Background:Though it is not clear how long The Music Shop has been around. The web site makes no mention of time frame. It does look like they have been around for quite a while. They are focusing on lessons as well as equipment rental and the sales of newand used musical instruments.

Target Audience:The audience spans music lovers of all ages. It does seem they would like a youngermarket of people for the purposes of music lessons and instrument rental.

Objectives:We propose to create a more organized atmosphere on the web site. The original is very distracting and unorganized. It is difficult to know where to go to buy things. A site re-do is in order.

Obstacles:There is a lot of information to gather and redistribute. To be able to organize in such a way that it is obvious to know where to click to purchase things.

Key Benefits:It would be nice to be able improve the e-commerce on this site to improve their business. Locals may be able to find things okay, because its all they have known for years, but, I want to make this site usable for anyone.

Support Statements:I don’t want to alienate anyone, but I think that anything is animprovement. Lets be proud of the work we do.

Tone:The current scheme, is abrasive and makes my eyes hurt. The new proposed color scheme and organization will make it a relaxed place to buy musical instruments.

Creative Considerations:The fonts used and the logo are unprofessional and ugly. We hope to fix that.

CONCEPT STATEMENT

COMPETITIVE ANALYSISguitarcenter.com

COMPETITIVE ANALYSISmusiciansfriend.com

COMPETITIVE ANALYSISmusic123.com

COMPETITIVE ANALYSIS

Design guitarcenter musiciansfriend music123

Color

Type

Images

Grid

Heavy blacks with a lot of red highlights.

Blues and white with gold/yellow highlights.

White and gray with orange highlights.

Sans Serif type with bolded headlines and

sub heads.

Sans Serif type with bolded headlines and

sub heads.

Sans Serif type with bolded nav and headlines. Nav is

all lowercase.

Heavy images with good discriptions.

Some images on the home page. Plenty in the

rest of the site. Some broken images.

Heavy images with good discriptions. Some

broken images, some say “images coming soon”

6 Columns4 Columns ( Maybe 8 ) 5 Columns

COMPETITIVE ANALYSIS

guitarcenter musiciansfriend music123

Buttons

Nav

Check out

Search

InterfaceImages act as buttons on roll

over or defined by arrow. Some text underlines with

roll over.

Images act as buttons on roll over. Some buttons redirect

with a click, others with just a roll over. Not very

consistant.

Some images act as buttons. Text underlines with roll over. Important text is highlighted orange, also acts as button.

Main nav and utilities are persistant with a left column

sub nav. Very easy to use.

Main nav and utilities are persistant with some drop down menus defined with arrows. Left column sub

nav.

Tabbed nav and utilities are persistant. Sub nav has drop

down menus but don’t always pertain to the main

nav.

Present on every page, key word or item number.

Present on every page, key word or item number.

Present on every page, key word.

Easy. Secure with Pay Pal options

A little difficult. Must create an on-line account. Pay Pal and Bill Me Later options.

A little difficult. Must create an on-line account. Pay Pal and Bill Me Later options.