COMPETITOR ANALYSIS

LAJWANTI :

Average designs Needs to improve color combinations and embellishments Needs to introduce new cuts and embroidery styles Use of more Swarovski and more variety of fabrics suggested

WASEEM NOOR

Average In line with lajwanti However, has better marketing and promotion methods

HINA BUTT:

Modern cuts and silhouettes Vibrant colors Good use of fabric Straight silhouettes with boat neckline seems to be the current trend that looks

flattering and is suggested for Lajwanti

RANA NAUMAN:

Beautiful interesting color combinations Good embroidery Experimentation with fabrics such as net, tissue, and velvet. Traditonal yet contemporary designs with a royal look

FAHAD HUSSAIN:

elegent colors, use of pleats, incorporation of western themes Fusion of haute couture and desi designs

SADAF ARSHAD:

average designs In line with lajwanti Uses better color combinations such as tones of orange and purple with gold.

Written by, Arooj