ENTREPRENEURSHIP

Competitive Analysis Matrix

PIZZA INDUSTRY

(PAKISTAN)

SUBMITTED TO:

Ms. Saira Ibrahim

SUBMITTED BY:

Quratulain Riaz (06-146)

Mehreen Raza (06-419)

SUBMITTED ON:

9 March, 2009

Competitive Information

Pizza Hut

“Share the good times”.

Products Offered

Italian-American cuisine pizza · pasta · desserts

Pizza Range:- Supreme - Super supreme- Chicken supreme - BBQ Beef- Meat lovers - Hot n Spicy- Chicken tandoori - Veggie Lovers- Cheese Lovers - Splitza- Do it Yourself Pizza - The euro- Fajita Sicilian - Chicken tikka- Chicken fajita

Product Strengths

Innovative specialty pizzas; the most crust styles. Pizza Hut sells pizzas in four different sizes: personal (an

individual serving), small, medium and large. An expanded menu and slightly more upscale options. Pizza Hut experiments with new products frequently.

Product Weakness Criticized for the high salt content of some of their meals. There is a significant amount of fat.

Competitive Advantage

Carry-out, delivery, and dine-in options, and the store front delivery and carry-out locations.

Competitive Disadvantage

Slow delivery high price

Competitive Information

Domino’s

The pizza delivery experts!

Products Offered

Pizza, Buffalo Wings, Hot Sandwiches

Pizza Range:- Pepperoni feast - Hawaiian feat- Superb cheese - Hot n Spicy - Tex-mex feast - Chicken tandoori feast- Vegi feast - Extavaganzza- Italiano feast - Deluxe feastDeals:- Dat’s 4 me (Rs.185)- Cheezy talk (Rs. 625)- Have it all (Rs.599)- Recession Buster (Rs.999)Side Products:- Sandwiches

Free Delivery

Product Strengths

Fast delivery; cool online Pizza Tracker; many crust options; low price.

Domino's was the first national pizza chain to sell chicken wings). corrugated cardboard delivery boxes Domino's guarantees delivery within 30 minutes, or the order is

free

Product Weaknesses Underwhelming flavor; overly sweet sauce.

Competitive Advantage(s)

Domino's main competitive advantage over Pizza Hut is their price.

Revolutionary heating technology for ensuring pizzas to be delivered almost oven hot!

Domino's Pizza introduced their traditional hand-tossed pizza at almost the same price as competition but offered much larger sizes.

the modern belt-driven pizza oven, Pizza tracker system Online ordering process: Awesome. Simple and intuitive, and

allows you to add, remove, and edit pizzas easily

Competitive Disadvantage(s)

Competitive Information

Pizza Next

The best pizza in town!

Products Offered

Pizza Range:- Super duper - Chicken super- Chicken tikka - Chicken fajita- Chicken fiesta - Sicilian feast- Hot n spicy - European delight- Hawaiian delight - Vegetables delight- Cheesy delightDeals:- Kids Meal (Rs. 180)- Good Time (Rs. 175)- Fun Time (Rs. 175)- Over Time (Rs. 220)- Get Together (Rs. 825)Free Delivery

Product Strengths

Product Weaknesses

Competitive Advantage(s)

Competitive Disadvantage(s)

Competitive Information

Papa John’sBetter Ingredients. Better Pizza!

Products Offered

Pizza Pizza Range:

- Super papa - Pepperoni pizzazz- All the meat - Garden special - Western BBQ - Chicken Florentine- Cha Cha chicken - Say cheese- Papa’s tikka - New Orleans jazz- Hawaaiian volcano - Little Italy- Mexican oleDeals:- Lunch

Free Delivery

Product Strengths

Higher-quality toppings; the most specialty pizzas; decent crust; ample toppings; excellent presentation.

Papa John's offers online ordering first major pizza chains to include a dipping sauce

Product Weaknesses Higher cost. Only three crust styles. primarily takes carryout and delivery orders,

Competitive Advantage(s)

Papa John's offers online ordering and automatically assigns all registered customers to the closest location

First pizza chain to make online ordering available to its customers.

Competitive Disadvantage(s)

takes carryout and delivery orders,Papa john’s offers simple menu