completed marketing project

Upload: sohail-shaikh

Post on 07-Jul-2018

220 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/19/2019 Completed Marketing Project

    1/15

    Presentation on “Launching a hotel”

    Subject incharge:- Mrs. Khushboo mehta

    College :-sree narayana guru college ogcommerce

     

  • 8/19/2019 Completed Marketing Project

    2/15

    Team Members

    Name Roll no.

    Moh. Sohail shai!h "#

    Shai$ %li shah &'

    Moh. Naseem chan #(

  • 8/19/2019 Completed Marketing Project

    3/15

     )he

    *C)*+*N

    ,otel resorts an alaces

  • 8/19/2019 Completed Marketing Project

    4/15

  • 8/19/2019 Completed Marketing Project

    5/15

    Room.

    Restaurant and Bar.

    Meeting room/Banquetfacility/Conference rooms and Boardrooms.

    Meetings and Events/ Luxury eventsS! " S#imming $ool

    Casinos

    R%&'CTS/SER()C

    ES

  • 8/19/2019 Completed Marketing Project

    6/15

  • 8/19/2019 Completed Marketing Project

    7/15

    courierC*ild care

    Laundry

    et

    )nternet

    Travel des+ Babysitting

    ,a+e-u$ call

    S$ecial services

  • 8/19/2019 Completed Marketing Project

    8/15

    Barber s*o$

    BoutiquesCurrency exc*ange

    )n room tele$*one

    serviceEx$ress c*ec+ -in

    and out

    lorist

    ront des+ 0 1*our

    2ift s*o$

    Maid service

    S$ecial services

  • 8/19/2019 Completed Marketing Project

    9/15

    resent in metro cities in)ndia. 3Mumbai4 $une4 &el*i4

    Bangalore4 luc+no#city4ra5ast*an6

    2lobal $resence 3los angelos4las vegas4 London4 &ubai6

    L!CE

  • 8/19/2019 Completed Marketing Project

    10/15

     ne#s $a$er3t*e acron4 east bayex$ress4 7evada business 5ournal48industan times4 times of )ndia4times business6

      T.( c*annels 3abc net#or+4(iacom4 ST!R 7E,S4C77 and C7BC.  Maga9ines li+e T8E %'T L%%:TR!(EL!R42% 7%, and TR!(EL. customer referral $rogram. Broc*ures. boo+ early get more.

    R%M%T)%7

  • 8/19/2019 Completed Marketing Project

    11/15

    R)CEs

  • 8/19/2019 Completed Marketing Project

    12/15

    %CT%2%7 8%TELS4 RES%RTS and !L!CES 1)7&)!/2lobal $resence

    T*e %cotogon alaceS)72LE R%%M

    !MT &EL'; R%%M !MT

    To#er #ing &"###

    S/P0R1*R C1)2 3104 R**M &"### &5(##

    S/P0R1*R S0% 3104 R**M &5(## &6###

    7elu8 City 9ie room &6### &'(##

    7elu8 sea 9ie room &'### &;###

    !L!CE ,)72

    Lu8ury gran(###

    e8ecuti9e suits >((## =###

    lu8ury suites =### ='####

  • 8/19/2019 Completed Marketing Project

    13/15

    S!ille erson.

    Pro$essional erson.

    Personal %gents. )echnological erson.

     )ra9el agents.

    ?ace to $ace

    $eo$le

  • 8/19/2019 Completed Marketing Project

    14/15

    Ser9ice rocess is the :ay in :hich a ser9ice is

    eli9ere to the en customer. 

    +uest boo!ing

    Chec! in

    Stay in hotel

    Consuming ser9ices

    Payment

    Chec! out

    R%CESS

  • 8/19/2019 Completed Marketing Project

    15/15

    *ysical Evidence

      Lobby- 1t being the @rst A the last art o$ the hotel that theguestseesthus it shoul be ell esigne also to ensure that the

    customer returns again the room shoul be com$ortable an shoul  ha9e mae his stay hassle $ree

    Process.  Major ser9ice encounter that e8tremely elighte or isaointeare:

    =.Chec! B in.

    &.ell erson carrying luggage to the room.

    ".?oo.

    5.4a!e u call

    (.Chec! out.