des+ Babysitting
,a+e-u$ call
S$ecial services
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Barber s*o$
BoutiquesCurrency exc*ange
)n room tele$*one
serviceEx$ress c*ec+ -in
and out
lorist
ront des+ 0 1*our
2ift s*o$
Maid service
S$ecial services
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resent in metro cities in)ndia. 3Mumbai4 $une4 &el*i4
Bangalore4 luc+no#city4ra5ast*an6
2lobal $resence 3los angelos4las vegas4 London4 &ubai6
L!CE
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ne#s $a$er3t*e acron4 east bayex$ress4 7evada business 5ournal48industan times4 times of )ndia4times business6
T.( c*annels 3abc net#or+4(iacom4 ST!R 7E,S4C77 and C7BC. Maga9ines li+e T8E %'T L%%:TR!(EL!R42% 7%, and TR!(EL. customer referral $rogram. Broc*ures. boo+ early get more.
R%M%T)%7
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R)CEs
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%CT%2%7 8%TELS4 RES%RTS and !L!CES 1)7&)!/2lobal $resence
T*e %cotogon alaceS)72LE R%%M
!MT &EL'; R%%M !MT
To#er #ing &"###
S/P0R1*R C1)2 3104 R**M &"### &5(##
S/P0R1*R S0% 3104 R**M &5(## &6###
7elu8 City 9ie room &6### &'(##
7elu8 sea 9ie room &'### &;###
!L!CE ,)72
Lu8ury gran(###
e8ecuti9e suits >((## =###
lu8ury suites =### ='####
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S!ille erson.
Pro$essional erson.
Personal %gents. )echnological erson.
)ra9el agents.
?ace to $ace
$eo$le
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Ser9ice rocess is the :ay in :hich a ser9ice is
eli9ere to the en customer.
+uest boo!ing
Chec! in
Stay in hotel
Consuming ser9ices
Payment
Chec! out
R%CESS
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*ysical Evidence
Lobby- 1t being the @rst A the last art o$ the hotel that theguestseesthus it shoul be ell esigne also to ensure that the
customer returns again the room shoul be com$ortable an shoul ha9e mae his stay hassle $ree
Process. Major ser9ice encounter that e8tremely elighte or isaointeare:
=.Chec! B in.
&.ell erson carrying luggage to the room.
".?oo.
5.4a!e u call
(.Chec! out.